PROSPECTUS. AURA Management Studies Light of Knowledge

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PROSPECTUS YEAR 2010-2011 AURA Management Studies Light of Knowledge

Vision Aura s core values are respect for the individual, continuous learning, achievement in spreading education and student s satisfaction. Each Aura employee is responsible to uphold these values in the workplace, in employee relations, corporate community involvement, health, safety and the environment. Aura aims to be a market leader; the best contribution we can make to the global community is to conduct our business in a responsible way. This belief drives our commitment to creating ethically sound policies and principles that guide us in our work.

Mission Aura's goal is to be a good and responsible contributor to societies in terms of providing quality education wherever we operate. As such we undertake corporate community initiatives based on the company's core values. We also pursue long-term community projects on a regional and local market level, which aim to help galvanize employees to be more proactive in community involvement and corporate volunteerism. It is also an important part of the company's Corporate Community Involvement activities that focus on youth and education. We want to enable young people to create their own place in this competitive world.

Accreditation Aura is associated with M.S.University as one of the authorized study centre. It is ranked amongst the top Universities of INDIA. M.S. University is rated B++ graded university by NAAC. Manonmaniam Sundaranar University (MSU) named after the famous Tamil Scholar Professor P. Sundaram Pillai, was established on 7 September, 1990. The University has under its jurisdiction 61 affiliated colleges, 5 Mano Colleges and 1 Constituent College, with 65,000 students on rolls. These colleges, amongst which three are over 100 years old (St. John s College, M.D.T. Hindu College, Sarah Tucker College, the oldest women s college in the state). The University has been accredited by National Assessment and Accreditation Council of India with five star status. i.e. Accredited with B++ grade.

Accreditation JAS-ANZ is the government-appointed accreditation body for Australia and New Zealand responsible for providing accreditation across the globe in the fields of certification and inspection. Aura is associated with M.S.University as one of the authorized study centre. It is ranked amongst the top Universities of UGC. M.S. University is rated B++ graded university by NAAC.

Why AURA??? Wide range of courses right from the diploma to the master level in the field of Management, Computers and Engineering. Fast track option for working professionals. Govt. of Gujarat Registered. Our University UGC & AICTE approved. Affiliations with ISO, UKAS, IAF. DEC approved. 100 plus specializations. 100% Job Assistance. Nominal charges. EMI Facility.

Why AURA??? Interview training. Personality Development & Spoken English classes. Fully equipped classrooms and Computer Lab. Free Query session every week. Highly qualified Lectures for query session. Visiting faculties from the corporate world. Internship. Tailor made easy to learn Study Materials. Reference base case-study approach. Online Web base 24 * 7 support. Different exam options available.

Courses Offered Management Computers Engineering

MANAGEMENT Diploma in Business Administration Graduate Diploma in Business Administration Post Graduate Diploma in Business Administration Executive MBA MBA FT Master of Business Administration (MBA)

Diploma in Business Administration Eligibility: 10th pass Fees: Rs. 14000 Duration: 1 year Semester I Semester II General Management Organizational Behavior Business Communication Specialization Project (Thesis, Seminar & Viva)

Graduate Diploma in Business Administration Eligibility: 12th pass, Fees: Rs. 35000 Duration: 3 year Year I General Management Business Communication Computer Fundamentals Accountancy Personnel Management Consumer Behavior Year II Organizational Behavior E- Commerce Corporate Law International Business Essential of Financial Management Operations Management Year III Business Strategy Business Ethics Marketing Management Entrepreneur Management Total Quality Management Project Study (Viva)

Post Graduate Diploma in Business Administration Eligibility: Graduate, Fees: 28000 Semester I General Management Consumer Behavior Business Communication Organizational Behavior Duration: 1 year Semester II Business Ethics Business Management Specialization Project Study (Viva)

Executive MBA Eligibility: Graduate, Fees: 37000 Semester I Marketing Management Human Resource Management Mergers & Acquisitions Operations Management Logistic& Supply Chain Mng t Duration : 1 year Semester II International Business Project Management Consumer Behavior Managerial Accounting Project Study (Viva)

MBA FT Eligibility: Graduate in any discipline, Fees: 25000 Duration : 1 year Semester I Semester II Essentials of Management Organizational Behavior Business Administration International Business Specialization

Master of Business Administration (MBA) Eligibility: Graduate in any Discipline Duration: 2Years Fees: 40000 Semester I Essentials of Management Business Communication Consumer Behavior Organizational Behavior Accounting for Management Semester III Semester II Export Management Entrepreneur Management E- Commerce Marketing Management Economics (Macro - Micro) Semester IV Business Ethics Management Information System Human Resource Management Strategic Management Financial Management Specialization -I International Business Specialization - II Operations Management Project Study (Viva)

SPECIALATIONS 1 Accountancy Management 15 Chartered Finance management 2 Advanced Accounting 16 Clinical Pharmacology 3 Advertising Management 17 Clinical Research 4 Agriculture management 18 Communication Management 5 Air transport management 19 Construction Management 6 Architectural management 20 Consumer Behavior 7 Asset Management 21 Contemporary Auditing 8 Audit Management 22 Corporate Training 9 Aviation Management 23 Corporate Finance Management 10 Banking Management 24 Corporate Law 11 Bio Technology Management 25 Cost & Management Accountancy 12 Business Administration 26 Customer Care Management 13 Business Process Outsourcing 27 Customer Relations Management 14 Call center Management 28 Cyber Law Management

SPECIALATIONS 29 Database Systems and Concepts 43 Foreign Trade Management 30 Disaster Management 44 Hardware Management 31 Drug Store Management 45 Health Care Management 32 E-commerce 46 Hospital Administration 33 Energy Management 47 Hospital Management 34 Entertainment Management 48 Hospitality Management 35 Entrepreneur Management 49 Hotel Management 36 Environment Management 50 Human Resource Management 37 Equality Research Management 51 Industrial Management 38 Event Marketing Management 52 Information Technology 39 Exports Marketing 53 Intellectual Property Rights 40 Fashion Management 54 Interior Management 41 Financial Management 55 International Finance Management 42 Foreign Exchange Management 56 International Management

SPECIALATIONS 57 International Trade 71 Networking Management 58 Investment & Portfolio Management 72 Office Administration Management 59 Investment Analysis Management 73 Operations Management 60 Labor Law Management 74 Packaging Management 61 Library Administration & Management 75 Pathological Lab Management 62 Logistics Management 76 Personnel Management 63 Market Risk Management 77 Petroleum Management 64 Marketing Management 78 Pharmacology Management 65 Mass Communication 79 Portfolio Management 66 Material Management 80 Process Analysis 67 Media Management 81 Production Management 68 Mergers & Acquisitions Management 82 Programming with C++ 69 Multimedia System & Designing 83 Project Management 70 Mutual Funds Management 84 Public Relation Management

SPECIALATIONS 85 Purchasing Management 95 Takeover & Acquisition Management 86 Retail Management 96 Taxation Management 87 Risk & Insurance Management 97 Telecom Management 88 Rural Management 98 Textile Management 89 Safety Management 99 Time Management 90 Sales & Distribution Management 100 Total Quality Management 91 School Management 101 Transport Management 92 Shipping Management 102 Travel & Tourism Management 93 Software Project Management 103 Treasury Management 94 Supply Chain Management 104 Ware-Housing Management

COMPUTERS Diploma in Computer Application Graduate Diploma in Computer Application Post Graduate Diploma in Computer Application Master in Computer Application

Diploma in Computer Application Eligibility: 10th pass, Duration: 1 year Fees: 15000 Semester I Introduction to Info & Techno. Operating System PC Computing I PC Computing II Multimedia Programming Lab Office Automation Graphics Designing & Flash Semester II Web Application Database Management System Programming Lab Web Application Designing

Graduate Diploma in Computer Application Eligibility: 12th pass Duration 3 year Fees: 28000 Year I Fundamentals of Computers Operating Systems Installations & Management PC Computing I PC Computing II Programming Lab Office Automation & Graphics Year II Introduction to Scripting Language Uses of Internet and Web Designing Installation & Management Multimedia Systems Programming in 'C' Programming Lab C & C++' and Web Designing DBMS through Oracle 8i, System Analysis, Design Year III Network Concepts and Management Optional Programming thru JAVA or Asp. Net E Commerce Web Application Project for 3 months

Post Graduate Diploma in Computer Application Eligibility: Graduate Duration 1 year Fees: 25000 Semester I Introduction to Programming Principles of Digital Electronics Theory of Computation Semester II Planning & Management of Computer Object Oriented Programming Oriented Numerical&Statistical Mthds Microprocessor & its Applications Relational Database Mgmt System

Master in Computer Application Eligibility: Graduate with experience Duration 2 year Fees: 45000 Semester I System Software Introduction to Programming Principles of Digital Electronics Elements of Computer Science Oriented Numerical & Statistical Methods Programming Lab (MS-Office C ) Semester III Data File Structures Computer Organization & Arch Operating Systems Computer based Optimization Tech. Accounting & Financial Management Programming Lab (C++ & Oracle 8i) Semester II Internet Application Planning & Management of Computer Computer Networks Computer Graphics Systems Stimulations Programming Lab (Graphics, Web aided design & Java) Semester IV Knowledge base Systems Object Oriented Programming Software Engineering Programming Lab Assembly Language Management Info. System

Documents required Application form 3 colored (passport size) photographs Residence Proof Photo Identity Proof Experience Letter Last cleared mark sheet Payment

Remittance / Payment Options Demand Draft: Student can pay their fees by Demand Drafts in the favor of AURA payable at Rajkot. Cheque: Students can pay their fees by cheque in the favor of AURA. Credit / Debit cards: Students can pay their fees by Credit / Debit cards at the main office, Rajkot. Cash: Students can pay their fees by Cash to Accounts Department.