ESMT CUSTOMIZED SOLUTIONS

ESMT CUSTOMIZED SOLUTIONS

Founders and benefactors of ESMT Allianz SE Axel Springer AG Bayer AG Bayerische Hypo- und Vereinsbank AG Bayerische Motoren Werke AG Bundesverband der Deutschen Industrie e.v. Bundesvereinigung der Deutschen Arbeitgeberverbände e.v. Daimler AG Deutsche Bank AG Deutsche Lufthansa AG Deutsche Post AG Deutsche Telekom AG EADS N.V. E.ON AG GAZPROM Germania GmbH KPMG AG Wirtschaftsprüfungsgesellschaft MAN AG McKinsey & Company, Inc. Münchener Rückversicherungs-Gesellschaft AG Robert Bosch GmbH RWE AG SAP AG Siemens AG The Boston Consulting Group ThyssenKrupp AG

2 Olaf Plötner, managing director, ESMT Customized Solutions

3 Welcome Is the glass half empty or half full? In good times and bad, there are always a select group of business leaders who are able to see beyond the heat of the moment. They recognize that periods of economic uncertainty are also powerful windows of opportunity. These are the individuals who seize the chance to realign their business and reposition their competition for the next wave of growth and innovation. In the pages that follow, you will discover a program and a philosophy that do just that. We call it the ESMT Customized Solutions Platform for Impact, and it has unleashed change and innovation throughout organizations and across industries. Our highly individualized executive education programs have helped major global companies achieve their strategic objectives for profound impact and tangible business results. And they have done so in every imaginable economic climate. I would like to personally invite you to learn more about the original research and insight that our world-class faculty have to offer. Tough times don t last, but smart leaders do. And with the focused research and customized solutions from ESMT CS, you can acquire the tools you need to actively shape your organization s future. Olaf Plötner

4 As a business leader, you do not have the luxury of getting it right in the next business cycle or even in the next quarter. You have now. This is why each ESMT Customized Solutions (CS) program is designed to address your organization s industry-specific needs for immediate, tangible results. Measurable impact ESMT CS experts extend their knowledge and insight deep into your organization to help you optimize performance, fine-tune strategy, and achieve competitive advantage. With years of experience across global industries, top-10 international consulting firms, and major government agencies, our program directors have spearheaded a broad array of projects as senior managers. This interdisciplinary team of experts is uniquely positioned to deliver a customized curriculum that addresses each of your organization s pressure points. Academic know-how Using conceptual frameworks and state-of-the-art research, we support the creation of real business value with cutting-edge scientific and economic research. Knowledge transfer Our faculty employ the very latest advanced teaching methods to deliver a body of knowledge that is well respected for both its timeliness and relevance. Results for real-world demands Our pool of international experts combines academic knowledge with teaching and consulting capabilities for discipline-based knowledge and real-world implementation. As a result, each of our industry-specific, customized programs pushes you, your company, and your career with transformational ideas, concepts, and thinking that drive real impact. Business know-how No two industries or business scenarios are alike. That is why we combine industry-specific expertise with best-practice examples to deliver relevant insights and workable solutions for immediate business impact. Implementation ESMT CS combines expert moderating, coaching, and consulting on a case-by-case basis to help you implement the knowledge gained over the course of your program for measurable results from the first day back on the job.

Jan Hagen, head of practice group Financial Services and Katharina Lange, head of practice group Life Sciences Industries 5

6 Five practice groups - one core philosophy Customize, not standardize. Our core philosophy is the guiding force behind our industry-specific Platform for Impact. Divided into five main practice groups, ESMT CS deploys specialty knowledge to achieve highly specific, deep organizational transformation. Each ESMT CS executive education program has its own distinctive signature and customized, original content. The reason is simple: no two companies, industries, business models or ecosystems are alike. And only the freshest, hard-hitting thinking and research can truly deliver real business impact. At the very heart of the ESMT CS Platform for Impact is our distinctive industry-oriented structure. Our five main practice groups provide a customized framework that allows our clients and consultants to collaborate with one another for greater relevance. The result is a set of fine-tuned educational programs that deliver high levels of value quickly and efficiently. Our industry-specific approach is made possible by an extraordinary faculty team with broad business expertise across a wide range of academic disciplines among them professionals with ample experience as senior managers in their field. But perhaps more importantly, all of them have grappled with the very same issues that you face on the front lines every day. They speak the industry language. And they instinctively understand how theory and research can be applied to industry practice to achieve maximum impact and value now.

Christoph Burger, head of practice group Telecommunication, Transport, Utilities 7

8 Consumer Goods and Retail Head: Urs Müller Consumer goods and retail companies are confronted with rapid change, triggered by constantly changing consumer purchasing behaviors. Faced with competing alternatives, consumers base their purchasing decisions not only on quality, but also on image and brand perception. The resulting importance of brand equity pushes managers to focus on marketing and advertising an added expense in a sector already plagued by tight margins. At the same time, firms must contend with private label competition, possibly non-optimal supply chain management all in all a highly challenging business environment which ESMT CS addresses with in-depth executive education offerings. Financial Services Head: Jan U. Hagen Financial services providers are confronting the challenges of financial crisis, regulation, consolidation, vertical disintegration, and globalization in significant ways. To survive and thrive, they must successfully differentiate themselves through sustainable business models and shorter time to market for new products and services. ESMT CS delivers sophisticated executive education programs that help major international financial services firms to adapt to this radically changing environment and rise to their industry s new challenges.»esmt CS delivers a rare combination of academic and practical expertise. Their recommendations really hit the problems head on. The faculty involved with our seminars has substantive, executive-level experience meeting the needs of the aviation industry. And that experience was reflected in the level of detail and depth in everything they presented. Within a few days our participants had agenda items to which I could say Run with this. ESMT CS delivers the goods - plain and simple.«stefan H. Lauer, Member of the Executive Board, Deutsche Lufthansa AG

Program managers Bianka Feldmann and Anna Ley 9

10 Life Sciences Industries Head: Katharina Lange Life science companies must maintain a pipeline of innovative products and therapeutic options for increased revenue and growth, where fine-tuning R&D efforts and seeking lucrative collaborations are only part of a successful business strategy. In particular, life science companies have to pave their way in a tough regulatory environment. As market pressure leads to consolidation and disintermediation, adequate strategic answers on all levels are required. ESMT CS has worked with some of the world s most innovative pharmaceutical companies to achieve greater compliance, operational excellence, and strategic innovation for higher levels of performance. Technology-Based Industries Head: Martin Kupp Technology-based companies are driven by an everchanging set of innovations, products, and services. Taking on the role of a highly sophisticated market expert, they must constantly transform their organizations with cutting-edge, forward thinking that anticipates customer demands. At the same time, they must build a successful link between their own internal engineering culture with a market-oriented strategy that addresses customer needs. Through its own institutional knowledge and expert contacts, ESMT Customized Solutions has helped many of the world s best-known technology-based companies address these issues to achieve a competitive advantage in their industries. Telecommunication, Transport, Utilities Head: Christoph Burger Over the past two decades, the European communication, transportation, and utility sectors have been deregulated, unbundled, and redesigned. Under growing competition, industry players must now look beyond standard practices to find new business strategies that deliver immediate results. And they must raise productivity while changing business concepts. ESMT Customized Solutions offers companies insight and practical advice from thought leaders within each of these industries. With a proven set of strategies and practices, we help them thrive under growing regulatory and public scrutiny, as well as balance the reliability of supply and operational excellence.

11»TÜV Rheinland has been successfully working with ESMT CS as a provider of executive education. We took our partnership one step further by asking ESMT to design and run a strategy workshop for one of our businesses. We wanted well-thought-out yet tangible results not a typical consulting project where consultants tell management what to do, and where knowledge transfer is limited. ESMT CS helped our executives take a fresh look at their business, solve highly complex issues and, more importantly, develop a better understanding of the strategy formulation process. The strategy workshop is a great example of the ongoing collaboration between TÜV Rheinland and ESMT CS. It has had a profound impact on our management team.«ulrich Fietz, Member of the Executive Board, TÜV Rheinland Holding AG

12 The mission of ESMT ESMT develops entrepreneurial leaders who think globally, act re s pon sibly and respect the individual. With a heritage rooted in European values and the potential of tech no l ogy, ESMT develops and imparts new knowledge to foster sustainable economic growth.

Contacts GENERAL PROGRAM INQUIRIES Dr. Olaf Plötner Managing Director, ESMT CS Phone: +49 (0) 30 212 31-8000 Fax: +49 (0) 30 212 31-8001 olaf.ploetner@esmt.org PRACTICE GROUP CONTACTS Consumer Goods and Retail Head, Dr. Urs Müller urs.mueller@esmt.org Financial Services Head, Dr. Jan U. Hagen jan.hagen@esmt.org Life Sciences Industries Head, Dr. Katharina Lange katharina.lange@esmt.org Technology-Based Industries Head, Dr. Martin Kupp martin.kupp@esmt.org Telecommunication, Transport, Utilities Head, Christoph Burger christoph.burger@esmt.org

ESMT Customized Solutions Schlossplatz 1 10178 Berlin Phone: +49 (0) 30 212 31-8000 www.esmt.org/cs All information provided in this brochure is correct at the time of going to print. ESMT reserves the right to modify program details at any time. Please check our website for updates.