COLLEGE OF BUSINESS ADMINISTRATION UNDERGRADUATE MANAGEMENT SPECIFIC ASSESSMENT MATRIX

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1 BUS 110 Understand and utilize Internet and IT concepts Understand and utilize word processing applications Understand and utilize spreadsheet applications Understand and utilize presentation software applications BUS 111 Understand the concept of compound interest and be able to perform a variety of compound interest computations Understand the concept of optimixation and be able to perform optimization analysis Translate the verbal description of an application into its mathematical representation Interpret the meaning of mathematical outcomes in applied problems BUS 201 Apply accounting information and construct financial statements Understand how basic transactions effect the financial statements Understand the accrual process of accounting Analyze financial statements through horizontal and vertical analysis and by being able to calculate and explain the meaning of commonly used accounting ratios BUS 202 Understand the role of the accounting information system within an organization overall information system Understand the differences between financial and managerial accounting Understand the role of managerial accounting analysis, control and planning of costs within the corporation 1 of 6 5/5/2011

2 BUS 210 Understand and be able to explain statistical diagrams such as the histogram, box plot, dot plot, stem and leaf and the scatter plot Understand how to calculate and explain the measures of location, dispersion, and the five number summary and similar items Understand the usefulness of probability, probability models and their applications. Understand the process of sample design including the hypothesis test and confidence interval estimation BUS 211 Understand the process of model building by multiple regression. Create decision modeling under certainty (cost-volume profit analysis, breakeven analysis) by spreadsheet. Understand and capable of doing decision modeling under uncertainty with a spreadsheet. Understand forecast methods using EWMA models and similar tools. Understand and capable of using optimization models with spreadsheet software. BUS 301 Identify standard setting organizations and explain the standard setting process. Describe the conceptual framework of accounting,apply those concepts to acctg problems. Record transactions and appropriately prepare financial statements. Account for asset valuation, recognition and disclosure. Account for liability valuation, recognition and disclosure. BUS 302 Properly account for long-term liability (bonds) valuation, recognition and disclosure. Properly record and prepare disclosure for stockholder equity transactions. Explain and apply revenue recognition principles of accounting. Properly prepare a statement of cash flows. BUS 315 Understand the Court System Understand the Constitution on Business Undeerstand Contract Knowledge of Torts & Product Reliability Understand forms of Business Organizations and Agency Relationship 2 of 6 5/5/2011

3 BUS 320 Understand financial statements and accounting ratios. Value financial assets using Discount Cash Flow model Compute cost of capital for a firm Measure risk and return and understand the underlying theory Understand the capital budgeting process BUS 341 Understand employee motivation models and practices Understand leadership and influence processes Understand team-based work processes Understand individual personality and perception theories Understand conflict management and negotiation processes BUS 345 Understand political economy as a conceptual framework for understanding relationships between business, government and society. Understand public policy process and of firms as political as well as economic actors participating in this process. Understand social, ethical, and political environments as they affect private organizations Think critically and normatively about what the relationship between business, state and society ought to be; what corporate responsibility is and their role as ethical citizen-managers. BUS 355 Comprehend OSCM strategies from a global perspective and their relationship with overall business strategies Apply quality management and control concepts and techniques to structured problems in order to derive and interpret meaningful solutions Apply demand management concepts and techniques to structured problems in order to derive and interpret meaningful solutions Apply production planning and control concepts and techniques to structured problems in order to derive and interpret meaningful solutions 3 of 6 5/5/2011

4 BUS 365 Know the goals, bases and process of segmentation and positioning Know some of the core consumer behavior concepts Know the major characteristics of marketing mix elements Know of the role of the external environment in marketing strategy Understand the role of marketing research in marketing BUS 366 Recognize that consumer behavior constitutes both overt physical activities and unobservable mental processes. Know characteristics of consumers information search, processing activities, and attitudes and their role in influencing consumers behavior. Give examples of the critical importance of an understanding of consumer behavior to the development of sound marketing strategy and tactics. Demonstrate how consumers are influenced by purchasing contexts and situational factors, including other members of society, and the importance of this to development of marketing strategy and tactics. BUS 367 Know the appropriate major probability and non-probability sampling methods. Be able to specify research designs most appropriate for given resaerch questions. Be able to use common statistical analysis methods. Be able to interpret research results. 4 of 6 5/5/2011

5 BUS 402 Understand accounting under equity method and an ability to compute the individual components of the investment account in preparation for a consolidation. Understand principles underlying basic consolidations and ability to perform consolidations, including the adjustments basic entries and minority interest. Understand principles underlying complex consolidations and ability to perform consolidations, including the adjustments basic entries, intercompany transactions, and minority interest. Understand purpose and accounting basis of the various funds Able to record the basic entries in the governmental funds. Understand accounting for foreign currency transactions under the functional currency concept and basic concepts underlying foreign currency financial statements BUS 403 Apply the income tax formula Understand the capital recovery concept. Prepare a basic individual income tax return BUS 420 BUS 421 BUS 445 Understand strategic management process. Ascertain and react to extent of strategic fit with environment. Apply working knowledge of strategic analysis techniques. Integrate functional areas in management decision making. 5 of 6 5/5/2011

6 BUS 465 Understand communications and media objectives. Differentiate and explain communications strategies. Identify and distinguish communications tactics. Demonstrate ability to apply communications concepts to actual company situations. BUS 467 Know the marketing metrics used to value customer relationships. Understand the theoretical basis for Operational and Analytical CRM. Understand the implementation, organization, and customer issues relating to CRM Be able to apply basic CRM analytical techniques and tools to customer databases. Analyze and evaluate the effectiveness CRM programs. BUS 468 Know about the globalization process, especially the relations between advanced and emerging economies. Understand how the globalization process affects firms of various types. Be able to devise strategies to enhance the global competitiveness of large and small firms. be able to analyze global business and marketing strategies using economic, political and cultural concepts. BUS 470 Understand marketing principles and strategies in organizational situations. Be able to identify marketing problems and opportunities from a situation analysis of any organization. Be able to formulate marketing alternatives based on learned concepts/ tools/techniques as solutions to marketing problems. Be able to evaluate the effectiveness of marketing alternatives and strategies, including implementation issues. 6 of 6 5/5/2011