Are you going after new markets or bringing them to you?

Transcription

1 PPC Campaign Management Service Details Are you going after new markets or bringing them to you?

2 PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding the needs of the visitor, translating the same, deciding the landing pages and much more. The design, development and management of the campaign hold the key to its success. Benefits of PPC Features Flexible Cost Ef fective Low Risk Definite Speed- you can achieve Instant Rankings Position Control: You can achieve whichever position you want. Branding: you can have attractive descriptions in your ads Instant Updates: Keywords can be deleted added or updated instantly. Insurance- you are protected against any SE Algo changes Analytics: ROI, Cost per lead and acquisition can be calculated. Planning: very useful in planning pre launch work volumes. Product launches: new products can be advertised instantly with PPC Ranking on Competitive terms can be achieved instantly. No architectural changes required for Search Engine Unfriendly sites Rapid adaptation capability- breaking news, seasonal sales etc. Targeting specific geography, languages etc.

3 Process Stage 1. Objective Understanding and Business Model study: Under this step we understand the objectives of the campaign in close consultation with the Client and get an in-depth understanding of client s business model and business requirements. Deliverables: - List of objectives (Word Doc) Once the objectives of the PPC campaign have been decided, active management of the PPC Campaign starts. Keyword Research Keywords form the core of any PPC campaign. Based upon your inputs, campaign objectives, analysis of existing Ad Words Campaigns, we will be short listing Converting Keywords, Potential converting Keywords, Combinations and Permutations of Converting Keywords. In addition, we will be conducting research to unearth more keywords. The initial research churns out hundreds of keywords and we systematically drill down to the most efficient keywords after deleting the ones, which are not relevant or cost effective for your PPC Campaign. We will also continuously monitor the traffic logs of your website to ensure that you get traffic only from relevant keywords and we will use appropriate negative matches to prevent irrelevant traffic. Deliverables: - Detailed keyword research (.xls) Ad Copy Creation and Optimization. A well written ad copy increases the CTR of your Campaign as well as helps in improving the ROI of your Campaign by providing relevant and accurate information to the visitor leading to an increase in Conversions. A significant amount of experimentation is required before achievement of optimal Keyword, Ad Copy and Landing Page Mix. We would be carrying continuous AB Split Testing of the ad copies to ensure continuous optimization of ad copies for maximum CTR as well as Optimal ROI. Deliverables: Ad copy for all keywords for your approval (.xls)

4 PPC Bid Management In the PPC space, it is very easy to bleed money by over bidding or loose opportunities by under bidding. Our team will continuously monitor your Keywords bid and Cost data to ensure optimal ROI for your campaign. Deliverables: - Campaign Report (.xls) - Conversions Report (.xls) Landing Page Optimization Landing Page constitutes the most crucial aspect of any PPC campaign and particularly for ad words. We thoroughly analyze Navigation Flow as well as Conversion rate of different landing pages and suggest improvements. We will be carrying out continuous tweaking and analysis in order to ensure a continuous improvement in ROI of your campaign. PPC Service 5 - Campaign Management: Campaign management would involve a host of different steps and analytical techniques like -CTR Management, Bid Management; A/B split testing, Campaign ROI analysis, Campaign Ads and keyword tweaking and fortnightly Campaign Reporting. Deliverables - Monthly report Duration: Analysis and tweaking on a daily basis, reporting on a fortnightly basis.

5 Our USP - Our Unique Customer Profiling: The potential audience of the client is psychologically profiled by our experts, for assessing their needs during their online search cycle. This gives us indication of potential low-bid keywords, which continue to address such needs. For example, if you have a 'Real Estate' client, he would like to expose the ads to people searching for 'Real Estate'. However, these keywords can get very expensive to bid on. At the same time, someone searching for 'School Districts' or 'Moving Company' is also probably planning relocation and is looking for a house amongst other things. Advertising on such keywords for Real Estate can get high returns on low-bids. This helps bring down the overall average bid for the campaign. - Our Unique Visitor Conversion Analysis: Study off various metrics like look and feel of site, competitor advantage, ease of buying etc. based on the Customer profile, Finalized Keywords and the objectives of the campaign. - Industry proven experience in Keyword Research: Netsmartz has done detailed keyword research for over 200 different clients for various online marketing campaigns. - Dedicated account manager and team: we would have a dedicated team of an account manager, account executive, copywriter and accounts in charge working for your project. - Professional Ad copy writing for each Keyword: Our professional copywriters would be writing the ad copy of each ad for the campaign after studying various reports like campaign objectives, Visitor Conversion etc. - Campaign monitoring and tweaking on a daily basis: We would be monitoring and making changes to your campaign specification on a daily basis. - Landing Page Variations & Optimization- We would be proposing 3 landing page variations for a website.

6 ABOUT NETSMARTZ Netsmartz is proud of being a global, quality-driven information technology company and a Microsoft Certified Gold partner. We also have CMMI Level 3 and ISO 9001:2000 certification. As well as software development, we offer products and services in the areas of Search Engine Marketing, E-Learning Courseware, E-Marketing Solutions, and Technical Support. Netsmartz has its headquarters in Rochester, New York and a roster of Fortune 500 companies as clients including Global Crossing, Kodak, Frontier Communications, Nellie Mae and Wegmans Food Markets. Today we number over 400 employees and have branch offices in Rochester, Boston, Toronto, and Mohali, India. THE NETSMARTZ EMARKETING TEAM The Netsmartz Emarketing division is made up of experts that supervise individual teams comprised of members each. Each team handles a specific marketing activity like PPC, link building, search engine optimization or content development. Though they are independent, teams work in close collaboration if the project requires it. The work is complemented by a design and development team that addresses website design, ecommerce functionality, and content management systems. As a full spectrum Internet services provider, our mission is to facilitate your Internet success in every way possible. netsmartz NETSMARTZ CLIENTS *This is a partial Client List. All trademarks are the property of their respective companies Home Diagnostics, Inc. Dedicated to Diabetes Management

7 NETSMARTZ CERTIFICATIONS Besides our Quality certifications, Netsmartz is a Google Adwords Qualified Professional and Yahoo Search Marketing Ambassador. This means we have been certified by both these search engines as professionals competent enough to deliver reliable results on their sponsored search programs. Q U A L I F I E D C O M PA N Y T M NETSMARTZ S PROFESSIONAL ORGANIZATIONS SEMList. com Netsmartz also has proven competency in the field of search engine optimization and is a registered member of these professional organizations. CLIENT TESTIMONIALS Over the years, we have reliably received positive feedback from our clients. Reactions range from surprise to clear delight that we deliver much more than we promise. A few of their comments... NetSmartz was a very professional company and completed the project on time and within budget. I would certainly use them again. Tom Grassi Project Value: $43,200 [email protected] Phone: (EST, US) They do very good work. Danny Wheeler Project Value: $25,397 [email protected] Phone: (PST, US)

8 CLIENT TESTIMONIALS Global Offices NetSmartz did a very good job for us. They deliver what they promise and they are always on time. We ran into a few hang-ups on the project. But they did a great job of correcting all problems to our complete satisfaction. Very professional. Danny Wheeler Project Value: $16,520 [email protected] Phone: (PST, US) Great company. I'm already discussing my next project them with. Highly recommend! Susan Sweet Project Value: $ [email protected] Phone: (EST, US) Office at Chandigarh Netsmartz handled this project with professionalism throughout. They kept us informed every step of the way and were willing to offer good advice whenever requested. We would have no hesitation in using them again or recommending them to others. George Kounis Project Value: $ [email protected] Phone: (UK) Office at Rochester Read More Testimonials CALL US NOW! Want to accelerate your web launch? Drop us an or simply pick up the phone and call. Visit us at for more information. Call or us now to get a free competitive analysis, or just to get started. us at [email protected] or [email protected] Call Toll Free