Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com
Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management Date: November 1, 2013 Pages: 450 Price: US$ 3,995.00 ID: E9FD783FCA2EN Key factors driving enterprise mobility today include Bring Your Own Device (BYOD), Mobile Device Management (MDM), and application management. Big Data also plays a role as corporations seek to better understand both their own employee's as well as customer behaviors to optimize internal and external applications respectively. The trend towards BYOD is accelerating in which employees are allowed to choose their mobile/wireless devices to use for work purposes. BYOD has many implications to the enterprise with the key issue being security. MDM provides one means of ensuring that there is a management layer to control the user environment and thereby protect corporate data and assets. Enterprise mobility strategy must include the design, building and integration of mobile application as well as management. Management consists of MDM as well as Apps Stores management, which itself includes app publish/distribution, managing the Run time environment and app performance management. This research package includes: Mobile Applications and App Stores: Market Analysis and Forecasts 2013-2018 Mobile Device Management (MDM): Infrastructure and Services 2014-2019 Big Data Opportunities, Challenges and Solutions for Industry Verticals Enterprise BYOD Challenges and Next Generation Over-the-Top (OTT) Solutions Bring Your Own Device (BYOD) vs. Corporate Owned-Personally Enabled (COPE) Strategy for Enterprise Mobility Why BYOT is More Important than BYOD The Future of App Stores This research is a must-read for anyone involved in enterprise mobility strategy as well as business and operations planning. Target Audience: Medium-to-large business Mobile network operators Mobile apps stores providers Mobile device management solution providers Enterprise mobility management and IT personnel Table of Content THIS RESEARCH PACKAGE INCLUDES: MOBILE APPLICATIONS AND APP STORES: MARKET ANALYSIS AND FORECASTS 2013-2018 OVERVIEW Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 2
TECHNICAL OVERVIEW MOBILE APPLICATION DEVELOPMENT TOOLKITS MOBILE APPLICATION STORES COMPARATIVE ANALYSIS APPLICATION STORE ANALYSIS ANALYSIS OF DEVELOPER SUPPORT PROGRAMS OVERALL ANALYSIS SWOT ANALYSIS MARKET OVERVIEW MARKET FORECAST MARKET ANALYSIS MARKET PREDICTIONS BUSINESS OPPORTUNITIES TECHNOLOGY TREND DRIVERS Trends in Mobile Software Development Apps: Retail versus Enterprise? Mobile Software Testing Trends WIRELESS DATA IMPACTS OUTSIDE THE WIRELESS INDUSTRY TRENDS AND IMPACTS TO NETWORKS WHERE ARE THE BUSINESS OPPORTUNITIES? The Next Big App Market for Network Operators Managing Apps and App Stores for the Enterprise LIST OF FIGURES Figure 1: Store Index ios App Store vs. Google Play App Downloads Figure 2: ios App Store vs. Google Play App Revenue Figure 3: Global Mobile Application Revenue by Business Model ($M) Figure 4: Smartphone Market Share Figure 5: Looking back at 2008 Data Figure 6: App Store Considerations for Enterprise Mobility Figure 7: Enterprise Apps for Internal and External Usage Figure 8: The Integrated Mobile Management (IMM) Model for Enterprise Apps LIST OF TABLES Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 3
Table 1: Mobile Development Platform Comparative Analysis Table 2: Developer Program Marketing Analysis Table 3: Mobile App Store Comparative SWOT Analysis Table 4: Global Mobile Application Revenue by App Store ($M) MOBILE DEVICE MANAGEMENT (MDM): INFRASTRUCTURE AND SERVICES 2014-2019 1 CHAPTER 1: INTRODUCTION 1.1 Executive Summary 1.2 Topics Covered 1.3 Key Findings 1.4 Key Questions Answered 1.5 Target Audience 1.6 Companies Mentioned 2 CHAPTER 2: MOBILE DEVICE MANAGEMENT TECHNOLOGY 2.1 MDM Introduction 2.1.1 Bring Your Own Device (BYOD) 2.1.2 History of MDM 2.1.3 Bring Your Own Tablet 2.1.4 Consumerization of IT 2.2 MDM Challenges 2.3 MDM in the Cloud 2.4 MDM for the Enterprise 2.4.1 SWOT Analysis 2.4.2 MDM and Mobile Operators 3 CHAPTER 3: MDM MARKET ENVIRONMENT 3.1 Key Market Drivers 3.1.1 The Increasing Demand for MDM 3.1.2 CapEX and OpEX Reduction 3.1.3 Security Management 3.2 Market Barriers & Challenges 3.2.1 Security Considerations 3.2.2 Interference Management 4 CHAPTER 4: MDM PROVIDER PROFILES AND SWOT ANALYSIS 4.1 MDM Ecosystem 4.2 MDM Vendors Strategies 4.3 Key Players Rank in MDM 4.4 Airwatch LLC 4.4.1 Business Overview 4.4.2 SWOT Analysis 4.5 Good Technology Inc. 4.5.1 Business Overview 4.5.2 SWOT Analysis 4.6 Fiberlink Communication Corp 4.6.1 Business Overview 4.6.2 SWOT Analysis 4.7 MobileIron inc 4.7.1 Business Overview Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 4
4.7.2 SWOT Analysis 4.1 Vendor Product Portfolio and Strategy 4.1.1 MobileIron inc 4.1.2 Fiberlink Communication Corp 4.1.3 Good Technology Inc 4.1.4 AirWatch LLC 5 CHAPTER 5: OTT VENDOR SOLUTIONS FOR ENTERPRISE MDM 5.1 Armor5 5.1.1 Company Description 5.1.2 Cloud Based Solution 5.1.3 Zero Touch Deployment Model 5.1.4 Best Security: Reduce Attack Surface 5.1.5 SWOT Analysis 5.1.5.1 Strengths & Opportunities 5.1.5.2 Weaknesses & Threats 5.2 Domo 5.2.1 Company Description 5.2.2 Business Intelligence (BI) vs. Big Data & Analytics 5.2.3 BI Dashboard and Executive Management Platform 5.2.4 SWOT Analysis 5.2.4.1 Strengths & Opportunities 5.2.4.2 Weaknesses & Threats 5.3 Divide by Enterproid 5.3.1 Company Description 5.3.2 Divide Platform 5.3.3 Virtualization & Device Management 5.3.4 Work-Life Balance & Divide Platform 5.3.5 SWOT Analysis 5.3.5.1 Strengths & Opportunities 5.3.5.2 Weaknesses & Threats 5.4 MobileSpaces 5.4.1 Company Description 5.4.2 Enterprise App Sore, Employee Privacy and BYOD Solution 5.4.3 SWOT Analysis 5.4.3.1 Strengths & Opportunities 5.4.3.2 Weaknesses & Threats 5.5 Mocana 5.5.1 Company Description 5.5.2 Solution Approach 5.5.3 Product & Service Paradigm 5.5.4 Industry Service Horizon 5.5.5 Solution Framework 5.5.6 Mobile App Protection & BYOD 5.5.7 App Wrapping Solution and Mocana Partnership with Apperian 5.5.8 SWOT Analysis for MAP 5.5.8.1 Strength & Opportunities 5.5.8.2 Weaknesses & Threats 5.6 Apperian 5.6.1 Company Description 5.6.2 MAM Platform and EASE 5.6.3 SWOT Analysis 5.6.3.1 Strengths & Opportunities 5.6.3.2 Weaknesses & Threats Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 5
5.7 Roambi 5.7.1 Company Description 5.7.2 Roambi Flow 6 CHAPTER 6: MDM MARKET ANALYSIS 6.1 MDM Enterprise Software Market by End-user Segmentation 6.2 The Global MDM Market: 2014-2019 6.2.1 Global MDM Revenue: 2014-2019 6.2.2 Regional Outlook of the Market: 2014-2019 6.2.3 Asia Pacific (2014-2019) 6.2.4 Europe 6.2.5 Middle East & Africa LIST OF TABLES Table 1 Global MDM market 2014-2018 Table 2 Asia Pacific MDM market 2014-2019 Table 3 Europe MDM market revenues 2014-2019 Table 4 Middle East and Africa MDM market 2014-2019 LIST OF FIGURES Figure 1 Typical Architecture for BYOD Figure 2 Architecture for BYOT technology Figure 3 BYOD % Company Reports Cost Increased due to BYOD Figure 4 Business % Consider Using Personal Devices as Corporate Security Risk Figure 5 Professionals Using at least Two or More Devices for Work 2013-2015 Figure 6 Employee Beliefs: Right vs. Want to Break Company Rule vs. Dislike MDM on Device Figure 7 Personal Mobile Devices in Today's Workplace Figure 8: Zero Touch Model Figure 9: CloudSpace Architecture Figure 10: Web Virtualization Engine (WVE) Architecture Figure 11: Interactive Dashboard for Enterprise Figure 12: Cross-Platform view of BI Dashboard Figure 13: Divide Screenshot Figure 14: Work-life Separation Interface of Divide Figure 15: Native Apps screenshot on Smartphone Figure 16: Product & Service Screenshot Figure 17: Industry Coverage Screenshot Figure 18: Mocana Solution Framework Figure 19: MAP Framework Figure 20: EASE Admin Portal Figure 21: Roambi Flow screenshot Figure 22 Global MDM Market 2014-2019 Figure 23 Asia Pacific Market Figure 24 Europe MDM market Figure 25 ME and Africa MDM Market BIG DATA OPPORTUNITIES, CHALLENGES AND SOLUTIONS FOR INDUSTRY VERTICALS 1 EXECUTIVE SUMMARY 2 WHAT IS BIG DATA Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 6
2.1 Breaking down Big Data 2.1.1 Internal Data 2.1.2 Structured External Data 2.1.3 Unstructured External Data 2.2 The important 'V's of Big Data 2.3 The Big Deal about Big Data 2.3.1 Exponential growth of Big Data 2.3.2 What the Numbers Mean 2.3.3 The Chance for Companies to Thrive 2.4 How Big Is Big Data? 2.5 What Data Is Meaningful? 2.5.1 Operations Management data 2.5.2 Sales and Marketing data 2.5.3 Accounting and Finance data 2.6 Improved Technologies to Manage Data 2.6.1 Analytic relational systems 2.6.2 Non-relational systems 3 BIG PROBLEMS TO SOLVE 3.1 Better Investment Decision and Operational Changes 3.2 Real Time customization 3.3 Improved Performance and Risk Management 3.4 New Business Model 4 USES FOR BIG DATA 5 CHALLENGES IN BIG DATA ANALYSIS 5.1 Heterogeneity and Incompleteness 5.2 Scale 5.3 Timeliness 5.4 Privacy 5.5 Human Collaboration 6 BIG DATA VS. API STRATEGIES 6.1 Structured and Unstructured Solutions: APIs 7 BIG DATA ECOSYSTEM 7.1 Big Data Landscape 8 BIG DATA ARCHITECTURE 8.1 Traditional Information Architecture Capabilities 8.2 Adding Big Data Capabilities 9 BIG DATA SOURCES: WHAT AND HOW MUCH? 9.1 Where the data is getting generated? 10 BIG DATA GENERATION AND ANALYTICS 10.1 Predictive Analytics Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 7
10.2 Data Scientists 10.3 Big Data Technologies and Techniques 10.3.1 Hadoop 10.3.1.1 Problems solved by Hadoop 10.3.1.2 Hadoop Architecture 10.3.1.3 Cost Benefits of Hadoop 10.3.2 Hadoop and Spark 10.3.3 Hadoop and Data Security 10.3.3.1 Hadoop's Architecture Presents Unique Security Issues 10.3.3.2 Deploy a Purpose-Built Security Solution for Hadoop and Big Data 10.3.3 MapReduce 10.3.3.1 Features 10.3.3.2 When to Use MapReduce 10.3.3.3 When Not to Use MapReduce 10.3.3.4 How it Works 10.4 Data Mining 10.5 CRM Systems 10.6 Social Media 10.6.1 Ways to Tap Social Media 10.6.1.1 Google Trends 10.6.1.2 APIs and Mashups 10.6.1.3 Communicate Intelligence with Data Visualization Tools 11 DATA MANAGEMENT 11.1 Acquire Big Data 11.2 Organize Big Data 11.3 Analyze Big Data 11.4 Interpretation 12 BIG DATA STANDARDIZATION 12.1 Alliance for Telecommunication Industry Solutions 12.1.1 Business Challenges for CSPs 12.1.2 Promise of Big Data for Telecom 12.1.3 Catch problem spots before they affect service. 12.1.4 Put Big Data to use immediately 12.1.5 Give internal and external teams the tools they need 13 MAJOR SERVICE PROVIDERS 13.1 IBM 13.2 Datameer 13.3 Amazon Web Services 13.4 HP- Big Data 13.5 SpotFire 13.6 Intel 13.7 EMC 14 BIG DATA IN INDUSTRY VERTICALS 14.1 Finance and Accounting 14.2 Retail and CRM 14.3 Government and Defense 14.5 Healthcare Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 8
14.6 Supply chain Management 14.7 Telecommunication 15 SUMMARY AND CONCLUSION 16. APPENDIX 16.1 Deeper Dive into Big Data in Retail 16.1.1 Retail Merchant Challenges 16.1.2 Big Data in Retail 16.1.3 Big Data in Retail Business Case 16.1.4 Retailers Business Models, Companies, and Solutions 16.1.5 Supply Chain Solutions 16.2 Deeper Dive into Big Data in Healthcare 16.2.1 Big Issues with Healthcare 16.2.2 Healthcare Stakeholders 16.2.3 Opportunities and Challenges 16.3 Big Data Industry Verticals vs. Functional Areas 16.3.1 Industry Verticals 16.3.2 Functional Areas 16.3.3 Big Data Functional Area Forecast 2013-2019 ENTERPRISE BYOD CHALLENGES AND NEXT GENERATION OVER-THE-TOP (OTT) SOLUTIONS 1. ENTERPRISE BYOD TREND & MARKET PREDICTION 2. BIGGEST ENTERPRISE BYOD CHALLENGE IN 2013 3. ENTERPRISE BYOD ADOPTION TO-DO 3.1 ENTERPRISE MOBILITY STRATEGY 3.2 INTEGRATED STRATEGIC APPROACH: COBIT 5 FRAMEWORK 4. NEXT GENERATION OTT VENDOR SOLUTIONS FOR ENTERPRISE BYOD 4.1 ARMOR5 4.1.1 COMPANY DESCRIPTION 4.1.2 CLOUD BASED SOLUTION 4.1.3 ZERO TOUCH DEPLOYMENT MODEL 4.1.4 BEST SECURITY: REDUCE ATTACK SURFACE 4.1.5 SWOT ANALYSIS 4.2 DOMO 4.2.1 COMPANY DESCRIPTION 4.2.2 BUSINESS INTELLIGENCE (BI) VS. BIG DATA & ANALYTICS 4.2.3 BI DASHBOARD AND EXECUTIVE MANAGEMENT PLATFORM 4.2.4 SWOT ANALYSIS 4.3 DIVIDE BY ENTERPROID 4.3.1 COMPANY DESCRIPTION 4.3.2 DIVIDE PLATFORM 4.3.3 VIRTUALIZATION & DEVICE MANAGEMENT 4.3.4 WORK-LIFE BALANCE & DIVIDE PLATFORM 4.3.5 SWOT ANALYSIS 4.4 MOBILESPACES 4.4.1 COMPANY DESCRIPTION 4.4.2 ENTERPRISE APP SORE, EMPLOYEE PRIVACY AND BYOD SOLUTION Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 9
4.4.3 SWOT ANALYSIS 4.5 MOCANA 4.5.1 COMPANY DESCRIPTION 4.5.2 SOLUTION APPROACH 4.5.3 PRODUCT & SERVICE PARADIGM 4.5.4 INDUSTRY SERVICE HORIZON 4.5.5 SOLUTION FRAMEWORK 4.5.6 MOBILE APP PROTECTION & BYOD 4.5.7 APP WRAPPING SOLUTION AND MOCANA PARTNERSHIP WITH APPERIAN 4.5.8 SWOT ANALYSIS FOR MAP 4.6 APPERIAN 4.6.1 COMPANY DESCRIPTION 4.6.2 MAM PLATFORM AND EASE 4.6.3 SWOT ANALYSIS 4.7 ROAMBI 4.7.1 COMPANY DESCRIPTION 4.7.2 ROAMBI FLOW 5. MNOS (MOBILE NETWORK OPERATORS) ROLE IN NEXT GENERATION BYOD TREND 6. LOCATION IMPACT AND SOLUTION FOR ENTERPRISE BYOD 6.1 LOCAID: FULL SCALE ENTERPRISE LOCATION SOLUTION LIST OF GRAPHS Figure 1: BYOD Market Fact & Prediction 2013-2015 Figure 2: Zero Touch Model Figure 3: CloudSpace Architecture Figure 4: Web Virtualization Engine (WVE) Architecture Figure 5: Interactive Dashboard for Enterprise Figure 6: Cross-Platform view of BI Dashboard Figure 7: Divide Screenshot Figure 8: Work-life separation interface of Divide Figure 9: Native Apps screenshot on Smartphone Figure 10: Product & Service Screenshot Figure 11: Industry coverage screenshot Figure 12: Mocana Solution Framework Figure 13: MAP Framework Figure 14: EASE Admin Portal Figure 15: Roambi Flow screenshot BRING YOUR OWN DEVICE (BYOD) VS. CORPORATE OWNED-PERSONALLY ENABLED (COPE) STRATEGY FOR ENTERPRISE MOBILITY 1. COIT, MOBILE DEVICES IN WORKPLACE AND RATIONAL FOR MDM POLICY 1.1 MDM TREND 2013 TO BEYOND 1.1.1 % OF BUSINESS CONSIDER USING PERSONAL DEVICES IN WORKPLACE AS CORPORATE SECURITY RISK 1.1.2 WHAT 100% BUSINESS BELIEVES OVER MOBILE WORKFORCE 1.1.3 WORKPLACE MOBILITY TREND OF PROFESSIONALS 2013-2015 1.1.4 EMPLOYEE RATION OF USING PERSONAL DEVICES 2013-2015 1.1.5 WHAT EMPLOYEE THINKS OVER USING PERSONAL DEVICES FOR WORK 1.1.6 COMPANIES ON MOBILE WORKFORCE ADOPTION 2013-2015 Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 10
1.1.7 COMPANY CONCERN OVER ALLOWING PERSONAL DEVICES IN WORKPLACE 1.1.8 MOBILE WORKFORCE ADOPTION SCENARIO 1.1.9 PERSONAL MOBILE DEVICES IN TODAY'S WORKPLACE 1.1.10 MOBILE MALWARE THREAT & MOBILE WORKFORCE DILEMMA 1.1.11 HOW COMPANIES MANAGE MOBILITY WITH SOLID STRATEGY 1.1.12 COMPANY REPLY ON BYOD & COPE: US VS. UK VS. FRANCE VS. GERMANY 1.1.13 BYOD VS. COPE ADOPTION TREND 2. BYOD VS. COPE 2.1 HOW DOES IT APPLIES FOR MDM? 2.2 WHY BYOD IS A GROWING THREAT FOR BUSINESS & IT MANAGER? 2.3 HOW BYOD INCREASE COST? 2.4 SWOT ANALYSIS 2.5 WHY COPE IS BETTER FOR ORGANIZATION & EMPLOYEES? 3. COPE POLICY / MODEL 3.1 HOW TO DEVELOP FOR ORGANIZATION? 3.2 COST-THRESHOLD 4. COPE VENDOR ANALYSIS 4.1 ADVANTIX SOLUTIONS GROUP: TLM VS. REPLACING CMO VS. COST-EFFECTIVE MODEL 4.2 MOBI WIRELESS MANAGEMENT: COST THRESHOLD VS. MOBILITY BUDGET VS. FULL SCALE COPE 4.3 AZURATI: SHAREPOINT2GO VS. APPS LEVEL COPE 4.4 NINE23: MOBILE INFORMATION ASSURANCE (MOBILEIA) 4.5 STREEBO: CLOUD ENTERPRISE APP STORE (EAS) 5. CASE STUDY 5.1 YAHOO STEP TOWARDS COPE AND FORESEE 5.2 GOSC: US$2.6 MLILLION ANNUAL SAVINGS CASE 5.3 MFG: US$380,000 ANNUAL SAVINGS CASE 5.4 HC: US$240,000 SAVINGS CASE 5.5 MED: US$2.5 MILLION SAVINGS CASE 6. CONCLUSIONS AND RECOMMENDATIONS ILLUSTRATIONS Figure 1: % of Business Consider Using Personal Devices as Corporate Security Risk Figure 2: % of Professionals will use at least 2 or More than 2 devices for work 2013-2015 Figure 3: % of Company Employee use their Personal Devices vs. Ownership Status 2013-2015 Figure 4: % of Employee thinks as Right vs. Want to break company rule vs. Dislike MDM on Device Figure 5: % of Companies allow personal devices vs. MDM policy adoption vs. allow corporate application on consumer devices Figure 6: % Company considers data security vs. cost vs. support problem vs. smarter policy vs. need vendor company while taking decision to allow personal devices for official work Figure 7: Scenario of companies who allowed personal devices in workplace Figure 8: % of Personal Mobile Devices in Today's workplace Figure 9: % of Companies managing mobility in different ways Figure 10: % of companies in US, UK, France & Germany Rely on BYOD & COPE Figure 11: % of Company will adopt BYOD vs. COPE 2013-2015 Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 11
Figure 12: % of BYOD company reports cost increased due to BYOD Figure 13: COPE Cost Threshold (copyright: MOBI Wireless Management) WHY BYOT IS MORE IMPORTANT THAN BYOD Executive Summary Introduction History of BYOD Dealing with BYOD Unisys Study on the State of BYOD The Mobile Elite vs. Enterprise IT Getting Past the 'Mobile IT Gap' The Next Horizon: BYOT Recommendations to Enterprise IT Conclusions THE FUTURE OF APP STORES Executive Summary Introduction App Store Features Storefront Download Catalog Categories Search Analytics In-App Purchase & Subscriptions Billings & Payments Cloud Services Business Models Freemium Upfront Purchase In-App Purchase Wholesale Subscription Mobile App Store Players Consumer Market Amazon App Store for Android Apple Apps Store AT&T Apps Store BlackBerry App World Google Play Microsoft Windows Phone Store Facebook Apps Center Enterprise Market Antenna Apps Central App47 Apperian Sybase Independent Market 1MOBILE Amazon Apps Store Appitalism Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 12
Estore by Ericsson Fiksu Getjar Handango Handmark Handseter Mobango Opera Mobile Store PocketGear SlideME Soc.io Mall Discovery Value Added Services Amazon Kindle Fire Apple icloud Barnes & Noble Nook Google Nexus 7 Microsoft Sony Apps Revenue Apps per Device Forecast What this Means to Enterprise IT Mobile is Now Primary Face the Reality: Consumer & Enterprise Support is Here to Stay Assess the Situation Set Policies for the Consumer Space Set Policies for the Enterprise Space Consider Mobile Support for Customers Educate Your Users and Get their Support Develop a Realistic Plan Consider an Integrated Mobile Management (IMM) system Review your Mobile Strategy Annually Why "Free" is a Misnomer in Mobile Apps The Future of Apps Stores FIGURES & TABLES Figure 1. Six of the largest and most successful app stores Figure 2. Cumulative downloads of apps from the Apple Apps Store (in millions) Figure 3. Sample Apple Apps Store Categories Figure 4. Example of the Apple Apps store results for the Productivity category (displayed in itunes) Figure 5. Sample page from Handmark's web site showing apps for multiple platforms including Android & BlackBerry (but not Apple) Figure 6. Enterprises have to consider both the Consumer Area as well as the Enterprise Area in the deployment of their mobile applications Figure 7. Enterprise IT now has both internal and external responsibilities Figure 8. New Category: Integrated Mobile Management (IMM) Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management 13
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