Cloud Computing Market India October 2014
Executive Summary Market Overview In, overall value of cloud computing services in India was INR x1, being largely driven by factors such as scalability, flexibility and time-to-market SaaS comprises the largest cloud segment in India, with some applications such as ERP and CRM enjoying highest availability and popularity among customers Owing to various challenges faced by them, SMEs have shown high inclination towards cloud services and in an effort to make their businesses more viable and customer friendly Drivers and Challenges Drivers: Reduction in IT Expenditure Growth of Broadband Internet Connectivity Increase in Mobility due to Smartphones Demand from SMEs Government Initiatives Elimination of Technology Obsolescence Challenges: Data Security Lack of Willingness to Adopt Cloud Services Transaction and Service Related Issues Major Players Competitive Landscape Player A Player B Player C Player D Player E Player F 2
Macroeconomic Indicators Introduction Market Overview Applications of Cloud Computing Sector-wise Outlook Case Studies Drivers and Challenges Competitive Landscape Strategic Recommendations Appendix 3
Indian cloud computing market is driven primarily by SaaS applications, with growing adoption among SMEs Market Overview India (1/4) Cloud computing market in India was valued at INR x1 in It is expected to reach INR y1 in, growing at a CAGR of z1% between and SaaS comprises the largest cloud segment in India, followed by IaaS and Business Process as a Service (BPaaS) SaaS market in India was worth INR m1 in, and is expected to reach INR m2 in In terms of market share, SaaS, IaaS and BPaaS comprise a1%, a2% and a3% of the Indian cloud services market, respectively Growth is being driven not only by mid-sized organizations, but by large enterprises as well looking to reap some of the benefits of cloud computing such as scalability, flexibility and time-to-market Indian Cloud Computing Market Size and Growth INR units 500 400 300 n1 n2 n3 p1 n4 n5 n6 200 100 0 4
Drivers and Challenges Summary Drivers Reduction in IT Expenditure Growth of Broadband Internet Connectivity Increase in Mobility due to Smartphones Demand from SMEs Challenges Data Security Lack of Willingness to Adopt Cloud Services Transaction and Service Related Issues Government Initiatives Elimination of Technology Obsolescence 5
Public: Domestic Company Company A (1/4) Company Information SAMPLE Offices and Centres India Corporate Address Products and Services Company A, Street A City B State C Tel No. 91 124 7239 Fax No. 91 124 4734111 Website Year of Incorporation 1767 Ticker Symbol 123456 Stock Exchange www.company.co.in ABC City B Head Office Category IT Services Products/Services Cloud Computing Key People Name Person A Person B. Person C Person D Designation MD, CEO Director Director Director 6
Public: Domestic Company Company A (2/4) Financial Snapshot 20,000 15,000 10,000 INR units 5,000 0 a R1 Financial Summary Key Financial Performance Indicators Indicators Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Absolute) Total Income b R2 Net Profit/Loss Value (dd/mm/yyyy) u v w x INR units -500-1,000 The company incurred a net loss of INR d units in FY, as compared to net loss of INR c units in FY The company reported total income of INR R4 units in FY, registering an increase of m% over FY The company earned an operating margin of f% in FY, an increase of g percentage points over FY The company reported debt to equity ratio of d in FY, a decrease of h% over FY c R3 d R4 500 0 SAMPLE Key Ratios Particulars Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover y-o-y change (2011-10) 2011 2010 2009 2008 Improved Decline 7
Public: Domestic Company Company A (3/4) Key Business Segments SAMPLE Key Geographic Segments A B L M N 100% X1 X2 X3 X4 100% a1 b1 a2 b2 a3 b3 a4 b4 50% Y1 Y2 Y3 Y4 50% c1 c2 c3 c4 0% 0% Business Highlights Description News Overview Headquartered in Mumbai, Company A primarily engages in enterprise management solutions Its area of operation includes Asia, North America and Europe The company has managed to mark a major presence in the cloud computing category in India Services The company covers various industries such as telecom, healthcare, energy and utilities, media and content, and banking and financial services 8
Public: Domestic Company Company A (4/4) SAMPLE S O W T 9
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