E-COMMERCE TECHNOLOGY Plan for Assessment of Student Academic Achievement

Transcription

1 E-COMMERCE TECHNOLOGY Plan for Assessment of Student Academic Achievement From the Mission of Hocking College To prepare individuals for careers as technicians or technologists who will work with skilled craftsmen and professionals. Mission of Academic Affairs Unit To promote learning and learner success. Mission of E-Commerce Technology To prepare students for entry-level career positions as e-commerce professionals, to encourage their professional growth and lifelong learning in the e-commerce profession, and to prepare them for a lifetime of service to society in the new economy. Central Objective Graduates of the E-Commerce Technology will be well prepared for entry-level employment. IP0102ECommerce/1

2 Success Skills (Institutional Core Competencies) The following general outcomes are life and work skills cultivated in all students seeking the Associate Degree. 1. Communicates effectively. 2. Demonstrates math skills. 3. Demonstrates learning and critical thinking skills. 4. Maintains professional skills and attitudes. 5. Practices human relations skills. 6. Demonstrates knowledge of science and the environment. 7. Demonstrates community, cultural, and global awareness. 8. Maintains a code of ethics. Program Exit Competencies The following outcomes express additional, particular skills, behaviors, and attitudes cultivated in students seeking the Associate Degree in E-Commerce. 1. Develops an e-commerce strategy founded on market research. 2. Utilizes a variety of web site design software. 3. Develops an effective storyboard layout of an e-commerce site. 4. Designs an e-commerce site. 5. Implements customer support programs into e-commerce design. 6. Utilizes networks to post the e-commerce site to a web server. 7. Utilizes client software to administer various e-commerce servers. 8. Develops a web marketing strategy. 9. Demonstrates an understanding of legal and ethical issues surrounding e-business. 10. Utilizes Internet software. The Success Skills (Institutional Core Competencies) and Program Exit Competencies combine to form a single set of skills, behaviors, and attitudes determined desirable for entry-level practitioners in E- Commerce, for graduates transferring to four-year institutions, and for educated citizens. IP0102ECommerce/2

3 Criteria for Assessing Student Academic Achievement 1. The aggregate score for each skill evaluated for the SWOT Analysis in the course Business Needs Analysis, will be 3.5 or higher, indicating better-than-adequate to superior performance. Data gathered for : Number of Students: 19 Skills Internal Strengths 4.30 Weaknesses 3.95 External Opportunities 3.85 Threats 3.75 Overall Analysis 3.95 Overall 3.96 The overall aggregate of 3.96 exceeded the goal of 3.5 (on a 5-point scale). Additionally each skill area exceeded the goal as well. Program change planned for as a result of this analysis: We will continue with the current criterion with no changes but we will add criteria for a Web Market Research Report and an Online Law Group Presentation. The Marketing report will evaluate Internet research skills, writing skills, and web marketing strategy knowledge. The group presentation will evaluate communication skills, group interaction skills and Internet Law knowledge. This Criterion will be changed to read as follows in our Plan: The aggregate score for each skill evaluated for the SWOT Analysis in the course Business Needs Analysis, will be 3.5 or higher, indicating better-than-adequate to superior performance. The aggregate score for each sill evaluated for the Web Market Research Report in the Marketing on the Internet course, will be 3.5 or higher, indicating better-than-adequate to superior performance. The aggregate score for each skill evaluated for the Group Presentation in the Online Law Course, will be 3.5 or higher, indicating better-than-adequate to superior performance IP0102ECommerce/3

4 2. The aggregate score for each Program Exit Competency evaluated by graduates of the E- Commerce program on a survey will be 3.5 or higher (on a 5-point scale), indicating the graduates satisfaction with their Hocking College preparation for entry-level employment. Data gathered for : * Number of surveys: Program Exit Competency** Overall **See page 2 of this report for a complete listing of the Program Exit Competency statements. IP0102ECommerce/4

5 3. The aggregate score for each Success Skill (Institutional Core Competency) evaluated by graduates of the Computer Science program on a survey will be 3.5 or higher (on a 5-point scale), indicating the graduates satisfaction with their Hocking College preparation in life/job skills. Data gathered for : * Number of surveys: Success Skill ** Overall: **See page 2 of this report for a complete listing of the Success Skills (Institutional Core Competency) statements. IP0102ECommerce/5

6 4. The aggregate score for each Program Exit Competency evaluated by employers of graduates of the Computer Science program on a survey will be 3.5 or higher (on a 5-point scale), indicating employers satisfaction with graduates Hocking College preparation for entry-level employment. Data gathered for *: Number of employer surveys: Program Exit Competency** Overall: **See page 2 of this report for a complete listing of the Program Exit Competency statements. IP0102ECommerce/6

7 5. The aggregate score for each Success Skill (Institutional Core Competency) evaluated by employers of graduates of the Computer Science program on a survey will be 3.5 or higher (on a 5-point scale), indicating employers satisfaction with graduates Hocking College preparation in life/job skills. Data gathered for *: Number of employer surveys: Success Skill** Overall: **See page 2 of this report for a complete listing of the Success Skill (Institutional Core Competency) statements. IP0102ECommerce/7

8 6. Seventy-five percent of graduates responding to a survey will report employment in the field or the pursuit of further education within one year of graduation. Data gathered for *: IP0102ECommerce/8