ONLINE REPUTATION MANAGEMENT

Transcription

1 CHAMPION ONLINE MARKETING ONLINE REPUTATION MANAGEMENT DO YOU KNOW WHAT PEOPLE ARE SAYING ABOUT YOUR BUSINESS ONLINE? Monitoring, managing and marketing your business online reputation is critical to your success. The process involves being aware of what is being said about you, guarding and enhancing your online reputation, and in some cases, repairing malicious and derogatory comments made by unhappy customers or unscrupulous competitors. We don t advocate stopping there though, you should be have systems and processes in place to gather online reviews and then let the world know about them so you are the trusted authority and obvious choice when someone is searching for what you do online. Here is a basic guide to safeguarding your business good name online. 2014

2 TERMS AND CONDITIONS LEGAL NOTICE The Publisher strives to be as accurate and complete as possible in the creation of this report. That said, due to the rapidly changing nature of the Internet, we do not warrant or represent at any time that the contents within are currently accurate. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific people or organizations are unintentional. In practical advice books, like anything else in life, no guarantees of income are made. Readers are cautioned to rely on their own judgment about their individual circumstances, and to act accordingly. This book is not intended for use as a source of legal, business, accounting, or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields. You are encouraged to print this book for easy reading.

3 CONTENTS Chapter 1: THE WILD, WILD WEB... 3 Chapter 2: WHAT IS REPUTATION MANAGEMENT?... 4 Chapter 2: WHAT IS REPUTATION MARKETING?... 6 Chapter 3: THE FINAL FRONTIER... 6

4 CHAPTER 1: THE WILD, WILD WEB The Internet has changed the way we view reputations. Today, you can conduct an online search on any of your friends and immediately find out what they did last weekend and whom they did it with. You can find photos, videos and much more from the comfort and secrecy of your own home. Not only can you do this with friends, but you can do it with businesses too. Want to find a great Chinese food place? Do a quick search on Yelp.com or Yellowpages.com and within seconds you will have pages of results. These results will all have reviews posted by current or former customers, and within seconds you can form an opinion about a business that you may have never even heard of, except for what you are learning about at that moment online. While this advance in technology has allowed us to connect on a level never before possible, it has also brought with it a laundry list of negatives. The problem isn't necessarily the technology itself, but rather the speed with which the information it yields enters our lives. The Internet has turned into the American Wild West of old. The expansion of the Internet is outrunning and outgunning law enforcement, social norms and even everyday ethics. Anybody with an Internet connection and a keyboard can say anything they want to, about whomever they want to all while typically avoiding any type of accountability, repercussions, or in some cases, deserved criminal punishment. Imagine a world where it was possible for a major corporation to send a single to YouTube forcing them to remove 50,000 videos due to copyright infringement. However, if someone were to post a scandalous video of you or your family, you would likely have no legal power to remove it. Seems like an unfair and lopsided world, doesn't it? Welcome to the current Internet age that we live in. Hackers, angry customers, competitors, ex-spouses and other malicious types are all able to take advantage of the loopholes in legal protection and have their say, no matter how bad it might be. Meanwhile, businesses and everyday people alike are being take advantage of from fraudulent, slanderous and sometimes violent communications on the web. Unfortunately, the law has lagged behind the expansion of the Internet. Just like those pioneer towns of the American Wild West, we as Internet users must find a way, to keep our businesses, reputation and livelihoods safe from others. This is where reputation management comes in.

5 CHAPTER 2: WHAT IS REPUTATION MANAGEMENT? Online Reputation Management is so much more than what the title suggests. Reputation managers will monitor any communications that might be happening about a particular brand. If they notice something negative that requires attention, they will apply their broad and vast knowledge of Internet marketing techniques to ensure that the problem is fixed. You could think of reputation managers as part customer service rep and part online marketer. The goal of reputation management is not to squelch the honest feedback of customers, but to ensure that damages resulting from negative falsities are minimized and that the company is being accurately represented online. These negative online implications can come easier than you might think. For instance, anybody can start a blog. There are literally hundreds of free blogging platforms that people can use. If an ex-employee or a competitor wanted to start a blog that was meant to spread lies about your business or even about you personally, they could do it. In fact, this practice happens all too often, thanks to the Internet making it so easy to do so. It is the job of the reputation manager to ensure that problems like this are dealt with quickly, properly and professionally. 10 ONLINE REPUTATION MANAGEMENT FACTS YOU NEED TO KNOW 1. Fortune 500 Company Executives Believe In Reputation Management. "58% of executives believe that reputation management should be addressed, but only 15% actually do anything about it" Deloitte. You want to get a competitive edge? Start DOING what nearly 60% of big time executives say they SHOULD be doing but aren't! 2. Professional Marketers Say "Trust" Is Number One for Making a Sales-Worthy Impression. "84% of marketers believe that building trust will be the primary focus for marketing efforts in the future" Deloitte. Most marketers feel that trust is what makes the sale. Do you trust someone with a bad reputation? Neither will your customers. 3. MOST People Use Social Media to Decide What to Buy. "4 out of 5 people state that they have received advice via social media regarding what product or service to purchase." It is no secret. Social proof is powerful. If your social media reputation is lacking, you lose. 4. More and More Large Companies Are Hiring Full-Time Online Reputation Managers. "The US Bureau of Labor Statistics puts the average salary of an online reputation manager between $38,000 $72,000." Labor Dept. Want to know what big companies think about reputation management? According to the Bureau of Labor Statistics they think highly enough of reputation managers to hire them full-time and pay them handsome salaries. 5. More Adults Are On Social Media Sites Than You Might Think.

6 "46% of online adults have created their own profile on a social networking site." We can't dismiss social media as a young person's world anymore. All the people with the money and the spending power are moving online and making decisions based on what they find there. 6. The Public Trusts Social Media. "Half of online adults (48%) agree that getting to know new people now is easier and more meaningful because you can learn things online about the people you meet." Do you ever wish your customers could get to know you better? If they knew you better, they might buy more of your products and/or services. They can, and they want to via social media! 7. More Than You Know "16% of all Internet users have looked online for more information about someone they were dating or in a relationship with." Think about that for a second! Even the most personal parts of our lives are affected by our online reputation. 8. People Are Using Social Media To Gain An Edge On Their Competition. That Means You. "31% of employed Internet users have searched online for information about co-workers, professional colleagues or business competitors." 9. Employees Feel Pressure to Manage Their Online Reputation. "12% of employed adults say they need to market themselves online as part of their job." If 1 out of every 10 employees thinks they need to be building their online reputation, shouldn't you as a business owner be acting in the same capacity? 10. Social Proof Reigns Supreme and Traditional Advertising Is Dying. "78% of consumers trust peer recommendations, only 14% trust advertisements." Guess what, your reputation goes before you and social media only ensures that. No matter what ads you are running, no matter how many banners you put on your storefront, it will be the recommendations of peers based on your reputation that will bring customers, who are ready to buy, right to your doorstep.

7 CHAPTER 3: WHAT IS REPUATION MARKETING While many people are familiar with the term reputation management not many are familiar with the term reputation marketing. Reputation management is a necessity today, but this is a defensive position. You are simply monitoring and then trying to react to what has already happened. In addition, you don t make money managing, you make money marketing. Reputation marketing is the process having systems and processes in place to cultivate a 5-star reputation online and then market that reputation so that you dominate your online marketing. Strategies include posting you reviews on your website, creating graphics and posting them on social media, creating videos and distributing those on the internet and more! You are great at what you do. Let the world know about it, so that no matter where someone finds your company you are positioned as the trusted authority and obvious company to do business with in your market! CHAPTER 4: THE FINAL FRONTIER While the Internet reputation battlefield rages on, business owners only have one of two clear choices: Choice A: Refuse to take your business online and miss out on the huge potential that so many other businesses are experiencing. NOTE: Your online reputation affects all of your marketing now online and offline!!! Call me and I ll tell you why. You cannot stick your head in the sand and avoid this reality! Choice B: Proceed with caution into the final frontier with the assistance of experts and use Internet marketing to explode your profits and reap the rewards for making such a smart move. With the help of a professional online reputation manager, you can turn the Internet Wild West into the California Gold Rush. Manage your online reputation and market it and you will make money. Please contact us with any questions you might have about online reputation management or how the Internet can start making you money today!

8 Do You Have a Good Reputation Online? Online Reputation Report Reveals What People Are Saying About You $297 Report Yours Free! Expires in 30 days, claim right now! Yes! I want to find out what people are saying about me online and a private consultation with you to. I understand that your services are in-demand and your time is limited. That s why I m acting now to take advantage of this gift certificate (a $297 value) and requesting to schedule a private consultation with you at your next available appointment. You will scour the internet and find out what people are saying about me good, bad or indifferent. If there are any negative comments I want to know exactly what is being said and where online. Also, during my Business Diagnostic Consultation you will give me a complete marketing assessment, and then share exactly what I need to get new customers online: * Information specific to me from a qualified expert. * Finally! Actionable advice on how I can grow my business quickly. * The opportunity to sign on with you as a client and possibly double my business over the coming year, if there's availability. I understand you are one of the premiere online marketing experts, and that demand is huge! I m sick of wasting my time and money on false solutions and promises that don t deliver. I m ready to commit 100% to do whatever it takes to achieve my goals by taking action now. Furthermore, I understand that if I m able to hire you as my marketing consultant, I m not only going to get new customers online in minimal time, but I m also going to build a solid foundation to ensure I continue to grow my business. For these reasons, I would like to claim this gift certificate and schedule my consultation. Expires in 30 days, claim right now! Call Now [email protected]