1 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 7

ORACLE PRODUCT LOGO 20 Oktorber 2011 Bratislava Dátová integrácia na zvýšenie dostupnosti a aktuálnosti dát Gabriela Hečková Technology Sales Consultant 2 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 7

Demand on Your Data Center Growing Exponentially Gartner Survey (June 2010) Shows Data Growth as the Biggest Data Center Hardware Infrastructure Challenge Data Growth ecommerce (B2B, B2C) Social Media Collaboration Rich Content Graphic created by Oracle based on Gartner data www.gartner.com/it/page.jsp?id=14602133

Your Data Center Today Complexity and Cost is Growing Rapidly

What Do You Need? Lower Complexity and Cost Higher Performance and Availability Enhanced Agility Reliable, Trusted Data Data Serves as Corporate Asset 5

How to Get There? Key Solutions to Regain Power in Your Data Infrastructure Reduce Complexity and Costs Increase Performance and Availability Improve Agility Trust Your Data Turn Data into Corporate Asset Consolidate dispersed systems, retire legacy systems, standardize Migrate to efficient and reliable Solutions without downtime Implement shared services for both application and data Integrate data quality into any data initiatives Collect data and leverage analytics for business decisions 6

Enterprise Data Integration Essential Ingredient for Information Agility BI/DW Database SOA Data Integration Consolidation Modernization Master Data Management Strategic Value of Data Integration: Consistency for major enterprise initiatives like BI, DW, & MDM Common technical foundation platform across data silos Central point for data governance, availability and controls

Oracle Data Integration Platform 8

Oracle Data Integration Overview of Key Products Oracle GoldenGate Real Time Data Movement Oracle Data Integrator Large Volume ETL/ELT and Data Transformation Oracle Data Quality Customer Data Product Data Data in any latency Resilient architecture Highest performance ETL/ELT Fast, simple development Cleansing & matching for any data Certified for 100s of Sources Certified for 100s of Targets 9

Oracle Data Integrator Architectural Approach Powerful Unified Design Time Reliable Agent-Based Run Time UI in JDeveloper APIs Mappings Data Flow Generator Out of Box Knowledge Modules Source DB Capture Route Target DB Deliver & Transform Manager Metadata Repository

Designed for Real-Time Data Integration EMP Source 1 DEPT New Knowledge Module Integrates ODI & GoldenGate Generates GoldenGate configuration from ODI UI Delivers out of box pattern for Real-Time Data Integration Oracle Data Integrator On-Disk Logs Source 2 Oracle GoldenGate DIM DIM EMP DEPT FACT EMP DEPT DIM DIM On-Disk Logs ODS Schema DW Schema Faster decision making with fresher data in historical context

Data Integration for Exadata Pervasive Data Integration Infrastructure Active Data Guard Batch Feeds and in-db transformations via ELT Oracle Data Integrator EMP DEPT trans4 trans3 trans2 trans1 Heterogeneous source OLTP systems Oracle GoldenGate Real-time Data Integration ODS Schema DW Schema

Oracle GoldenGate 11g Low-Impact Real-Time Data Integration & Transactional Replication Message Bus New Application/ OS/ Database/Hardware Zero Downtime Upgrade & Migration Query Offloading, Disaster Recovery Database Log-based, changed data Replica/ Standby Data Synchronization across the Enterprise Distributed Systems Real-time BI, Operational Reporting ODS/Data Warehouse Legacy Event Driven Architecture, Message Bus SOA

Oracle Enterprise Data Quality DQ-Based Solutions Business Solutions Domain Knowledge Enterprise Data Quality Profiling Parsing Match/Merge Case Management Customer-delivered Partner-delivered Oracle-delivered Analysis Standardization Reporting DQ-based Solutions Pre-configured business solutions, included domain knowledge Extended by customers and partners Oracle Watchlist Screening is a product example of a DQ-based solution Enterprise Data Quality End-to-end enterprise data quality solution spanning both customer and product data quality Highly configurable to match specific business needs Case management tools for tracking and web-based KPI reporting for increased productivity

Oracle Data Integration Solutions 15

Key Data Integration Solutions Business Intelligence Growing data volumes and shrinking batch windows? Need fresh data 24X7 to optimize operations? Mission-critical OLTP with performance impact? High Availability/Disaster Recovery Strict SLAs for high availability and performance? Need single technology for heterogeneous systems? Leverage standby systems for transaction processing? Consolidation / Migration Want to get onto more efficient and effective standard infrastructure? Can t afford downtime? Why not fix data assets during an infrastructure move? Data-based Application Integration Integrating today via manual code? Looking ahead to SOA but concerned about the data? Need to handle large files and batch processes? Support global operations with real-time data?

Business Intelligence Real Time Data Warehouse Source 1 EMP DEPT On-Disk Logs Continuous ELT Solution Log-based capture of database transactions from source systems Load to target with sub-second latency Transformation performed on the database using E-LT in continuous mini-batches Source 2 EMP DEPT Low Impact Real-Time CDC DIM FACT DIM Benefits EMP DEPT DIM DIM No resource / performance impact to OLTP On-Disk Logs ODS Schema DW Schema Fresh data available for better decision making Get double-duty from database investment by using it for transformations No batch windows necessary key for global businesses Ministry of Finance, Financial Data Center

Improved Profitability with Real-time BI/DW Overstock.com Business Challenges Demanding business community of partners, manufacturers, and distributers put heavy demands on data loads for BI/DW Fickle consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information Oracle Solution Oracle provided a complete solution for integrating data in real-time for the BI/DW Allowed for thin middle tier with E-LT Transformations ran directly on the database platform Small mini-batches throughout the day Return on Investment Batch windows nearly eliminated Low-latency data provides new opportunities for real-time campaigns Marketing and merchandising improvements with scoring, personalization, ranking Improved Customer Service - now ranked #2 in the nation for online retailers Upgraded Oracle Database without business interruption

Consolidation / Migration Zero Downtime Migration & Data Move and Improve Real-Time Solution Move data onto new system; replace errorprone, expensive hand coding Migrate HW, OS, DB with zero downtime Discover data inaccuracies, inconsistencies, duplicates for the new environment Benefits Minimize application downtime while migrating to new system Mitigate risk during migration or consolidation by enabling fallback Reduce costs and risk by automating and removing human error Improve data during consolidation or migration; avoid garbage in / garbage out

Standardize Infrastructure to Reduce Costs Sabre Business Challenges Handle growth and scale, while reducing TCO via platform changes Improve responsiveness to business opportunities Ensure continuous availability of Air Travel Shopping Engine (ATSE) throughout upgrades and migrations Oracle Solution Zero downtime hardware and database migration for ATSE Offloading looker queries to a set of replicas Real-time data feeds to an enterprise data warehouse Return on Investment Decreased TCO by 80% with offloading looker activity to lower cost replicas Reduced complexity and achieved single view of traveler Lowered IT costs by migrating to Oracle database from legacy systems

High Availability Data Availability to Avoid Unplanned and Planned Downtime Real- Time Solution Low-impact, logical, heterogeneous replication Only solution for real-time replication from Teradata Best for regular maintenance in heterogeneous environment Active-Active bi-directional or multi-master replication Best for custom and specialized applications Benefits Ensure business continuity in any situation Reduce planned downtime for maintenance Use standby database so it is not sitting idle Synchronize data across data centers without distance limitations

24/7 Availability for Global Manufacturing Operations Research In Motion- BlackBerry Business Challenges Need 24x7 uptime to support global operations and strict SLAs Very small monthly window to take downtime for upgrades, migrations, and planned maintenance Each plant s data center needs to have up-to-date data on each device for multi-step production process Solution Multi-master data replication with Oracle GoldenGate across 5 data centers in 3 continents for data distribution and availability Zero downtime migration from single to a 2-node RAC with ASM across OS Consolidated real-time reporting on Oracle Exadata to remove performance impact on source systems Return on Investment Support 24/7/365 global manufacturing operations and meet customer SLAs Upgraded its systems for enhanced scalability without impacting business Improved system performance by offloading real-time reporting to Exadata

Application Integration Data Integration for SOA Solution ELT Integrate applications that require: Direct database connections High volume transformation requirements Batch processes Complement standards-based integration at the application layer Use consistent process orchestration and management across styles of integration Expose data integration tasks as reusable services Benefits Meet stringent SLAs with high performance transformation Lower integration costs by automating metadata-driven, template-based, reusable integration High availability for data integration processes

Shared Data Services Verizon Business Challenges Needed a single integration infrastructure to glue all disparate systems to create a consolidated view of client records Manual integrations led to high TCO, required a shared data services approach Oracle Solution SOA Suite and Oracle s Data Integration products provided a shared data services framework New integration solution allows the operations team to process large data batch loads automatically Return on Investment Improved data quality and consistency with data correction, monitoring, & audit capabilities Saved several millions of dollars by IT consolidation of applications 50% performance enhancement on batch processing

Pervasive Data Integration Heterogeneous Solutions for the Enterprise Embedded Data Integration technology included with applications or infrastructure Applications Pre-built Out-of-box data integration content based on embedded technologies Integrated Certified and tested with predefined configurations Middleware Database Infrastructure & Management Pervasive Data Integration Not only for Oracle. For the Enterprise 25

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