Mixing B2B/B2C ecommerce Strategies Lisa Steinhart, Socius Ryan Burnham, k-ecommerce
The Self Service Generation 40 percent of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices. This amounts to more than 1 billion online buyers and is projected to continuously grow.
ecommerce Expertise Lisa Steinhart Marketing Director, Socius Ryan Burnham Channel Sales Manager, k-ecommerce
In This Session Online and Offline Trends for B2B B2C and B2B Comparisons Common Challenges in serving both markets Addressing those challenges with tools and technologies
Manufacturing Shipment and ecommerce
Distribution s Share of ecommerce
Comparing B2B and Traditional Sales
What s the Same Device Agnostic Consumer expectations are equal to Business expectations Inventory Availability Speedy Delivery Behaviors Are Equal Feedback Social Media
What s Different? B2C B2B WYSIWYG Contracted Pricing/Promotions Small order size More complex orders One Ship To Multiple Ship-To s PayPal or Credit Card Terms, payment methods and timeframes
Why Consider B2B Capabilities? Drives Down the Cost of Sales Increased Repeat Sales (Recurring Revenue?) Improve cash flow Get paid faster Reduce Collections Reduces overall manual effort*
Transition point to Ryan
Your Own Web Store Consumers demand: Intuitive search and navigation Personalization Ease of use with quick site load times Multiple payment options Upfront, accurate prices & shipping costs Timely, flexible customer service Phone, email, live chat, online returns
Your Own Web Store Device driven Omni-channel strategy Consumers are connected 24/7/365 Follow the digital consumer along their journey Reach your customer how, when and where they choose to shop
Your Own Web Store Think Consumers are: Researching products using smartphones Doing price comparisons in store with a smartphone Making purchases later using tablets, desktop computers or laptops
Web Store Challenges Non-integration Management of multiple databases Increased likelihood of errors Doubled time spent managing databases Inventory issues Selling out-of-stock products leading to late deliveries Pricing issues Selling products with out-of-date cost leads to lost revenue Many manual processes
Web Store Challenges Non-responsive Responsive web design delivers a web store that responds to any screen size Images, text, navigation, etc. resize and reorganize automatically to display in a user-friendly way All with just one set of content to manage
ecommerce Requirements for Wholesale / Distribution Customer integration to Microsoft Dynamics GP Read contract pricing, terms and sales rep information
ecommerce Requirements for Wholesale / Distribution Bulk order entry / upload
ecommerce Requirements for Wholesale / Distribution Inventory availability
ecommerce Requirements for Wholesale / Distribution Custom catalogs
ecommerce Requirements for Wholesale / Distribution Custom catalogs
ecommerce Requirements for Wholesale / Distribution Returns management
ecommerce Requirements for Wholesale / Distribution Document history orders, invoices, quotes
ecommerce Requirements for Wholesale / Distribution Online bill pay
ecommerce Requirements for Wholesale / Distribution B2B adopt B2C best practices to optimize the online shopping experience.
B2C ecommerce Requirements Product reviews
B2C ecommerce Requirements Social media integration
B2C ecommerce Requirements Rich product content - video, images, zoom, etc.
B2C ecommerce Requirements Discounts / promos
B2C ecommerce Requirements Guest checkout
B2C ecommerce Requirements Multiple payment options
B2C ecommerce Requirements Intuitive navigation and design
B2C ecommerce Requirements Mobile / tablet compatibility responsive web design
B2C ecommerce Requirements Marketplace integration
Benefits of an Integrated Solution Access to real-time pricing and inventory Fewer manual processes Saved time; lower operational costs Website automatically updates with changes made in ERP This applies to marketplaces too Streamline efficiency with just one database to manage This applies to your web store and any marketplaces
ecommerce Expertise Lisa Steinhart Marketing Director, Socius Ryan Burnham Channel Sales Manager, k-ecommerce