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Revenue Cycle Management: Session One MGMA October 12, 2009 By Elizabeth W. Woodcock, MBA, FACMPE, CPC Appendix Credit Worthiness... 1 Sample Financial Policy... 3 Payment Plan... 4 Pre-Surgery/Procedure Financial Arrangement... 4 Financial Hardship... 5 Waiving Copayments/Coinsurance... 6 Contact Information: Elizabeth W. Woodcock, MBA, FACMPE, CPC Speaker, Author, Consultant Woodcock & Associates Woodcock & Walker Consulting www.elizabethwoodcock.com elizabeth@elizabethwoodcock.com 428 Emory Drive Atlanta, Georgia 30307 404.373.6195 phone 404.373.1698 fax Books: The Physician Billing Process: Potholes in the Road to Getting Paid, 2nd Edition by Deborah Walker Keegan, PhD, Elizabeth Woodcock, MBA, FACMPE, CPC and Sara Larch, MHA Mastering Patient Flow: Using Lean Thinking to Improve Practice Operations, 3rd Edition by Elizabeth Woodcock, MBA, FACMPE, CPC Operating Policies and Procedures for Medical Practices by Elizabeth Woodcock, MBA, FACMPE, CPC and Bette Warn Practice Management DVDs for sale at www.elizabethwoodcock.com Elizabeth Woodcock www.elizabethwoodcock.com 2009 Page 1

Credit Worthiness Segmenting Patients based on Credit Worthiness A New Collections Strategy MCD/Charity MCD/Charity Application Application C (Elig for Discount?) (Elig for Discount?) 2 statements 2 statements TOS All TOS Deposit TOS Deposit Probability of 2 statements 2 statements MCD/Charity collections B Call (Live/Dialer) Call (Live/Dialer) Application Early Out Letter Early Out Letter 2 statements TOS All TOS Deposit 2 statements 2 statements A Call++ (Live/Dialer) Call++(Live/Dialer) Early Out Series Early Out Series $0 to $100 $100 to $1,000 >$1,000+ TOS Deposit = $100 for new patients; $50 for established Probability: A -- Insured, employed, historically paid B -- Un- or insured, employed, historical paid partial/payment plan C -- Uninsured, unemployed, historically no or partial payment MCD = Medicaid TOS = Time-of-service Dialer = Predictive Dialer Elig = Eligible ++ = several calls Elizabeth Woodcock www.elizabethwoodcock.com 2009 Page 2

Sample Financial Policy SAMPLE FINANCIAL POLICY We are committed to providing you with the best possible medical care; if you have special needs; we are here to work with you. The following information is provided to avoid any misunderstanding or disagreement concerning payment for professional services. 1. Our office participates with a variety of insurance plans. It is your responsibility to: o Bring your insurance card at every visit. o Be prepared to pay your copayment at each visit. Payment can be made by cash, check or credit card. If you do not bring payment to your visit and we have to bill you, you will be assessed a $5 processing fee. o For medical care not covered under your insurance, payment in full is due at the time of the visit. 2. If you have insurance that we do not participate in, our office is happy to file the claim upon request; however, payment in full is expected at the time of service. 3. If you are unable to pay for necessary medical care, you may be eligible for financial assistance. It is your responsibility to inform us prior to the visit. 4. Referrals: It is your responsibility to bring any required referrals for treatment at, or prior to the visit. If you do not have the referral, your visit may be rescheduled, or you may be financially responsible. 5. If the patient is a minor (18 years and younger), the parent or guardian must sign below. The parent, guardian or unaccompanied minor is responsible for any payment due at time of service, bringing the necessary referrals and insurance card. 6. If you have questions about your insurance, we are happy to help you. Specific coverage issues, however, should be directed to your insurance company member services department (number is on the insurance card). 7. If you fail to make payment in full for the services that are rendered to you, your outstanding balance will be sent to a collections agency. You will be responsible for the fees assessed by the collections agency. Our practice firmly believes that a good physician/patient relationship is based upon understanding and good communications. Questions about financial arrangements should be directed to the physician s office. Please sign that you have read and agree to this Financial Policy. Signature of Patient or Responsible Party Signature of Co-Responsible Party Date Date Elizabeth Woodcock www.elizabethwoodcock.com 2009 Page 3

Payment Plan Total Payment Time Period Payment Plan Monthly Payments Due Due of Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 <$200 3 month due at time of service $200 3 month $ 66.67 $ 66.67 $ 66.67 6 month not available $300 3 month $ 100.00 $ 100.00 $ 100.00 6 month not available $400 3 month $ 133.33 $ 133.33 $ 133.33 6 month not available $500 3 month $ 166.67 $ 166.67 $ 166.67 6 month $ 83.33 $ 83.33 $ 83.33 $ 83.33 $ 83.33 $ 83.33 $600 3 month $ 200.00 $ 200.00 $ 200.00 6 month $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $700 3 month $ 233.33 $ 233.33 $ 233.33 6 month $ 116.67 $ 116.67 $ 116.67 $ 116.67 $ 116.67 $ 116.67 $800 3 month $ 266.67 $ 266.67 $ 266.67 6 month $ 133.33 $ 133.33 $ 133.33 $ 133.33 $ 133.33 $ 133.33 $900 3 month $ 300.00 $ 300.00 $ 300.00 6 month $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $1,000 3 month $ 333.33 $ 333.33 $ 333.33 6 month $ 166.67 $ 166.67 $ 166.67 $ 166.67 $ 166.67 $ 166.67 >$1,000 please see Billing Manager Pre-Surgery/Procedure Financial Arrangement Financial Agreement for Surgery/Procedure You are scheduled for a TOTAL KNEE REPLACEMENT on December 4, 2009. We will file the claim for this service with your insurance company, CIGNA. This financial worksheet outlines the cost of the surgery, what your insurance company will pay, and your financial responsibility. Cost of Surgery: Less Discounts (e.g., PPO/HMO) Your Insurance Will Pay: Your Financial Responsibility: 50% of your financial responsibility is due prior to the date of the surgery. We would be happy to accept cash, check or charge. The remainder is due within 90 days after the date of the surgery. If you cancel the surgery with less than 24 hours notice, there will be a cancellation fee of charged. The deposit will be refunded within 60 days of this notification, less the cancellation fee. Plan of Payment: If you have any questions regarding your insurance coverage or your financial responsibility, which is assigned by your coverage, please contact your insurance company at 800-888-8888. You ll need to have your insurance card handy when you speak with them. Signed (Patient): Date: Elizabeth Woodcock www.elizabethwoodcock.com 2009 Page 4

Financial Hardship Discounts to Uninsured Patients and Underinsured MCR/MCD Patients On February 2, 2004, the OIG announced a clarification to their discount policy: No OIG authority prohibits or restricts hospitals from offering discounts to uninsured patients who are unable to pay their hospital bills. No OIG authority rule or regulation requires a hospital to engage in any particular collection practices. Providers may forgive a Medicare coinsurance or deductible amount in consideration of a particular patient s financial hardship. See: http://www.hbma.org/news/files/hospital%20discounts%20(2).pdf In response to a letter from the Healthcare and Billing Management Association (HBMA) regarding the applicability to physicians, the OIG clarified: From the OIG s perspective, the same principles and analytical framework that we set forth in our February 2004 guidance regarding hospitals, Hospital Discounts Offered to Patients Who Cannot Afford to Pay Their Hospital Bills, apply equally in all health care contexts, including discounts offered by physicians and other health care practitioners. OIG, June 8, 2004 See the letter at: http://www.hbma.org/news/files/oig%20letter%20(2).pdf Sample Charity Care Policy Patients are expected to pay for services rendered. The practice will assist patients who indicate they are unable to meet their financial obligations resulting from care provided by our practice. Patients may be determined as eligible for partial to full discounts utilizing the current poverty guidelines issued by the state. Procedures: 1. Exclusions from this policy are: a. Medical care defined as not medically necessary (cosmetic surgery, etc); and b. Services rendered to persons who are eligible, but have not applied for, medical insurance or assistance programs sponsored by Federal, State, or local government. 2. Financial Hardship/Charity Care may be extended to those who qualify for all four (4) of these reasons: a. The patient is not eligible for Medicaid or pending Medicaid approval; b. The patient is determined to be unable to pay for services provided; c. The patient is unable to accept an installment payment arrangement; and d. The patient agrees to make payment at the time the discount is granted. For patients who identify themselves or are identified by Practice staff to be considered for financial hardship/charity care, staff will obtain financial information from the patient. Presumptive eligibility can be based on their current status with State agencies (e.g., Food Stamp Program, WIC, etc). If not applicable, patients will be requested to submit a copy of their last two pay checks stubs; current year Federal 1040 tax return; and, if applicable, unemployment benefits check stubs. The Practice will assist patients as much as possible to compile their information. 3. The billing staff will determine eligibility for financial hardship or charity care. Discounts on charges will be calculated as follows: Percent of State/Federal Poverty Level Discount 300% 30% 200% 50% 100% 75% <100 100% An adjustment code will be assigned to each level of discount. 4. The granting of the discount will be noted in the patient s account. The patient s account status, however, will never be permanently designated as charity care or financial hardship. The patient s status will be reviewed on a regular schedule. Elizabeth Woodcock www.elizabethwoodcock.com 2009 Page 5

Waiving Copayments/Coinsurance Regarding financial hardship for patients who are insured, but cannot afford to pay their portion of the balance, the American Medical Association recommends: Under the terms of many health insurance policies or programs, patients are made more conscious of the cost of their medical care through copayments. By imposing copayments for office visits and other medical services, insurers hope to discourage unnecessary health care. In some cases, financial hardship may deter patients from seeking necessary care if they would be responsible for a copayment for the care. Physicians commonly forgive or waive copayments to facilitate patient access to needed medical care. When a copayment is a barrier to needed care because of financial hardship, physicians should forgive or waive the copayment. A number of clinics have advertised their willingness to provide detailed medical evaluations and accept the insurer's payment but waive the copayment for all patients. Cases have been reported in which some of these clinics have conducted excessive and unnecessary medical testing while certifying to insurers that the testing is medically necessary. Such fraudulent activity exacerbates the high cost of health care, is unethical, and violates Current Opinion 2.19. (Physicians should not provide, prescribe, or seek compensation for services that they know are unnecessary.) Physicians should be aware that forgiveness or waiver of copayments may violate the policies of some insurers, both public and private; other insurers may permit forgiveness or waiver if they are aware of the reasons for the forgiveness or waiver. Routine forgiveness or waiver of copayments may constitute fraud under state and federal law. Physicians should ensure that their policies on copayments are consistent with applicable law and with the requirements of their agreements with insurers. Source: Ethical Opinion 6.12 - Forgiveness or waiver of insurance copayments, February 2008 http://www.ama-assn.org/ama/pub/category/4615.html Further, the Office of the Inspector General advises, "One important exception to the prohibition against waiving copayments and deductibles is that providers, practitioners or suppliers may forgive the copayment in consideration of a particular patient's financial hardship. This hardship exception, however, must not be used routinely; it should be used occasionally to address the special financial needs of a particular patient. Except in such special cases, a good faith effort to collect deductibles and copayments must be made. Source: Office of the Inspector General Special Fraud Alert, December 19, 1994. See also OIG February 2004 Letter See: www.hhs.gov/oig Remuneration for service failures A health system requested guidance from the Office of the Inspector General regarding the use of gift cards for service failures. The cards are $10 in value, with a limit of $50 per annum, redeemable at certain local vendors, excluding the health system. The program would not be advertised. Historically, the OIG has considered any remuneration to patient as an inducement for referrals. On July 28, 2008, the OIG issued a statement in favor of the gift cards: we conclude that (i) the Proposed Arrangement would not constitute prohibited remuneration within the meaning of section 1128A(a)(5) of the Act; and (ii) while the Proposed Arrangement could potentially generate prohibited remuneration under the anti-kickback statute, if the requisite intent to induce or reward referrals of Federal health care program business were present, the OIG would not impose administrative sanctions Source: OIG Advisory Opinion No. 08-07 http://oig.hhs.gov/fraud/docs/advisoryopinions/2008/advopn08-07.pdf Elizabeth Woodcock www.elizabethwoodcock.com 2009 Page 6