ConsumerView Data. A single, definitive and consistent view of UK consumers. ConsumerView

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1 ConsumerView Data A single, definitive and consistent view of UK consumers ConsumerView

2 Consumerview attributes and classifications ConsumerView provides a definitive and consistent view of the UK adult population, containing accurate cross-channel contact data aligned with in depth insight to drive improved consumer marketing engagement. ConsumerView Reach - comprehensive cross-channel contact data enables you to extend the reach of your marketing campaigns: Individuals 49m s 33m Mobiles 20m Landlines 25m Enrich - In depth insight into consumer characteristics, lifestyles and behaviours to improve the identification of your target audiences Engage - A common currency delivering consistent marketing messages to target audiences across all channels Key: Using a combination of actual and modelled data Using 100% modelled data Finance & Insurance Automotive Charity Shopping and Mail Order Demographics Travel Mobile and Technology and Internet (P) (H) Derived from actual data Person Household Interests and Hobbies Television Segmentations For further information on each attribute, including bandings, build methodology and performance accuracy, please refer to the appropriate Data Profile. Property and Utilities News and Magazines Triggers 2 Experian - ConsumerView Data

3 Back to Key Insurance Finance & Have a debit card Have charge card Have credit card Have an American Express card Have a Visa card Have a store card Have gold or platinum credit card Have changed credit card Have purchased credit card or loan via the Internet Number of credit cards Always/Never/Rarely/ Usually pay card in full Credit card provider is a supermarket / retailer Value of last statement on retailer credit card (Bands) Have transferred credit card balance in the last year / before last year Have never transferred a credit card balance Have / Do not have a personal current account Have used an unauthorised/ authorise overdraft in the last year Go overdrawn at least once a month / every 2-6 months Amount of last overdraft (Bands) Have an authorised / unauthorised overdraft in use at the moment Do not have an overdraft facility Channel used to conduct day to day banking Use online banking facilities of a traditional/ specialist bank Do not use online banking Use / Have internet or phone banking Have used mobile, phone or TV banking Use telephone banking Liquid assets Non-liquid assets Estimated value of assets (Bands) Building insurance House insurance Have contents insurance Have joint buildings and contents insurance (H) Changed home insurance supplier at last renewal (P) Channel used to arrange home insurance by Motor insurance Motor insurance - % no claims discount Breakdown cover insurance Motor breakdown cover - Green Flag Have fully comprehensive car insurance Have third party car insurance only Channel used to arrange car insurance by Have life insurance Travel insurance Consider travel insurance Private medical insurance Consider private medical insurance Have pet insurance Have annual travel Insurance cover Have private medical insurance Arranged pet insurance by internet via price comparison site Have mortgage payment protection Insurance Have income protection insurance Have payment protection Insurance to cover loan payments Have critical illness insurance Monthly expenditure on insurance (Bands) Have a loan Have considered a loan Have a personal loan secured / not secured against the home Use home collected credit Have a student loan Have a personal loan from a supermarket finance provider Have used a loan for debt consolidation Total personal loan amount outstanding (Bands) All loans amount outstanding (Bands) Outstanding mortgage Have a mortgage Consider remortgage Have remortgaged Have experienced difficulty obtaining mortgage Have mortgage protection Have a mortgage on a property other than the main home Have a mortgage on the home you currently live in The mortgage on the main home is your first ever mortgage Have changed mortgage lender and borrowed more money at the same time Have changed mortgage lender but not borrowed more money Have increased mortgage borrowing from the same lender Have reduced mortgage borrowing by lump sum repayment 3 Experian - ConsumerView Data

4 Back to Key Insurance cont. Finance & Have re-negotiated mortgage terms with lender without borrowing more money Have a repayment mortgage Have an interest only mortgage Have an offset mortgage Have a personal pension (not a company scheme) Have a personal pension Will have a pension Have adequate / inadequate retirement income Make additional contributions to pension Have a stakeholder pension Have a self invested personal pension (SIPP) Receive or intend to receive an annuity Receive or intend to receive income drawdown Have a final salary company pension scheme Have a money purchase company pension scheme Have a company pension Early retirement Likely to bequeath Receive an inheritance Have a funeral plan Have a will Shareholding value Make regular savings Have cash ISA Have cash ISA s or shares Have equity shares Have unit trusts Have stocks and shares Have considered stocks and shares Have a savings account with a bank or building society Have premium bonds Have an NS&I savings account Have NS&I bonds or certificates Have an equity ISA Have a unit trust (not as part of an ISA) Have stocks and shares (not as part of an ISA) Have an investment bond with a life insurance company Have a savings bond Have another type of investment product Have an instant access savings account Have a notice period savings account Have a bond or term savings account Have a child trust fund Have a children s savings account (other than child trust fund) Have savings (including ISAs) with a supermarket finance provider Have reduced holdings of investment products in the last year Have a child savings plan Have investments Interested in investments Who consult before making financial decisions Make financial decisions without consulting other sources Keep up with bills without any difficulty Have fallen behind with many bills / credit commitments Do not have any debt problems Have sought professional advice over debt problems Have applied for credit and found it hard to obtain Have been actively pursued for overdue bills / credit commitments Currently being actively pursued for overdue bills / credit commitment Have fallen behind on bills / credit commitments but not being actively pursued Use a credit union Number of CCJ s in household Value of CCJ s in household Purchase financial services online Automotive Car class New car bought using an unsecured loan Number of cars / light van owned Car type / model / make Car replacement year / month Car manufacturer Car regisatration When replacing car / next 12 months Car length of ownership Car fuel - diesel / petrol Type of car replacing with next No one drives in household Have a commerical vehicle Have company / private car Buy new / used cars 4 Experian - ConsumerView Data

5 Charity Type of charity supported Charity causes Charity donation channel Make annual charity donations Shopping and Mail Order Where do grocery shopping Where shop Chose environmentally friendly shopping Chose organic or vegetarian food Regularly buy organic food Have done main grocery shop online Number of mail order catalogue accounts Number of times used mail order Have shopped by mail order Purchased books by mail order Own a digital camera Own an ipod Own a dishwasher Own a PC Have a laptop Have a computer Have a CD player Have a ipad Have a gameboy Have a MP3 player Have a games console Order goods by phone/ fax/post/ /in person/ post/online Pay for goods by Paypal/ cash/cheque/credit card/ debit card/postal order/ credit/store card/voucher Demographics TV ISBA code Gender Age Date of Birth Marital status Lifestage Family lifestage Households with children Number of children at home Age of children Child s DOB & gender Household composition Head of household Decision maker type Lone parent Elderly parent at address Number of adults in household Young person at address Employment status Occupations Self-employed / Private Sector / Public Sector / Charity Finished full time education Directorships Income (Value and Bands) Income band Financial Stress Affluence Financial Sophistication Index Main earner in household Net position score Net worth No full time earner in household Travel Have taken a holiday in / outside the UK in the last year Have taken a holiday in Europe in the last year Have taken a holiday in the USA in the last year Have taken a holiday outside USA / Europe in the last year Have taken a weekend / short break in the last year Type of holidays Where like to holiday Mobile phone use: traditional uses (calls, text) Mobile phone use: nontraditional uses (downloads, , games, photo messaging, video) Use 1 SIM card Have 1 SIM card for business and 1 for personal use Mobile phone is on contract tariff Mobile phone is on Pay as you Go tariff Have recently looked into additional mobile services or accessories Monthly expenditure on mobile phone (bands) Mobile phone number Mobile contract renewal month / year Month/year purchased mobile phone Mobile contract - end year / month New mobile contract in 0-60 days Back to Key Mobile and 5 Experian - ConsumerView Data

6 Back to Key Technology and Internet Search magazines and websites for technology information Friends and family often ask for advice on technology Enjoy hunting out the latest technology Use Use instant messenger Visit social networking sites Regularly visit Facebook / Myspace/Twitter/YouTube/ Linkedin/Spotify Have the internet at home Access internet via a dial-up connection/ broadband/mobile I frequently search magazines and websites for information about technology products and services My family and friends often ask my advice on technology products and services I m always keen to use new technology products as soon as they are available I love hunting out the latest technology products and services before anyone else catches on to them I like to get new technology products after they ve been out I only replace technology products when they go wrong or are broken When I am asked for advice about technology I have a lot of information to offer When I discuss technology with people I usually convince them of my opinion I tend to talk a lot about technology with friends Friends and family consider me a good source of information about technology Where use internet for entertainment / leisure purposes Read blogs online Subscribe to newsfeeds / RSS online Listen to podcasts online Search for jobs online Look for property online Share videos / pictures online Buy or sell at online auction sites Shop for groceries online Shop for clothes and accessories online Create own website Create own blog(s) Visit magazine websites Visit government websites Visit television channel websites Visit price comparison websites Watch adverts online Rent DVDs online Download music online Pay to view content online Download films online Pay bills online Research holidays online Purchase airline tickets online Purchase train tickets online Purchase a car online Gamble online Play games online Play multiplayer role playing games online Visit Yahoo/Google/Ask/ Amazon/eBay regularly Play video games online Play the National Lottery online Book a holiday online Buy products or services online Check stocks and shares online Use and messaging online Make internet voice calls Listen to the radio online Check cinema / theatre listings online Research family history online Read newspapers online Have broadband connection Shopped via the Internet - 1/2 to 3 times/4 plus times Have purchased fashion products by phone / internet Consider internet subscription Enjoy Internet Have Internet subscription Have Internet access at home User of online ticket exchange/voucher/ coupon websites I believe that the brands I buy or use say something about who I am I like receiving s from retailers telling me about offers and promotions I like the convenience of researching on the internet but still enjoy shopping on the High Street I do most of my grocery shopping online these days I download all my music and never buy CDs Make regular purchases using a desktop computer/ laptop/tablet/smartphone/ television/landline/ games console Purchase books online Purchase CDs / DVDs / videos online Purchase flights / train tickets / car hire / holidays online Purchase computer games online Purchase groceries online Purchase DIY / gardening products online Purchase clothes online Purchase health / beauty products online 6 Experian - ConsumerView Data

7 Back to Key Interests and Hobbies Have a cat / dog Number of cats / dogs Interested in betting Interested in bingo Interested in casinos Interested in lottery scratch cards Interested in online gambling Play football pools Interest in photography Interested in fashion Interested in cookery Interested in DIY Interested in eating out Interested in fishing Interested in gardening Interested in going to the pub Interested in theatre and the arts Interested in hiking Interested in keeping fit Interested in music Interested in slimming Interested in wildlife Interested in world travel Interested in playing on games consoles Interested in grandchildren Interested in history Interested in doing the lottery Interested in puzzles Interested in shopping Interested in wines Interested in reading books Enjoy playing football Enjoy playing golf Interest in hair and beauty Interest in collecting plates Interest in dancing Interst in darts Interest in dating Interested in fine food Interest in foreign travel Interested ingourmet food Interest in telecommunications Interest in National Trust Interest in nightclubbing Interest in playing records Intests in quizzes Interest in racket sports Interest in religious activities Interest in sailing Interest in science Interest in shopping Interest in sightseeing Interesed in slimming Interest in sports Interest in stitching Interest in travel Interests in collectibles Interest in DIY/home improvement Interest in fashion/clothing Interest in pets Interest in art Interest in person astrology Interest in wildlife Enjoy motor sports Enjoy antiques/fine arts Enjoy reading mystery/thrillers Enjoy competitions Enjoy cookery Enjoy country pursuits Enjoy crosswords/puzzles Enjoy current affairs Enjoy further education Enjoy military interests Enjoy railways Enjoy fantasy/sci Fi Enjoy theatre/arts Enjoy wines Enjoy bowls Enjoy horse racing Enjoy rugby Enjoy boats/yachting Enjoy squash Enjoy tennis Enjoy hiking/walking Enjoy water sports Enjoy windsurfing Go horse racing Enjoy watching horse racing Enjoy classical music Enjoy feeding birds Enjoy rock music Enjoy ancient history Enjoy going to the gym Enjoy astrology/horoscopes Enjoy bird watching Enjoy cycling Enjoy reading books Enjoy home computer games Enjoy gardening Enjoy going to the pub Enjoy history Enjoy music Enjoy sewing / needlecraft Collect stamps Enjoy fitness / health Enjoy skiing / snowboarding Enjoy eating out Enjoy health, mind and body interests Enjoy pop music Enjoy home craft Enjoy home computing Enjoy cinema Drink whisky Have entered competitions Use online dating 7 Experian - ConsumerView Data

8 Television Receive the five terrestrial channels only Have Freeview TV Have cable TV Have Sky TV Have digital TV Watch TV on demand Watch video / film streaming Have 3DTV Have home cinema Have a widescreen TV Have HDTV / LED TV / Web TV Segmentations Clientele Fashion Segments Financial Strategy Segments TrueTouch Green Segments Pixel Mosaic UK Mosaic Scotland Mosaic Northern Ireland Mosaic Public Sector Mosaic Origins Mosaic Global Mosaic Reach Property and Utilities Length of residency Year / Month moved to present address Age of property /Year built Number of bedrooms Home ownership Council tax band Property type Property value Resiendce type Tenure Small Office Home Office (SOHO) Own 1 or more properties other than your main residence Own properties other than main residence, rent them out all or sometimes / do not rent them out Electricity / Gas / Water consumption Mains gas availability Fuel poverty Water poverty Electricity bill value (Bands) Gas bill value (Bands) Phone bill value (Bands) Consider renewable / green energy Possibly consider renewable / green energy News and Magazines Type of magazine read Read television / radio listings Type of newspaper read Type of sunday newspaper read Type of newspaper read regularly Read regional daily paper Which day buy a newspaper Read broadsheets/mid market/tabloid Read newspapers at the weekend Read newspapers and magazines on a portable digital device Regularly visit MSN/BBC/ Guardian/Telegraph website I trust newspapers more than the internet Triggers Homemovers Back to Key For further information please contact us: T E [email protected] 8 Experian - ConsumerView Data

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