Maximierung des Geschäftserfolgs durch SAP Predictive Analytics. Andreas Forster, May 2014

Maximierung des Geschäftserfolgs durch SAP Predictive Analytics Andreas Forster, May 2014

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Business Examples Predictive Analytics

Marketing Optimization Demo

SAP s Approach

Analytics solutions from SAP Cloud Mobile Agile Visualization Advanced Analytics Big Data Enterprise Business Intelligence Collaboration

Advanced Agile Visualization Advanced Analytics Analytics Enterprise Business Intelligence

SAP Advanced Analytics Solutions Embed Smart Agile Analytics into Decision Processes to Deliver Business Impact One Integrated Platform for Efficient Big Data In-Memory Predictions. Business Users benefit from the Predictions by using the output within their daily processes and activities. 2014 SAP (Schweiz) AG. All rights reserved. 27

Three types of users with SAP Predictive Analytics Data Scientist Create complex predictive models and simulations Validate predictive business requirements Publish results back to source Data Analysts Transform and enrich data source(s) Create simple predictive models and simulations Visualize results and publish to BI Platform Executives/ Business Users Interact with published predictive analysis Visualize results in context of use case Collaborate with colleagues toward closure/action.001% ~3% 97% Representative User Base

SAP InfiniteInsight (formerly KXEN) Delivers Insight Faster and Easier In-database Automated Dataset Production Automated model creation Classification Regression Clustering Forecasts In-database Deployment Deployment in other apps Model productionization Control Recalibration Batch production 2014 SAP (Schweiz) AG. All rights reserved. 30

What s so special about SAP Predictive Analysis? Advanced Visualization Direct access to Advanced Visualizations Superset solution includes SAP Lumira library Stunning visualizations Ease of Use Drag & drop data selection, preparation, processing Easy sharing /collaboration of findings Built for business analysts Rich Pre-Built Modelling Functionality Automatic Data Preparation Classification Regression Anomaly Detection Attribute Importance Association Rules Clustering Feature extraction R Data Mining Language Support Native installer included ~12 R algorithms included 3,500+ R Model library and growing Custom R, JAVA, etc. Multi Language Support English German Spanish Portuguese French Japanese Italian Integration Native integration with SAP HANA Leverage existing BOBJ universes Publish actionable results to mobile & BI clients 2014 SAP (Schweiz) AG. All rights reserved. 32

HANA Predictive Algorithm Library (PAL) Clustering Affinity Propagation Anomaly Detection DBSCAN Agglomerate Hierachical Clustering K-means Self-Organizing Maps Slight Silhouette Classification Bi-Variate Geometric Regression Bi-Variate Natural Logarithmic Regression C4.5 Decision Tree CHAID Decision Tree Exponential Regression KNN Logistic Regression Multiple Linear Regression Naïve Bayes Association Apriori Time Series Single Exponential Smoothing Double Exponential Smoothing Triple Exponential Smoothing Forecast Smoothing Preprocessing Binning Convert Category Type to Binary Inter-quartile Range Test Partition Sampling Scaling Range Substitute Missing Values Statistics Univariate Statistics Multivariate Statistics Chi-squared Test for Fitness Chie-suared Test for Independence Variance Equal Test Social Network Analysis Link Prediction Miscellaneous ABC Analysis Weighted Score Table For Updates see: http://help.sap.com/hana/sap_hana_predi ctive_analysis_library_pal_en.pdf Polynomial Regression Variance Test 2014 SAP (Schweiz) AG. All rights reserved. 33

Simplified Analytical Executive Summary Application Development With SAP HANA Studio/Modeler Rapid Analytical Application Development SAP HANA application function modeler enables simplified model driven access to native functions and PAL algorithms in the SAP HANA Studio Overview Graphical User Interface to create procedures using functions and PAL algorithms Models are stored as repository objects and can easily be re-used for various applications Drag and drop list of available functions Easily select input/output tables, parameters, and filters, and generate procedures 2014 SAP (Schweiz) AG. All rights reserved. 34

R Integration with or without SAP HANA What is R? R is a software environment for statistical computing and graphics Open Source statistical programming language Over 3,500 add-on packages; ability to write your own functions Widely used for a variety of statistical methods More algorithms and packages than SAS + SPSS + Statistica Who s using it? Growing number of data analysts in industry, government, consulting, and academia Cross-industry use: high-tech, retail, manufacturing, CPG, financial services, banking, telecom, etc. Why do they use it? Free, comprehensive, and many learn it at college/university Offers rich library of statistical and graphical packages 2014 SAP (Schweiz) AG. All rights reserved. 35

Predictive Analysis / KXEN Integrated Roadmap Overview Q4/2013 Q1/2014 Q2/2014 Q3/2014 Q4/2014 KXEN ATS Release Current stable KXEN (InfiniteInsight + Factory) standalone with SAP Branding Target RTC: Dec 6, 2013* ATS + 1 (new features) KXEN InfiniteInsight 7.0 Geolocation Hadoop/Hive + Improved Regression ATS + 2 (FINAL RELEASE) KFL (KXEN Foundation Library) Maintenance mode Predictive Analysis PA 1.14 HTML 5 UI Lumira re-integration PA 1.15 KXEN Modeler modules integrated into Predict tab KFL PA 1.16 KXEN Modeler integrated KXEN Explorer primary use cases integrated KXEN Factory TBD 2014 SAP (Schweiz) AG. All rights reserved. 37

2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices. 2014 SAP (Schweiz) AG or an SAP AG. affiliate All rights company. reserved. All rights reserved. 43