Marketing Copy La Crosse Alerts Water Detector SKUS

Marketing Copy La Crosse Alerts Water Detector SKUS TABLE OF CONTENTS NOTE: Include disclaimer after copy or referenced as a separate link:... 2 General Marketing Copy... 3 Short Marketing Copy Version A... 4 Short Marketing Copy Version B... 4 D112.104.E1.BP & D112.104.E1.WGB (general systems)... 5 Short Description:... 5 Long Description:... 5 D012.104.E1.BP and D012.104.E1.WGB (general add-on sensors)... 5 Short Description:... 7 Long Description:... 7 D000.104.BG (probe only)... 8 Short Description:... 8 Long Description:... 8 1 La Crosse Alerts by La Crosse Technology, Ltd. 03122013

NOTE: Include disclaimer after copy or referenced as a separate link: * Disclaimers: (1) La Crosse Technology, LTD. ( La Crosse ) provides various alert services to aid users. La Crosse shall not be liable for accuracy, usefulness or availability of data transmitted via the service. Users are solely responsible for damages to persons or property by service use. (2) Service providers may charge users for alert services. Standard messaging and data rates apply and will be billed to the customer s wireless account. Customers may be unable to receive text messaging or data service in some areas due to unavailability of service. 2 NOTE: Include disclaimer after copy or referenced as a separate link: La Crosse Alerts by La Crosse Technology, Ltd. 03122013

General Marketing Copy La Crosse Alerts Remote Water Detector and Temperature and Humidity Monitor with Early Warning Alerts Early Warning System with Remote Monitoring Helps Prevent Costly Water Damage* The best defense against costly water damage to your home, business or vacation rentals is the La Crosse Alerts Remote Water Detector with early warning alerts to notify you of a water leak before it has time to cause extensive damage.* Use your smartphone, tablet or computer to monitor for water leaks and high or low temperature and humidity levels that could lead to frozen pipes and mold growth.* Did you know that frozen pipes that crack and burst, damage a quarter million properties each year? 250 gallons (946 liters) of water a day can flow from an eighth-inch (three millimeter) crack in a copper or PVC plastic pipe destroying floors, furniture and other property. Water heaters with a slow leak or a sudden burst also cause extensive damage resulting in thousands in repairs each year; the worst damage occurring in unoccupied homes. Water damage can originate in almost any room: frozen pipes, broken pipes, broken dishwasher hose or leakage, washing machine overflow, leaking roof, basement leaks, foundation cracks, plumbing leaks, sump pump overflow and leaks from bad weather such as snow, rain or floods.* The good news is that water damage is a costly problem that you can prevent: Simply connect the gateway to your network router to enable remote monitoring with text and e-mail alerts from anywhere with Internet access.* Wall-mount the water detector, or use the included tabletop stand and place the moisture sensor on the floor to activate the wireless alert system when it becomes wet.* Alerts are sent when pre-set temperature and humidity levels are exceeded and when the batteries are low or the connection is lost, saving you from having to stop and check.* Includes a TX70U-IT water detector with temp. & humidity sensor, a moisture sensor on a 6 ft. detachable cable, gateway, LAN cable & AC adapter. Add up to 5 sensors per gateway. Detects presence of water and monitors air temperature and humidity LCD toggles wet (H20) or dry (DRY) and current ambient temperature & humidity levels Wall-mount or free standing weather resistant case Humidity: 3% to 99% (%RH), Temperature: -40 F to 140 F, 200 ft. wireless range to gateway 2 AAA Alkaline batteries (not included) The gateway connects to existing router to upload measurements to lacrossealerts.com for remote monitoring and alerts.*(internet and network router required, not included). * Disclaimers: La Crosse Technology, LTD. ( La Crosse ) provides various alert and monitoring services to aid users. (1) Service providers may charge users for alert services. Standard messaging and data rates apply and will be billed to the customer s wireless account. Customers may be unable to receive text messaging or data service in some areas due to unavailability of service. (2) La Crosse shall not be liable for accuracy, usefulness or availability of data transmitted via the service. Users are solely responsible for damages to persons or property by service use. 3 General Marketing Copy La Crosse Alerts by La Crosse Technology, Ltd. 03122013

Short Marketing Copy Version A Monitor and protect what s important with the easy-to-use La Crosse Alerts remote water detector and temperature and humidity monitor with early warning alerts by La Crosse Technology.* Prevent property damage to your home, business or vacation rentals.* Use a smartphone, tablet or computer to remotely monitor for water leaks and temperature & humidity levels.* Monitor the kitchen, bath, basement, and laundry or pool room.* Prevent damage from faulty pipes, hoses, sinks, sumps & mold.* Detect the presence of water with the water detector on a detachable 6 ft. cable while monitoring ambient temperature and humidity.*add multiple sensors to monitor other areas. Receive text or e-mail notifications when water is detected, when MIN/MAX temperature or humidity levels are exceeded, when connection is lost, and when batteries are low.* La Crosse Alerts, your home s homepage. Short Marketing Copy Version B Did you know that 250 gallons of water a day can flow from an eighth-inch crack in plumbing, destroying floors, furniture and other property? Costly water damage from frozen or broken pipes is NOT a warm welcoming for anyone. Frozen pipes damage a quarter million properties each year with the most extensive water damage occurring in unoccupied homes. Water damage can happen in almost any room From broken pipes and other plumbing leaks, From faulty dishwasher and washing machine hoses, From leaking roofs and basements, to faulty sump pumps. Leaks can even be caused by bad weather from snow, rain or floods. Your best defense against costly water damage is the La Crosse Alerts Remote Water Detector with early warning alerts. Text and e-mail alerts notify you to take action before a water leak has time to cause extensive damage.* Receive alerts when water is detected When temperature or humidity levels exceed your limits, When the connection is lost, And when the batteries are low. Use your smartphone, tablet or computer to monitor for water leaks, or temperature and humidity levels that could lead to frozen pipes or mold growth.* Monitor and protect what s important, with the La Crosse Alerts Remote Water Detector by La Crosse Technology. La Crosse Alerts, your home s homepage. 4 Short Marketing Copy Version A La Crosse Alerts by La Crosse Technology, Ltd. 03122013

D112.104.E1.BP & D112.104.E1.WGB (general systems) Short Description: La Crosse Alerts Remote Water Detector with Temperature & Humidity Monitor and Early Warning Alerts Use a smartphone, tablet or computer to receive early warning alerts and remotely monitor for water leaks and temperature and humidity levels.* Prevent property damage to your home, business or vacation rentals from faulty pipes, hoses, sinks, sumps & mold.* Monitor the kitchen, bath, basement, and laundry or pool room.* Long Description: La Crosse Alerts Remote Water Detector with Temperature & Humidity Monitor and Early Warning Alerts Monitor and protect what s important with the easy-to-use remote water detector with temperature and humidity monitor and early warning alerts by La Crosse Technology.* Prevent property damage to your home, business or vacation rentals caused by faulty pipes, hoses, sinks, sumps & mold.* Use a smartphone, tablet or computer to remotely monitor for water leaks and temperature & humidity levels.* Monitor the kitchen, bath, basement, and laundry or pool room.* Receive early warning text or e-mail alerts when water is detected, when MIN/MAX temperature or humidity levels are exceeded, when connection is lost, and when batteries are low.* The system includes a TX70U-IT water detector with temperature & humidity, a 6 ft. detachable water sensor cable, and a gateway set to enable remote monitoring with alerts*. Add up to 5 sensors per gateway to monitor other areas. Applications Kitchens, baths, laundry & pool rooms Utility sinks, sumps & water heaters Home, business, rentals and vacation homes Basements, garages & attics Near aquariums and terrariums Greenhouses & farms Features Includes a TX70U-IT water detector with temp. & humidity, a 6 ft. detachable water sensor cable, gateway, LAN cable & AC adapter. Add up to 5 sensors per gateway. Detects presence of water and measures ambient air temperature and humidity Water detector on detachable 6 ft. cable senses wet (H20) and dry (DRY) conditions Sensor LCD toggles ambient temperature & humidity with H20/DRY Wall hanging or free standing weather resistant case Sensor transmits to gateway in 200 ft. range Humidity: 3% to 99% (%RH) and Temperature: -40 F to 140 F 2 AAA Alkaline batteries (not included) The gateway connects to an existing router to upload measurements to lacrossealerts.com for remote monitoring and alerts.*(internet and network router required, not included). D012.104.E1.WGB ADD-ON 5 D112.104.E1.BP & D112.104.E1.WGB (general systems) La Crosse Alerts by La Crosse Technology, Ltd. 03122013

D012.104.E1.WGB or D012.104.E1.WGB Product Name: Add-on (replacement) Remote Water Leak Detector with Temp./Humidity Add-on (replacement) - La Crosse Alerts Wireless Remote Water Leak Detector with Temp./Humidity Short Description Add-on (replacement) water leak detector sensor with temp./humidity monitor & auto alerts.* The La Crosse Alerts Add-on Remote Water Leak Detector with Temp./Humidity monitors for water leaks in your hot tub and pool room. Early-Warning-Alerts help you improve response time to keep repair costs low: It sends a text & e-mail alert if it detects water, or if it detects a problem based on your temperature/humidity settings. Receive text and e-mail alerts, and remotely monitor sensors from your smartphone, tablet, or computer. Long Description Insurance companies site water damage from faulty plumbing connections & cracked pipes as the third most common cause of homeowner claims. While you can t predict water leaks or mechanical failure in your hot tub cabinet or pool equipment room, you can improve your response time with a La Crosse Alerts Add-on Remote Monitor with Early Warning Alerts to help you protect your property and minimize repair costs.* Place the Detector in your hot tub cabinet or in the pool equipment room to monitor air temp./humidity, and place the detachable water sensor on the floor to monitor for water leaks. The add-on detector wirelessly transmits data to your existing Internet Gateway (connected to your router). The sensor wirelessly transmits data to your existing Internet Gateway (connected to your router). The data is sent to your online account allowing you to monitor it from your smartphone, tablet, or computer. If La Crosse Alerts detects water, or a problem based on your temperature/humidity settings; it sends a text/email alert message so you can take action before small issues turn into expensive repair bills. Don t be concerned about loss of connection or low batteries in your sensor, as La Crosse Alerts will inform you of this too! You can even add sensors to the system for other areas on your property. Even when you re out of town, La Crosse Alerts is there helping you to protect your property. Features Add-on Sensor: transmits environmental data to Internet gateway (sold separately) Includes one TX70U-IT water detector with temperature and humidity, and a 6 ft. detachable water sensor cable. Add up to 5 sensors per gateway. Detects presence of water and measures ambient air temperature and humidity Water detector on detachable 6 ft. cable senses wet (H20) and dry (DRY) conditions Sensor LCD toggles ambient temperature & humidity with H20/DRY Wall hanging or free standing weather resistant case Sensor transmits to gateway in 200 ft. range Humidity: 3% to 99% (%RH) and Temperature: -40 F to 140 F 2 AAA Alkaline batteries (not included) Internet and network router required (not included) Installation 6 D112.104.E1.BP & D112.104.E1.WGB (general systems) La Crosse Alerts by La Crosse Technology, Ltd. 03122013

Start remote monitoring with auto alerts in just a few minutes. An existing Internet Gateway (sold separately) should be connected and registered before you can set up this add-on sensor. The Internet Gateway is included with any complete La Crosse Alerts Set. The Gateway uploads sensor data to www.lacrossealerts.com for 24/7 remote monitoring using a smartphone, tablet or computer. Follow the easy step-by-step instructions on lacrossealerts.com that guide you through setup and answer questions along the way. The Product Overview Guide (included in package) provides general info & product specifications: http://www.lacrossetechnology.com/alerts/manual-water-leak-detector-add-on-sensor.pdf Customize your monitoring frequency and alert specifications online. Once set up is completed, the sensor transmits data to the gateway (200 Ft. range) and lacrossealerts.com sends you text and e-mail alerts based on your custom settings. D012.104.E1.BP and D012.104.E1.WGB (general add-on sensors) Short Description: Add-On TX70U-IT Remote Water Detector with Temperature and Humidity Monitor for Existing La Crosse Alerts System Monitor an additional area with this add-on TX70U-IT remote water detector with early warning alerts that monitors for water leaks and measures ambient temperature and humidity.* Prevent property damage to your home, business or vacation rentals from faulty pipes, hoses, sinks, sumps & mold.* Monitor the kitchen, bath, basement, and laundry or pool room.* Long Description: Add-On TX70U-IT Remote Water Detector with Temperature and Humidity Monitor for Existing La Crosse Alerts System Monitor an additional area with this add-on TX70U-IT remote water detector with early warning alerts that monitors for water leaks and measures ambient temperature and humidity.* Prevent property damage to your home, business or vacation rentals caused by faulty pipes, hoses, sinks, sumps & mold.* Use a smartphone, tablet or computer to remotely monitor for water leaks and temperature & humidity levels.* Monitor the kitchen, bath, basement, and laundry or pool room.* Receive early warning text or e-mail alerts when water is detected, when MIN/MAX temperature or humidity levels are exceeded, when connection is lost, and when batteries are low.* Add up to 5 sensors per existing gateway to monitor other areas. Applications Kitchens, baths, laundry & pool rooms Utility sinks, sumps & water heaters Home, business, rentals and vacation homes Basements, garages & attics Near aquariums and terrariums Greenhouses & farms Features 7 D012.104.E1.BP and D012.104.E1.WGB (general add-on sensors) La Crosse Alerts by La Crosse Technology, Ltd. 03122013

Includes one TX70U-IT water detector with temperature and humidity, and a 6 ft. detachable water sensor cable. Add up to 5 sensors per gateway. Detects presence of water and measures ambient air temperature and humidity Water detector on detachable 6 ft. cable senses wet (H20) and dry (DRY) conditions Sensor LCD toggles ambient temperature & humidity with H20/DRY Wall hanging or free standing weather resistant case Sensor transmits to gateway in 200 ft. range Humidity: 3% to 99% (%RH) and Temperature: -40 F to 140 F 2 AAA Alkaline batteries (not included) Internet and network router required (not included) D000.104.BG (probe only) Short Description: Replacement Water Sensor on 6 ft. Cable for La Crosse Alerts TX70U-IT Remote Water Detector When connected to a La Crosse Alerts TX70U-IT water detector with temperature and humidity, this 6 ft. water sensor cable detects wet (H20) and dry (DRY) conditions and sends you early warning text and e-mails to help you prevent damage from water leaks.* Prevent property damage to your home, business or vacation rentals caused by faulty pipes, hoses, sinks, sumps & mold.* Monitor the kitchen, bath, basement, and laundry or pool room.* Long Description: Replacement Water Sensor on 6 ft. Cable for La Crosse Alerts TX70U-IT Remote Water Detector When connected to a La Crosse Alerts TX70U-IT water detector with temperature and humidity, this 6 ft. water sensor cable detects wet (H20) and dry (DRY) conditions and sends you early warning text and e-mails to help you prevent damage from water leaks.* Prevent property damage to your home, business or vacation rentals caused by faulty pipes, hoses, sinks, sumps & mold.* Monitor the kitchen, bath, basement, and laundry or pool room.* Applications Kitchens, baths, laundry & pool rooms Utility sinks, sumps & water heaters Home, business, rentals and vacation homes Basements, garages & attics Near aquariums and terrariums Greenhouses & farms Features Includes 6 ft. detachable water sensor cable that detects wet (H20) and dry (DRY) conditions for an existing TX70U-IT water detector 8 D000.104.BG (probe only) La Crosse Alerts by La Crosse Technology, Ltd. 03122013