Better Insights, Better Decisions and Faster Actions with Oracle BI John Morris, ON Semiconductor Jamal Syed, National BI Practice Lead, Emerging Solutions Manan Goel, Director, BI Product Marketing, Oracle
ON Semiconductor & OBIEE BI Perspectives 2011 September 2011 Confidential Proprietary
ON Semiconductor Today Headquarters: Phoenix, AZ Employees: ~21,000 globally Revenue: ~$3.6Bn (1) Market Capitalization: ~$3.8Bn (2) Ticker: ONNN Founded: Spun-off from Motorola 1999, IPO 2000 (1) Based on Q2 2011 annualized revenues. (2) Based on closing stock price on August 3, 2011 Confidential Proprietary
Market Leader Analog ASIC #1 Leadership Position in Focus End-Markets Industrial ASIC #1 Consumer Automotive Computing PC Core Power (DCDC) #1 Power Adapters (ACDC) #1 Hearing Aid SOC #1 LED Lighting Smart Grid Linear VREG #1 Protection #1 Industrial / Op Amp #1 Wired & Wireless Comm. Medical / Mil-Aero Confidential Proprietary
Successful Acquisitions Expand Solutions in Target Markets December 31, 2007 October 10, 2008 January 27, 2010 January 1, 2011 CPU Voltage and PC Thermal Monitoring Business 2006 2007 2008 2009 2010 2011 May 15, 2006 March 17, 2008 November 4, 2009 June 9, 2010 February 27, 2011 Oregon Fabrication Facility CMOS Image Sensor Business Unit Confidential Proprietary
OBIEE Projects @ ON Semi ERP standard & ad hoc reporting Project Scope: Transitioning from legacy Oracle Discoverer reporting environment to Oracle Business Intelligence 11g platform for all our ERP reporting OBI module used: Built using BI Publisher Duration: 9 months Launched: March 2011 Sales & Operations Planning dashboard Project Scope: Creating new analytic dashboards for revenue, demand, and supply chain capacity planning OBI module used: Built using Answers and Dashboards Timeline: 4 months Launched: April 2011 Confidential Proprietary
Lessons & Learning Lesson Learned Make sure you have strong business involvement providing requirements How to address Well-defined, business-driven requirements before even thinking about the technical details. Identify the go to person/people for resolving disputes or unclear requirements Using the right part of the platform for the need Prototype often Get your data in order Based on the needs, selecting the right part of the platform for each project. Created a Tools- Capability Matrix to help with this More important for BI applications because so much may be assumed by people who aren t inclined to think about dashboards Define the data sources and strategy for supporting the project. Will the reports pull from multiple databases or will the data be staged in a mart? Define the governance model to be used Decide how these reports will be maintained, updated, governed after Go Live. Will they be centrally maintained by IT, by a specific business team, or otherwise? And for which levels of the data and application? Build your Foundation Focusing on a few projects to help us gain experience and to build the foundation for future, larger scale adoption and expansion Confidential Proprietary
BI Foundation Deliverables BI Basics communication sessions for IT and business teams OBIEE database & application environments Configuration management and deployment & RPD Consolidation Technical features POCs Documentation standards Design and code review standards Design templates and accelerators for new projects ETL/batch job templates GUI/Report template standards Governance models Confidential Proprietary
Business Intelligence Case Study for SUPERVALU Jamal Syed Tuesday, September 20, 2011
Firm Profile A major retail and supply chain company Approximately 2500 stores, 900 in-store pharmacies and 2500 affiliates through the supply chain operations. A leader in supply chain operations such as grocery distribution, produce distribution, independent sales and marketing, supply chain technology, third party logistics. Growth through mergers and acquisitions (differentiating factor from other major retail chains) 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com
Engagement Drivers One of the biggest challenges at Supervalu is the analysis of claims data utilized by several departments in making crucial business decisions. Safety group utilizes this data to analyze and take action on safety measures in stores to reduce claims and related expenses for Supervalu. Current toolsets and data fragmentation make the business process difficult Business has no direct access to data Emerging Solutions first implemented a CRP with OBIEE Feedback and interest initiated a phased BI framework implementation with Safety group as the first customers 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com
BI Challenges - Business Data access: Unavailability of claim and financial data to business users Multiple data silos: Data reaching business user from multiple systems Total IT dependency: Reports had to be run by IT against source systems Excel-based reporting: Only reporting tool for business user Manual calculations: All KPI calculated manually in Excel Only static reports: Business users cannot drill into the actual issues Delay in accessing business critical data: Delays from 2-6 weeks No standard definitions: Risk of inconsistent calculations and meanings Multiple reports for same information: Stitching and recalculation efforts 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com
Emerging Solutions Engagement Goal Single version of truth Timely data for analysis BI for everyone Scalable solution 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com
BI Optimization Process Optimization Roadmap Extend Reach and Build a Framework Align Business and Optimizing BI Capabilities for Enterprise BI IT Govern the Process BI for everyone Build a BICC Establish Accountability Measure and Communicate Success Empower the People Improve End-User Adoption Train End- Users Leverage Technology Manage Change Reduce Fragmentation Reduce Pain with Standardization Agile Development for Quick Wins 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com
Enablement - A Centralized BI Framework with OBIEE ODS DW1 OBIEE Presentation Layer User Roles, Preference Simplified View Logical SQL Interface Logical Business Layer Dimensions Hierarchy Measures Calculations Aggregation Rules Time Series Physical Layer Map Physical Data Connections Schema Reporting Data mart DW2 ODS DW3 MDS Spreadsheets 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com
High-level Engagement Steps Requirements Gathering Data Model and Subject Area Build Data Source Analysis and Mapping ETL (Informatica) Business Model Build Interactive Dashboard Build (OBIEE) User Roles and Groups Standardized User Layer Build Schedule Formatted Report Build (BI Publisher) 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com
Emerging Solutions Value-add With the implementation of the data mart framework and OBIEE the reporting times for Safety has been reduced from 2-6 weeks to a single day The phased approach of implementation introduced instant gratification and built the groundwork for further integration and enhancements 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com
P 18 Thanks! Jamal Syed Emerging Solutions National Practice Lead, BI jsyed@emergenow.com Chicago 20 North Wacker Drive, Suite 1870 Chicago, IL 60606 312-669-9600 info@emergenow.com Minneapolis Two Carlson Parkway, Suite 205 Plymouth, MN 55447 763-278-9700 info@emergenow.com www.emergenow.com 2010 Emerging Solutions. All rights reserved. Confidential and proprietary information. www.emergenow.com