Qlik Solutions per il Retail. Giorgio Dossena 10 June, 2015

Transcription

1 Qlik Solutions per il Retail Giorgio Dossena 10 June, 2015

2 CUSTOMER TRANSFORMATION TIMELINE Introduction of commuting to stores Introduction of Self Service Retail Introduction of convenience Consumerization of technology Mobile Data-Driven retailing 2

3 DATA ANALYSIS TRANSFORMATION TIMELINE Business Intelligence was about Gut Feel Introduction of Management Information Systems Introduction of Data Warehousing Introduction of Business Intelligence Introduction of Data Discovery Nothing but good old fashion gut feel based upon local knowledge Produce reports based on transactional systems Consolidate transactional data to one location for analysis Generate static reports and dashboards Dynamic exploration of data to uncover unexpected insights 3

4 INVOLVED DATA 4

5 Qlik Retail Solution Focus Finance & Executive Management Dashboards & Balanced Scorecards Enterprise Planning, Budgeting & Performance Financial Consolidation Predictive / What-If Analysis Governance & Risk Management Compliance - Regulatory, Environmental, EH&S Cash & Working Capital Sales Revenue & Margin - Multi-Channel Cross-Sell and Up-Sell Effectiveness Budgeting, Planning, Forecasting & Tracking Customer Service & Call Centre Operations Franchisee Contribution Sales Productivity at all Levels IT/HR Optimize IT Management & Delivery of Services Workforce Management, Remuneration & Training Labor Scheduling & Payroll IT Service SLA s & Resource Efficiency Governance across Compliance, Security & Data Inventory of Fixed IT Assets and Licences Marketing & Customer Customer Intelligence Campaign Performance Analytics Social Media Analytics Market Basket Analysis & Footfall Segmentation, Targeting & Life Time Value Store Operations Store Performance Dashboard Labor Management & Payroll Customer Service Analytics Loss Prevention & Fraud Analytics Store Development Merchandise & Buying Assortment Planning Buying Effectiveness Vendor Performance Price & Revenue Management Markdowns & Discounts Category Contribution Gross Margin Transportation & Logistics Inbound and Outbound Transport Analysis 3PL, Carrier and Delivery Performance Analysis Advanced Shipping Notifications (ASN) Alerts On Time Delivery / Receiving Analysis & Tracking Equipment, Fuel and Total Landed Cost Analysis Warehousing & Distribution Sourcing, Procurement & Vendor Analysis Damages/Seasonal Write-Offs, Warranty & Returns Inventory & Warehouse Management & Control Forecasting, Planning, Allocation & Replenishment Product Availability / Out Of Stocks 5

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7 STORY TELLING 7

8 Customer Snapshot Qlik enables us to collect data from the sales force to define and publish the commercial forecast and allows for faster recognition and prediction of market developments - Massimo Rigobon, Responsabile BI, Luxottica Group Challenges Reduce effort required to track key performance indicators (KPIs) for the business Create a faster, more flexible, and more interactive business intelligence platform Deliver customized, real time analysis in easy-to-absorb presentations and dashboards Analytics without impacting the existing ERP system Solution Qlik Dashboards implemented for Sales & Forecasting, Retail, Finance, Logistics, IT, HR, & Research & Development By the end of 2012 Luxottica had 1,500 users, and 1,200 of those users were international sales staff Rolled out Qlik solutions for Sales, Retail, Finance, Logistics, HR, & Research & Development in several months About Luxottica Industry: Retail, Distribution, & Manufacturing, Leader in the design, manufacture, distribution and sales of premium, luxury and sports eyewear 7,000 Stores with Operations in Italy, China, Brazil & United States Benefit Qlik enabled self-service reporting at all levels of the organization. Qlik access is open to any employee or partner who needs country- or store-specific information Qlik works in concert with existing software, eliminating the need for a major change in Infrastructure Qlik allowed IT to focus on high priority projects rather than creating and maintaining complex and error prone spreadsheets

9 Customer Snapshot Challenges After evaluating the different solutions available on the market, the company chose Qlik. The tool provides flexibility in corporate dashboards for management and ease in creating specific forms for individual users. Executive, Grotto - Executive, Grotto Analyze market results clothing wearability, popular styles and shop sales Manage and fulfill extemporary requests for information. Monitor the turnover of in-store stock at each retail location. Solution Deploy Qlik to 15 employees in just weeks. Analyze POS data, merchandising and inventory turnover all focused on improving corporate and product performance. Manage the volume of POS data while granting easy access across its offices via the Internet About Grotto Grotto S.p.A. manufactures and distributes Gas clothing worldw Manufactures and distributes Gas clothing worldwide Benefit Delivered a data warehouse to hold and store all data from the retail locations Enabled documents to be shared between on-site and offsite users Gained the ability to track, analyze and drill into sales records without dimensional or hierarchical restrictions

10 Sample mobile BI deployments using QlikView World s largest mobile telecommunications company Deploying Qlik on ipad for strategic reporting system designed specifically for the CTO Premium luxury eyewear retailer Deploying Qlik on ipad to agents for showing real-time data on brands, models, stocks, and results Leading Dutch mortgage broker Deployed Qlik on ipad across 180 branches for sales and marketing applications Specialty food and spices Deploying Qlik on ipad to entire sales organization with purchasing and manufacturing to follow Global publishing brand Over 200 Qlik apps available to 10 business units and reporting delivered via QlikView on the ipad Major heating and sanitary wholesaler Deployed Qlik on ipad to salesforce for self-service access to improve quality of customer interactions 10

11 Thank You