ABC Most ABC marketing materials are FREE, just pay for shipping. 2015 Marketing Catalog A complete listing of all the marketing collateral available to you 4 Ways to Order Phone: 866.830.1990 updated: 01.27.2015 Fax: 866.830.1991 Email: customerservice@americanbreastcare.com Web: www.americanbreastcare.com 1
table of contents Start promoting your business, brand and mastectomy products today! Catalogs, Booklets & Workbooks...p. 4 s...p. 6 Data/Promo Cards...p. 11 s...p. 12 Counter Cards...p. 18 Mercadeo en Español...p. 20 Miscellaneous Items...p. 22 2 www.americanbreastcare.com
Most ABC marketing materials are FREE, just pay for shipping. Marketing is the process by which organizations create, communicate, deliver and exchange offerings that have value for customers, clients, partners and society at large. How well are you spreading the word to your community about your business? ABC believes in supporting your marketing efforts by offering a variety of tools at little or no cost to you! Request a Marketing Catalog Contact our Marketing team to request a PDF copy of the ABC Marketing catalog. This PDF provides an overview of all of the marketing and promotional items available to you. Generally, marketing items are at little or no cost to you. Need an Ad Slick? Make print advertising easy with ABC s ad slick templates. When you re ready to advertise in a print publication, request an ABC ad slick via e-mail. Just send your request to erika@americanbreastcare.com. Sign Up to Receive E-mails! Are you and your team signed up to receive e-mails from ABC? Stay upto-date on the latest product offerings, current pricing, educational classes and much more. If you wish to be added to our e-mail list, send your first and last name, account name and job title to erika@americanbreastcare.com. Request a Custom Customized brochures are a great way for you to promote your ABC product line and brand your business. Here s how to get started today. 1. Submit a request form. Download a request form from www.americanbreastcare.com under the retailer portal or e-mail aya@americanbreastcare.com. 2. Proof your brochure. A proof will be sent to you via e-mail within 7 business days. 3. Get your custom brochures! Please allow 2 4 weeks for the entire process. s are free to design and print, but shipping charges will apply. Questions? If you wish to schedule a 15-minute marketing consultation, contact Erika Anderson, Marketing Manager at 888.311.1990, ext. 232 or send an e-mail to erika@americanbreastcare.com. Stay Connected! 3
ABC catalogs, booklets & workbooks CATALOGS (CAT), BOOKLETS (BKL), & WORKBOOKS (BKL) ABC product catalogs, workbooks and product booklets can be great educational tools for breast care providers and patients. 2015 Catalog CAT5120 This catalog is designed for FITTERS ONLY. Features the ABC product line for 2015. Item does not include Fall 2015 introductions. If you want a patient/ consumer piece, contact Marketing for custom options. 8.5 x 11 ABC Fall 2015 Collection FITTER BOOKLET New! Fall 2015 New Product Booklet BKL5120 This booklet is designed for FITTERS ONLY. This booklet features key information for the new Fall 2015 products. If you want a patient/consumer piece, contact Marketing for custom options. 8.5 x 11 Note: This is not a patient/consumer booklet. If you wish to order this booklet for your patients, please contact the ABC Marketing Team for a custom patient booklet. 4 www.americanbreastcare.com
Most ABC marketing materials are FREE, just pay for shipping. Host an Inspiration Fit Event Celebrating ebrat 5YEARS of Inspiration New! Fall 2015 Inspiration Booklet BKL5120 This booklet is designed for FITTERS ONLY. Booklet features key information about the Inspiration Fit Event and Face of Inspiration contest. If you want a patient/ consumer piece, contact Marketing for custom options. 8.5 x 11 Introducing Phyllis, the 2015 Face of Inspiration and the NEW Inspiration Sparkle Breast Forms! Lymphedema: An Overview for Mastectomy Fitters One of the Most Common Problems After Breast Cancer Treatment Lymphedema Workbook BKL5001 This workbook is designed for FITTERS, PATIENTS and REFERRAL SOURCES. It features in-depth information about lymphedema after breast surgery. Great informational resource for an breast care educational class. 8.5 x 11 www.americanbreastcare.com 2012 American Breast Care, LP Treatment Guide BKL5021 This booklet is designed for FITTERS, PATIENTS and REFERRAL SOURCES. It features information about how to care for yourself after breast surgery. Great informational resource for patients after breast surgery! 4.25 x 8 Lymphedema Booklet BKL1201 This booklet is designed for FITTERS, PATIENTS and REFERRAL SOURCES. It features information about lymphedema. Great informational resource for patients after breast surgery! 4.25 x 8 5
ABC brochures (Remember, custom brochure options are available, please contact Marketing, 866.830.1980, ext. 235) BROCHURES (BRO) All of the brochures within this section are designed for retailers and fitters of the mastectomy world. If you wish to have brochures available to your patients/consumers, please contact the Marketing Team for customized options. Custom brochures are a great way to showcase only what YOU sell. Call 866-830-1980 ext. 235 to speak with a Marketing team member today. ABC Corporate BRO2021 This brochure is designed for FITTERS ONLY. Trifold brochure features a general overview of the ABC product line. Great introductory piece to new ABC customers. If you want a patient/consumer piece, contact Marketing for custom options. FITTER BROCHURE I My ABC Fall 2015 Collection Contact your ABC Breast Care Specialist to New! I Love My ABC BRO6602 This brochure is designed for FITTERS ONLY. Trifold brochure features a general overview the new ABC products for Fall 2015. If you want a patient/ consumer piece, contact Marketing for custom options. SEE WHAT S NEW! Note: This is not a patient/consumer brochure. If you wish to order this brochure for your patients, please contact the ABC Marketing Team for a custom patient brochure. 6 www.americanbreastcare.com
Most ABC marketing materials are FREE, just pay for shipping. Education 2015 BRO2207 This brochure is designed for FITTERS ONLY. It features detailed information about the ABC Fitter Education classes and breast care educators, Nikki Giamarino and Patrice Sobcznski. If you want a patient/consumer piece, contact Marketing for custom options. ABC Custom Breast Prosthesis BRO4020 This brochure is designed for FITTERS ONLY.Tri-fold brochure provides an overview of the NEW! ABC Custom Breast Prosthesis. Great introduction to retailers interested in offering custom breast forms or patients looking for a custom solution! If you want a patient/consumer piece, contact Marketing for custom options. Post-Surgical Garments BRO5011 This brochure is designed for FITTERS ONLY. Gate-fold (4-Panel) brochure features post-surgical garment solutions available to your patients immediately after breast surgery. Great educational tool for doctors! If you want a patient/consumer piece, contact Marketing for a custom options. gate-fold Post-Surgical BRO1011 This brochure is designed for FITTERS ONLY. Trifold brochure features ABC products from leisure forms to soft and comfy bras that can be used immediately after breast surgery. Great educational tool for patients and doctors! If you want a patient/ consumer piece, contact Marketing for a custom options. 7
ABC brochures (Remember, custom brochure options are available, please contact Marketing, 866.830.1980, ext. 235) Leisure Bra Recover. Relax. Replenish. Style 110 (Leisure Bra) BRO1131 This brochure is designed for FITTERS ONLY. Trifold brochure features the Leisure Bra, Style 110, specifically in beige, black, gray and white. If you want a patient/consumer piece, contact Marketing for custom options. Asymmetric Ever! Lightest NEW! Women have a left and right breast, shouldn t your fitting room? American Breast Care introduces the latest innovation in breast care, the ABC Diamond Asymmetric. Specifically designed to fit the anatomical features of the left and right side of your patient s chest wall, this breast form provides a shallow to average profile with the bonus benefit of a lighter, more comfortable fit. Open to learn which asymmetric breast forms will be the best solutions for your mastectomy patients. New! ABC s Asymmetric BRO2205 This brochure is designed for FITTERS ONLY. Halffold brochure features all of the ABC asymmetric breast forms. It gives a comparision for retailers on which ones may be the best choice for their patients. If you want a patient/consumer piece, contact Marketing for custom options. half-fold ABC Diamond Collection BRO5121 This brochure is designed for FITTERS ONLY. Halffold brochure features the ABC Diamond Collection, specifically Style 10287 and 10288 This is not a patient/consumer piece. If you want a patient/ consumer piece, contact Marketing for custom options. half-fold Style 10575 BRO3010 This brochure is designed for FITTERS ONLY. Trifold brochure features the features and benefits of the Massage Form Air, Style 10575. This brochure serves as a great companion to the Massage Form Collection brochure, BRO2202. If you want a patient/ consumer piece, contact Marketing for a custom options. 8 www.americanbreastcare.com
Most ABC marketing materials are FREE, just pay for shipping. ABC Shaper Collection BRO2201 This brochure is designed for FITTERS ONLY. Tri-fold brochure features ABC Shaper Collection, highlighting the newest shaper, the Massage Form Shaper Attach. If you want a patient/consumer piece, contact Marketing for custom options. PEEK INSIDE Introducing the First Soft Front and Soft Back Breast Form Dual-Soft Triangle Be the FIRST to get the FIRST super soft front and super soft back breast form. Style 10373 BRO1101 This brochure is designed for FITTERS ONLY. Three layer brochure provides features and benefits of the Dual-Soft Triangle breast form, Style 10373. Uniquely designed, this brochures is a great mail-piece. If you want a patient/consumer piece, contact Marketing for custom options. 3 layer Style 10275 Tawny, Massage Form Super-Soft BRO2222 This brochure is designed for FITTERS ONLY. Halffold brochure provide features and benefits of the Massage Form Super Soft in tawny. If you want a patient/consumer piece, contact Marketing for custom options. half-fold Massage Form Collection BRO2202 This brochure is designed for FITTERS ONLY. Gatefold brochure provides features, benefits and select styles of the Massage Form Collection. If you want a patient/consumer piece, contact Marketing for custom options. gate-fold 9
ABC brochures (Remember, custom brochure options are available, please contact Marketing, 866.830.1980, ext. 235) Style 10475, Massage Form Attach BRO2203 This brochure is designed for FITTERS ONLY. Trifold brochure features the Massage Form Attach. This brochure serves as a great companion to the Massage Form Collection brochure, BRO2202. If you want a patient/consumer piece, contact Marketing for custom options. Style 10295, Massage Form Silhouette BRO3001 This brochure is designed for FITTERS ONLY. Tri-fold brochure features the Massage Form Silhouette. This brochure serves as a great companion to the Massage Form Collection brochure, BRO2202. If you want a patient/consumer piece, contact Marketing for custom options. 10 www.americanbreastcare.com
Most ABC marketing materials are FREE, just pay for shipping. DATA/PROMO CARDS (CRD) Data/Promo Cards are double-sided, single cards, only 1/3 the size and weight of a standard brochure. These marketing pieces are designed for retailers and fitters of the mastectomy world. If you wish to have brochures available to your patients/consumers, please contact the Marketing Team for customized options. Custom brochures are a great way to showcase only what YOU sell. Call 866-830-1980 ext. 235 to speak with a Marketing team member today. SPARKLE ON SURVIVORS Scan QR code to watch Phyllis Inspiration video Introducing Phyllis, the 2015 Face of Inspiration and the NEW Inspiration Sparkle Breast Forms! Inspiration Sparkle Forms Data Card CRD2201 This data card is designed for FITTERS ONLY. Single data card highlights the key features the Inspiration Sparkle breast forms for Fall 2015. single card ABC Diamond Form Promo Card CRD4141 This data card is designed for FITTERS ONLY. Single data card highlights the key features and benefits of the ABC Diamond Collection, specifically Style 10287. Ideal tool for promotional mailers. Promo card features an embossment of the diamond design. single card PROMO CARD New! ABCU Promo Card CRD5001 This brochure is designed for FITTERS ONLY. Single promo card provides a general introduction to the ABC University portal on www.americanbreastcare.com. single card 11
ABC posters POSTERS s can be used as in-store displays. Start decorating your fitting room m and waiting area today! Visual Item Name Item Number Description Specifications PST5521 Features Phyllis, Face of Inspiration 2015. Great for decorating your fitting room and waiting room areas! 24 x 36 PST6201 Features breast cancer survivor models in Styles 604,103 and 110.Great for decorating your fitting room and waiting room areas! 24 x 36 ABC Spark the Inspiration Within You New! Phyllis is the 2015 Face of Inspiration. Just like Phyllis, you could win a special 2 day getaway for you and a guest! Scan QR code to watch Phyllis Inspiration video. Inspiration Wall 2015 Like me, you could be the next Face of Inspiration. Ask your certified fitter for contest details. www.americanbreastcare.com Write your words of Inspiration 7ȱɏ ʍɤԽ ʑɠՐ ɨ VʋLɍ ʝȸɏ ʛXVɢ KʋɃɏ Ɉ ʝɄʑɠ ʣʦQʂʕʖȸɏ ʋqɍ ʓȾȭHGʝə Wɛ ɳKɢ \ʝʦɠ EɈԻ ȵHɡ & ʙʖɃɏ Name: Celebrating 3ʕʉɸʙLɡ 25 years of survivorship! Post Your Words of Inspiration. PST5521 ABC www.americanbreastcare.com New! PST6201 General ABC Fall 2015 12 www.americanbreastcare.com
PST2201 Most ABC marketing materials are FREE, just pay for shipping. General ABC Spring 2015 PST5201 Features breast cancer survivor models in Styles 502, 503 and 110. Great for decorating your fitting room and waiting room areas! 16 x 20 www.americanbreastcare.com I love my ABC! ABC is dedicated to helping women lead fuller lives after breast surgery. I Love My ABC PST2201 Features breast cancer survivor models in the Dream Lace Bra, Style 504. Great for decorating your fitting room and waiting room areas! 11 x 17 Style 112 PST1001 Features the Seamless Strapless Bra, Style 112. Great for decorating your fitting room and waiting room areas! 18 x 24 Style 10275 Tawny PST2222 Features the Massage Form Super Soft in Tawny. Great for decorating your fitting room and waiting room areas! 11 x 17 13
ABC posters Fit Chart (2015) MSC3001 Features sizing information for current ABC bras and breast forms. Great resource to have in the fitting room or store room. 17 x 24 (4 posters included in package) Style 508 PST3537 Features the Enchantment Lace Bra, Style 508 in white and cappuccino. Great for decorating your fitting room and waiting room areas! 11 x 17 Style 502 PST3533 Features the Adore Bra, Style 502 in Pink. Great for decorating your fitting room and waiting room areas! 11 x 17 Massage Form Attach PST2202 Features the Massage Form Attach, Style 10475. Great for decorating your fitting room and waiting room areas! 11 x 17 14 www.americanbreastcare.com
Most ABC marketing materials are FREE, just pay for shipping. Post-Surgical PST4021 Features Leisure Bra, Style 110 and the Post Surgical Kit, Style 914. Great for decorating your fitting room and waiting room areas! 16 x 20 Style 110 PST4110 Features the Leisure Bra, Style 110 in pink, white, beige, gray and black. Great for decorating your fitting room and waiting room areas! 11 x 17 Style 503 PST4503 Features the Embrace Bra, Style 503 with matching panty in soft mocha. Great for decorating your fitting room and waiting room areas! 11 x 17 Style 513 PST4513 Features the Soft Contour Bra, Style 513 with matching panty in leapord. Great for decorating your fitting room and waiting room areas! 11 x 17 15
ABC posters Style 110 Polka Dot Red PST4111 Features the Leisure Bra, Style 110 with matching boxer in polka dot red. Great for decorating your fitting room and waiting room areas! 11 x 17 Style 503 Red PST4504 Features the Embrace Bra, Style 503 with matching panty in red. Great for decorating your fitting room and waiting room areas! 11 x 17 Style 510 PST4510 Features the Cotton Comfort Bra, Style 510 in white. Great for decorating your fitting room and waiting room areas! 11 x 17 ABC Diamond Form PST4001 Features the ABC Diamond breast form, Style 10287. Great for decorating your fitting room and waiting room areas! 16 x 20 16 www.americanbreastcare.com
Most ABC marketing materials are FREE, just pay for shipping. ABC Diamond Shaper PST4105 Features ABC Diamond Lightweight Shaper, Style 11287. 16 x 20 PST4102 Features the Rose Contour Bra family, Styles 103, 123, and 133 in beige. Great for decorating your fitting room and waiting room areas! 11 x 17 Rose Contour 17
Patent pending CROSS-SECTION OF FORM 10373 firm lightweight middle layer super soft pink back layer super soft front layer MSC3101 ABC counter cards Counter Cards COUNTER CARDS (MSC) Counter cards can be used as in-store promotional displays in the fitting room or at the checkout counter. It is a great addition to your boutique when promoting your mastectomy product line. Dual Softness BREAKTHROUGH BREAST FORM You will pass the hug test with flying colors! American Breast Care Dual-Soft Triangle Until now, silicone breast forms had either a soft front or a soft back. Now you can have both with the Dual-Soft Triangle Form from American Breast Care. Thanks to its unique THREE LAYER design, this breast form provides you with the most natural drape and comfort on your chest wall. Style 10373 Counter Card MSC3101 Features the Dual-Soft Triangle, Style 10373. Great checkout counter display! counter card Pink-colored ack signi es the ultimate in softness. 8.5 x 11 TRY IT ON TODAY! Ask your tter about the ink Back Breast Form. www.americanbreastcare.com Massage Form Silhouette Counter Card MSC3295 Features the Massage Form Silhouette, Style 10295. Great checkout counter display! counter card 8.5 x 11 Massage Form Attach Counter Card MSC2201 Features the Massage Form Attach, Style 10475. Great for display at checkout counter! counter card 8.5 x 11 18 www.americanbreastcare.com
Most ABC marketing materials are FREE, just pay for shipping. Style 10275 Tawny Counter Card MSC2204 Features the Massage Form Super-Soft, Style 10275 in Tawny. Great for display at checkout counter! counter card 8.5 x 11 Post-Surgical Counter Card MSC4121 Features the Leisure Bra, Style 110 and the Post-Surgical Kit, Style 914. Great for display in doctor s offices (patient rooms and waiting areas). counter card 8.5 x 11 ABC Diamond Counter Card MSC4101 Features breast form Style 10287. Great for display at checkout counter! counter card 8.5 x 11 ABC Diamond Shaper Counter Card MSC4111 Features breast form Style 11287. Great for display at checkout counter! counter card 8.5 x 11 19
ABC en Español Counter Cards MERCADEO EN ESPAÑOL Marketing collateral is availavable for your Spanishspeaking patients. If you are unable to find what you need, we are more than happy to create a custom piece for you. ABC Folleto de Productos BRO9205 Tri-fold brochure features a general overview of the ABC product line. Great introductory piece to new ABC customers and/or consumers. La Colección Massage Diseño único, patentado, de American Breast C La Collecion Massage n/a Tri-fold brochure brochure provides features, benefits and select styles of the Massage Form Collection. This piece is printed in-house and can be customized. Abraza con confianza ABC Post-Quirurgico BRO9201 Tri-fold brochure features products you might need after surgery. Printed in-house. Can be customized.
MSC9001 Este sostén con bolsillo puede ser utilizado con cualquier prótesis. Esta hermosa prenda de ABC es la única en la industria que es estraples dando seguridad y comodidad. Los tirantes están incluidos en caso que los desees utilizar. www.americanbreastcare.mx www.americanbreastcaremexico.com American Breast Care www.americanbreastcare.com PST9011 Most ABC marketing materials are FREE, just pay for shipping. Brasier Estraples Estilo 112 Pregunta por nuestro brasier estraples de ABC! Estilo 112 Counter Card MSC9001 Features the Seamless Strapless Bra, Style 112 for Spanish-speaking patients. counter card 8.5 x 11 Elegancia Intemporal Estilo 112 PST9011 Features the Seamless Strapless Bra, Style 112 for Spanish-speaking patients. Great for decorating your fitting room and waiting room areas! 18 x 24 Estamos dedicados a ayudar a las mujeres a llevar vidas más plenas después de la cirugía de mama. ABC n/a Features the ABC Credo for Spanish-speaking patients. This poster is printed in house and can be customized. Great for decorating your fitting room and waiting room areas! 11 x 17 MODERNA. FEMENINA. BONITA. Los Brasieres de La Firma Colleción Rosa www.americanbreastcare.com PST9021 Features Bra Styles 501, 502, 503 and 504 for Spanish-speaking patients. Great for decorating your fitting room and waiting room areas! 18 x 24 PST9021 Coleccion Rosa 21
Remember, many post-mastectomy products may be covered by Medicare and other private insurances. ABC miscellaneous items Visual Item Name Item Number Visual Item Name Item Number Star Massager Plastic PRO2012 ABC Pen PRO2005 We proudly fit products by: ABC is dedicated to helping women lead fuller lives after breast surgery. ABC Window Decal 5 x 8.9 PRO3030 ABC Holder MSC4202 ABC breast prostheses are hand-crafted with care in the USA. ABC 1 Binder MSC4201 ABC Tote Bag PRO2018 ABC Tape Measure PRO2015 ABC Pocket Folder 12 x 20 PRO2022 Time for a change? It s been a while since we ve met with you for a consultation and fitting. Weight loss or gain, exploring new recreational activities, along with other life changes may call for a change in your breast form and/or bra. Staying up-to-date on fittings will insure that your wardrobe will remain fashionable and fresh. Over time, bras tend to lose their shape and offer less comfort. We have new additions to our American Breast Care line. You should come in to try the latest in bras and breast forms. Rx Pads/ Detailed Written Order Give us a call and we ll set an appointment. See you soon! place postage here Reminder Cards CRD1061 Custom Prescription Pads are available for purchase. For more detail, please contact the Marketing team at 866.830.1980 ext. 235. MSC1001 22 www.americanbreastcare.com
Most ABC marketing materials are FREE, just pay for shipping. Visual Item Name Item Number Visual Item Name Item Number Sticky Notes 4 x 3 PRO2001 Faces of Inspiration Book n/a ABC Cardigan SRT1000 Seven button cardigan placket with dyed-to-match buttons. Designed with front and back darts and embroidered with the ABC logo. Made of cotton and spandex. Color: ABC Pink Sizes: XS - 4XL ABC Scoop Neck Shirt SRT4000 With an updated fit and figure flattering details, the extra soft cotton is combined with a dash of spandex to retain shape while making the most of yours Embroidered with the ABC logo. Made of cotton/ spandex blend. Color: ABC Pink Sizes: XS - 4XL ABC 3/4 Sleeve Scoop Neck Shirt SRT3000 With an updated fit and figure flattering details, the extra soft cotton is combined with a dash of spandex to retain shape while making the most of yours Embroidered with the ABC logo. Made of cotton/ spandex blend. Color: ABC Pink Sizes: XS - 4XL 23
Most ABC marketing materials are FREE, just pay for shipping. American Breast Care 2140 Newmarket Parkway Suite 122 Marietta, GA 30067 USA P 866.830.1990 F 866.830.1991 www.americanbreastcare.com CAT5222