James Hardie Australia



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Investor Presentation James Hardie Australia July 204

Disclaimer: This management presentation contains forward-looking statements. James Hardie may from time to time make forward-looking statements in its periodic reports filed with or furnished to the SEC, on Forms 20-F and 6-K, in its annual reports to shareholders, in offering circulars, invitation memoranda and prospectuses, in media releases and other written materials and in oral statements made by the company s officers, directors or employees to analysts, institutional investors, existing and potential lenders, representatives of the media and others. Statements that are not historical facts are forward-looking statements and such forward-looking statements are statements made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of. Examples of forward-looking statements include: statements about the company s future performance; projections of the company s results of operations or financial condition; statements regarding the company s plans, objectives or goals, including those relating to strategies, initiatives, competition, acquisitions, dispositions and/or its products; expectations concerning the costs associated with the suspension or closure of operations at any of the company s plants and future plans with respect to any such plants; expectations concerning the costs associated with the significant capital expenditure projects at any of the company s plants and future plans with respect to any such projects; expectations regarding the extension or renewal of the company s credit facilities including changes to terms, covenants or ratios; expectations concerning dividend payments and share buy-backs; statements concerning the company s corporate and tax domiciles and structures and potential changes to them, including potential tax charges; statements regarding tax liabilities and related audits, reviews and proceedings; statements regarding the possible consequences and/or potential outcome of the legal proceedings brought against two of the company s subsidiaries by the New Zealand Ministry of Education and the potential product liabilities, if any, associated with such proceedings; expectations about the timing and amount of contributions to Asbestos Injuries Compensation Fund (AICF), a special purpose fund for the compensation of proven Australian asbestos-related personal injury and death claims; expectations concerning indemnification obligations; expectations concerning the adequacy of the company s warranty provisions and estimates for future warranty-related costs; statements regarding the company s ability to manage legal and regulatory matters (including but not limited to product liability, environmental, intellectual property and competition law matters) and to resolve any such pending legal and regulatory matters within current estimates and in anticipation of certain thirdparty recoveries; and statements about economic conditions, such as changes in the US economic or housing recovery or changes in the market conditions in the Asia Pacific region, the levels of new home construction and home renovations, unemployment levels, changes in consumer income, changes or stability in housing values, the availability of mortgages and other financing, mortgage and other interest rates, housing affordability and supply, the levels of foreclosures and home resales, currency exchange rates, and builder and consumer confidence.

Disclaimer (continued): Words such as believe, anticipate, plan, expect, intend, target, estimate, project, predict, forecast, guideline, aim, will, should, likely, continue, may, objective, outlook and similar expressions are intended to identify forward-looking statements but are not the exclusive means of identifying such statements. Readers are cautioned not to place undue reliance on these forward-looking statements and all such forward-looking statements are qualified in their entirety by reference to the following cautionary statements. Forward-looking statements are based on the company s current expectations, estimates and assumptions and because forward-looking statements address future results, events and conditions, they, by their very nature, involve inherent risks and uncertainties, many of which are unforeseeable and beyond the company s control. Such known and unknown risks, uncertainties and other factors may cause actual results, performance or other achievements to differ materially from the anticipated results, performance or achievements expressed, projected or implied by these forward-looking statements. These factors, some of which are discussed under Risk Factors in Section of the Form 20-F filed with the Securities and Exchange Commission on 26 June 204, include, but are not limited to: all matters relating to or arising out of the prior manufacture of products that contained asbestos by current and former James Hardie subsidiaries; required contributions to AICF, any shortfall in AICF and the effect of currency exchange rate movements on the amount recorded in the company s financial statements as an asbestos liability; governmental loan facility to AICF; compliance with and changes in tax laws and treatments; competition and product pricing in the markets in which the company operates; the consequences of product failures or defects; exposure to environmental, asbestos, putative consumer class action or other legal proceedings; general economic and market conditions; the supply and cost of raw materials; possible increases in competition and the potential that competitors could copy the company s products; reliance on a small number of customers; a customer s inability to pay; compliance with and changes in environmental and health and safety laws; risks of conducting business internationally; compliance with and changes in laws and regulations; the effect of the transfer of the company s corporate domicile from The Netherlands to Ireland, including changes in corporate governance and any potential tax benefits related thereto; currency exchange risks; dependence on customer preference and the concentration of the company s customer base on large format retail customers, distributors and dealers; dependence on residential and commercial construction markets; the effect of adverse changes in climate or weather patterns; possible inability to renew credit facilities on terms favourable to the company, or at all; acquisition or sale of businesses and business segments; changes in the company s key management personnel; inherent limitations on internal controls; use of accounting estimates; and all other risks identified in the company s reports filed with Australian, Irish and US securities agencies and exchanges (as appropriate). The company cautions you that the foregoing list of factors is not exhaustive and that other risks and uncertainties may cause actual results to differ materially from those referenced in the company s forward-looking statements. Forward-looking statements speak only as of the date they are made and are statements of the company s current expectations concerning future results, events and conditions. The company assumes no obligation to update any forward-looking statements or information except as required by law.

Number of starts Addressable Area (SQM,000's) Market continues to shift towards density A change in construction starts Impacts addressable external wall area 4,0 8,0 2,60 44,66 -% Insights 0,240 4, Over the past 0 years, detached housing starts have decreased by ~ % whereas medium and high density have increased by ~ 40%,000 200/04 02,2 20/4f This trend towards higher density building is impacting the external addressable wall area The external addressable wall area has decreased by ~% High density Medium density Detached Detached Medium Density High Density A&A Source: ABS, HIA Source: Abraham Akra JH Market Analyst

Jun-200 Nov-200 Apr-2004 Sep-2004 Feb-200 Jul-200 Dec-200 May-2006 Oct-2006 Mar-200 Aug-200 Jan-2008 Jun-2008 Nov-2008 Apr-200 Sep-200 Feb-200 Jul-200 Dec-200 May-20 Oct-20 Mar-202 Aug-202 Jan-20 Jun-20 Nov-20 Brick Production (millions) Decline of brick Brick production: 0 year trend,00,000 4,00 4,000,00,000 Insights Brick production is down approximately 2% over the past decade due to: - Shift away from detached dwellings to density - Converting builders from double brick to frame construction - Growth of monolithic and other looks Source: ABS

Several elements are impacting market dynamics Market demographics First time home buyers Density shift Population fragmenting - baby boomers downsizing - Non traditional families now the norm, different requirements - Land cost and availability mean developers looking to maximize yield First time home buyers are at an all time low Relative cost of house and land increasing Credit still relatively tight for low income earners Low interest rates driving increased investor activity local and overseas Shift away from single detached housing to medium & high density Medium to high density currently sitting at 4% of all starts Will increase to above 0% in the next few years in large metro centers Increase toward inner city living Competitive intensity increasing i.e. More players, less to go after

Key elements of the Australian fibre cement market Australian Fibre Cement Market Suppliers & major players Channel End user segments

Australian Fibre Cement Market JH Channel Key players of the JH Channel JH Channel FY4 Big Box Building Supplies Internal linings Commercial & 2 Stepper Other AILD Commercial and 2 step players - EXPORT - Frame & Truss - Plumbing - Manuf Housing - Walling Systems - Fencing Contract Independents

JH Net Revenue Growth 0 M2 40 M2 0 M2 20 M2 0 M2 00 M2 0 M2 260,000 AUD 240,000 AUD 220,000 AUD 200,000 AUD 80,000 AUD 60,000 AUD 40,000 AUD 20,000 AUD 00,000 AUD JH Top Line Growth Top line growth Local Top Line Growth, rolling 2 months Insights JH has enjoyed steady revenue growth over the last 8 years The upswing in new construction has driven JH sales in FY4 and FY House price improvements along the east coast is expected to lift A&A activity and JH revenue in FY6 and FY 2006 200 2008 200 200 20 202 20 204 20 Fiscal Month Natl Resi Dwelling Approvals (ex High-Den) A&A Approvals Source: ABS

0 2 20 0 0 2.0% 20.0%.0% 0.0%.0% 0.0% 2 20 0 0 4.0% 40.0%.0% 0.0% 2.0% 20.0%.0% 0.0%.0% 0.0% Addressable JH Market Share External cladding Wet Area Internal Linings Forecast YEM06 YEM0 YEM08 YEM0 YEM0 YEM YEM2 YEM YEM4 YEM Market Size (SQM) Market Share (%) Forecast YEM06 YEM0 YEM08 YEM0 YEM0 YEM YEM2 YEM YEM4 YEM Market Size (SQM) Market Share (%) Source: Abraham Akra JH Market Analyst

Australian growth model Australian growth model Our model for growth is unique and sustainable, but investment intensive Our model differs greatly from other manufacturers or importers - Large market opportunity - Superior value proposition - Proprietary and/or protected technology - Ongoing commitment to research and development - Significant organisational advantages - Focused strategy and organisational effort - Scale

Australian primary demand model Australian primary demand model Increase fibre cement penetration by creating Smarter Way to Build solutions Accelerate uptake of lightweight / composite construction Engage with developers, designers, architects, builders and industry associations Leverage the unique JH Eco-System to accelerate industry change in design and construction and create new selling opportunities for our aligned partners

Driving Product Leadership Recent products launched Aust Product Launch recent History Linea Aquatec Scyon TM Axon Stria Matrix Axent Trim Secura (Exterior) Secura (Interior) EasyLap express PVC Joiners Axon 400 Stria Wide Hardiebreak Al Z Flashing ARChitectural Invibe & Inraw Axon Grained Stria Splayed Secura 22mm & 8* Hardiewrap 200 2006 200 2008 200 200 20 202 20 204 Splayed InRaw InVibe HardieWrap

Demand Generation Cycle JH Net Revenue Growth 0 M2 40 M2 0 M2 20 M2 0 M2 00 M2 0 M2 260,000 AUD 240,000 AUD 220,000 AUD 200,000 AUD 80,000 AUD 60,000 AUD 40,000 AUD 20,000 AUD 00,000 AUD Generating Demand James Hardie go to market Differentiated products and systems Targeting the right segments Growth focused tools Increased OTW coverage Sustainable growth The results Local Top Line Growth, rolling 2 months Fiscal Month Natl Resi Dwelling 2006 Approvals 200 (ex High-Den) 2008 200 A&A Approvals 200 JH 20 Local Net Revenue 202 20 Trend (JH 204 Local Net 20Revenue). OTW On The Wall

Segments Targeted market segments Renovation Mixed Commercial Detached Attached Medium density

Detached homes

Compact detached and semi detached housing

Medium density

Mixed commercial

Renovation