is Identity Guidelines September 2013
Contents Overview 3 is Badge Basics 4 Graphic Standards 5 Do s and Don ts 6 Examples 7 Promoting Your s Basics 8 Terminology 9 Do s and Don ts 10 Additional Tools 11 Legal Requirements 12 is Identity Guidelines September 2013 2
Overview is content providers, authors, publishers, and reviewers must follow these guidelines when promoting titles on websites, advertising, and other marketing communications. Requirements for using the is badge The is badge shown in these guidelines is for use only by rightholders with an Apple-approved publication available on is and by agencies, reviewers, or other third parties authorized by the rightholder to promote the is publication. Apple reserves the right to withdraw permission to use an is badge anytime its use is inconsistent with these guidelines or is otherwise deemed inappropriate by Apple. Support is support is available at http://www.apple.com/support/ios/ibooks/. Legal requirements All materials must properly attribute every Apple trademark with the appropriate symbol and credit lines. See www.apple.com/legal/intellectual-property/ for more detailed legal requirements. Linking to is You must provide a link to your book on is wherever the Download on is badge is used on web pages or online communications. To obtain the URL for your book on is, go to your product page in is. Right-click or Control-click your book s listing and choose Copy URL. Embed the URL in the is badge. You can also create the URL link for your book by using http://itunes.apple.com followed by the appropriate country abbreviation, the book title, and the ISBN 10 or ISBN 13. Separate the information with slashes according to standard URL naming practices: http://itunes.apple.com/country/title/isbn The following example shows the correct format: http://itunes.apple.com/us/book/isbn1416586598 If customers using a computer have itunes or is installed, the is link takes them to the book s page on is. If customers using a computer do not have itunes or is installed, the is link takes them to the itunes page on Apple s website, where they can learn more about itunes and download itunes free of charge. If customers using an ios device have the is app installed, the is link takes them to the book s page on is. If customers using an ios device do not have the is app installed, the is link takes them to the itunes Preview page, where they can learn more about the book, learn about the is app, and get the app for their iphone, ipad, or ipod touch free of charge. is Identity Guidelines September 2013 3
is Badge Basics The Download on is badge can be used in both marketing and advertising communications, such as print ads, video trailers, email, newsletters, and websites, whenever you promote your book offered on is. Only the badge shown here is approved by Apple for use on marketing communications, and the badge cannot be modified. Download on is badge is Identity Guidelines September 2013 4
is Badge Graphic Standards Minimum clear space and minimum size Minimum clear space is equal to one-quarter the height of the badge. Do not place photos, typography, or other graphic elements inside the minimum clear space. Minimum size is 10 mm for use in printed materials and 40 pixels for use onscreen. Always select a size that is clearly legible but not dominant. Backgrounds The is badge always appears in black and white as shown here. The gray border surrounding the badge is part of the badge artwork and must be included. The is badge can be placed on: A black or white background A solid-color background A background image as long as legibility is not diminished Localized badges Apple provides badge artwork translated into regional languages. Do not create your own version of a localized badge. Always use artwork provided by Apple without modification. The is badge is available in 38 languages. Learn more at http://www.apple.com/itunes/affiliates/resources/ documentation/badges.html. Minimum clear space and minimum size for advertising on mobile devices When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, follow these guidelines: Minimum clear space is equal to one-tenth the height of the badge. Select a badge size that is clearly legible on the target mobile devices. The badge cannot be the dominant graphic in the layout. It must follow or be placed below the book image or company name or identity. Use the.svg format badge artwork provided for optimum legibility on Retina displays. See Artwork to the right. Artwork Badge artwork is provided in.png and.svg formats for web or onscreen communications and.eps format for use in printed materials. For online communications, you must use the Download on is badge. Provide a link to your book on is wherever the badge is used. is Identity Guidelines September 2013 5
is Badge Do s and Don ts Do Use only current badge artwork provided by Apple. Always use a badge on marketing and advertising materials that promote your book offered on is, including: Web pages Newsletters Email promotions Video trailers Print advertising and promotions Web banner ads Mobile ads TV ads Outdoor advertising For online communications, use the Download on is badge and provide a link to your book on is. Use only one is badge on a layout or video sequence. Place the badge in a subordinate position on the layout following your book or company identity. The badge should be smaller than your main message, company identity, or book graphics. Don t Do not use an is badge on general promotions for your company or overall product offerings. The badge must be associated only with a book that is available on is. Do not use the badge if your media cannot reproduce the badge artwork clearly and at high resolution. Do not make the badge the primary message or main graphic on your layout. It must be secondary to your main message and company or book identity. Do not use the Apple logo. Do not use the itunes logo. Do not animate, rotate, or tilt the is badge. Do not alter the badge artwork. Do not use graphics or images from Apple s website or is. Do not use the is badge as part of a compatibility message. On merchandise hang tags or packaging, include the badge only when your book is also promoted on the hang tag or package. If the badge appears with badges that represent other platforms, place the is badge first. References to multiple platforms and competitive products can be made in copy. is Identity Guidelines September 2013 6
is Badge Examples Publisher Publisher Promotional Headline Promotional Headline Subhead Subhead http://www.company.com/application http://www.company.com/application Home Home by Author s Name by Author s Name ipsumipsum dolordolor consectetur consectetur adipiscing elit. Pellentesque condimentum justo justo adipiscing elit. Pellentesque condimentum eget eget sem iaculis feugiat. Vivamus ut nislutpurus, sem iaculis feugiat. Vivamus nisl purus, nec porttitor dui. Nam id nislidmassa, eu eu nec porttitor dui. Nam nisl massa, fermentum ante. ante. Curabitur consectetur fermentum Curabitur consectetur fermentum diamdiam et semper. ProinProin ut velit fermentum et semper. ut vitae velit vitae magna auctor vestibulum. Nam Nam ultrices luctusluctus magna auctor vestibulum. ultrices laoreet. Donec pellentesque ultrices suscipit. laoreet. Donec pellentesque ultrices suscipit. of of ipsumipsum dolardolar nulla nulla urna urna urna,urna, gravida ut sodales eu, eu, gravida ut sodales vestibulum non justo. Mauris cursus, lectuslectus laoreet congue, neque vestibulum non justo. Mauris cursus, laoreet congue, neque nibh nibh blandit mauris, sit amet ultricies tellustellus lacinia augue. Suspendisse blandit mauris, sit amet ultricies lacinia augue. Suspendisse ac mauris turpis, a volutpat libero.libero. MorbiMorbi at semper velit. velit. Quisque ac mauris turpis, a volutpat at semper Quisque mattis tempor nisi, vitae placerat metus ornare vitae.vitae. Donec eleifend mattis tempor nisi, vitae placerat metus ornare Donec eleifend mattis justo justo id cursus. EtiamEtiam puruspurus massa, aliquam nec dignissim vel, vel, mattis id cursus. massa, aliquam nec dignissim Reviews Reviews Guide Guide Q&A Q&A Index Index Top 1010 Reviews Top Reviews FebruaryFebruary 2012 2012 ipsumipsum dolordolor consectetur adipiscing elit. elit. consectetur adipiscing Pellentesque non velit ProinProin faucibus puruspurus eu diam Pellentesque non sapien. velit sapien. faucibus eu diam vulputate dignissim. In hac platea dictumst. vulputate dignissim. Inhabitasse hac habitasse platea dictumst. Quisque porta erat lacus, vel ultricies neque. Sed mi neque, Quisque porta erat lacus, vel ultricies neque. Sed mi neque, adipiscing vitae vitae aliquet ac, porta in sapien. adipiscing aliquet ac, porta in sapien. of of ipsumipsum dolardolar nulla nulla urna urna urna,urna, gravida ut ut gravida sodales eu, vestibulum non justo. Mauris cursus, lectuslectus sodales eu, vestibulum non justo. Mauris cursus, laoreet congue, neque nibh blandit mauris, sit amet ultricies laoreet congue, neque nibh blandit mauris, sit amet ultricies tellustellus lacinia augue. Suspendisse ac mauris turpis, a volutpat lacinia augue. Suspendisse ac mauris turpis, a volutpat libero. MorbiMorbi at semper velit. velit. Quisque mattismattis tempor nisi, vitae libero. at semper Quisque tempor nisi, vitae placerat metus ornare vitae.vitae. placerat metus ornare of of Banner ad on web page Web page promoting a book Print ad Mobile ad sign-off Banner ad on mobile device is Identity Guidelines September 2013 7
Promoting Your s Basics When promoting your book in marketing communications, say that it is on or available on is. For example, say title on is or title, available on is. It is also correct to say that your book can be downloaded on is. Do not say is title or ipad title. When including a company name, lead with the company name followed by the book title and end with on is. For example, it is correct to say Publisher name title on is. Suggested messaging You can use these suggested messages in your communications to describe is, or you can develop your own copy. Short copy block: is lets you browse books and download them directly to your Mac, ipad, iphone, or ipod touch. Long copy block: On is, you can browse books by category or author or see featured books. Tap Search to find books by title or author. When you find the book you want, tap to see more details, look at user ratings and reviews, and download a sample. Download the book and it appears on your bookshelf on your Mac, ipad, iphone, or ipod touch. is Identity Guidelines September 2013 8
Promoting Your s Terminology Definitions Usually lowercase; refers to the media type. Users buy a book just as they buy an app. They do not buy an i. Ebook Refers to products in the general electronic publishing category. Ebook is a generic term and should not be capitalized except when it is the first word in a sentence (such as this sentence). is The app that readers use to preview, buy, download, and read books. Also refers to the is Store. is Author The Mac application for creating and editing Multi-Touch books. is Store The store where customers preview, buy, and download books. The is Store is part of the is app. is Textbooks The preferred term for Multi-Touch books in the textbook category, available on is. i Do not use this term. Use book or ebook when referring to the media type or publishing category. Using the name is When using the name is in headlines or copy, always typeset is with a lowercase i and an uppercase B followed by lowercase letters. The name is begins with a lowercase i even when it is the first word in a sentence, paragraph, or title. Do not translate the name is in headlines or body copy. Always set the name is in English, even when it appears within text in a language other than English. These examples show how to refer to the is app correctly: Download the is app free from the App Store. Tap the is icon and your bookshelf appears. With the is app, you can browse hundreds of thousands of books. Never include other descriptors; for example, do not say itunes is, Apple is, or ipad is. is should be used to refer only to the app and the store and is always plural. Do not use the word i to refer to a publication or to the general category of ebooks. Instead, say that your publication is a book available on is. Using Apple product names Apple product names can appear in copy along with the names of other mobile or computing devices. List Apple products first. When using the name ipad, iphone, or ipod touch in headlines or copy, always typeset ipad, iphone, or ipod with a lowercase i and an uppercase P followed by lowercase letters. Always set touch with a lowercase t. The name ipad, iphone, or ipod should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. When using the name Mac, always typeset Mac with an uppercase M followed by lowercase letters. Do not translate ipad, iphone, ipod touch, or any other Apple trademarks in headlines or body copy. Always set ipad, iphone, or ipod touch in English, even when it appears within text in a language other than English. Always use the correct names: ipad, iphone, and ipod touch. Do not use variations such as touch or itouch. See page 12 for information on the use of trademark symbols and credit lines. is Identity Guidelines September 2013 9
Promoting Your s Do s and Don ts Do Always use the correct Apple product names: ipad, iphone, and ipod touch. Do not use variations such as touch or itouch. Use clear messaging. It is correct to say that a book is available on is. It is also correct to say that a book can be downloaded on is. Typeset all headlines and body copy in your promotions in a manner that is consistent with your company s identity. Match the font used in the rest of your communication when typesetting is or other Apple product names. Don t Do not copy or imitate any Apple advertising, marketing, or messaging for Mac, ipad, iphone, ipod touch, or is. Do not use headlines, copy, icons, or images from Apple s website at www.apple.com. Do not incorporate the is badge or the is icon in headlines or body copy. Do not list Apple product names that are not compatible with your book on is. Do not imitate Apple typography. Do not suggest ownership of is. For example, do not use Get your favorite books on (Publisher name) is. Instead use Get your favorite (Publisher name) books on is. Do not translate Mac, ipad, iphone, ipod touch, or any other Apple trademark. Always set Apple trademarks in English, even when they appear within text in a language other than English. Do not use at is. Always use on is or available on is. Do not use the term downloadable. Do not include an itunes reference. For example, do not use is on itunes or itunes is. Do not indicate any kind of sponsorship or endorsement by Apple. Never use a Myriad font for is-related text. is messaging should match the typographical style of the rest of your communication. is Identity Guidelines September 2013 10
Additional Tools App Store badge Mac App Store badge itunes Store badges ios Developer Program ios developers with an Apple-approved app available on the App Store can join the ios Developer Program and use the App Store badge to promote their app. Learn more at https://developer.apple.com/ programs/ios/. Mac Developer Program Mac developers with an Apple-approved app available on the Mac App Store can join the Mac Developer Program and use the Mac App Store badge to promote their app. Learn more at https://developer.apple.com/programs/mac/. itunes Affiliate Program You can join the Affiliate Program and earn commission on qualifying revenue generated by links to itunes or is from your website. You can also benefit from the tracking and app metrics provided by affiliate-powered links. Find out more at www.apple.com/itunes/affiliates. is Identity Guidelines September 2013 11
Legal Requirements Apple requirements The is badge cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with is or Apple itself. Trademark symbols and credit lines In communications distributed only in the United States, the appropriate symbol (, SM, or ) must follow each Apple trademark the first time it is mentioned in body copy for example: is is Store SM ipad iphone ipod touch Mac List only the specific Apple trademarks used in your communication s text. Refer to the Apple Trademark List at www.apple.com/legal/intellectual-property/ trademark/appletmlist.html for the correct trademark symbol. Do not add a trademark symbol to the is badge artwork provided by Apple. In all regions, use the following credit lines on all communications, listing all the Apple trademarks used in your copy: Apple, the Apple logo, is, ipad, iphone, ipod touch, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. If itunes is mentioned in the communication, include the following statement: Content purchased from the itunes Store is for personal lawful use only. Don t steal music. For communications developed for mobile devices, follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links to legal copy. For more information about using Apple trademarks, visit Guidelines for Using Apple Trademarks and Copyrights at www.apple.com/legal/intellectualproperty/guidelinesfor3rdparties.html. With Apple s approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark. 2013 Apple Inc. All rights reserved. Apple, the Apple logo, is, ipad, iphone, ipod, ipod touch, itunes, the itunes logo, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and is Store are service marks of Apple Inc. Other product and company names mentioned herein may be trademarks of their respective companies. is Identity Guidelines September 2013 12