ATRESMEDIA www.atresmedia.com Presentation on Digital 16 th December 2015 2013 1
Presentation on Digital Operations Mr. José Manuel Gonzalez Pacheco General Manager of Digital Commercial Ms. Beatriz Medina Layuno Managing Director of Digital Sales Q&A Roadshow backon up_mar 2013 Presentation Digital_Atresmedia_2015 2
Atresmedia Digital within Atresmedia OTHERS ADVERTISING 2013 3
Digital: Operations Mr. José Manuel Gonzalez Pacheco General Manager of Digital 2013 4
Atresmedia Digital: KPIs Main business metrics show strong growth Top 100 Spain Ranking (Annual avg unique users) YoyGrowth Unique users #29th #17th #12th 7.7 mill uu 4.3 mill uu 9.4 mill uu +14% +22% +1% 2013 2014 2015 Jan-Oct 15 vs 14 Source: ComScore 100 top properties MPMMX Jan Oct data 2013 5
Atresmedia Digital: Positioning& Strategy Three main fields of action Web & verticals TV & Radio webs 13 verticals Long form video Atresplayer AVoD +SVoD +TVoD Short form video Atrestube (MCN) Syndication 2013 6
Atresmedia Digital: Web & verticals Web & verticals: More than 22 mill visitors/month Unique visitors Monthly average 22.1 mill 23% 77% Verticals (13) Webs Other TV channels La Sexta 4% 21% Radio 15% 60% Antena 3 Jan-Nov 15 Source: Adobe Analytics 2013 7
Webs: KPIs Webs: News as the main driver Unique Visitors In 000. Monthly avg 2015: Radio webs redesign +20% 2,871 3,456 Jan-Nov 14 Jan-Nov 15 1 mill followers +56% 890 590 New webs responsive design New Apps Browsing mobile +55% Jan-Nov 14 Jan-Nov 15 Source: Adobe Analytics 2013 8
Verticals: KPIs Leaders in comedy & viral news and parenting verticals Unique Visitors In `000. Monthly avg #1 #1 x2 x2.5 6,200 1,222 Jan-Nov 13 3,040 Jan-Nov 14 Jan-Nov 15 10%/total 17%/total 23%/total Source: Adobe Analytics Source: ComScore MPMMX. 2013 9
Webs & Verticals: Future developments Higher quality and variety to keep current growth pace Webs New webs design Responsive design HTML5 player Mobile and short form video focused New ad format & Native Verticals New verticals Musical Info DO IT YOURSELF CULTURE 2013 10
Atresmedia Digital: Atresplayer Atresplayer: our long-form online video platform >5.3 mill unique visitors/month >3.2 mill registered users >6.8 mill Apps downloaded Source: Adobe Analytics 54% desktop 46% mobile 40 min Avg time spent (user/session) 2013 11
Atresmedia Digital: Atresplayer s structure Clear segmented strategy 2013 12
Atresplayer: AVoD Sound growth in absolute and relative terms Unique Visitors Monthly avg. In `000 Unique Users Monthly avg. In `000 3,837 5,291 4,413 +20% +15% 2,537 Jan-Oct 14 +13% 2,531 2,853 2,550 Jan-Oct 15 2013* 2014 2015 Source: Adobe analytics Jan-Nov data *2013: Modo Salón (former VoD offer) Source: Comscore 2013 13
AVoD: Future developments New developments to enhance our offer quality New web responsive design HTML5 Player HBBTV Version Android TV Apple TV LG Smart TV IPTVs 2013 14
Atresplayer: SVoD + TVoD Clear business model 2013 15
SVoD: Future developments Growth in subscribers and CRM plan are the main drivers Atresplayer Premium Subscribers & Revenues growth Revs Subs CRM plan Customer journeys Multichannel campaigns Re-targeting Other 2014 2015e 2016e Windows Strategy Contents Improvement 2013 16
Atrestube: KPIs Atrestube: our Multichannel Network (MCN) Atresmedia s MCN in Youtube 30 >140 2,4 35% /65% Nº of channels Source: Youtube Analytics millvideo clips/month in Youtube (2015) mill subscribers in Youtube National/ International 2013 17
Atrestube: Monetization Atrestube: Strong growth in views Monetization in Youtube Views Revenues Revenue share model Low Youtube CPMs Low Youtube occupancy rate CPMs and occupancy rate decreasing Revenues less than 5% of total digital revenues Sep-13 Mar-14 Sep-14 Mar-15 Sep-15 Source: Youtube Analytics 2013 18
Flooxer Flooxer: Our new short form original digital video platform Launchedin Nov 15 Technical features: Responsive design/apps / HTML 5 / 4K UHD / Multi-lenguage& Subtitles 2013 19
Flooxer Flooxer: Our new short form original digital video platform Premium web edition Professional Premium quality New original digital formats Safe environment Ad friendly International reach focus Creators Formats Channels Genres 2013 20
Flooxer: Content strategy New project with solid partners Atresmedia Freemantle Guia infantil Endemol Boomerang Rightster Secuoya Zinkia 2013 21
Flooxer Flooxer: Differential to other platforms Intensive marketing campaign Newco ad hoc Specific editorial, tech and ad teams Profitable business plan 2013 22
Commercial Ms. Beatriz Medina Layuno Managing Director of Digital Sales Roadshow backon up_mar 2013 Presentation Digital_Atresmedia_2015 23
Digital: Online ad market Online advertising accounts for 23% of the ad market Ad spending by medium 2014 Total= 4,642 mill By device 2014 TV 41% Others 7% Radio 9% Press 20% Internet 23% 1,066 mill Desktop 93% Desktop by category 2014 Search 57% Mobile 4% Other 4% Video 7% Display 36% Sources: Infoadex + IAB 2014 Digital advertising report 2013 24
Digital: Online ad market Media publishers: near 50% of the online market % Market share in Desktop 2014 9% Other* Social networks 11% 11% 5% 36% Web portals 36% 45% Media Publishers 48% Display Video Top 5 agencies account for 60% Sources: Infoadex + IAB 2014 Digital advertising report *Other: Blogs, online classified, 2013 25
Digital: Categories Four categories gather half of the online ad market Ad spending by categories Display Desktop Other 25% Beauty 5% Autos 23% Culture 6% Health 2% Finance 10% Retail 7% Telcos 13% Food 9% Sources: Infoadex + IAB 2014 Digital advertising report 2013 26
Digital: Atresmedia vs Market Atresmedia outperforms the market in recurrent basis Atresmedia vs Market Growth yoy Total Display A T R E S M E D I A Market +14.0% Video A T R E S M E D I A Market +18.8% Display w/o video A 3 M Market +13.9% Atresmedia vs Market Performance In last 30 months Outperforming 25 5 Underperfoming Sources: Market monitoring 9M15 vs 9M14 2013 27
Digital: Sales breakdown Focus on video, the higher CPM in the market Atresmedia s sales Breakdown by formats CPM 6% 16% Special ads Display Ad hoc 2 78% Video 12 2013 28
Aunia: Atresmedia s programmatic platform Aunia: top premium video inventory provider in Spain Ad spending as negotiated Market Display Direct negotiation 9% 87% 9% Programmatic Top video supplier in programmatic basis 50:50 Atresmedia & Mediaset España Growth rate +100% yoy Key strategic goal: CPM Weight in sales 9.5% 2013 29
Yahoo: Third parties agreement The largest digital pitch in the Spanish market Key player in technology and data +Reach Any client product budget Largest communication group in Spain Strong digital team +Size Key player for agencies 2013 30
Atresmedia Digital: Financials Still small contribution but fast-growing division % on Total gross revenues 1% 2.5% x2.5 EBITDA margin 15-20% 2014 2017e 2013 31
Q&A 2013 32
ATRESMEDIA www.atresmedia.com Presentation on Digital 16th December 2015 Q&A Session 2013 33