Marketing Tools Numerous Methods and Options to Market NACo Programs, Products and Services
Welcome to NACo s Marketing Tool Kit... Whether you wrote a new report or publication, conducted a member survey, developed an educational forum, received a new grant, killed a piece of harmful legislation, or saved a county government $25,000, you want to let our members know about it and how it can benefit them. provides you with numerous methods and options to review and consider when marketing and promoting your program, product or service. Please take a look through the following pages to see how various NACo programs, products and services have been marketed in the past as well as for examples that use more current technology. The examples and intent are to get you thinking of all the possibilities that may work for your product at very little or no expense. Not every example may be right for your program or product, but if you use four to six methods, you will get their attention, our members will take advantage of greater benefits and your hard work will be valued by more. A key to success- repeat the marketing efforts over and over, every few months and don t be afraid to try new methods. If I can assist you in selecting the appropriate methods or work with you on a specific action plan, I would be happy to help. Thank you. Bill Cramer Marketing Director
Marketing Checklist aprint Materials Brochure, bi-fold, tri-fold, or more Flyer - one pager, one sided or two Postcards, small or oversized, grab their attention with a great graphic Posters Insert in a NACo publication, cross market Ad in County News Article in County News Ad in State Association newspaper, newsletter or magazine Article in State Associations newspaper, newsletter or magazine Article to an outside professional trade journal with similar readership Insert (flyer, brochure) in the conference attendee bags Insert in conference program Insert in mailings to the NACo Board of Directors Create an attractive display at the NACo Resource Center Targeted direct mail to our more than 60,000 members Publication Catalog- be sure to include your new publication or report in this catalog Insert or cross-marketing opportunities via NACo Corporate Programs, US Communities and Nationwide ainterpersonal Champion, Peer, Colleague, Consultant, Connector Talk up your program to members when speaking with them Talk to State Execs about the program Market your program to staff, so everyone knows about it, can speak to it and promotes it Highlight the program in an educational session or workshop
Marketing Checklist aelectronic Materials Banner ad on State Association s Web site or other interested partners Web site with a link back to NACo s Web site Article/Content on NACo Web site Article/Content on a State Association s Web site or interested partner s Web site Article in NACo e-news Featured banner ad or quick link in NACo e-news Targeted e-mail to 25,000 NACo members (follow policy so as not to overwhelm) Electronic Surveys Host a Webinar Host a Podcast Create a Blog Twitter Facebook LinkedIn Viral Marketing forward to a friend link on all emails agive Aways Endless number of trinkets you can use, pens, pillbox, business card holders, shirts, hats, memory stick, mugs, lanyards and on and on
Brochures 2008 Acts of Caring
By Kelly ZonderwyK SENIOR ASSOCIATE One Pagers From the pages of... NATIONAL ASSOCIATION OF COUNTIES n WASHINGTON, D.C. VOL. 40, NO. 6 n MARCH 24, 2008 Counties give green light to alternative fuels and vehicles (This is the final report in a series of four reports on counties and green government.) This month EPA signed the most stringent eight-hour standard ever for ozone pollution. Ozone pollution, a colorless gas, is not emitted directly into the air, but forms at ground level from sources such as motor vehicle exhaust. It is one of the main components of smog and, according to EPA, can cause serious health problems such as aggravated asthma symptoms, reduced lung capacity and increased susceptibility to respiratory illness like pneumonia. When thinking about what can be done at a local level to help the environment and to reduce the nation s dependence on foreign oil, county fleets may come to mind. The greening of county fleets can offer significant environmental, public health and economic benefits. Counties not only have the potential to shape the future of the green vehicle market, but also to make advanced technologies natural gas, propane, hybrid-electric and electric vehicles. More than 20 counties have signed more widely available and affordable for both institutional purchasers and everyday on as Plug-In Partners, a national grassroots consumers. initiative to demonstrate to automakers that a Options of fuels and vehicles for county fleets include biodiesel, ethanol, compressed u Alternative Fuels and Vehicles The Alternative Fuel Vehicle Institute (www.afvi.org) offers the following common definitions and sources of alternative fuels and vehicles: Ethanol an alcohol-based fuel that is produced by fermenting and distilling starch or sugar crops (usually corn, barley and wheat or sugar cane and fruit) to turn it into simple sugars. U.S. ethanol is currently derived mostly from corn. www.eere.energy. gov/afdc/altfuel/ethanol.html Biodiesel a domestic, renewable fuel that can be made from vegetable oils, animal fats or recycled restaurant greases. Pure biodiesel is known as B100 and is considered an alternative fuel. It contains no petroleum, but can be blended with any level of petroleum to create a biodiesel blend. The most common blend is B20, (20 percent biodiesel and 80 percent diesel). www.biodiesel.org/resources/faqs/default.shtm Electric vehicles (EVs) use batteries and other energy storage devices to store the electricity that powers the electric motor in the vehicle. EV batteries are charged by plugging in the vehicle to a power source. www.eere.energy.gov/afdc/afv/elec_vehicles.html Hybrid vehicles, or hybrid electric vehicles (HEVs) vehicles that combine gasolinepowered engines and electric motors. www.fueleconomy.gov/feg/hybridtech.shtml Hydrogen gas the simplest and lightest fuel. It is in a gaseous state at atmospheric pressure and ambient temperatures. Today, most hydrogen is made by steam-reforming natural gas, but since natural gas is a fossil fuel, carbon dioxide is released during the reformation process. New technology is needed (and in the works) to produce, store and transport it. www.nrel.gov/learning/eds_hydrogen.html P-Series fuels renewable, non-petroleum, liquid fuels that can substitute for gasoline. They are a blend of about 25 domestically produced ingredients. About one-third of P-Series comes from the byproduct left over from processed natural gas, 45 percent comes from ethanol and the remaining quarter comes from an ether called MeTHF (methyltetrahydrofuran). MeTHF is essentially any kind of organic leftovers: food waste, yard and wood waste, paper sludge, agricultural waste, etc. www.iags.org/pseries.htm Natural gas 90 percent methane and contains a mixture of hydrocarbons that is produced from gas wells or from crude petroleum production. It is clean burning, domestic and readily available for consumers. www.eere.energy.gov/afdc/altfuel/whatis_gas.html Propane, or liquefied petroleum gas (LPG) a readily available byproduct of natural gas processing and petroleum refining. www.eere.energy.gov/afdc/afv/prop_vehicles.html Visit www.greencounties.org Green Tool new Online Database
Postcards
Posters and Signs 5 Building Partnerships...Empowering Communities...Restoring our Natural Resources
Ads in County News
Distribution CDs
Articles in County News
Ads in State Association Publications Stop! Unfunded Mandates Restore the Partnership For decades, all levels of government worked together to answer issues and challenges facing the nation. In recent years, that partnership has begun to wane. The National Association of Counties is working to Restore the Partnership with Congress, the 2008 presidential candidates and the next Administration. Working to Restore the Federal - County Partnership H H H Learn more by visiting www.naco.org County Government... Building economies, providing access to healthcare, maintaining transportation systems and protecting communities from crime, fire and disasters. Working to Restore the Federal - County Partnership Learn more by visiting www.naco.org
Articles in State Association Publications
NACo Publications Rural Obesity Strategies to Support Rural Counties in Building Capacity Juvenile Detention Reform Guide for County Officials 25 Massachusetts Avenue, NW l Suite 500 l Washington, DC 20001 202.393.6226 l fax 202.393.2630 l www.naco.org Achieving results-oriented innovation in your juvenile detention system
Banner Ad on State Association or Other s Website
Article on NACo Web Site
Article or Quick Link in NACo e-news
Electronic Surveys