Goldman Sachs Fieldtrip September 3, 2015 Axel Strotbek Member of the Board for Finance and Organization, AUDI AG
1-6/2015: Audi outperformed the overall car market World car market (veh.) Audi deliveries (veh.) +2.6% +3.8% 36.6 m 37.5 m 869,357 902,389 1-6/2014 1-6/2015 1-6/2014 1-6/2015
Income Statement of the Audi Group (IFRS) EUR million 1-6/2015 1-6/2014 Change Revenue 29,784 26,690 +11.6% Cost of goods sold -23,636-21,870 +8.1% Gross profit 6,148 4,820 +27.6% Distribution costs -2,592-2,419 +7.2% Administrative expenses -312-300 +3.8% Other operating result -331 570 X Operating profit 2,914 2,671 +9.1%
Income Statement of the Audi Group (IFRS) EUR million 1-6/2015 1-6/2014 Change Operating profit 2,914 2,671 +9.1% Financial result 236 430-45.2% thereof result from investments 226 265-14.5% accounted for using the equity method Profit before tax 3,150 3,102 +1.6%
Audi Group: Return on sales in percent Operating return on sales Return on sales before tax 10.0 9.8 11.6 10.6 1-6/2014 1-6/2015 1-6/2014 1-6/2015
Cash Flow Statement of the Audi Group EUR million 1-6/2014 1-6/2015 Net cash flow: +2,160 Net cash flow: +1,860 3,712 3,860 1,552 2,001 Cash flow from operating activities Investing activities Cash flow from operating activities Investing activities
Forecast 2015 Deliveries of cars of the Audi brand to customers moderate increase Revenue moderate increase Operating profit/ Operating return on sales within the strategic target corridor of 8 to 10 percent Outlook Return on investment (ROI) with more than 18 percent significantly above the minimum rate of return of 9 percent Net cash flow more than EUR 2 billion and below previous year s level Ratio of investments in property, plant and equipment slightly above the strategic target corridor of 5.0 to 5.5 percent
Strategy 2020
Audi s sales volume more than doubled in one decade next milestone: delivering more than 2.0 million cars Audi deliveries to customers (in thousand vehicles) +110% >2,000 1,303 1,455 1,575 1,741 829 905 964 1,003 950 1,092 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Continuous growth based on three pillar strategy Audi deliveries to customers USA +12.4% Western Europe +4.4% China (incl. Hong Kong) -0.3% 98,965 111,269 1 7/2014 1 7/2015 438,262 457,509 1 7/2014 1 7/2015 316,945 316,120 1 7/2014 1 7/2015
Audi s U.S. success story as a benchmark for qualitative growth Audi with an impressive growth story in the U.S. Audi s sales volume more than doubled since 2008 10.9% market share premium market 7.9% 10.9% 182K Audi continues to deliver high-quality growth $ 41,400 Audi transaction price $ 49,500 improved over $ 8,000 88K 2008 2009 2010 2011 2012 2013 2014 2008 2015 YTD Growth in high end models (C/D mix %) +11 % percentage points 19% ~30% Audi customers are younger, better educated, have higher income and own more vehicles 54 56 58 95% 91% 90% $193K $165K $164K 2.96 2.83 2.77 2012 2015 YTD Age % Attend college HH income (Median) Vehicles per HH (mean) Audi Premium Tier 1 Source: Autodata (U.S. Market), J.D. Power, Maritz NVCS, IHS Automotive Premium competitive set: BMW, Mercedes, Lexus, Land Rover, Volvo, Jaguar, Acura, Infiniti, Porsche, Saab, MINI 12-month rolling average transaction price
Western Europe: Audi confirmed its premium leadership While the European overall market has lost 18% since 2007, Audi registrations rose by 9% Western European overall market, registration of new passenger cars (in million) -18.4% Western Europe: Audi registrations (in thousand cars) +9.3% 14.8 12.1 646 706 2007 2008 2009 2010 2011 2012 2013 2014 2007 2008 2009 2010 2011 2012 2013 2014 Audi market leader in the premium segment Development Top 5 markets (Audi deliveries) Basis: registration numbers 1 7/2014 1 7/2015 Change 5.0% Audi A3 sedan Germany United Kingdom 162,306 95,209 170,723 99,194 +5.2% +4.2% France 35,394 35,830 +1.2% 2007 2008 2009 2010 2011 2012 2013 2014 YTD Italy Spain 30,770 26,211 32,892 29,347 +6.9% +12.0% Audi Competitor 1 Competitor 2 Source: National registration statistics
Audi deliveries in China nearly increased six-fold since 2007 Audi deliveries to customers in China (in thousand vehicles, incl. Hong Kong) +17.7% 406 492 579 313 316 228 102 120 159 2007 2008 2009 2010 2011 2012 2013 2014 1-7/2015
Flexible production capacity and market-related sales network expansion are the key drivers for future success Flexible capacity expansion, adjusted to market demand in China 200,000 100,000 400,000 500,000 up to 700,000 Development of Audi dealerships in China ~150 ~170 ~230 ~290 ~340 ~400 ~500 2008 2010 2013 2014 2017 annual production capacity annual production volume 2009 2010 2011 2012 2013 2014 2017 Audi product strategy in China success through localization A3 Sportback A3 Sedan A4 L A6 L Q3 Q5
The Audi brand offers a wide range of models ideally tailored to the wishes of customers as of September 2015 applies to the current availability in Germany A1 A3 A4 A5 A6 A7 A8 Q3 Q5 Q7 TT R8 A1/S1 A3/S3 A4 Sedan A5/S5 Coupé A6/S6 Sedan A7/S7 Sportback A8/S8/S8 plus Q3 Q5 Q7 TT/TTS Coupé R8 Coupé A1/S1 Sportback A3/S3 Sedan A4 Avant A5/S5 Sportback A6/S6 Avant RS 7 Sportback A8 L RS Q3 SQ5 TDI TT/TTS Roadster A3/S3 Sportback A4 allroad quattro A5/S5 Cabriolet A6 allroad quattro A8 L W12 A3 Sportback e-tron/g-tron RS 5 Coupé RS 6 Avant A3/S3 Cabriolet RS 5 Cabriolet RS 3 Sportback
Global production network builds the basis for future growth Neckarsulm (Germany) Brussels (Belgium) Martorell (Spain) Ingolstadt (Germany) Kaluga (Russia) Bratislava (Slovakia) Győr (Hungary) Changchun (China) San José Chiapa (Mexico) from 2016 Sant Agata Bolognese (Italy) Bologna (Italy) Foshan (China) Amphur Pluakdaeng (Thailand) Manaus (Brazil) Aurangabad (India) Jakarta (Indonesia) São José dos Pinhais (Brazil) from 2015 Audi brand Ducati brand Lamborghini brand
Leader in innovation technological milestones from the Audi brand quattro Audi 100 cw-hero TDI Audi duo hybrid (plug-in) Audi Space Frame (ASF) Audi A2 3L multitronic S tronic Audi A2 H2 TFSI Audi Q7 V12 TDI Audi R8 with ASF Driver information system with efficiency program Audi A1 e-tron Audi R8 e-tron Q5/A6/ A8 hybrid Audi R18 e-tron quattro A3 Sportback e-tron A3 Sportback g-tron R8 LMX laser high beams/ Matrix LED 1980 1982 1989 1990 1994 1999 2001 2002 2003 2007 2009 2010 2012 2014 path of innovation
Strengthening the Vorsprung durch Technik involves several fields of action connectivity (connect) electrification (e-tron) piloted driving efficiency
Audi connect the future of connected mobility
Greater safety, increasing comfort and efficient driving are the key goals of piloted driving enhancement of safety increasing customer comfort environmentally-friendly driving effective use of infrastructure piloted driving
Audi with a clear focus on CO 2 targets worldwide residual braking torque optimization rolling resistance optimization engine family optimization weight reduction transmission optimization aerodynamics optimization quattro evolution
Audi is meeting the challenges of current and future mobility with Audi tron
Record investment program creates the basis for future growth Total investment: EUR 24 billion until 2019
Goldman Sachs Fieldtrip September 3, 2015 Axel Strotbek Member of the Board for Finance and Organization, AUDI AG
Disclaimer This presentation contains forward-looking statements and information on the business development of the Audi Group. These statements may be spoken or written and can be recognized by terms such as expects, anticipates, intends, plans, believes, seeks, estimates, will or words with similar meaning. These statements are based on assumptions relating to the development of the economies of individual countries, and in particular of the automotive industry, which we have made on the basis of the information available to us and which we consider to be realistic at the time of going to press. The estimates given involve a degree of risk, and the actual developments may differ from those forecast. Consequently, any unexpected fall in demand or economic stagnation in our key sales markets, such as in Western Europe (and especially Germany) or in China or the USA, will have a corresponding impact on the development of our business. The same applies in the event of a significant shift in current exchange rates relative to the US dollar, sterling, yen and Chinese renminbi. If any of these or other risks occur, or if the assumptions underlying any of these statements prove incorrect, the actual results may significantly differ from those expressed or implied by such statements. We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superseded.