Programme Specification 2015/16



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Programme Specification 2015/16 1. Awarding body University of Surrey 2. Teaching institution (if different) N/A 3. Final award BSc (Hons) 4. Programme title/route/pathway International Events Management 5. Subsidiary award(s) and title(s) BSc (Ord) Diploma of Higher Education in International Events Management (240 credits) Certificate of Higher Education in International Events Management (120 credits) Students must achieve the minimum pass mark of 40% for each 15 credit module. *Credits are awarded where students achieve a pass mark of 40% or above. 6. FHEQ Level 4, 5 & 6 7. Credits and ECTS credits UK and ECTS credits (360 / 180) 8. Name of Professional, Statutory or N/A Regulatory Body (PSRB) 9. Date of last accreditation (if applicable) N/A 10. Mode of study Full-time 11. Language of study English 12. UCAS Code N821 13. QAA Subject benchmark statement (if applicable) Hospitality, Leisure, Sport & Tourism ( Subject specific Events) 14. Other internal and / or external N/A reference points 15. Faculty and Department/School Faculty of Arts and Social Sciences, School of Hospitality and Tourism Management 16. Programme Director Dr. Graham Berridge 17. Date of production/revision of the Dec 2014 specification 18. Educational aims of the programme The BSc Events Management is an ideal programme to prepare students to enter a range of different leadership, supervisory and managerial positions within the industry. Programme content includes modules specific to Events combined with business modules that are shared with Tourism and Hospitality. Together they will provide the core knowledge and practical skills needed to plan, manage and organise successful events of all kinds. In addition there are contextualized business management units and personal development modules. It provides the successful candidate with a formal higher education management qualification from which they can progress. The underlying philosophy of the programme is to produce a contextually specific programme of events management education. In this sense the programme will be intellectually and vocationally driven. The award seeks to understand and develop the core skills of events management practice and to examine the significance of events in relation to other sectors of business. The International nature of Event Management is accommodated within the programme. The need to produce a qualification that is recognised by industry and allows for transferability and mobility between different sectors of the industry has also been another key structuring principle.

The programme aims to: Be truly international Be grounded in an ethos of sustainability Develop individuals who are recognised as professionals in their field Reflect current industry practice and research themes Provide a professional, creative, dynamic and supportive learning environment Recognise the role of the wider university in supporting the development of the individual Be distinctive yet integrated and can be tailored to specialist interest Produce employable individuals who reflect the characteristics of the Surrey Hospitality, Tourism and Events Management Graduate The Philosophical Practitioner: The School of Hospitality and Tourism Management (SHTM) strives to provide an excellent, worldleading learning and teaching environment that is both research- and industry-led in order to equip students with the necessary values and skills to embark on a successful, professional career in the Events sector. A graduate from SHTM will therefore be provided with the opportunities to develop the following skills and values: Graduates will be professional and knowledgeable of current industry practices. They will be provided the opportunity to develop a sense of professional community, culture and identity through a range of applied learning experiences. Through such experiences students will learn the value of effective leadership through partnerships and collaboration. Graduates will be encouraged to achieve excellence in scholarship. Graduates will be ethical and responsible in their behaviour and attitude. Their learning will be underpinned by issues of sustainability: social, environmental and economic awareness. They will be encouraged to become responsible, socially aware and inclusive in their understanding of business and society as they develop as honest professionals. Graduates will be encouraged to achieve excellence in personal and professional development and activity. They will recognise the importance of working to high standards to realise and retain excellence and quality in their chosen profession. Graduates will be encouraged to be confident and determined in their abilities. This will be grounded in an ability to critically analyse issues within their context and develop sound, rational solutions to problems identified. Such confidence will be grounded in ability and competence. Graduates will be encouraged to be creative and innovative. They should be constructive risktakers: adaptive and forward-thinking with an understanding of existing and emergent industry trends. Graduates will be ambitious and enthusiastic. In order to realise these values, graduates will be provided with the opportunities to develop and refine the following key skills: Critical thinking and analysis. Graduates will be encouraged to develop their ability to critically analyse both theoretical and applied material through a range of learning techniques. Applied thinking. By working in collaboration with a series of industry partners, graduates will have the opportunity to apply theory to practice. This will arise through several opportunities such as: guest lectures, seminars, case studies, applied dissertation, collaborative module provision with industry partners, simulations, internships, and professional training. Reflective. Graduates will be encouraged to reflect not only on their learning experience but on their personal and professional development throughout the course of their studies. Problem-solving. By working independently and in teams, graduates will build experience of both theoretical and applied problem-solving. Team work. Through group work graduates will be encouraged to develop the efficiency of their verbal and written communication skills, interpersonal skills, negotiation and time management

skills. In doing so, they will be required to balance independent working with working in groups, to achieve deadlines to the highest standards possible. Communication skills. As indicated above, graduates will have a range of opportunities to refine their verbal and written communication skills. For example, presentation skills, ability to contribute constructively to discussions and debates both within group work and in class-based discussions, and use of technology (e.g. podcasting and website construction). They will develop written skills through essay and report writing in a range of contexts (e.g. theoretical essays through to devising business plans and industry-led projects). Such opportunities will also refine skills of editing, design and formatting that are essential in a professional career. 19. Programme learning outcomes the programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas: Knowledge and understanding Teaching and learning strategies Demonstrate relevant knowledge and understanding of event organisations, the external environment in which they operate and how they are managed Appreciate the effects of change on and within event organisations and their likely responses Demonstrate an understanding of the theory and practice of events management Demonstrate a comprehensive and detailed knowledge of the key disciplines relevant to events management Teaching and learning strategies and methods The teaching and learning strategy aims in the most effective and efficient ways to provide a framework of knowledge within which students can take responsibility for their own learning, to introduce students to the latest thinking and research, to give opportunities for students to consider and evaluate the issues and to explore them further with their peers and lecturers. To achieve these aims the teaching and learning will include: Large group sessions that are designed to provide an overall framework of the existing knowledge and which will give sufficient information for students to follow up details independently Large group sessions that will introduce students to new issues, controversial topics, recent research etc. That are not dealt with in the existing literature Small group sessions that will give opportunities for students to discuss and demonstrate their learning with their peers and lecturers Individual supervision, particularly in the final year, where students will be able to explain, discuss and refine their ideas The strategy for each individual module is designed to contain a mix of teaching and learning methods to provide a rich and varied learning environment. Sessions may take the form of traditional lectures, seminars, tutorials, workshops or they may be delivered through paper or electronic media. Students will be encouraged to a period of professional experience in industry and may also take an extended Placement period in an event

industrial context Assessment Assessment is an integral part of the teaching and learning process and has been designed to reflect and reinforce the intended learning outcomes of both individual modules and the aims and objectives of the programme as a whole All modules are assessed as student s progress through the degree programme. This assessment might be based on a formal examination, on coursework, or some combination of the two. Students can accumulate marks gradually towards their final degree classification rather than knowing that everything rests on their final examination performance. The programme has a balanced assessment regime comprising: Examinations (open or closed book, short answer etc.) And assignments (including essays, case studies, practical exercises, problem solving etc.) Continuous and terminal assessment Formative and summative assessment Individual and group assessment. Skills and other attributes - Intellectual / cognitive skills Cognitive (thinking) skills - able to: Critically evaluate their knowledge and understanding of subject disciplines and the application of management approaches and techniques to industrial situations Select and apply multi-disciplinary management techniques to complex problems, analyse results, draw appropriate conclusions and present the results in an appropriate format Demonstrate an awareness of the ethical issues likely to arise in the conduct of business and professional event practice and an ability to formulate solutions through Teaching and learning strategies Assessment

dialogue with peers, clients, mentors and the wider community Recognise and acknowledge the full range of event stake-holder interests in making management decisions and critically evaluate their impacts Skills and other attributes - Professional practical skills an awareness of key, contemporary issues facing the events industry with regard to development. Students will gain insight into issues of strategic development and will develop the skills required to identify, analyse, critique and provide solutions to these issues Skills and other attributes - Key / transferable skills Key/transferable skills - able to: Demonstrate professional level of competence in a range of skills that are relevant to the needs of future managers, executives and other professionals, irrespective of their sector of operation, especially in the areas of communication; critical thinking, analysis and synthesis; numeracy; reasoning; presentation; computing; report writing; problem solving; research; interactive and group skills. Skills and other attributes - Professional practical skills an awareness of key, contemporary issues facing the events industry with regard to development. Students will gain insight into issues of strategic development and will develop the skills required to identify, analyse, critique and provide solutions to these issues Skills and other attributes - Key / transferable skills Teaching and learning strategies Assessment Teaching and learning strategies Assessment Teaching and learning strategies Assessment Key/transferable skills - able to: Demonstrate professional level of competence in a range of skills that are relevant to the needs of future managers, executives and other professionals, irrespective of their sector of operation, especially in the areas of communication; critical thinking, analysis and synthesis; numeracy; reasoning; presentation; computing; report writing; problem solving; research; interactive and group skills.

20. Programme structure including the route / pathway / field requirements, levels modules, credits, awards and further information on the mode of study. All students are initially registered for BSc in International Events Management. The programme is studied on a full-time basis over three or four years (four years if students elect to engage in the Professional Training Year). Students will study 4 modules per semester. Each module is worth 15 credits. Each 15 credit provision is indicative of 150 hours of learning comprised of student contact, private study and assessment. In order to achieve the award of BSc in International Events Management, students must complete 120 credits at level 4, 5 and 6. Students who achieve 300 credits may be eligible for a BSc Ordinary Degree in International Events Management (minimum of 120 credits at Level 5 and 60 credits at Level 6). Students who achieve 240 credits may be eligible for a Diploma in Higher Education in International Events Management (minimum of 120 credits at Level 5). Students who achieve 120 credits may be eligible for a Certificate in Higher Education in International Events Management (minimum of 120 credits at Level 4). Programme adjustments (if applicable) There are no variances Programme pathways and variants There are no variants In the case of joint honours (equally weighted subjects) or a major/minor combination programme, please provide a rationale for the particular subject combination and details on how the combination will operate. - Who is the lead faculty, department or school? N/A FHEQ Level (4): Potential awards Certificate of Higher Education Module Module title Core /compulsory Credit Semester Award requirements code /optional volume (1 / 2) MAN1087 MAN1062 Developing Professionals Business Environment Compulsory Compulsory 15 15 1 1 BSc in International Events Management (360 credits) Level 6 TBC MAN1088 TBC Business and International Context for Events Business Impacts Event Design and Compulsory Compulsory Compulsory 15 15 15 1 1 2 Diploma of Higher Education in International Events Management (240 credits) Level 5 TBC MAN1075 Creativity Event Project Management and Planning Marketing Principles Compulsory 15 2 Compulsory 15 2 Certificate of Higher Education in International Events Management (120 credits) Level 4

TBC Legal & Risk Issues in Events Compulsory 15 2 How many optional modules must a None student choose in order to achieve the necessary amount of credits to achieve this level? FHEQ Level (5 ): Potential awards Diploma of Higher Education Module code Module title Core /compulsory /optional Credit volume Semester (1 / 2) MAN2129 Professional Ethics TBC Imagineering Compulsory 15 1 Event Themes and Experiences MA2089 Business Finance Compulsory 15 1 MAN2124 Services Optional 15 1 Marketing MAN2126 Economics of Optional 15 1 Leisure and Tourism MAN2094 Marketing Optional 15 1 Communications MAN2127 Professional Optional 15 1 Development in Practice TBC Staging Live Compulsory 15 2 Events MAN2130 Technology and Compulsory 15 2 MAN2131 MAN2112 Media International Issues in Event Management Managing Organisations and Human Resources Students must achieve the minimum pass mark of 40% for each 15 credit module. Award requirements Compulsory 15 1 Compulsory 15 2 Optional 15 2 MAN2108 Business Law Optional 15 2 MAN2103 Tourism and Optional 15 2 Society MAN2110 Consumer Optional 15 2 Behaviour How many optional modules must a student choose in order to achieve the necessary amount of credits to achieve this level? One module from semester and one module in semester 2 FHEQ Level (6): Potential awards BSc.(Hons) and BSc (Ord( Module Module title Core /compulsory Credit Semester Award requirements code /optional volume (1 / 2) MAN3090 International Compulsory 15 1 Business Strategy TBC Eventful Cities Compulsory 15 1

MAN3089 MAN3093 MAN3129 TBC and Leveraging Events Marketing in the Digital Environment Entrepreneurship in Hospitality and Tourism Tourism and Hospitality Consultancy Dynamics of Business Events Optional 15 1 Optional 15 1 Optional 15 1 Compulsory 15 2 MAN3130 Sustainable Compulsory 15 2 Operations MAN3111 Innovation and Optional 15 2 New Product Development MAN3126 Applied research Optional 15 2 in tourism and hospitality MAN3123 Intercultural Optional 15 2 Management in the Hospitality Industry MAN3141 Strategic Brand Optional 15 2 Management in Tourism How many optional modules must a student choose in order to achieve the Two modules from semester one and two modules from semester two. necessary amount of credits to achieve this level? 21. Opportunities for placements / work-related learning / collaborative activity please indicate if any of the following apply to your programme Data supplied by an external source for student analysis which contributes to an No assessment Guest / external / associate lecturer (please detail the extent of their contribution, i.e. do Yes they mark?) Professional Training Year (PTY) Yes Placement, study or work placement outside of the PTY(please indicate if this is one day, Yes one month, six months, a year etc) Voluntary 400 hours non-compulsory Clinical Placements (that are not part of the PTY Scheme) No ERASMUS Study (that is not taken during Level P) Yes Study exchanges (that are not part of the ERASMUS Scheme) No Dual Degree No Joint Degree No Further information 22. Criteria for admission Provide information on each relevant entry requirement e.g. A-Levels, BTEC, AVCE, Irish Learning Certificate, Scottish Higher, International Baccalaureate, Higher National Diploma, Mature entry, overseas qualification etc.

A-level Grades required: AAB - ABB We do not include General Studies or Critical Thinking in our offers. Required subjects: GCSE English Language and Mathematics at grade C or above (or equivalent). Selection process: Offers are normally made in terms of grades. Suitable candidates will be invited to an Applicant Day. During the visit to the University the candidate can find out more about the programme and meet staff and students. There are no specific subject preferences at A level. BTEC (QCF Level 3) Extended Diploma DDD-DDM Required subjects: GCSE English Language and Mathematics at grade C or above (or equivalent). However, at BTEC level preference would be given to students with full distinctions in event, hospitality, sport, leisure, tourism and marketing. European Baccalaureate 75% - 74% International Baccalaureate 35-34 points Other international qualifications For international students who don t meet the entry requirements to this degree, we offer the International Foundation Year. 23. Assessment regulations Please click on the following link for the full regulations (http://www.surrey.ac.uk/quality_enhancement/regulations/index.htm) All programmes within the University of Surrey adhere to the Regulations. All taught programmes also reference and follow the Code of practice for assessment and feedback. 24. Support for students and their learning Sources for support for students are available in the following formats: Induction week, personal tutors, module convenors, programme leaders, faculty student liaison officer, programme and module handbooks, SurreyLearn, student support office, dissertation supervisors, central support services, careers service, and Surrey Tourism and Events Society (STES). 25. Quality management indications of quality and the methods for evaluating and improving quality The methods adopted for evaluating and improving the quality and standards of learning, including consideration of stakeholder feedback from, for example, current students, graduates and employers include; Professional Advisory group Student programme representatives and meetings with the programme leader Boards of Studies Faculty Learning and Teaching Committee Faculty Management Meeting

Module Evaluation Questionnaires IGrad survey School Student Societies 26. Further information Further information can be found on our webpages at: SHTM main website http://www.surrey.ac.uk/shtm/ SHTM UG programme website: http://www.surrey.ac.uk/undergraduate/international-eventmanagement and within the Programme Handbook, which is provided on entry to the Programme. The Regulations and Codes of practice for taught programmes can be found at http://www.surrey.ac.uk/quality_enhancement/regulations/index.htm http://www.surrey.ac.uk/quality_enhancement/standards/index.htm