Facts and figures for the Dutch Games industry 2015 Christel van Grinsven christel@dutchgamegarden.nl www.growinggames.nl
Research into the state of the Dutch Games industry - Research comparable to Facts & Figures 2012 ( Gamesmonitor 2012 ) - Long list of companies (Control, DGG & DGA) - Definition: games as main activity - Matching with Chamber of Commerce, LISA and other data sources (TNO) - Questionnaire sent to approx. 400 companies - Response: 130 questionnaires - Discussion and further analysis with the industry in October
Growth of the Dutch Games industry - 37 % Growth in number of companies: 2012: 330 2015: 455
Growth of the Dutch Games industry - Small Growth in jobs: 2012: 3000 2015: 3130
Growth of the Dutch Games industry - Growth in annual Turnover: 2012: 150 225 mln 2015: 160 240 mln
The Games industry compared to total economy
Company size 180 Growth by firm size 2012-2015 160 140 120 100 80 60 40 Approx. 75% of companies have 5 employees or less 20 0 n.a. 0-1 2-5 6-10 11-25 26-50 51-100 >100 Gamesmonitor 2015 Gamesmonitor 2012
Growth in number of companies Growth in number of companies 2012-2015 0 50 100 150 200 250 300 350 400 Game producer Game producer / publisher Publisher Distributor Technology suppliers Service provider Gamesmonitor 2015 Gamesmonitor 2012
Growth in jobs Growth in number of jobs 2012-2015 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Game producer Game producer / publisher Publisher Distributor Technology suppliers Service provider Gamesmonitor 2015 Gamesmonitor 2012
Annual turnover and profit 70% 60% 50% 40% 30% Annual Turnover and profit 50% of companies has a turnover < 100.000 Almost 15% has no profit 20% 10% 9% has a profit > 500.000 0% No profit 0-100.000 100.000-250.000 250.000-500.000 500.000-1.000.000 > 1.000.000 Annual turnover Profit
Growth ambition More than 80% has a growth ambition Realisation almost equally divided between: Autonomous growth in existing markets Entering new markets Cooperation with other companies (e.g. acquisition, sales, marketing)
Financing growth Funds/subsidies Crowd funding "Friends, family & fools" Venture capital Bank loan Own funds Mismatch between ambition and available funds? More than 40% report issues in finding funding Other issues: suitable personnel, sales, entrepreneurship skills 0% 20% 40% 60% 80% 100%
Regional structure (companies) Game companies by city 2015 Amsterdam Utrecht Rotterdam Groningen Hilversum Den Haag Eindhoven Breda Leeuwarden Haarlem Delft Enschede Nijmegen 's-hertogenbosch 0 10 20 30 40 50 60 70 80 90 100 Strong clusters in Amsterdam and Utrecht Fast growth in Rotterdam, Groningen and Breda Game producer Game producer / Publisher Publisher Distributor Technology Supplier Service provider
Regional structure (jobs) Jobs in Games industry by City 2015 0 100 200 300 400 500 600 700 800 Amsterdam Utrecht Hilversum Rotterdam 's-gravenhage 's-hertogenbosch Haarlemmermeer Eindhoven Groningen Game producer Game producer / Publisher Publisher Distributor Technology Supplier Service provider Amsterdam largest, but decrease in actual number Small growth in Utrecht Decrease in Hilversum Large growth in Rotterdam
Game education in the Netherlands Game education Full time Minors and Total (Research) Universities 5 11 16 Univ. of applied 17 11 28 Vocational 22 22 Total 44 22 66
Game students in the Netherlands (yearly outflow *) Game education Full time Minors and Total (Research) Universities 171 257 428 Univ. of applied 475 399 874 Vocational 378 378 Total 1024 656 1680
Internships per studio 2,5 Average no. interns per studio per year 2 1,5 1 0,5 0 University Applied Vocational 2015 2012
Entertainment vs. Applied The number of entertainment companies has doubled in the past 3 years
Entertainment vs. Applied Market 51,80% 11% 37,20% More than half of the companies producing games is making entertainment games applied entertainment both
Applied game markets Games are made for many markets Top 2: education and health Most companies serve all! 2 1,8 1,6 1,4 1,2 1 0,8 0,6 0,4 0,2 0 Applied game markets
Goals of applied games Goals of applied games Public space Education (schooling) Marketing & PR Recruitment Training of professionals (not health) Awareness (not health) Healthcare: training of professionals Healthcare: treatment Healthcare: prevention Other goals 0% 10% 20% 30% 40% 50% 60%
Expected growth in applied games Expected growth Business services Logistics Cultural sector Emergency services Military Financial sector Marketing & PR Education Healthcare Government 0% 10% 20% 30% 40% 50% 60% 70% 80% Disagree Neutral Agree
(Inter)national cooperation 45% has international business partners Cooperation mostly aimed at development and publishing Some cooperation on sales and financing 15% cooperates with international knowledges institutes Almost 50% cooperates with Dutch knowledge institutes Topics: development of concepts, research and education mostly
THANK YOU! GROWING GAMES Christel van Grinsven christel@dutchgamegarden.nl www.growinggames.nl