Data Sheet Cisco Enterprise Mobility Services Platform Reduce development time and simplify deployment of context-aware mobile experiences. Product Overview The Cisco Enterprise Mobility Services Platform helps organizations rapidly create, deploy and manage mobile experiences across multiple channels including captive portals, web-based and and native mobile apps. Figure 1 shows how the platform can add context awareness to portals and mobile apps. Cisco Enterprise Mobility Services Platform uses context-aware data, such as location, and user profile information, to deliver personalized experiences that engage people on their mobile devices. These personalized encounters improve customer experiences and expand business opportunities. With the platform organizations can create differentiated services to help implement new business models that increase revenues. The Cisco cloud-based solution is a complete software platform that reduces development time and greatly simplifies deployment and management of mobile experiences to accelerate digital business transformation. Figure 1. Mobile Experiences Delivered in Modules. 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 5
Using Cisco Enterprise Mobility Services Platform tools, you can build engaging experiences for mobile devices that create closer customer relationships and increase employee productivity. It helps you: Build smarter mobile experiences in minutes with predesigned industry templates, hundreds of prebuilt modules for user-interface, content, social, and commerce functionality, and a drag-and-drop design interface Gain operational efficiency with location-based services to engage your customers Simplify Internet access and authentication with custom or social Wi-Fi access Securely integrate with your existing mobile network infrastructure using Enterprise Mobility Services Platform adaptors. (These adaptors interface with Cisco Meraki Cloud controllers, the Cisco Connected Mobile Experience (CMX), and Cisco Wireless LAN controllers.) Easily integrate mobile experiences with your current mobile applications to protect your existing investments Fast and Comprehensive Mobile Experience Deployment With the Enterprise Mobility Services Platform, not only can you create and distribute mobile experiences quickly, but you can also easily integrate your mobile apps, data, and workflows with your back-end IT and network infrastructures. With this setup you can maximize your existing investments and correlate corporate wide data for meaningful analytics and action. The primary features and benefits of Cisco EMSP are described in Table 1. Table 1. Key Features and Benefits Business Requirement Supporting Features Benefits Provide enhanced guest Wi-Fi access to customers and guests using Wi-Fi Engage Ease development of web-based mobile applications using EMSP Studio Expanded authentication options include shortmessage service (SMS) and Social Login through Google+, Facebook, LinkedIn, and Twitter Repeat visitor recognition and multiple languages are supported. Delivers new social login-derived demographics reports based on gender and age. Beacon-based experiences are supported Wireless infrastructure integration is available for captive portal configuration. Experience zones help enable hyper - local content based on venue needs. Prebuilt application templates meet vertical needs. Wi-Fi engage management controller application updates end-user experience remotely in real time. Enhanced module framework: More than 50 readyto-use modules support both touch and nontouch phones New modules support advanced layouts, styling and functionality. Favorites: You can create a group of configured modules that you use on a regular basis. Intuitive drag-and-drop interface is included in the platform. Easy guest login More ways to personalize experiences to build stronger customer relationships Gain greater insight into customers to be able to personalize experiences Delivers hyper-contextual content to users based on their locations Streamlines network configuration for rapid delivery of experiences Tailors guests experiences to their specific locations Rapidly creates mobile web app experience Helps enable speed and flexibility in how the end-user mobile experience is updated Removes complexities, such as a multitude of screen sizes and inconsistencies in how mobile browsers render your mobile site Works with ready-to-use modules and focuses on building great mobile experiences Integrates easily with partner solutions for analytics, commerce, CRM, and more Speeds design of mobile experiences 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 2 of 5
Business Requirement Supporting Features Benefits Fast and simple mobile app development using App Builder, IDE or SDK Mobile integration with existing enterprise IT and network infrastructure Integrated emulators are available for testing in the integrated development environment (IDE) (Apple, Android, BlackBerry, Windows) You can use device functions such as camera and location. Push real-time updates to mobile apps without the need to download updates. Choose from hundreds of prebuilt mobile experiences for UI, content, social, and commerce Use rebuilt vertical applications to kick-start application development or build from scratch. Use ios and Android software development kits (SDKs) for embedding Enterprise Mobility Services Platform dynamic features within native applications. Integration is easy with an existing native application that eliminates the need to start from the beginning. Complete cloud-hosted solution scales to meet any customer need, regardless of the number of connected users. Adapters interface with Cisco Connected Mobile Experience (CMX), Cisco Wireless LAN controllers, and Cisco Meraki Cloud controllers. Workflows can be integrated across network, systems, and mobile apps Business rules engine creates and processes rules based on context-aware information from the network. Enterprise class ESB and studio tools can be used for rapid development of back-end connections. Prebuilt connectors are available for most commonly used applications. Data can be integrated with unified connection pooling to disparate data sources. Self-authoring drag-and-drop interface makes it easy to create mobile experiences. Tests efficiencies across multiple platforms simultaneously Adds rich features to applications Saves operational time and money Deploys much faster Accelerates deployment for custom environments Retains native application experiences where appropriate Retains native application experiences where appropriate Customers not required to procure additional infrastructure to meet scalability needs Maximizes existing mobility investments Produces meaningful analytics about customer behavior Simplifies how you integrate the Enterprise Mobility Services Platform with existing tools and systems to protect your mobility investments Creates simple user experiences and increases productivity Exposes enterprise data assets to deliver context-aware experiences Reduces costs and IT resources Improves processes Connects to the Internet of Everything (IoE) for better insights, smoother processes, and stronger partner and customer relationships Creates and distributes mobile apps in hours Platform Support and Compatibility Prebuilt connectors are available for most commonly used applications to ease integration with existing native applications. An enterprise service bus (ESB) and Enterprise Mobility Services Platform studio tools speed development of back-end connections for custom use. The platform also supports open standards. Cisco Enterprise Mobility Services Platform Studio contains more than 75 prebuilt modules that help enable rapid mobile experience development. These modules can be found under the following categories: Personalization and Targeting Marketing Distribution Click Actions Mobile User Interface 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 3 of 5
Surveys and Feedback Utilities and Mini Apps Analytics and Metrics Video Social Advertising Image Location Calendar and Schedules Each module is tested and hardened to ensure ease of use and compatibility. Simply drag the desired modules on to the canvas and view the content in real time. In addition to the adapter support shown at the top of Table 1, the Cisco Enterprise Mobility Services Platform offers the following middleware integration technology and enterprise adapter support using the Cisco Integration Platform (for more information, visit http://www.cisco.com/go/cip). Technology HTTP(S), Simple Object Access Protocol (SOAP), Representational State Transfer (REST) Relational database management system (RDBMS) Java Message Service (JMS) Lightweight Directory Access Protocol (LDAP) Java API Enterprise SAP Workday Oracle Microsoft Customer Relationship Management (CRM) Netsuite Salesforce.com Amazon 100-plus connectors System requirements may vary based on the configuration and scale desired. Licensing Enterprise Mobility Services Platform is purchased as a hosted software subscription on an annual basis in increments of 1-, 2-, 3- and 5-year terms. It is available in two packages: Enterprise Mobility Services Platform Base and Enterprise Mobility Services Platform Advanced. 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 4 of 5
Table 2. Description and Comparison of Two License Options Feature Base License Advanced License EMSP Wi-Fi Engage EMSP Studio Studio Out of Box Modules EMSP App Builder EMSP SDK EMSP Location APIs EMSP Feed Editor included CIP Integration Services Optional Optional Warranty Information For information about warranties, visit the Cisco.com Product Warranties page. Cisco Services Together with our partners, we provide a portfolio of end-to-end services and support that help you deliver innovative mobile experiences to customers and employees while lowering your TCO and increasing business agility. Our Cisco Mobility Experience Services help you define and deliver a mobile app strategy that reinforces your overall enterprise mobility strategy and business initiatives. We offer prebuilt, customizable mobile app solutions. And we can develop new mobile apps or modify your existing ones and integrate them with your enterprise and back-end systems. Our services help define metrics to track business impact, as well as develop an architecture roadmap so you can start deploying and achieving your business, IT, and operational outcomes. Cisco Capital Financing to Help You Achieve Your Objectives Cisco Capital can help you acquire the technology you need to achieve your objectives and stay competitive. We can help you reduce CapEx. Accelerate your growth. Optimize your investment dollars and ROI. Cisco Capital financing gives you flexibility in acquiring hardware, software, services, and complementary third-party equipment. And there s just one predictable payment. Cisco Capital is available in more than 100 countries. Learn more. For More Information For more information about the Cisco Enterprise Mobility Services Platform, contact us at emsp-salesops@cisco.com or visit http://www.cisco.com/go/emsp. Printed in USA C78-730916-02 09/15 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 5 of 5