WEB TVANNUAL REPORT SWEDEN

Transcription

1 WEB TVANNUAL REPORT 212 SWEDEN

2 v Author & Design Tigran Zakarian Translation Myriam Bawoua Marie Hallinan MMS - Mediamätning i Skandinavien Drottningg 18, S Stockholm +46 () [email protected]

3 v Summary Period 212 Weeks /1-3/12 Participating parties SVT MTG TV TV4 SBS TV Started streams Hours spent Published programmes and clips Notes - Historic data is presented from as far available. Since MMS has not been measuring Web TV for two full calendar years, the measurements from 211 are not sufficient for comparison. - Between weeks 42 and 48 the measurement code for MTG TV was revised due to overall complications in the user experience, meaning that measurement data from this period is incomplete.

4 PREFACE The media landscape is constantly changing, and right now driving its development is Internet and Moving Picture content. As a result of this, we can look back at a truly amazing year for web-tv viewing. In 212, a long series of records for TV-viewing via Internet were set. Almost 616 million streams were started and almost 92 million hours were spent on web TV during the year. The programme with the greatest web audience over the course of the year was the traditional Christmas Eve episode of Julkalendern, which was shown on SVT Play. Julkalendern attracted an audience of just under 468 during an eight day period. The record in terms of number of streams started was set by SVT and Sveriges Radio for the programme Musikhjälpen, which generated over 729 started streams in the week it aired. Earlier in the autumn, the season première of Solsidan on TV4 broke viewing records with an online audience of over 24,, which clearly shows that television programmes with large television audience numbers can also generate large viewing figures on the Web. For MTG TV, the ninth episode of Svenska Hollywoodfruar generated more than 314 hits with a further online audience of nearly 77. SBS TV s greatest success of the year was the third episode of the documentary Fråga Olle, which peaked with nearly 186 starts plus an online audience of just below 135. Patterns linked to both content and availability has emerged strongly in the web-viewing category during the past year. Traditional TV viewing has been shown to catalyze web TV viewing with the attractiveness of the programme increasing the number of viewers on both platforms. Both Solsidan and Julkalendern are prime examples of this. We have also noticed that internet only Web TV content can also reach a large audience without the support of traditional TV. For the consumer, it is rarely a question of choosing either web-tv or traditional TV as the vast majority choose both. Their choice is influenced by when they can watch the content, the type of content available and by the availability of content on specific viewing platforms. Therefore the synergy between web-tv and traditional TV is obvious. It is certain that the viewer will have a greater opportunity to choose what, where, when and how they decide to view their TV media in the future. However, there is nothing to suggest that TV Guide TV is heading towards the grave, with all indications pointing towards a mutually beneficial co-existence with a more user defined TV viewing experience. Finally we would just like to note that despite a breakthrough in the last year, web TV is still in its infancy and research suggests the TV viewing on mobile or tablet devices will increase sharply in the coming years. It is also predicted that total television viewing, regardless of platform will continue to increase. However one thing that will stay constant is that MMS will be there to measure the consumption, regardless of the medium. Happy reading! Magnus Anshelm, CEO

5 Contents Total level 6 Title level 19 About MMS 28 Material from this report may be published, providing MMS is clearly stated as the source

6 Total Level This report is divided into two parts, total level and title level. Total level shows a macro perspective with help of the measurements of started streams and time spent. All web TV consumption derived from players that are a part of the MMS online currency is included in the total figures, with the exception of advertisements. Everything is accumulated to the total level regardless of whether we spent two hours or 2 seconds viewing a programme or clip. The other part of the report, title level, has a micro perspective and focuses on individual programmes and clips, measuring started streams and web audiences. 25 Starts Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec streams were started last year, which averages out at starts per week. According to the graph for started streams, there are three distinct peaks during the year: Between February and March, the first half of August and the middle of December. The summer period is usually a low season for both TV and web-tv viewing, but large events such as the London Olympic games 212 attracted a large amount of viewers, showing clear results when measured. Just as with the previous year, there is a positive viewing trend up until the 5th week with a downturn during the last 2 weeks of the year. Week 8 was the year s highest recorded week with 2 9 started streams. The lowest week during the year was week 27, with 5 3 started streams. 6

7 25 Starts Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec Vecka SVT TOT ST MTG TV TOT ST TV4 TOT ST SBS TV TOT ST TOT ST The graph above shows figures from the past year for each individual operator, as well as the total measured in started streams. 7

8 6 Time Spent Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec hours of web TV were consumed in 212, giving an average of hours per week. Aside from the period of time during the Olympic Games, consumption was lowest during the summer and highest during the winter. The year s most dramatic increase occurred during week 5 when consumption beat all previous weekly records with hours spent. 6 Time Spent Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec Vecka 8 SVT TOT H MTG TOT H TV4 TOT H SBS TV TOT H TOT H

9 SVT Starts 18 SVT Starts Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec SVT s web TV initially shows a declining trend in started streams from relatively high levels. The summer period registered lower levels compared to previous year, with the exception of the duration of the Olympic Games, resulting in high levels of streams started during weeks 31 and 32. During week 5 both, Julkalendern and Musikhjälpen achieved the highest figures of the year. In all streams were started on SVT during the course of the year. That is an average of a week. 9

10 SVT H SVT Time spent Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec The graph for hours spent does not fluctuate like the graph for streams started. The previous year s figures show higher levels from June to October, with the exception of during week 31. There is a dramatic increase in the 5th week, with Musikhjälpen making a large contribution. Out of a total hours spent during week 5, 2 9 of those hours can be attributed to Musikhjälpen. A total of hours were spent viewing SVT Play during the year, giving an average consumption of hours a week. 1

11 MTG TV Starts MTG TV Starts Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec MTG TV registered its highest figures during week 41 with started streams. The programme with made the biggest contribution were Svenska Hollywoodfruar and Ensam mamma söker. The lowest entries were measured during the summer months of June to August. In comparison to the previous years, the figures for 212 were higher week by week for the majority of the year. In total, streams were started from MTG TV during the year giving an average of 91 6 streams started per week. Between weeks 42 and 48 the measurement code for MTG TV was revised due to overall complications in the user experience, meaning that measurement data from this period is incomplete. 11

12 MTG TV H 7 MTG TV Time spent Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec Measurements from last year show a peak during week 15, with a total of spent hours. The programmes generating the most hours spent under that period were Top Model Sverige and Wermland forever. Aside from the peak in week 15, the trends for hours spent and streams started remain similar throughout the year. In total hours were spent viewing MTG TV during the year, with consumption averaging hours per week. Between weeks 42 and 48 the measurement code for MTG TV was revised due to overall complications in the user experience, meaning that measurement data from this period is incomplete. 12

13 TV4 Starts 9 TV4 Starts Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec TV4 had the highest numbers of streams started during the spring months and also during larger periods in the autumn. The positive trend between weeks 6 and 8 can largely be contributed to Big Brother. The trend for started streams on TV4 is very similar to last year, with the exception of a peak in September 211, largely attributed to the screening of the popular music reality show Idol. In total, streams were started from TV4 during the year, averaging out at per week. 13

14 TV4 H 1 2 TV4 Time spent Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec For TV4 the trend of hours spent, follows the trend for streams started during the year. From October and onwards consumption is clearly higher compared to the previous year. In total, hours were spent viewing, giving average consumption of hours per week. 14

15 SBS TV Starts 1 6 SBS TV Starts Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec SBS TV had the highest number of weekly streams started between week 16 and 2, with programmes such as Fråga Olle-dokumentären, En stark resa and Arga snickaren recording the highest figures. As with the other commercial operators, the lowest levels were recorded during the summer and around the Christmas and New Year period. In total, streams were started from SBS TV during the year, giving an average of streams started per week. 15

16 SBS TV H 35 SBS TV Time spent Jan Feb Mars Apr Maj Jun Jul Aug Sep Okt Nov Dec For the most part, figures for the hours spent viewing match those for started streams during the year. The large levels during May show an average consumption of more than 3 hours per week. Compared to 211, the summer of 212 had a slightly higher consumption, whilst the consumption for the rest of the year is slightly lower than in 211. In total, hours were spent viewing, which gives an average of hours spent viewing per week. 16

17 Starts Startade strömmar 2 Dagsfördelning - startade strömmar, spenderad tid 212 Day distribution - Starts and Time spent H Timmar Mon Måndag Tisdag Tue Onsdag Wed Torsdag Thu Fredag Fri Lördag Sat Söndag Sun Starts Startade strömmar Spenderad Time spent tid The daily distribution shows the average consumption for each day of the week throughout the year. Note that the diagram is dual-axis, with the left axis representing streams started and the right axis representing time spent in hours. The figures reveal that the visitors start the most streams and spend the most time viewing on Sundays. On average, 1 8 streams were started and 242 hours of web TV were consumed every Sunday. Saturday is the second most popular day with regards to starting streams, while Thursday boasts the second most amount of time spent viewing. On the whole, the differences between the days of the week are relatively small. 17

18 Starts Starter 1 4 Dagsfördelningen Day distribution - Startade - Starts strömmar H Timmar Mon Tue Wed Thu Fri Sat Sun Måndag Tisdag Onsdag Torsdag Fredag Lördag Söndag SVT MTG TV TV4 SBS TV Dagsfördelningen Day distribution - Spenderad - Time spent tid Mon Tue Wed Thu Fri Sat Sun Måndag Tisdag Onsdag Torsdag Fredag Lördag Söndag SVT MTG TV TV4 SBS TV The daily distribution is variable depending on the operator. SVT has the highest levels of streams started during both Saturdays and Sundays. The time spent viewing on Saturdays is relatively lower compared to Fridays. That means that the daily distribution of started streams and the time spent viewing for SVT shows an inverse trend for Fridays and Saturdays, which is unique for SVT. For MTG TV, most streams were started and the most hours spent viewing on Wednesdays. Consumption averaged 175 streams started and 62 hours spent viewing. The lowest consumption occurred during Fridays and Saturdays. Fridays and Saturdays were also the lowest recorded days for TV4 and SBS TV. TV4 had its highest levels on Sundays with an average of 468 started streams and 73 7 hours spent viewing. For SBS TV, Mondays recorded the highest consumption throughout the year, with an average of 95 6 streams started and 27 3 hours spent viewing. 18

19 Title Level The second part of this report will cover the title level and will also become the central measurement of the web audience in addition to the data from streams started. The web audience indicates the size of the average audience. The measurement is time based and it is calculated by dividing the total time (As generated by a title during a specific period), with the title s length. For example: Julkalendern, episode 1 Total time spent: 5 minutes Length of the programme: 1 minutes Web audience = 5/5 = 5 Since we do not have a panel to measure web TV consumption, we cannot in the current situation make statements about ratings on the web. Theoretically, the same person can watch Julkalendern five times and contribute 5 minutes to the total consumption, while similarly 1 people can watch half the programme (5 minutes) and also contribute 5 minutes to the total consumption. Therefore web audience has no definitive reach measurement without an indication of the average audience size. This measurement system has a number of advantages in comparison to the currently available measurement techniques when it comes to measuring programmes and clips. 1. Comparability between different programmes: Since the web audience takes into account the time of consumption, programmes with different lengths are comparable. 2. Using the same calculation method as for traditional TV ratings: When talking about TV ratings, the calculation method is the same as for the web audience, with both measurements relating to the average viewing figures throughout the programme. The difference is that for the calculation of TV ratings, MMS have a panel that records TV viewing statistics and therefore certainly have grounds to express an opinion on actual consumption and use the word viewers. 19

20 TOP 5 PROGRAMMES (1-25) This table below shows the top 5 programmes (Programmes = at least 1 minutes), screened during 212, sorted by the number of streams started. The titles are consolidated regardless of publication date, which means that all titles have accumulated viewers during the publishing day and the following 7 day period. This table shows the title s location, publishing week, sender, title name, episode, streams started, web audience and TV ratings. The TV rating is based on a specific broadcast time even if the programme has been sent on several occasions and across multiple TV channels. Week Site Title Ep. Starts Web Audience TV-ratings 1 5 SVT Musikhjälpen SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Musikhjälpen SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Musikhjälpen SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Musikhjälpen SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm

21 TOP 5 PROGRAMMES (26-5) Week Site Title Ep. Starts Web Audience TV-ratings SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Julkalendern: Mysteriet på Greveholm SVT Musikhjälpen SVT Musikhjälpen SVT Skidor: Världscupen Canmore MTG TV Svenska Hollywoodfruar MTG TV Svenska Hollywoodfruar SVT Skidor: Världscupen Canmore TV4 Solsidan del MTG TV Svenska Hollywoodfruar TV4 Solsidan del TV4 Solsidan del TV4 Solsidan del TV4 Så mycket bättre del TV4 Solsidan del MTG TV Svenska Hollywoodfruar TV4 Solsidan del TV4 Solsidan del TV4 Solsidan del TV4 Solsidan del TV4 Solsidan del TV4 Så mycket bättre del SVT 3 grader i februari

22 TOP 5 OTHER FORMATS (1-25) The table below shows the top 5 titles in the category other formats, which includes programmes shorter than 1 minutes, clips and extra material. All the titles in the chart have been published during the current period. The titles are consolidated regardless of publication date, which means that all titles have accumulated viewing figures during the day of publication and the seven days following it. The table shows the title s location, week of publication, sender, title name, started streams and web audience. Please note that for there are no measurements for other formats from SVT. Data for the consumption of clips and extra material from SVT is included in the total figures. Week Site Title Starts Web Audience 1 46 TV4 Landslaget: Zlatans alla fyra fantastiska fullträffar MTG TV Efterlyst - Efterlyst S45E3 - Rån i t-banan TV4 Landslaget: Zlatans makalösa cykelspark TV4 Jennifer lämnar festen med en smäll TV4 Här träffar Annica Englund sin bror TV4 Sipan har fått lämna Big Brother TV4 Öppen nominering TV4 Webbisod 1: Viking på överlevnadskurs TV4 Så mycket bättre - återträffen TV4 Marcelo och Annicas morgongupp i sängen MTG TV AdamLive - AdamLive - Supebloggerskan Kenza TV4 Magnus Uggla - Jag och min far TV4 Joe och Hannah störs under mysig stund SBS TV Arga snickaren TV4 Adam Kanyama slår knockout på juryn TV4 Marcelo Peña hånglar med Jennifer Andreasson TV4 Darin - Astrologen SBS TV Wipeout: Världsmästaren i Counter Strike TV4 Här går Marcelo Peñas systrar in under "freeze" TV4 Jag har fått reda på allt TV4 Sipan och Amandus i storbråk TV4 Hannahs dans i protest TV4 Amandus Allstadius får besök av sin bror under freeze TV4 Under täcket med Rodney da Silva och Kija Habibzadeh

23 TOP 5 OTHER FORMATS (26-5) Week Site Title Starts Web Audience 26 5 SBS TV Wipeout: Paow: "Jag fixar brösten om jag vinner" SBS TV Sofias änglar: Så gick det sen för Annakarin och Johan SBS TV Arga snickaren: Uppföljningen: Anders återbesök hos Tika-Mika och Leif TV4 Serie A-mål: Zlatans nya konstverk - här sänker han Roma SVT Biss och kajs TV4 Deltagarpresentation - Hannah Widerstedt TV4 Bonde söker fru - återblickar TV4 Miss Li - Här kommer natten TV4 Amandus och Camilla under täcket TV4 Malcolm Brandin rappar sin Bredängsstil TV4 Camilla: "Jag är lite kär i dig" TV4 Jennifer flippar ur som aldrig förr TV4 Camillas kärleksförklaring TV4 Det hettar till i duschen TV4 Malcolm Brandins soloaudition på bootcamp SBS TV Sofias änglar TV4 Amandus får besök av sin mamma TV4 Serie A: Här ser Zlatan rött - slår motståndare och visas ut TV4 Marcelo tycker att det är synd när Jennifer lämnar TV4 Annica: "Jag älskar dig ändå" TV4 Camilla, Hanna R och Lars kommer tillbaka TV4 Mål: Milosevic BOMBAR in 1- till AIK TV4 Annica får syn på sin bästis TV4 Amandus: "Jag är kär i dig"

24 Top 1 Programmes 212 SVT Below is a list of the programmes with the most streams started for each operator in 212. The titles are consolidated regardless of publication date, which means that all titles have accumulated viewing figures on the publication date and the 7 days following it. When a programme is part of a series, only the highest rated episode from that series is included on the list. Publ.day Title Ep. Starts Webb Audience TV-ratings Musikhjälpen Julkalendern: Mysteriet på Greveholm * Skidor: Världscupen Canmore grader i februari Torka aldrig tårar utan handskar Nobelstudion Lucia USA-valet 212: Valvaka Fjällbackamorden * The TV rating Äkta for människor Julkalendern refers to a specific broadcast time 825 (7:15a.m 25 on 158 SVTB) With started streams and an online audience of 37 23, the seventh episode of Musikhjälpen became the year s most started programme, which is currently the highest number recorded since the MMS Web TV measurements were initiated. (Further analysis of Musikhjälpen on p. 26). 212 s Julkalendern generated started streams and an all-time high web audience of Half of the titles on the SVT top 1 chart for 212 were live broadcasts and with the vast majority of consumption being recorded during the time of airing. 24

25 MTG Publ.day Title Ep. Starts Webb Audience TV-ratings Svenska Hollywoodfruar Top Model Sverige Mammor & Minimodeller saker du vill veta om sex Project Runway Sverige Zlatan Exklusivt Karatefylla Wermland forever Den sista dokusåpan Last year the ninth episode of Svenska Hollywoodfruar had the most streams started, topping MTG TV s chart. The episode generated started streams and attracted a web audience of In second place the third episode of Top Model Sverige had started streams and a web audience of TV4 Publ.day Title Ep. Starts Webb Audience TV-ratings Solsidan Så mycket bättre Big brother Kontoret Bonde söker fru Kalla fakta X Factor Sveriges mästerkock del Morden i Sandhamn del The season premiere of Solsidan came top of the TV4 chart, becoming number one with started streams and a web audience of Så mycket bättre came in second place with started streams and a web audience of , followed by Big Brother and Kontoret with around 2 started streams each. 25

26 SBS Publ.day Title Ep. Starts Webb Audience TV-ratings Fråga Olle-dokumentären En stark resa Outsiders Arga snickaren Svenska miljonärer Partaj Betnér Direkt Sofias änglar - så gick det sen Får vi följa med? Breaking News med Filip & Fredrik Fråga Olle-dokumentären was the programme that generated the most started streams for SBS TV. The third episode generated started streams and a web audience of En stark resa came in second place with started streams and a web audience of

27 Musikhjälpen 212 Musikhjälpen is the Swedish version of Serious Request and took place during week 5 and was broadcast continuously on the radio and Web TV, whilst still receiving significant air time on traditional TV. The seventh and final episode of the programme generated started streams and hours spent, giving an average consumption of more than one hour per started stream. During week 5, Musikhjälpen generated hours spent on SVT play. 8 Musikhjälpen 212 Starts and Time spent Starts Time Spent 27

28 MMS measures and analyses the consumption of moving pictures Since 1993 MMS has conducted statistical measurement of TV viewing figures in Sweden. Since 211 MMS have also been conducting measurements of Web TV in cooperation with other leading companies involved in the industry. MMS monitors trends and develops new methods for measuring moving pictures on all technical platforms. Our customers are mainly TV channels, media agencies and advertisers. The Web TV media market is expanding year by year, making it increasingly important to provide the industry with a stable currency. MMS, as an independent party, has the ambition to measure the consumption of moving pictures on the web. MMS aims to collect all available data and stand as a guarantor of quality, providing accurate refined viewing data. What and how do we measure? Historically most operators have measured data such as number of visits and started streams on their web sites, traditionally using different companies to provide measurement data from different viewing mediums. MMS uses a method built on the fact that the same measuring provider is used for all participating operators, while measuring precisely how long a visitor watches each programme/ clip. In doing so we can obtain statistical data for consumption over time, which is more similar to the established measurement of traditional TV. Currently we perform measurements for the four major Web TV services, namely SVT, MTG TV, TV4 and SBS TV. Measurement covers all platforms that play media from a web browser. MMS are not measuring the consumption of media on smart phone applications, tablets or smart TV. Currency All of the participating operators are measured in the same way with MMS standing as an independent measuring company, guaranteeing both quality and compliance with industry standards. With transparent public figures, MMS gives full comparability in detail. Together with a reference group from the participating operators, MMS have formulated a set of principles and measuring rules to ensure that Web TV figures will always be stringent and unambiguous. Measurement Our main measurement focus is started programmes (also called started streams) and clips, with precision measurement of viewing time. When a programme or clip is started by a visitor on the web site, a specific signal comprised of different parameters is sent to the system of web statistics for the media player. Through the measurement of time, MMS can calculate the title s average audience size (Web Audience) by taking the total time viewed and dividing it by the length of the title. This web measurement is comparable with its TV measurement counterpart, average audience. 28

29 The official measurement for Web TV is calculated with 8 Days consolidated traffic, i.e. viewing figures for a title on the publication day and the following 7 days. This means that the measurement is calculated using the same consolidation period for the TV and that the programmes and clips are comparable with each other over time. Please note that the measurement of web TV is based on the same logic as traditional TV, i.e. if a person watches a programme several times (through so-called time shift viewing), the viewing is included in the measure. Process for measuring The measuring system is based on a measurement code that is implemented at each respective site. Measurement code is implemented on all the different web players used by the operator. The technique used is comscores Stream Sense. The measuring is web based and does not require either additional installation of browser plug-ins or special players to perform the measurement. The measuring company s system measures all activity from users including starting, stopping, pausing, flushing, etc. A calculation is then carried out to find out exactly how long the title was played for. Data is stored in so-called event levels, where each event is an activity from the user (start, pause, stop, etc.). Event data is collected and stored on the participating site s database. The data is then aggregated into a more manageable level of detail and sent to MMS via the measuring company. When the operator uploads a new title (programme or clip) on its site, information about the title is sent to MMS. The meta data contains information about the title s name, length, when it was broadcast on TV and other information that MMS uses for quality control. It is important to match the actual web TV programme against corresponding programmes on traditional TV and thus to a certain extent complement the TV figures. These viewing figures are presented side by side, but we should observe that the measurement methods differ. MMS has comprehensive measurement data for all television programmes, and therefore has built a matching model to use with web TV and ease the comparison process. This is an automated process, which requires some manual tweaking. Quality Controls MMS performs quality controls on all reported material. The following quality controls are for the most part in use today with various aspects under implementation: - Visual control of titles - Matching against TV - Categorization - Matching clips to the main programme publishing date - Overall secure levels in order to detect unusual fluctuations - Automatic flagging of unrealistic parameter deviations - Separate monitoring system - The measurement system is a collaboration between MMS, participating sites, and comscore. All of whom have a responsibility to uphold a high standard of quality. HotTop Web MMS publish television viewing figures on mms.se, and on the free tool HotTop TV. HotTop TV is now also available as an app for both ios and Android). 29 For Web TV, there is a free online tool for showing viewing figures. This is called HotTop Webb and is available for everyone online at hottopweb.mms.se

30 Material from this report may be published, provided that MMS is clearly stated as the source