iviii.g TV Bk Hi A-Ti High Wh Ag! I j wk, ix iff py-tv pvi i 58 k w bk. A h i igh. 2010 Bk 12 2011 Bk 51 2012 Bk 91 2013 Bk 80 ig A VOICE FOR THE TV VIEWER
iviii.g Pbi Kwg O y by ii ii y i i h vi k p. Ni f Ui hgh iy y p xp f T. fi b h piv i v v Th A g w p i C f h h k f h f C C f C p Th y p p 1 iiz R Ii pi i p iiz h 992 h g p f. b i pw h p. Th -y i h i i L i ig g i v ig gg h,, pi p f high ii h yk k C bi f g fix i w Th W. i b ph i. b N S y iy b b J viw ig f h i y h h i k w h p ig i b ig p Ri py ig w wy, ip b : A g h y B h b y b b g f k. Ei, w Jh g v I p yi i w ig h b ib ii If p i SH C ig pp vy b pi ik U P w k g Rib, pbi pg p pv h vi L. g f f iz ig i. G bki wbi pi pg C h i T b viz i b i., P. i S. i h CB Ni v i f Og ig g f A izi E pp v i igh. f i g B i L k giiv Ai S i f h W k iiz F CB yig h i h bgi y P b, i, S. k b g hip i b J J y high p v R i S. i f Sh. W B Ni BTIG Pi (D-LA), W R fi h y v g biv b i w ib b b F w w i i i/ v i h i I p ii f b f C vhig p i ii 2 0 h gi y- Th i g i i R y pp f ih., whi i. G fi v hv Jh Bgy Th Ni i Dfig. Ogizi f vy ip jiig h bipi h. Ai 21-y- ii b p. S why Cg h? A VOICE FOR THE TV VIEWER
iviii.g F b, fip fp v g f. B hiy pp big pi fi v f ii f hi w Rivig fi v f i wh w w wi i i hi piip. L Mv, CBS CEO L Ag Ti, Jy 31, 2012 Si bf ii b w, b hv i i wk i Th b wk w hv igh piip i h gii, i hi, y p f h bfi whih i igh bi f b y. Ew Fi, h-nab Pi M h MPAA, Ob 7, 1991 B fqy i f f pgig... Rii pi b b iv f y-f pgig vi. B i iv hi v i w vg. G Sih, NAB Pi & CEO Tiy bf S C Ci, Jy 24, 2012 A f hi k b h ip f ffii Uiig b y ii gii igh iy w h qiy iviy f b pgig [i] (iig w, p, wh gy ifi) vib bh vi Mih vi pgig iib (MVPD) f v-h-i Ai, v qiy pgig y iigy xpiv py vi. Ni Aii f B, My 29, 2013 y? b bk pyig i bgig h, ik ii. Th i h w hv py h p hi i i i i b. L Mv, CBS CEO RiIf, Spb 20, 2012 2013 i gig b v b y, wih igifi gwh i, igifi gwh i v pi w kig igifiy high v i 2013. P, w i h f g f hiig $1 bii i v f v p by 2017, if. L Mv, CBS CEO Q4 2012 ig, Fby 13, 2013 b iigy f py f xpiv i pgig....b hv b p fiy by py-tv iib if [hy] gig b b ff bi f igh NFL fb, Th M, Th W Si h NBA fi. G Sih, NAB Pi & CEO Pii, Ag 28, 2013 wk hw h h b h fi ig f v. If w hv igh ppy p hgh g pii v, w wi p bi i. O h bi i w b k h wk i i bipi vi. Ch Cy, NwCp COO Viy, Api 8, 2013 A VOICE FOR THE TV VIEWER
iviii.g Oy b w i i bk. I fi i h FCC ii pig, h NAB : Th i f bi i h pp i h h ii kp i bk. Cy, hy ig h pi. FACT: M TV bk hi h v bf. Dig wk i Ag, ix iff pvi i 58 k w bk bk i h v. Th h f TV h bk f bk k h i if p f iigy iq w gy g. Mih Cb, Nw Ai Fi FACT: Bk hv iigy i v h f y. I 2012 h w 91 bk, p 78% f 2011 (51) 658% f 2010 (12). Thi y h hv y b 80 bk i y Spb. W h xp bk. Thi i fi f h hgig i f b TV. Mk Tg, Th Nw Yk Ti R: Bi Ei FACT: R ip w k p i pbi p h vii. Wh w pp b g wk bhi hv b g- figh, phig wih pvi kpig viw f whig hi fvi pgig f wk h i. Riig b bi i p b i ph f high ig f. If b py py hb i gii, ik pyig f hig wh h b h g k. Eih wy,. Jh By, Ni C Lg
FACT: B w bkig bb. I i ip wih Ti W Cb, CBS bk TWC bb bib f f i, ffig wh i v bib TWC f py TV vi. Wi bk h I w b TV? I py h wihhig I by CBS i j v v i gii pii. Th hh i y Cgi Dii wh TWC bb, whh hy TWC f hi b vi, i CBS h I. Rp. Mih Gi (R-NY) I piy by p h CBS i bkig i I-b vi f Ti W Cb bb. A hi f b vii pvi h b i h biiy I h i fy vib h. I h i, hi f h I f hi hi. S. Ew Mky (D-MA) FACT: B py iib gi h. Wh h 1992 Cb A w, b w gy h y hi f py TV vi. Nw, hv y pi b vgig h pii qz high f f vy. Wh TV i w bg hif f -y gi i 1993, vg bw h w ppig i w fiy b, wih j bk ig. Cb p w gi pi ig ih vi pgig, whi vii i h h xiv gi vii wk highv pgig, piy p. Bh i h h bi fih f F-fw 20 y, h i p h b iy f, y ii i i gv by 1992 gii. Th igi b f pw bw b p vii i h b vih. Rih Gfi, BTIG Rh FACT: R v iigy biiz xpiv wk pgig. Wh ii w i w h hh f w pgig. Nw f big igh bk h i wk f p pii pgig. J i h b w w: Th i i h b hv b p fiy by py-tv iib if [hy] gig b b ff bi f igh NFL fb, Th M, Th W Si h NBA fi. G Sih, Pi & CEO, Ni Aii f B FACT: B big b b wk pgig hg high f. B ip h y by qiig py TV pvi py high f b wk pgig. Kp i i h wh h 1992 Cb A p, b wk w 4 b wk; hy w w 104 2500% i. Hwv, wih ABC p py, Diy wig bh ESPN ABC i gp, i h Diy Ch, Diy i b p f i pgig pw gh wh i gi wih Mih vi pgig iib (ii wh CBS i ig wih Shwi i h Ti W Cb ip). Cbiig b b wk pgig hf iv ii f w v vii wh y h 1992 Cb A. Rih Gfi, BTIG Rh FACT: Th ii gi i ig g ii g b, whih i iig h k wh w pp b gii f pgig. Th ii f i h ii f w v i big pi pgig. Ev h b iy i iig pi ik Sii p p b f b, ibig h gig pb f iff b iig hi ii gii ivig p. Jh Bgy, Pbi Kwg A VOICE FOR THE TV VIEWER
T Av i h Vi Mkp Whi R R Sy Mi i h P Th k h hg iy i 1992, b h gvig b vii hv y h F h igi ii h I vi, h h b ivi i hw viw iiy f v-h-i b pgig, whi gvig h iy hv y h f 20 y. Th xpi f w vi vi hgy h f h k p. Tw g h y hi f py TV vi b, b y hv y hi, iig w i i p, vi pvi, pifi f i vi iibi vi. B iigy kig hw vib i f f whi kig vg f gv hfy ii f f iib f h pgig. Th w h hg whi h hv. Cg h FCC iz h b vii p kp p wih h zig f ivi. 1992 Viwig Expi 2013 Viwig Expi Tig i f giy vh-i pi, bbi, f Lii v-h-i b Lifik pi i HD 3D v-h-i,, DVR Mip pvi, ip pi: b, i, ph i C y viw hw vii R vii hw ig VHS p S VCR vii hw wh hy i Tvii hw vib ip pf, h ph, b, pp p p R vii pg wih ik f b, ig DVR h TiV Ch vii hw wh y w, ig H, Nfix, it / wk wbi
Rii C 101 Wh i ii? I 1992, i ff p p i, Cg h y/ii gy gv h ig f b i by b vii y whih w bqy xp ppy i (DBS) w h ih vi pgig iib (MVPD) h -vi pvi. U hi gy, h b i h i b wk w giv h igh ih y ig ( y ) h gi f ig h gy gvig ii. Th pp f ii w h w i hv b, piy w ifi. Ty, hwv, h Big 4 i b Nwk iigy pig hi ffii v ii ii, iig h whih h b g ig f h i ii f. Thi h iy ib h gwig b f i whih i h p hi ig f hi f high f. Bh f h i hig ip i iphig ii v wy f i h. Wh i Nwk? Wh i O&O? Th f Big 4 Nwk: ABC, CBS, NBC, FOX. Nwk ppy h pgig h i hw by hi w p ( O&O ) ffii i. Thi Nwkppi pgig whih gy i f h ig ighy i w hw, yi (i.., p), pi i igh i pgig fi p h wh y. F h f h y, h O&O ffii p pgig h hy ih hv hv ph f pg yi. A O&O i i i iy w p by Nwk. Diy w 10 ABC i; CBS w 14 i; NBCU w 10 NBC i, NwCp w 17 FOX
i. Th 210 vii k (k: ig k DMA ). Wh i ffii? Wh Nwk pgig? Wh i Cg giv h ii igh wh h b p f ii? A ffii i b i p by ip py h i ffiii g wih Nwk. Affii w by h Nwk FCC gi p ii Nwk v h g f ffii i. Eh f h Big 4 Nwk y h ihip wih v 200 ffii i. S f h ffii i iiviy w, b y p f g ffii gp h h h b i f ip i h y. S f h g, b kw ffii gp i H Agy, Sii Big, Ry, Ei, G LIN TV. S f h ffii gp, ik Sii, ig i pib vi f i w FCC b whip by xiig v h ii igh f h i i k, ih hgh i whip f h i hgh kig g ( LMA ). Gy, ix g vii pi i Diy (ABC), NBC Uiv (NBC), NwCp (FOX), Vi, Sy, W B. hv fii k i pgig h i iib by h Big 4 Nwk. Th f h big ix vii pi i w by f h Big 4 Nwk. A whi CBS Vi p pi, hy h f h jiy hh. Cg gv h ii igh h b i i NOT h Nwk. A I i pp b h b i i h Nwk - wh i whh wh g ii. I h p, h ii h O&O i iv f ii h fw bk h Nwk h w h i. Nw, h Nwk ig p hf f hi ipy w ffii ii f. Aiiy, y i ig hi i w iy pgig h vy pgig h ii w hp pv.
Wh g pi f pyigh? Wh wi? Wh? Rii giv MVPD h igh b i ig. I i pyigh i vig h f h ig. Th pyigh i h pg i bh Nwk pgig wk pgig i v by p y iig h whih h b i ii y pyig v q bii y. Nwk. Th Nwk k y by ig i viig h pgig h hy iib v h ig f hi O&O ffii b h pi h h i gig giv h Nwk vy vii hh i h y. MVPD hp h h h yb by pviig high qiy ii f h i ig i y MVPD wk h hh h hwi w b hb by h v h i b ig. B i f big w f hpig h Nwk h hi i g, MVPD f h bw pyig xbi, Nwk-iv f ii f ig p h ig hi i h pp b vig h pbi i. C. C gh i h i hg by b bi high f. Th by b p ig bk h. Ev wh h, ii f piy iig, whih iv p h f MVPD vi.
TECHNOLOGY MARCHES ON. why AREN T ii RULES? I h w f hgy, 21 y i h qiv f i. Y Ai ii i fz i 1992-wy bhi h i. C i wh 3 j wk i vii, h i fv b h xp f h y 90 p f y viwig pbi wh bib py TV. N y h vk h i f i p, vi pvi i pi, hy w b bk pgig hg whv hy g wy wih f ii f. I i i xi h 1992 Cii A v i h f. Fi wh y iviii.g. B 1992 v. 2013
SIDE A SIDE B 1992 2013 Wiig Cky py Rig VCR Ppbk F p Rf Eypi Pg Dvp f i Sv f ppy 1992 Rii C Txig & wig Th- MP3 py DVR-ig E- GPS Rf h Wb S ph Up ph Sv h 1992 Rii A Why i ii piy k i h p? iviii.g A VOICE FOR THE TV VIEWER