Strategisk tværmedial kommunikation i organisationer og projekter



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1 Faulds, David J.; Mangold, W. Glynn: "Social media: The new hybrid element of the promotion mix" 1 Kilde: Business Horizons Elsevier Science, Vol. 52, No. 4, 2009 ISSN: 00076813 2 Chu, Shu-Chuan; Kim, Yoojung: "Determinants of consumer engagement in electronic word-of-mouth (ewom) in social networking sites" 10 Kilde: International journal of advertising: The quarterly review of marketing communications Holt Rinehart and Winston, Vol. 30, No. 1, 2011 ISSN: 02650487 3 Schwarz, Jan Oliver; Liebl, Franz: "Normality of the future: Trend diagnosis for strategic foresight" 39 Kilde: Futures The National Underwriter Company, Vol. 42, No. 4, 2010 ISSN: 07462468 4 Chen, Jenova: "Flow in Games (and Everything Else)" 54 Kilde: Communications of the ACM Association for Computing Machinery, Vol. 50, No. 4, 2007 ISSN: 00010782 5 Dixon, Dan; Deterding, Sebastian; Khaled, Rilla; Nacke, Lennart: "From Game Design Elements to Gamefulness: Defining 'Gamification'" 58 Kilde: Proceedings of the 15th International Academic MindTrek Conference ACM Press, 2011 ISBN: 9781450308168 6 Hatch, Mary Jo; Schultz, Majken: "Bringing the corporation into corporate branding" 65 Kilde: European Journal of Marketing Emerald, Vol. 37, No. 7/8, 2003 ISSN: 03090566 i

7 Holt, Douglas B.: "What Becomes an Icon Most?" 89 Harvard Business School, Marts, 2003 8 Scolari, Carlos: "Online brands: Branding, possible worlds, and interactive grammars" 96 Kilde: Semiotica De Gruyter, No. 169, 2008 ISSN: 00371998 9 Mintzberg, Henry: "The Strategy Concept I: Five P's for Strategy" 116 Kilde: California Management Review University of California Press, Vol. 30, No. 1, 1987 ISSN: 00081256 10 Gorry, G. Anthony; Westbrook, Robert A.: "Academic Research: Winning the Internet Confidence Game" 123 Kilde: Corporate reputation review Palgrave Macmillan, Vol. 12, No. 3, 2009 ISSN: 13633589 11 Dahl, Henrik: "Sociologi og målgrupper: Nogle erfaringer med at operationalisere Bourdieu" 132 Kilde: Mediekultur SMID, Vol. 12, No. 24, 1996 ISSN: 19019726 12 Jørgensen, Hanne Birgitte; Hansen, Jens Otto Kjær: "Teori om kommunikation og ledelse; Kommunikation og public relations; Kommunikation og samfundets..." 147 Kilde: Strategisk kommunikation for praktikere, i andres brød 2.0, håndbog om informationsjournalistik... Ajour, 2011 ISBN: 9788792241795 ii

13 Vos, Marita; Luoma-aho, Vilma: "Towards a more dynamic stakeholder model: acknowledging multiple issue arenas" 163 Kilde: Corporate Communications: An International Journal Emerald Group Publishing Limited, Vol. 15, No. 3, 2010 ISSN: 13563289 14 Jørgensen, Hanne Birgitte; Hansen, Jens Otto Kjær: "Værd at vide om ledelse; Organisationsteori" 180 Kilde: Strategisk kommunikation for praktikere, i andres brød 2.0, håndbog om informationsjournalistik... Ajour, 2011 ISBN: 9788792241795 15 Kaplan, Robert S.; Norton, David P.: "Using the Balanced Scorecard as a Strategic Management System" 203 Harvard Business School, Januray/februar, 1996 16 Schein, Edgar H.: "Organizational Culture" 217 Kilde: American Psychologist Wolters Kluwer Health, Vol. 45, No. 2, 1990 ISSN: 0003066X 17 Porter, Michael E.: "The Five Competitive Forces That Shape Strategy" 228 Harvard Business School, Januar, 2008 18 Weihrich, Heinz: "The TOWS Matrix A Tool for Situational Analysis" 247 Kilde: Long Range Planning Elsevier Science, Vol. 15, No. 2, 1982 ISSN: 18731872 19 Mauborgne, Renée; Kim, W. Chan: "Blue Ocean Strategy" 266 Harvard Business School, Oktober, 2004 iii

20 Parent, Michael; Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin: "Understanding Consumer Conversations Around Ads in a Web 2.0 World" 275 Kilde: Journal of Advertising Routledge, Vol. 40, Issue 1, 2011 ISSN: 00913367 21 Petersen, Anja Bechmann: "Tværmedialitet som kommunikationsform" 291 Kilde: På tværs af medierne UPDATE & Ajour, 2007 ISBN: 9788791620331 22 Scolari, Carlos Alberto: "Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production" 315 Kilde: International Journal of Communication University of Southern California's Annenberg Center for Communication, Vol. 3, 2009 ISSN: 19328036 23 Boyd, Danah: "Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications" 336 Kilde: A Networked Self: Identity, Community, and Culture on Social Network Sites Routledge, 2010 ISBN: 9780415801812 24 Mirchandani, Rohan; Kumar, V.: "Increasing the ROI of Social Media Marketing" 354 Kilde: MIT Sloan Management Review Sloan Management Review Association, Vol. 54, No. 1, 2012 ISSN: 15329194 iv

Publi Kom Publikationsservice Søndre Campus Københavns Universitet Amager Tlf.: 3532 9161 publikom@hum.ku.dk Dette kompendium er produceret efter gældende Copydan-regler 5 7 1 1 9 0 1 0 0 5 3 3 3