Google Analytics Free Vs Premium comparison

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2 What are the benefits of Google Analytics Premium? Many potential clients ask us this question and in some cases, Premium isn t the best option for everyone. So we ve compiled the following to help you make a more informed choice (and listed our contact details so you can call us if you want to talk more). Whether you re using the free version or Premium, Google Analytics still has cutting-edge features and an easy interface we ve all got used to. However, the Premium product adds a lot more horsepower, some powerful new functionality, and enables valuable product integrations you don t get with the free version. Premium also offers increased processing power, allowing you to send 2000 times more data. Google process the data much faster, too, so you have access to results sooner (data freshness guaranteed under four hours). Another winning feature is the roll up reporting in Premium that acts as an executive dashboard for multiple properties and sites. Premium also offers a more sophisticated reporting suite for deeper, more precise insights on your data with a variety of options that increase report precision. Whether you need pre-configured custom reports, 10x larger sample size of up to five million visits for fast analysis in the online interface, or unsampled reports, you can now download with 100% accuracy for data warehousing. You can even augment your data with relevant user and content characteristics using the 200 custom dimensions and metrics. Plus, Premium enables powerful integrations across several products. First, Premium integrates with DoubleClick Campaign manager, making it easy to evaluate and improve your display advertising. View ad impression performance even when there s no click and blend these into Google s integrated attribution modeling tool. It also integrates with DoubleClick Bid Manager so you can create sophisticated audience segments in Google Analytics and send them directly to DBM for real-time bidding. Most recently, Google launched an integration with DoubleClick for Publishers, allowing DFP Premium publishers to see integrated reporting between DFP and Analytics within the Analytics UI. On top of all this, as a Premium client you ll have access to Jellyfish s world class service and support team. Your dedicated Implementation Specialist will work with you to ensure a smooth implementation process, plus your day-to-day Account Manager will ensure your needs are always met and that you re satisfied with the program. And lastly, our Technical Support Team will be on hand to address any questions throughout the partnership. For more information on Free vs Premium Google Analytics, check out our comparison sheet. Or if you d prefer to talk to us with your questions, just get in touch today.

3 DATA PROCESSING Hits (pageviews, transactions, in-page tracking etc.) 10 million hits per month Standard tier payment up to 20 billion hits per month - More available on request Custom dimensions and metrics Real time reporting Yes Yes Sampling Sampled data only (Up to 500,000) Sampled and unsampled data available (Up to 10,000,000) NATIVE INTEGRATION AdWords Google Tag Manager (GTM) AdSense (Covered by SLA) BigQuery DoubleClick for Publishers DoubleClick Bid Manager DoubleClick Campaign Manager

4 INTERFACE & FUNCTIONALITY User friendliness Ease of implementation Multi-channel attribution reports Several default options included, plus create your own custom options. (Data driven) Includes all options from free, plus additionally Data Driven. Data export (.CSV, Excel, PDF etc.) (Can export real, unsampled data) Roll-up reporting Testing COST Innate A/B testing Platform - free (Multiple properties, single interface) Innate A/B testing Platform - free Overall cost Free Contact Jellyfish to discuss pricing. Packages can be tailored to suit you when purchased via a reseller.

5 SECURITY & PRIVACY Data ownership Owned by the individual Owned by the individual Security and storage Privacy Data storage SERVICE LEVEL AGREEMENT Guarantee (when SLA is not met) Data stored across multiple servers adhering to the US Safe Harbor Privacy Principles Personal and identifiable data is accessible by Google on a need to know basis Stored for 2 years - sampled Data stored across multiple servers adhering to the US Safe Harbor Privacy Principles Google can only access data through written consent Stored for 3 years - unsampled therefor ALL data can be exported for storage permanently Monthly fee is refunded - guarantee Uptime for data collection 99.9% Uptime for data reporting 99% Uptime for data freshness 98% Support CONTRACTUAL AGREEMENT Agreement level No support included as standard. Support packages can be purchased from certified agencies such as Jellyfish. 24/7 devoted team with Jellyfish, and product emergency escalation support Per Parent company

6 Contact us 250 South President St Suite 10 Baltimore MD,

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