Cloud Compu)ng. Yeow Wei CHOONG Anne LAURENT



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Cloud Compu)ng Yeow Wei CHOONG Anne LAURENT

h-p://www.b- eye- network.com/blogs/eckerson/archives/cloud_compu)ng/ 2011

h-p://www.forbes.com/sites/tjmccue/2014/01/29/cloud- compu)ng- united- states- businesses- will- spend- 13- billion- on- it/

Spending By 2015, end- user spending on cloud services could be more than $180 billion. It is predicted that the global market for cloud equipment will reach $79.1 billion by 2018 If given the choice of only being able to move one applica)on to the cloud, 25% of respondents would choose storage By 2014, businesses in the United States will spend more than $13 billion on cloud compu)ng and managed hos)ng services. h-p://www.forbes.com/sites/tjmccue/2014/01/29/cloud- compu)ng- united- states- businesses- will- spend- 13- billion- on- it/

Cloud Compu)ng Cloud compu)ng refers to compu)ng resources being accessed which are typically owned and operated by a third- party provider on a consolidated basis in data center loca)ons.

Cloud Compu)ng Consumers of cloud compu)ng services purchase compu&ng capacity on- demand and are not generally concerned with the underlying technologies used to achieve the increase in server capability.

Cloud Compu)ng There are, however, increasing op)ons for developers that allow for pla2orm services in the cloud where developers do care about the underlying technology.

Internet & its Services Cloud compu)ng means internet (cloud) based development and the use of compu)ng technology (compu)ng) where IT- related capabili)es are provided as a service, allowing users to access technology- enabled services in the cloud without knowledge of, exper)se with, or control over the technology infrastructure that supports them.

Customiza)on vs Standardiza)on

SoZware as a Service SoZware as a service (SaaS) is a model of sozware deployment where an applica)on is hosted as a service provided to customers across the Internet. Using SaaS can reduce the up- front expense of sozware purchases, through less costly, on- demand pricing.

SoZware as a Service The SaaS sozware vendor may host the applica)on on its own web server, or this func)on may be handled by a third- party applica)on service provider (ASP).

SoZware as a Service

Today & Tomorrow

Grid Compu)ng Grid Compu)ng is defined as online computa)on or storage offered as a service supported by a pool of distributed compu)ng resources, also known as u)lity compu)ng, on- demand compu)ng, or cloud compu)ng.

Pla`orm In compu)ng, a pla2orm describes some sort of hardware architecture or sozware framework (including applica)on frameworks), that allows sozware to run.

Pla`orm A pla`orm then is simply a bunch of hardware and sozware. In the sozware industry, the term pla`orm is frequently associated with a set of integrated development tools. A BI pla`orm, for example, is a set of integrated BI development tools.

On Demand On demand refers to a service or feature which addresses the user's need for instant gra)fica)on and immediacy of use. In most cases the value proposi)on for an on- demand service is wrapped up in the fact that the user or consumer of the service avoids a significant up- front financial investment and instead par)cipates in a pay- as- you- go plan Pay- as- you- use paradigm

U)lity Compu)ng is the packaging of compu)ng resources, such as computa)on and storage, as a metered service similar to a tradi)onal public u)lity (such as electricity, water, gas etc) Advantage: a low or no ini)al cost to acquire hardware instead computa)onal resources are essen)ally rented

U)lity Compu)ng

BI & The Cloud

h-p://www.microtech.net/sites/default/files/sap_wakefield_research_report_july2013.pdf 2013

Amazon.com Amazon Web Services (2002) Amazon Elas)c Compu)ng Cloud EC2 Amazon SimpleDB Amazon Simple Storage Services S3 Amazon CloudFront Amazon Simple Queue Services SQS Amazon Glacier (2012) Jeff Bezos

MicrosoZ Azure Services Pla`orm ASP provides a wide range of internet services that can be consumed from both on- premises environments or the internet SaaS This is MicrosoZ s first step into cloud compu)ng Cloud compu)ng centre is unveiled in California (2008) The pla`orm includes 5 services: Live Services SQL Services.NET Services Sharepoint Services Dynamics CRM Services

Price War: MicrosoZ vs Amazon Medium May 17, 2013 US East Pricing h-p://betanews.com/2013/05/09/windows- azure- cloud- hosted- virtual- machines- done- right- review/

Price War: MicrosoZ vs Amazon Extra Large May 17, 2013 US East Pricing h-p://betanews.com/2013/05/09/windows- azure- cloud- hosted- virtual- machines- done- right- review/

Google App Engine Google A pla`orm for building & hos)ng we applica)ons on Google Web Big Table is a compressed, high performance & proprietary database system built on Google File System. It is a fast & extremely large- scale DBMS

IBM Xen SoZlayer Bluemix

.the end of soaware. Started in 1999 by Marc Benioff, former Oracle execu)ve Sells subscrip)ons for customer management program accessed over the Internet Services: CRM i.e. Sales, Services & Support, Ideas & Analy)cs Currently the largest cloud compu)ng services for businesses: Market Capitaliza)on: $25 billion (2014) No 1 Cloud Compu)ng Companies (Public) Customers: 104,000 (2011) Marc Benioff

Market Capitaliza)on: $23 billion (2014) No 2 Cloud Compu)ng Companies (Public) LinkedIn is a social network for business professionals that offers cloud- based recrui)ng sozware

Web 2.0 Search Collabora)on Social Networking

MMPOG Massively Mul)player Online Game An example of significantly large virtual worlds Virtual spaces are large with large number of users log in

Virtual Worlds Some commercial virtual worlds have as many as 9 million registered users and hundreds and thousands of servers suppor)ng the environments

Energy Cloud compu)ng will reduce IT energy consump)on by 38% by 2020

Alchemy Plus An expert in MicrosoZ technology (MicrosoZ Gold Partner*) 2010 invested a 21 m clouding compu)ng project in Inverness Shared Services Compu)ng Facili)es Cloud Services - Network Solu)ons Consul)ng - Website Designs 28% cost saving to users (survey done 2008) The cold temperature 3 C in the harbour city helps to reduce energy consump)on & waste * Now abolished by MicrosoZ in 2010

The Business Impact Cloud compu)ng business is expected to jump from $36 billion in 2008 to $131 billion in 2013 (+18% p.a.) to reach $150 billion by 2015 By 2015, 80% of Fortune 1000 companies will be paying for cloud compu)ng services It is a technology tsunami that sweeps MicrosoZ? This is a Big Business Ques)on.

The Technology Impact Cloud compu)ng will impact the Data Warehouse & BI equa)on Jim Ericson s Send in the Clouds Regular Expressions could be complex Datasets could be very large: hundreds of terabytes Unknown request pa-erns e.g. any number of people can access the applica)ons at any given point of )me This is a Big Technical Ques)on.

Dark Cloud or Blue Sky Does cloud compu)ng bring with its storm warnings? Are we heading towards a hurricane?

Keywords Cloud Compu)ng SoZware as a Service Grid Compu)ng On Demand U)lity Compu)ng Google App Engine Amazon Web Services

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