How To Grow A Credit Union
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- Kelly Berry
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1 Lending to ITIN and Immigrant Markets Alejandra Seluja CU Breakthrough
2 Overview Why reach out to Latino and immigrant borrowers? What is an ITIN? What does an ITIN lending program look like? Auto and consumer lending Micro-business loans Mortgages Case study: Guadalupe Credit Union Unique opportunities and challenges Bottom line results Getting everyone on board Where do we start?
3 Opportunity for Credit Unions Growing market segment in prime borrowing years 65% of U.S. Latinos are Millennials, ages 22 to 35 Nearly one in 4 children (ages 0-17) in the US is Latino: a 39% increase in 10 years According to former Santa Fe Mayor, David Coss: City of Santa Fe average age is 7% over national average would be15% if they were no immigrants Growing purchasing power: Currently estimated over $1 trillion (Selig Center for Economic Growth, Athens, GA) Expected to account for more than 50% of US retail banking growth over the next decade. (Economy.com)
4 Opportunity for Credit Unions High un- and under-banked rates: 43% nationwide don t have or don t use a traditional FI account (JoinBankOn.org) Loyalty and social currency American Hispanics are loyal to brands and companies that cater to their needs. (Pew Research Center) Word of mouth referrals highly effective
5 Opportunity for Immigrant Families Un/underbanked rates mean many immigrant families are relying on predatory alternatives Buy-here-pay-here deals Unfair treatment at Mobile Home parks Owner-to-owner deals For undocumented members, establishing an ITIN is the only option to achieve homeownership through most mainstream financial institutions
6 What is an ITIN? Individual Taxpayer Identification Number Understanding your IRS ITIN Publication 1915 For federal tax purposes only Does not authorize work in the U.S. or provide eligibility for SSN benefits or EITC Does not establish immigration status By law an undocumented individual cannot have both an ITIN and an SSN (may eventually replace ITIN with SSN)
7 What is an ITIN? Why accept an ITIN? Individual is not eligible for a SSN When is an ITIN needed? When you are providing an interest-bearing account When you are issuing credit What is the process for the member? Complete tax forms Complete and submit IRS Form W-7 or W-7(SP) Wait days
8 Consumer ITIN Lending Credit building and payday alternative loans Auto lending States that allow access to a driver s license/card, regardless of immigration status: CA, CO, CT, IL, MD, NM, NV, UT, VT, WA (also DC and PR) DACA grantees eligible for license in all states except NE DACA and Immigration loans Application fees Legal expenses Mobile home loans
9 Growing Business Loan Market Javier Gonzales, City of Santa Fe Mayor: You only have to look at the Business License requests to see that Latino Immigrants are the ones applying for these licenses Hispanic immigrant entrepreneurs quadrupled Growth in new Hispanic-owned businesses continued through the recession Hispanic immigrants are now more likely to start a new business than the US population overall Partnership for a New American Economy, 2014
10 Micro-business loans Small-dollar loan (typically around $500-$1000) Could be unsecured or secured by revolving fund Simple underwriting, minimal processing Seed money to start or expand very small business Sewing/alterations Ice cream cart Jewelry making Requirements might include meeting with counselor/loan officer, basic business plan Community partnerships can support underwriting, referrals for expansion (Accion)
11 ITIN Mortgage Loans No access to federal home loan programs, down payment assistance, grant funds (ie: CDBG) Home purchase Home improvement Rental property No secondary market Excellent performance
12 Building Trust Community strategy: Local partnerships are essential Credit education presentations Dealer referrals Volunteer Income Tax Assistance Branch strategy: Bilingual/bicultural staff and materials Location in areas of high immigrant resident/worker concentration Accommodations for families (ex: children s play areas, take-anumber system) Word gets around
13 Case study: Guadalupe Credit Union Community charter in Santa Fe, New Mexico Board decided to make Hispanic outreach and ITIN lending a strategic priority beginning in 2000 In 2000: 2 offices in Santa Fe $30 million in assets 4,800 members No employees that were fluent in Spanish. Four spoke Northern NM Spanglish
14 Case study: Guadalupe Credit Today: $135 million in assets Nearly 15,000 members Union 4 offices in Northern NM (3 in Santa Fe, 1 in Taos) In 2008, storefront branch with fully bicultural staff opened in Spanish-speaking area (NCUF grant) In September 2012, moved to new freestanding branch At this branch alone: 1,678 members and over 100 added every month Deposit balances $3 million Loan balances $8.5 million Several strong community partnerships, including advocacy organizations, public schools, other CDFIs
15 Case study: Guadalupe Credit Union Today: Membership growth well above national average. Member average credit union age below national average (41.7 vs 48.5 (credit union magazine and GCU internal numbers) Undocumented member accounts: Average share balance: $1,500 Average loan balance: $13,350 Staffing changes: More than half of staff Spanish-speaking; more than two-thirds of front-line Full-time bicultural mortgage loan officer Full-time bicultural financial counselor
16 GCU: Observations in ITIN Lending Down-payment requirements typically not a barrier Many family members live in one home or share one car and help each other pay it off quickly Often will pay one off, then everyone pitches in to purchase another Higher percentage of used autos and mobile homes better value and can pay off quickly Less demand for speed and efficiency, especially at first
17 GCU: Underwriting challenges Proof of income Sometimes check stubs and account information do not match best if disclosed at account opening Many work two or more jobs and may be paid in cash Credit bureau reporting may be unreliable with ITIN Each handles ITINs differently Similar names/ DOB makes credit reports get scrambled Disputes for ITIN borrowers are harder May be confused with Identity Theft
18 Bottom Line Results Guadalupe Credit Union $16 million in ITIN loans (almost 20% of portfolio) Risk-based pricing increased net interest margin Delinquency ratio on ITIN loans 1.24% (vs 1.88% overall) Latino Community Credit Union 54,600 members Total loan portfolio: 7,900 loans, $34 million, 1.28% overall delq 1,515 Dreamer loans 0.82% delinquency 86% of total mortgage portfolio are ITIN 1.16% delinquency 60 micro-business loans 0% delinquency
19 Getting Board and Staff Buy-In Board: Make the business case Social and economic importance of reaching out to underserved markets Additional benefits with Low Income or Community Development Credit Union designation Staff: Make the heart case Walk them through what many immigrants go through to come to the US and why (poverty, political persecution, wars, etc.) Sueños de Angélica video Clearly address legal boundaries and responsibilities Training: Clear policies, consistent communication, ongoing reinforcement
20 Where to go from here Get Board and staff buy-in Adapt policies and procedures Reach out to potential partners Start small: one or two consumer loan products, build on as program grows Federation consultants can help (who to contact?)
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