QlikView for media Delivering Unprecedented Customer Intelligence
QLIKVIEW FOR MEDIA: DELIVERING UNPRECEDENTED CUSTOMER INTELLIGENCE Collaboration, visibility and effiiciency: necessities for efficient utilisation of data by today s media companies. The Qlikview Business Discovery platform is used by some of the biggest global media corporations, who understand that data optimization is a significant competitive advantage. Media is an environment where all of the many parties strive to add value to the service they provide in a bid to differentiate themselves and achieve a sustainable competitive advantage. More consumers than ever utilize every branch of media, providing ever increasing volumes of data to be mined in search of insight, raising the importance that this data is right first time. Success criteria is focused on the ability to accurately forecast and predict future demand and revenue. This shift reflects the changing role of the customer; a consumer empowered by technology with more choice and information. As a result both individual and corporate customers have become less brand loyal; companies must resist churn by employing insight to better serve consumers and advertisiers. Consumers have become the originators of the demand signal. In the drive for ever-greater operational efficiency, providers face several key challenges; setting and measuring quality targets and SLAs; identifying the point of value; efficiently planning campaigns; all while adjusting to ever-changing customer demographics. Yet businesses often attempt to meet these challenges without the insight provided by the appropriate Business Discovery tools.
HIGH PERFORMANCE THROUGH SHARPER CUSTOMER INTELLIGENCE QlikView s tailored solution apps provide complete self-service Business Discovery experience that helps to improve overall customer intelligence. Examples of where QlikView is delivering value: Executive KPIs and Scorecards Delivering analysis and real-time visibility of performance tied to enterprise strategy Sales and Revenue Analysis Ensuring profitability, increasing accuracy of sales planning and forecasting Customer Base Targeting and Analysis Multi-channel analysis and campaign planning for new customer, cross-selling and upselling opportunities Social Media Analytics Measuring sentiment and engagement across all active channels Customer Self-service Enabling innovative value added content and information services A sample of QlikView results achieved relating to recent and ongoing customer intelligence implementations: Targeted marketing communications based on what we know our customers want and need 80% reduction in the cost per question/cost to serve through QlikView s self-service capabilities Rated #1 in Scorekeeping to KPIs by Gartner The ability to get answers to questions that previously could not even be asked while using traditional BI products such as Cognos and BO QlikView is #1 in: Performance* Satisfaction with development tools* Lowest total cost of ownership* Customer loyalty** Query performance satisfaction** META (WWP Group) Dashboard Advertising Analytics Gaining insight into advertising programs, identifying conversion rates and ROI Clickstream Analysis Revealing user behaviors with digital assets, often in conjunction with other market data sources Content Management Managing digital assets efficiently and effectively throughout their lifecycles * Gartner: BI Platforms User Survey, 2011 ** BARC: BI Survey 10, October 2011
CUSTOMER INTELLIGENCE PRIORITIES Core themes have emerged that best optimize customer intelligence: Collaboration Internal collaboration between departments is essential to reduce costs; working towards a common goal. Areas of collaboration can span customer understanding, marketing campaign management and product development QlikView enables collaborative decisionmaking through Social Business Discovery; driving knowledge that can cascade across teams, departments and the enterprise Visibility Increased collaboration yields increased visibility of across the whole supply chain. With an accurate picture, effective analysis and measurement can occur, enabling early identification of opportunities, potential friction points and churn QlikView enables insight by unlocking data across the organisation, allowing its business users to explore and exploit the associations across data to provide insight Efficiency Maximize profit and competitiveness while managing volatility and complexity QlikView takes the guesswork out of decisions, allowing business users to make faster and smarter decisions more consistently in groups or on their own QlikView maximizes Collaboration, Visibility and Efficiency Publishing Management App Dashboard
QLIKVIEW FOR CUSTOMER INTELLIGENCE: Solution Areas Executive KPIs and Scorecards CEO dashboard COO dashboard CIO dashboard CFO dashboard Sales and Revenue Analysis Profitability analysis Industry benchmarking Revenue tracking Circulation analytics Customer Base Analytics Customer profile / single view Customer profitability Multi-channel analysis Social media analytics CRM analytics Advertising Analytics Ads available to sell, booked and reserved Revenue by industry category Top 10 sales by agency, upfront type, etc. Effective cost per thousand impressions Content Management Customer self-service License / rights acquisition and contract Digital asset management monitoring Viewer behavior Royalties and participation settlement Broadcast transmission quality Clickstream Analysis Unique visitors / unique product views % ad effectiveness / % of ad views to order Top 20 banners / unique visitors by gender Top 10 categories / banner clicks Sourced data from comscore and Nielsen Customer Targeting Customer segmentation Target marketing Campaign planning and performance Cross-sell and upsell
Key Product HIGHLIGHTS QlikView is a Business Discovery platform that unlocks the power of information for sales targeting and enablement. Associative Experience Allows business users to explore by making selections and getting instant feedback on what data is associated and what is unrelated Global Search Offers business users key word search across all data with the simplicity of popular search engines and the ability to share what is found Comparative Analysis Extends the QlikView associative experience to enable interactive comparison of user-defined groupings QlikView on Mobile Enables mobile business users to benefit from Business Discovery on tablets or smartphones Data Visualization Presents data in charts, graphs, and geographic maps, allowing business users to visually assess performance What-If Analysis Empowers business users to test scenarios and assess the impacts of possible outcomes Transaction Level Detail Permits virtually unlimited slicing and dicing, enabling business users to uncover specific drivers for trends and risks QlikView is proud to provide solutions across multiple functional areas for companies such as: Context Digiturk Groupe Rossel Haymarket Media Group IDG KlickTel MarktSelect SinnerSchrader The Telegraph TietoEnator Telecom and Media Times Union WorldAPP Rapid Data Integration Creates a single view of information from multiple sources, one true account
insight everywhere QlikTech has offices worldwide with expert, friendly staff ready to help you drive smarter, faster decisions with QlikView. For contact details please visit: http://www.qlikview.com/us/company/contact-us Global Headquarters Qlik Technologies, Inc. 150 N. Radnor Chester Road Suite E220 Radnor, PA 19087 Phone: +1 (888) 828-9768 Fax: +1 (610) 975-5987
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