Customer Centricity. For businesses with a great future. xrm and CRM for small and medium-sized companies

Transcription

1 Customer Centricity For businesses with a great future xrm and CRM for small and medium-sized companies

2 Welcome: On the way to the customer-centric company CAS Software is an agile, dynamic business, focused closely on innovation. Prof. Dr. August-Wilhelm Scheer Top100 Jury Member and BITKOM Executive Board Member

3 Shaping relationships. Inspiring people. Our mission for the last 25 years: our customers success How can we help your business be successful? With our leading-edge customer relationship solutions and services. Because we know: Customer Centricity is the right strategy to lead SMEs into a great future. With our individual solutions, we will guide you on your way to becoming a 100 percent customer-centric company. We established CAS Software as a small two-man operation back in Today the CAS Group has more than 450 highly motivated employees who are working together to develop innovative solutions that inspire people everywhere. Job" and "Top100" business awards. All of this supports us in our ambitious goal of becoming one of the world s most innovative and successful xrm and CRM solution providers, working from our strong existing platform as Germany s market leader in CRM for small and medium-sized enterprises. A big thank you to all our customers: for the third time, CAS genesisworld receives top grades in the customer satisfaction survey of i2s. Our success is founded on leading-edge innovation and on our reputation as a top employer. We have won a number of awards, including being voted overall winner in the "Top- We look forward to guiding you on the way to becoming a customer-centric company, and on the road to a great future. Martin Hubschneider CEO Ludwig Neer CTO Welcome 3

4 Customer Centricity: The success strategy for agile businesses Customers compare. We know they are looking for unique solutions and personalized advice. We know that companies who offer standard services and products will not be able to establish long-term relations with their customers. The best way to keep your customers happy and loyal is to know and meet their individual needs and wishes. Do you fulfill your customers wishes most of the time? How do you need to organize your business to offer the best possible solutions and services to all its stakeholders? 4 Customer Centricity

5 The answer is simple: as a customer-centric company, you place all your key stakeholders in the focus of everything your business does. With innovative xrm/crm solutions Include happy customers into your own business success! Our xrm/crm solutions will provide you with a tailored roadmap to becoming a customer-centric company. offering a tailored selection of configurable apps you can automatically make all your products, services, business processes and touchpoints customer-centric. Thanks to CAS genesisworld, we are now in a position to provide our customers with highly professional customer services. Gonzalo Larrain, Information Solutions Manager, Sanofi-Aventis Chile Positive emotional bonding Emotionally connected customers will stay loyal, and will help grow your business by word of mouth. The more "fans" you have, the more successful you will be. The "Fan Indicator" shows how strong your customers emotional ties are, and points up the customer segments in which you need to invest. Above-average Fans Captives Sympathizers Emotional ties Subversives Mercenaries Below-average Below-average Overall satisfaction Above-average The fan-portfolio : Source: forum! basic research, Customer Centricity 5

6 CRM is becoming xrm: Your new unlimited relationship management solution The network of relationships linked to your business includes not only customers, but also employees, business partners, suppliers, competitors and investors. Successful companies utilize the power of such networks in a holistic, integrated and simple way. Revolutionary xrm (any Relationship Management) solutions provide the basis for documenting, managing and analyzing your interlinked relationships. Find out more about xrm. Benefit from the power of your networks xrm expands CRM to your entire network, providing unlimited relationship management. Integrated data and freely configurable links enable effective analysis for enterprise management. Closely customizable for new dimensions in service, dialog and partnership. Assuring the ideal implementation of your Customer Centricity strategy. 6 CRM is becoming xrm

7 Choose your future Standard CRM systems: Customer-centric xrm/crm solutions: Customer Relationship Management Management of relationships with all the business stakeholders Satisfied customers Committed "fans" Standard software, limited customization and expandability Routinely updating standard solution, flexibly scalable and customizable Standalone systems: additional functionality through third-party providers App-based enterprise software: including groupware and project management Restrictions on mobile use Mobile xrm/crm with native apps for all relevant operating systems and platforms Common business software user interface Cross-platform CAS SmartDesign usability concept for all devices Customer files with communication history Unlimited relationship management based on smart data linking Classic one-dimensional reports Multi-dimensional reports and interactive analysis options Geographic address listing Comprehensive geomarketing functionality including heatmaps Numerically based customer classification Customer classification additionally based on emotional ties Manual data maintenance Wizards assure data quality: Help functionality for corrections, data enrichment, duplicate checking, data synchronization based on unique IDs. Simple data protection Software-assisted data protection and security

8 CAS genesisworld: The number one for your customer relationships CAS genesisworld is your powerful xrm/crm standard solution for successful, interconnected relationship management: Scalable and flexibly customizable, with intelligent modules and interfaces for integrated, centralized data storage and handling within a modern, paperless business. Extensive xrm/crm functionality for successful business management and organization. Mobility and customizability on all user devices incorporating intuitive control for unlimited data access and freedom in Sales, Marketing, Service and Management. New dimension in xrm thanks to integrated data for detailed analysis and unlimited relationship management. CAS genesisworld is rated as well above average. Frank Naujoks, Director Research & Marketing Intelligence, i2s CAS genesisworld impresses customers CAS genesisworld has been rated above average in terms of satisfaction in Zufriedenheitsaspekte nach System i2s CRM studies based on direct comparison with other CRM solutions. 1 = very dissatisfied very satisfied = 5 Sector-specific suitability Stability Value for money Customizability Release capability Performance Interfaces Ergonomics Functionality Overall system impression CAS genesisworld Overall market SAP CRM Microsoft CRM Overall market n = Vendors: 11<n <21 i2s research, Zürich 2012 from idea to solution i2s GmbH, Zürich 8 CAS genesisworld 8

9 We decided on CAS genesisworld because of the userfriendliness of the solution and its overall flexibility. Ugur Gürses, IT Manager, Eren Enerji Elektrik Üretim A. S. The solution world. Choose your apps! CAS genesisworld 9

10 The vision: The world s most mobile CRM Regardless of where or when you use your CRM system, or on what device, the groundbreaking CAS SmartDesign user interface turns CAS genesisworld into an essential mobile xrm/crm solution. Work cross-platform on different mobile devices, on all relevant operating systems (ios, Microsoft Windows, Android, BlackBerry), with breathtaking comfort: enjoy extensive xrm/crm functionality and full data access in a tailored solution with freely configurable apps. Heatmap Use heatmaps and charts to generate clear, informative geographic data analyses. Phone calls Create phone calls and log the results directly in the phone notes. Contact Calendar Choose between flexible calendar view options, such as your own, a colleague s or a team calendar. Access all customer and sales lead data and contact the relevant people directly from the address view. 10 Mobile 10 xrm/crm

11 Whether on tablet, smartphone, laptop, smart TV, smart watch or PC, you will enjoy the benefits of an intuitive, cross-platform software user interface. Responsive design enables CAS genesisworld to adapt fluidly to different display sizes and the specific features of your devices, incorporating touch, mouse and keyboard control. Find out more about CAS SmartDesign. Dashboard Configure your custom dashboard, for quick access to all relevant data. Contacts map View your contacts on a map, and use it to plan your route when visiting them. Start screen Sales opportunity Keep a clear overview of the entire selling process, from the initial lead, through the quote stage, to closing the sale. The well laid-out start screen sets out all your key appointments, contacts and favorites. Mobile xrm/crm 11

12 The highlights: Simple, smart, flexible and customer-oriented Appeal to your customers with real xrm/crm highlights and groundbreaking CAS SmartDesign technology: See more Geomarketing Cluster data informatively with integrated Georeferencing functionality in digital maps. Heatmaps and charts for geographic data analysis of sales, leads, and much more. Identification of sales potential Generate enthusiasm* "fan-indikator" Turn your customers into fans: Manage and measure your customers loyalty. Provide tailored advice Offer and product configuration Configure complex products and offers in a simple way. Calculate degrees of loyalty Classify by customer clusters Present results in reports Basis for investment decision-making Integrated methodology forum!-marktforschung GmbH Incorporate recorded customer wishes Tailored, error-free product configuration Professional quote generation based on defined pricing models *Only available in the English and German versions.

13 We profit from an exact overview of all figures. We can now make reliable forecasts with regard to many different business processes. Koen Snoeys, B2B manager, VAB Make better decisions Data quality Make the right decisions based on valid, up-to-date data. Error-tolerant duplicate checking Data enrichment through Unternehmensverzeichnis.org business listings* Data maintenance with input aids and consistency checks *Currently only available in Germany. Work on the go CAS SmartDesign Use groundbreaking technology to create "the world s most mobile CRM". Unified look and feel on all mobile clients Responsive design for all display sizes Native applications for all operating systems Customizable set of configurable apps Find out more about CAS genesisworld in the function-specific brochure overview-of-functions Boundlessly adaptable to your business CAS genesisworld brings together all data sources and processes to open up new horizons for your relationship management: add-ons and interfaces to third-party applications are seamlessly integrated into one user interface. All data from applications such as Office, archiving and communications solutions, materials management and ERP systems is interlinked, providing you with the ideal resources to manage your business effectively. CAS genesisworld comes in various editions and industry-specific solutions, as a full suite and with modules to enhance the software at any individual workstation. Whether you are a small business, a medium-sized enterprise or a large organization, CAS genesisworld is a scalable, future-proof platform, adapted to the needs of your business right from the start and capable of growing with it. Highlights 13

14 CAS Software AG: Because we know your business Your partner for long-term collaboration: CAS Software AG was founded in 1986 in Karlsruhe by Martin Hubschneider and Ludwig Neer. The 6,500 square meter CAS Campus offers space for ideas and room for further growth. Over 300 employees on the Campus and at the CAS App Center develop innovative xrm/crm solutions for successful businesses from a variety of different sectors. Find out what our team and our solutions can do for you. Become part of a community of businesses with a great future! 14 CRM for SMEs

15 With the help of CAS genesisworld, we can now convey the Almdudler life-style more authentically, and accelerate our expansion across our national borders. Sabine Steindl, Project Manager Finance, Almdudler-Limonade Leading companies place their trust in the "Made by CAS Software" label: Over 7,500 small and medium-sized enterprises, as well as global market leaders such as Daimler, Airbus, Fraunhofer, OKI and many others, employ our solutions and rely on our expertise. Customer voices. German market leader for customer relationship management (CRM) for small and medium-sized enterprises. Owner-managed business Over 200,000 enthusiastic users in 37 countries Present in 25 countries through 200 certified sales and solution partners Investment in innovation per year: % of sales turnover Multi-award winning solutions Established methodology for successful xrm/crm implementation CRM for SMEs 15

16 Your contact CAS CRM A SmartCompany of CAS Software AG CAS Software AG CAS-Weg Karlsruhe Germany Phone: sales@cas.de