Digital strategisk kommunikation

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1 1 Faulds, David J.; Mangold, W. Glynn: "Social media: The new hybrid element of the promotion mix" 1 Kilde: Business Horizons Elsevier Science, Vol. 52, No. 4, 2009 ISSN: Chu, Shu-Chuan; Kim, Yoojung: "Determinants of consumer engagement in electronic word-of-mouth (ewom) in social networking sites" 10 Kilde: International journal of advertising: The quarterly review of marketing communications Holt Rinehart and Winston, Vol. 30, No. 1, 2011 ISSN: Schwarz, Jan Oliver; Liebl, Franz: "Normality of the future: Trend diagnosis for strategic foresight" 39 Kilde: Futures The National Underwriter Company, Vol. 42, No. 4, 2010 ISSN: Chen, Jenova: "Flow in Games (and Everything Else)" 54 Kilde: Communications of the ACM Association for Computing Machinery, Vol. 50, No. 4, 2007 ISSN: Dixon, Dan; Deterding, Sebastian; Khaled, Rilla; Nacke, Lennart: "From Game Design Elements to Gamefulness: Defining 'Gamification'" 58 Kilde: Proceedings of the 15th International Academic MindTrek Conference ACM Press, 2011 ISBN: Hatch, Mary Jo; Schultz, Majken: "Bringing the corporation into corporate branding" 65 Kilde: European Journal of Marketing Emerald, Vol. 37, No. 7/8, 2003 ISSN: i

2 7 Holt, Douglas B.: "What Becomes an Icon Most?" 89 Harvard Business School, Marts, Scolari, Carlos: "Online brands: Branding, possible worlds, and interactive grammars" 96 Kilde: Semiotica De Gruyter, No. 169, 2008 ISSN: Mintzberg, Henry: "Five P's for Strategy" 116 Kilde: California Management Review University of California Press, Vol. 30, No. 1, 1987 ISSN: Gorry, G. Anthony; Westbrook, Robert A.: "Winning the Internet Confidence Game" 123 Kilde: Corporate reputation review Palgrave Macmillan, Vol. 12, No. 3, 2009 ISSN: Jørgensen, Hanne Birgitte; Hansen, Jens Otto Kjær: "Teori om kommunikation"; "Kommunikation og public relations"; "Kommunikation og samfundets krav" 132 Kilde: Strategisk kommunikation for praktikere, i andres brød 2.0, håndbog om informationsjournalistik... Ajour, 2011 ISBN: Vos, Marita; Luoma-aho, Vilma: "Towards a more dynamic stakeholder model: Acknowledging multiple issue arenas" 148 Kilde: Corporate Communications: An International Journal Emerald Group Publishing Limited, Vol. 15, No. 3, 2010 ISSN: ii

3 13 Jørgensen, Hanne Birgitte; Hansen, Jens Otto Kjær: "Værd at vide om ledelse"; "Organisationsteori" 165 Kilde: Strategisk kommunikation for praktikere, i andres brød 2.0, håndbog om informationsjournalistik... Ajour, 2011 ISBN: Kaplan, Robert S.; Norton, David P.: "Using the Balanced Scorecard as a Strategic Management System" 188 Harvard Business School, Januray/februar, Schein, Edgar H.: "Organizational Culture" 202 Kilde: American Psychologist Wolters Kluwer Health, Vol. 45, No. 2, 1990 ISSN: X 16 Porter, Michael E.: "The Five Competitive Forces That Shape Strategy" 213 Harvard Business School, Januar, Weihrich, Heinz: "The TOWS Matrix A Tool for Situational Analysis" 232 Kilde: Long Range Planning Elsevier Science, Vol. 15, No. 2, 1982 ISSN: Mauborgne, Renée; Kim, W. Chan: "Blue Ocean Strategy" 251 Harvard Business School, Oktober, Campbell, Colin; Parent, Michael; Pitt, Leyland F.: "Understanding Consumer Conversations Around Ads in a Web 2.0 World" 260 Kilde: Journal of Advertising Routledge, Vol. 40, Issue 1, 2011 ISSN: iii

4 20 Petersen, Anja Bechmann: "Tværmedialitet som kommunikationsform" 276 Kilde: På tværs af medierne UPDATE & Ajour, 2007 ISBN: Scolari, Carlos Alberto: "Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production" 300 Kilde: International Journal of Communication University of Southern California's Annenberg Center for Communication, Vol. 3, 2009 ISSN: Boyd, Danah: "Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications" 321 Kilde: A Networked Self: Identity, Community, and Culture on Social Network Sites Routledge, 2010 ISBN: Mirchandani, Rohan; Kumar, V.: "Increasing the ROI of Social Media Marketing" 339 Kilde: MIT Sloan Management Review Sloan Management Review Association, Vol. 54, No. 1, 2012 ISSN: iv

5 Publi Kom Publikationsservice Søndre Campus Københavns Universitet Amager Tlf.: Dette kompendium er produceret efter gældende Copydan-regler

Strategisk tværmedial kommunikation i organisationer og projekter

Strategisk tværmedial kommunikation i organisationer og projekter 1 Faulds, David J.; Mangold, W. Glynn: "Social media: The new hybrid element of the promotion mix" 1 Kilde: Business Horizons Elsevier Science, Vol. 52, No. 4, 2009 ISSN: 00076813 2 Chu, Shu-Chuan; Kim,