Exelis Master Brand Guidelines

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1 Exelis Master Brand Guidelines 2014

2 Contents INTRODUCTION UNDERSTANDING OUR BRAND Our Vision and Values...5 Our Brand Character...6 Our Brand Essence...7 Our Voice...8 Our Name and Tagline...9 Our Brand Center...10 CORE ELEMENTS Overview Corporate Logo Exelis Logo...14 Logo Configurations...15 Clear Space and Minimum Size...16 Logo Color Variations and Backgrounds...17 Logo Placement...18 Incorrect Use of Logo...19 Exelis Logo Artwork File Naming...20 Exelis Logo Artwork Legend...21 Partnerships and Co-branding Copyright and Disclaimer Requirements Color Palette Overview...26 Applying Color Palette to Microsoft Office Documents...27 Effective Use of Color...28 Incorrect Use of Color...29 Focal Lines Overview...30 Framing Device...31 Pinpointing Device...34 Highlighting Device...36 Focal Line Weights...38 Incorrect Use of Focal Lines...39 Typography Primary Typeface...41 Additional Typefaces...42 International Typefaces...43 Using Typography Effectively...44 Incorrect Use of Typography...45 Imagery and Photography Photography Styles and Categories...46 Incorrect Use of Photography...47 Brand Architecture Overview...48 How It Appears in Stationery...49 How It Appears in Collateral...50 How It Appears in Trade Show Signage...51 APPLICATIONS Corporate Identity Stationery...53 Business Card...54 Press Release Letterhead...55 PowerPoint Presentations...56 Presentation Folders...58 Executive Bio...59 Employee Badges...60 Interoffice Correspondence...64 CD/DVD Label Templates...65 Security Vehicles...66 Apparel...67 Product Identification...68 Printed Collateral Materials Brochures...69 Banners...74 Specification Sheets...76 Product Data Sheets...79 Infographics...83 Advertising Guidelines Overview...85 Typography...86 Our Voice...87 Key Messages...88 Photography...89 Print Advertising...90 Additional Elements...92 Digital Advertising...93 Outdoor Advertising...94 Employment/Recruitment Advertising...95 Digital and Online Signature...96 HTML s...99 Evite Template Social Media Icons Windows Icon QR Codes Screensaver and Wallpaper Video Tips and Tails Trade Show Display Graphics Graphics Promotional Items Employee Communications Vision & Values Posters Certificates The Short Report Posters Ethics and Compliance Building Signage and Décor EXELIS ACTION CORP BRAND GUIDELINES EAC Logo Overview Clear Space and Minimum Size Logo Color Variations and Backgrounds Logo Placement Incorrect Use of Logo Partner Logos EAC Color Palette EAC Typography EAC Imagery and Photography People in Action Still-life Imagery Incorrect Use of Photography EAC Banners EAC Poster Graphics EAC Newsletter EAC PowerPoint Presentations EAC Video Tips and Tails QUESTIONS?

3 Introduction Our brand is a direct reflection of who we are as an organization and the relationships that we share with our customers. Our brand is more than a logo; it s the entire set of experiences the marketplace has with our product, services and organization. Within that context, it s critical that we communicate using a consistent look and feel. These guidelines have been developed to help us accomplish this goal. They outline the basic elements used to visually communicate our brand and demonstrate how these elements come together to create a consistent and cohesive expression. You ll also find details on how to use the various elements in specific situations. When our brand is clear and defined, and when we follow through on that brand in every interaction, we gain a distinct competitive advantage. Please be sure you, your vendors and other third-party providers apply these standards. It is recommended that you read through this document and always keep it handy to reference as you develop communications materials.

4 Understanding Our Brand

5 Understanding Our Brand Our Vision and Values Our vision and values capture our promise to adhere to the highest standards of ethical behavior and to hold the security and progress of our world as our driving mission. These powerful words unite us, and we are proud that they describe the commitment that each Exelis employee brings to our relationships and to our daily work. Our Vision Inspired people who ACT in support of customers critical missions, delivering exceptional performance by... Adapting to meet the needs of a changing world, Collaborating with coworkers and customers, and Transforming our world through ingenious thinking. Our Values Respect We are: > fair and courteous > collaborative and helpful > open-minded and inclusive Responsibility We are: > accountable for our words and actions > committed to quality and safety > caring for our communities Integrity We are: > ethical and honest > trustworthy and consistent > candid and courageous communicators 5

6 Understanding Our Brand Our Brand Character The human impact Our brand character is the set of traits that collectively define our Exelis personality. It s what gives Exelis its human quality making us more able to connect in a consistent and compelling way. These traits will help us guide the tone and manner of our communications, as we build understanding and awareness both internally and externally of the kind of brand that we are at our core. We have an expeditionary spirit, moving forward and looking ahead in a united effort. We have the exceptional foresight to anticipate and adapt to our customers needs and to a changing world. We are committed to working resourcefully within constraints and see every challenge as an opportunity. 6

7 Understanding Our Brand Our Brand Essence Adaptive ingenuity Adaptive ingenuity speaks to the agility and inventive, yet reliable, brilliance that we bring to our role, emphasizing the importance of adapting to our customers and the world s needs. In two powerful words, Adaptive ingenuity summarizes who we are and what we want to be. Our brand essence is an internally-facing element of our brand. Because it hasn t been registered for proprietary use, we should not feature it in external communications. 7

8 Understanding Our Brand Our Voice Clear, active and engaging At Exelis, we re motivated by our customers complex challenges. We are agile and resourceful, and this dynamic energy must shine through in the way we speak and write in advertising. We communicate to create connections between people and ideas, and between ideas and ingenious solutions. That s a lot of power to place in our words, and it s important to know how to use it. Our voice is CLEAR, remembering that the simplest expression of an idea is always its most powerful. Because we are sure of our expertise, we don t need lengthy, complex, cluttered copy. We back up what we say with specific proof, building our audience s trust and confidence. Our voice is ACTIVE, not passive, conveying creativity, agility and positive energy. That s key to ENGAGING readers and listeners. Active language puts what we do at the forefront and draws in our customers, investors and fellow employees. Our tone reflects our audience. Internal communications can use a more familiar voice, incorporating words like we, you, us and they. Due to the nature of our products and customer set, external, customer-facing collateral materials should use more formal language. It is appropriate to speak in the third person on external communications. 8

9 Understanding Our Brand Our Name and Tagline Exelis Our name is a key signal of our evolution. Derived from excel, the name Exelis captures our enterprising spirit and our commitment to providing exceptional, ingenious solutions. It is an energetic name that suggests forward movement in both tone and meaning. We are confident that it will serve our business well, as we continue to gain momentum and perform beyond expectations. Our name, Exelis, should be written as such, with a capital E in Exelis. The power of ingenuity Our tagline is an emotional expression of our brand. While our brand essence, Adaptive ingenuity, focuses our strategy internally, our tagline provides a glimpse into our strategy for the outside world while inspiring all audiences, both internal and external. Our tagline highlights what matters most to us and elevates what matters most to a place of honor with our name to ground it in our positioning and essence. Our tagline is an externally-facing, trademarked element of our brand. It translates our essence into an inspiring and accessible line to engage all audiences. 9

10 Understanding Our Brand Our Brand Center The Exelis Brand Center is an online resource which gives you access to all of the guidelines in this document, plus the ability to download logos, templates and other files. You can also create a custom PDF of specific site pages for handy reference. When you visit the online Brand Center at you will need to create a login and password. This process is quick and easy and gives you instant access to all of the tools and information you will need to successfully implement our brand. Visit the site frequently for the most up-to-date information and to keep abreast of any additions or changes to the Exelis brand. 10

11 Core Elements

12 Intelligence, Surveillance & Reconnaissance Exelis Inc Tysons Boulevard Fax Suite McLean, VA Month Day, Year Company Address Street Address City, State, Zip code Dear Addressee: This is a sample of the new Exelis U.S. standard letterhead. The clean, organized structure of the flush-left format gives our business communications a highly professional profile. Type all body copy in 11-point Calibri Regular (if available), upper-and-lowercase, on 15 points of leading. Set the left margin of the page at 1.00" and the right margin at 1.00". Type the date 2.25" from the top of the page. Skip one line before typing the Addressee s name and address flush left with the date line. Skip one line between the last address line and the salutation. Then skip one line between the salutation and the body of the letter. Do not indent at the beginning of paragraphs, and always skip one line between paragraphs. When your letter is complete, skip two lines before the closing. Then skip four lines between the closing and the Sender s typed name to allow space for the Sender s signature. Finally, skip one line between the Sender s typed name and the Typist s initials. Sincerely, Sender s Name SN:tn LOREM IPSUM SIT DOLOR Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam. LOREM IPSUM SIT DOLOR Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. LOREM IPSUM SIT DOLOR Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. LOREM IPSUM SIT DOLOR Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam. Aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos. John M. Smith Vice President Communications Exelis Inc Tysons Boulevard Suite 1700 McLean, VA Cell john.smith@exelisinc.com The smallest combat proven wideband data radio providing advanced wireless, ad hoc networking Presentation title Calibri Regular 9 pt Month Date, Year Page # Lorem ipsum dolor sit amet, consectetuer adipiscing elit, magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestievel illum dolore eu feugiat exerci tation ullamcorper vel eum iriure dolor. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consem ad minim veniam, quis nostrud exerci tation ullamcorper. Suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestievel illum dolore eu feugiat. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat. David F. Melcher Chief Executive Officer This and any files transmitted with it may be proprietary and are intended solely for the use of the individual or entity to whom they are addressed. If you have received this in error please notify the sender. Please note that any views or opinions presented in this are solely those of the author and do not necessarily represent those of ITT Exelis. The recipient should check this and any attachments for the presence of viruses. ITT Exelis accepts no liability for any damage caused by any virus transmitted by this . Chart title lorem ipsum dolor sit amet consectetur Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse proident, sunt in culpa qui officia deserunt mollit nout anim id est laborum. PHYSICAL CHARACTERISTICS Size 2.45 wide x 1.76 deep x 0.38 high (62.23mm wide x 44.70mm deep x 9.65mm high) Weight 31 grams (1.1 oz) SPECIFICATIONS Frequency tracking L1/L2 dual UTC Time Accuracy < 30ns (95%) Time to First Fix Cold 200 sec (95%) Warm 40 sec (95%) Hot 20 sec (95%) Hot Start External data Time (1 PPS) Coordinate system at/long and MGRS Protocols IS-GPS-153 COM Ports RS-232 and CMOS support for COM 1 CMOS support for BDDP, COM 2 and COM 3 Timing Interface 1 PPS and 10 PPS Electrical Interface 80 pin GPS SSI connector Key Fill DS-101/RS-232 mode KYK-13/KOI-18 (in DS-102 mode) POWER Primary -3.3 VDC +/- 5% Aux +3.0 to +6.0 VDC <1.5W steady-state tracking ENVIRONMENTAL Temperature Operating: -40 to +85 C Storage: -55 to +85 C Lorem 2010 Lorem 2010 Lorem 2010 Lorem 2010 Lorem 2010 Presentation title Calibri Regular 9 pt Month Date, Year Page # Ovit, erion pore quatur magniam sed enim il ilis erum faccullatque consen dipit as conseni hicturi autas excest, ium unt eveliqui deseque volenis res dolorati doluptate re nones eaquam reius magnimil ereriat. Ximus dolor est, nita ium susdandion non niscias dolor sam imagnit essequi cus apedit ad explam, am et expe atio tem eum quam que alitionsequi aut adit. Perferferum fugiatem sitatur, si nest ut vit magni aut expella ciliam aut lantem. Itatum es etur autem sitatem poratio voluptate cullacc. Legal Name 123 Street Address City, NY Country Copyright 2011 ITT Exelis. All rights reserved. Core Elements Overview Our visual system expresses who we are through how we look, bringing our Exelis personality to life. Everything that we do and every image or graphic element that we use reflects deliberate choices that are rooted in our brand essence and our brand character. At every point of contact with our fellow employees, customers and stakeholders, we aim to present a clear and focused perspective. Earth and Space Science Systems Geospatials Systems Delivering full-spectrum, next generations digital imaging and positioning solutions. Digital sensor data dolor sit amet, consectetur adipisicing nomte. SpearNet Team Member Radio AN/AVS-9 Night Vision Goggle/ Image Intensifier Product Headline Clan Pro Book 18/24 pt Title Case A message from Dave Melcher Dear team, Mission Systems Capabilities Overview January 6, 2012 Mission Systems Capabilities Overview January 6, 2012 Air Traffic Management Solutions Headlines Calibri Regular 26 pt Sentense Case Headlines Calibri Regular 26 pt Sentense Case Body text Calibri Regular 20 pt lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor et monte aliqua. Subheadline Calibri Bold can be highlighted with color > Bullets Calibri regular point 18 pt > Bullets lorem ipsum sit dolor > Bullets lorem ipsum sit dolor > Bullets lorem ipsum sit dolor > Bullets lorem ipsum sit dolor Call-out Calibri regular 20 pt lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor et monte aliqua. 12

13 Core Elements Overview Our logo, color palette, focal lines, typography and photographic style, all displayed at right, comprise our Core Elements. When used in combination, these elements become a powerful expression of the promise of our brand. Our bold, confident color palette, distinctive focal lines and dynamic, engaging photography all support a larger brand experience, alluding to our expeditionary spirit and our ability to anticipate needs and adapt quickly in a changing world. While it s important that we apply each element in a consistent manner, there is flexibility in how we bring them together. This allows us to develop communications and experiences that are engaging and brand-building. Exelis logo Color palette Typography Clan Pro Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Book Italic / Medium / Medium Italic / Bold / Bold Italic Calibri Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Italic / Bold / Bold Italic Book Antiqua Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Italic / Bold / Bold Italic Photography Focal lines 13

14 Core Elements Corporate Logo Exelis Logo Our logo expresses our expeditionary spirit. The letterforms are bold and modern, capturing the solidity of our established presence. Within the logotype, we ve emphasized the X to create a dynamic arrow. Pointing to a bright future for our business, our customers and our world, the arrow captures our foresight and focus. The X also has two arrows that join at the center of the letter, highlighting our united effort in solving challenging problems head-on. The orange color used in our logo, Exelis Orange, is bold and confident, helping us stand out among our competitors. Exelis logo Note: The X within the Exelis logotype is an important part of our logo and should never be disassembled. It is not a symbol and, therefore, should never be featured on its own. Exelis logo with tagline (for advertising campaign use) 14

15 Core Elements Corporate Logo Logo Configurations Our logo has two configurations, as displayed at right: the Exelis logo and the Exelis logo with tagline. Each configuration represents carefully drawn artwork that should not be altered or modified in any way. Exelis logo The logo with tagline is reserved for use in advertising campaigns and promotional items, when appropriate. Do not feature this configuration on general communications materials, such as stationery, product data sheets or other corporate collateral. The Exelis logo with tagline is a distinctive lockup, meaning that the logo and tagline share a precise relationship with each other based on size and position. Never reposition or separate the tagline from the logo. The tagline should always be locked up to the logo, as displayed at right. Exelis logo with tagline (for advertising campaign use) Note: When required, use the following legal disclaimer for the Exelis logo: Exelis is a registered trademark of Exelis Inc. For the Exelis logo with tagline, use the following legal disclaimer: Exelis is a registered trademark and The Power of Ingenuity is a trademark, both of Exelis Inc. On ads, brochures, data sheets and similar materials, the following copyright information should be added to the legal disclaimer: Copyright [Year], Exelis Inc. 15

16 Core Elements Corporate Logo Clear Space and Minimum Size It is important to surround our logo and tagline with a healthy amount of breathing room to help them stand out in all applications. Avoid placing any text or graphic elements within the designated clear space. Exelis logo To ensure our logo and tagline are always legible, please note the minimum size requirements. These are the smallest sizes at which they can be safely reproduced for print and onscreen applications. Clear space equals the height of the E in Exelis. 0.5 inch (13mm) 60 pixels Recommended minimum size for print and onscreen applications. Exelis logo with tagline inch (22mm) 110 pixels Clear space equals the height of the E in Exelis. Recommended minimum size for print and onscreen applications. 16

17 Core Elements Corporate Logo Logo Color Variations and Backgrounds A set number of color variations and recommended backgrounds for our logo and tagline ensure that it s always clear and legible in our communications. Exelis Orange logo The color variation that you select should maximize visibility and recognition by providing good contrast and readability. The Exelis Orange variation best represents our brand use it whenever possible. When necessary, use the white variation to provide better contrast for the logo and tagline. The black variation is reserved only for one-color printing or in material treatments. Note: The boxes surrounding the signatures displayed at right are for illustrative purposes only and to represent a background. The logo and tagline should never appear framed in a box. This is the preferred variation of our logo. The vibrancy of the orange appears well on most light and dark backgrounds and photography, although you may need to swap the dark gray tagline for white in some instances. White logo Use this variation when the background color or photography adversely affects the legibility of the Exelis Orange logo. Black logo Limit the use of this variation to one-color or two-color printing for which Exelis Orange is not available or in material treatments (e.g., fax, stamping, embossing). 17

18 Exelis Inc Tysons Boulevard Suite 1700 McLean, VA Fax John M. Smith Vice President Communications Exelis Inc Tysons Boulevard Suite 1700 McLean, VA Cell This and any files transmitted with it may be proprietary and are intended solely for the use of the individual or entity to whom they are addressed. If you have received this in error please notify the sender. Please note that any views or opinions presented in this are solely those of the author and do not necessarily represent those of ITT Exelis. The recipient should check this and any attachments for the presence of viruses. ITT Exelis accepts no liability for any damage caused by any virus transmitted by this . Core Elements Corporate Logo Logo Placement The way we position our logo within an application says a lot about the way we think about our brand. By placing our logo in the upper right-hand corner, we elevate and push the logo forward and reinforce our organization s bold and expeditionary character. Displayed at right are a few examples that illustrate the effective placement of our logo across different application types. Sample applications Air Traffic Management Solutions Department Name Headline Clan Pro Book 30 pt Thursday, May PM At Lorem Ipsum room Consectetur adipiscing elit, morbi facilisis blandit leo ac semper. Class aptent taciti sociosqu litora massa pellentesque dictum etiam eget est eget lectus rutrum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit. Fleet Systems Engineering Team (FSET) Meeting changing Fleet Mission requirements Subheadline Note: In situations where it is impossible to feature the logo in the upper right-hand corner due to technical constraints or a specific application s best practices for logo visibility (such as on a webpage), the preferred position for the logo is either in the upper left-hand or the lower right-hand corner. Avoid placing the logo in the lower left-hand corner. Brochure cover Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consem ad minim veniam, quis nostrud exerci tation ullamcorper. Contact Name Lastname Title Department name.lastname@exelisinc.com HTML banner Product data sheet cover Also displayed at right is an example of a CAD drawing with the Exelis logo applied to the title block. The Exelis logo files sized for this CAD drawing application are available for download from the online Brand Center ( Month Day, Year Company Address Street Address City, State, Zip code Dear Addressee: This is a sample of the new Exelis U.S. standard letterhead. The clean, organized structure of the Note: Please consult your Legal/Contract representative prior to changing drawing title blocks to the Exelis logo. flush-left format gives our business communications a highly professional profile. Type all body copy in 11-point Calibri Regular (if available), upper-and-lowercase, on 15 points of leading. Set the left margin of the page at 1.00" and the right margin at 1.00". Type the date 2.25" from the top of the page. Skip one line before typing the Addressee s name and address flush left with the date line. Skip one line between the last address line and the salutation. Then skip one line between the salutation and the body of the letter. Do not indent at the beginning of paragraphs, and always skip one line between paragraphs. When your letter is complete, skip two lines before the closing. Then skip four lines between the closing and the Sender s typed name to allow space for the Sender s signature. Finally, skip one line between the Sender s typed name and the Typist s initials. Sincerely, CAD drawing title block logo application Sender s Name SN:tn Stationery 18

19 Core Elements Corporate Logo Incorrect Use of Logo As outlined in the previous pages, there are limited ways to properly use the Exelis logo and tagline. It is critical that we never alter the logo artwork or use it in situations that jeopardize its impact and integrity. Displayed on this page are several examples of the misuse of our logo and tagline. Keep in mind that any modifications, other than proportionate scaling, are also considered misuse. Do not assign arbitrary colors to the logo or tagline (even if part of our color palette). Do not use drop shadows or special effects. Do not reposition the tagline. EXELIS The power of ingenuity Do not change the size relationship between the logo and tagline. Do not add graphical elements to the logo or tagline. Do not recreate the logo or tagline with text. Do not warp, skew or rotate the logo or tagline. Do not use the X as a graphic symbol. Do not use the tagline without the logo. 19

20 Core Elements Corporate Logo Exelis Logo Artwork File Naming Identifier The file name prefix distinguishes Exelis logos. Logo artwork file naming Color There are three versions of the logo. c, 4c or RGB = Exelis Orange color logo w = White logo k = Black logo File extension eps = Vector file, for use in print or signage applications. jpg = Raster RGB, for use onscreen or in office applications such as Microsoft Word or PowerPoint ; small size at 150 dpi. png = Raster RGB, for use onscreen or in office applications such as Microsoft Word or PowerPoint ; small size at 150 dpi; transparent background. Note: Some logo versions are also available in wmf (Windows Metafile), bmp (bitmap) or dwg (AutoCAD) formats. Identifier Exelis logo Exelis_4c.eps Identifier Exelis logo Color c = Spot color 4c = 4-color process rgb = RGB color space w = White k = Black Tagline tag = Logo with tagline File extension eps = Vector file jpg = Raster RGB file png = Raster RGB file, transparent background Exelis_tag_4c_w.eps File extension eps = Vector file jpg = Raster RGB file png = Raster RGB file, transparent background Color c = Spot color c_w = Spot color with white tagline 4c = 4-color process 4c_w = 4-color process with white tagline rgb = RGB color space w = White k = Black 20

21 Core Elements Corporate Logo Exelis Logo Artwork Legend Exelis Orange logos Exelis_c.eps Exelis_tag_c.eps Exelis_tag_c_w.eps Use in spot color applications such as stationery. Exelis_4c.eps Exelis_tag_4c.eps Exelis_tag_4c_w.eps Use in all-color print applications such as advertisements. Exelis_c.eps Exelis_4c.eps Exelis_c.jpg Exelis_rgb.png Exelis_tag_c.eps Exelis_tag_4c.eps Exelis_tag_c.jpg Exelis_tag_rgb.png Exelis_c.jpg Exelis_tag_c.jpg Exelis_rgb.png Exelis_tag_rgb.png Use in onscreen applications such as PowerPoint. Exelis_tag_c_w.eps Exelis_tag_4c_w.eps White logos Exelis_w.eps Exelis_tag_w.eps Exelis_w.png Exelis_tag_w.png Use in all-color or one-color applications. Exelis_w.eps Exelis_w.png Exelis_tag_w.eps Exelis_tag_w.png Black logos Exelis_k.eps Exelis_tag_k.eps Exelis_k.jpg Exelis_tag_k.jpg Exelis_k.png Exelis_tag_k.png Use in one-color applications. Exelis_k.eps Exelis_k.jpg Exelis_k.png Exelis_tag_k.eps Exelis_tag_k.jpg Exelis_tag_k.png 21

22 Core Elements Partnerships and Co-branding As representatives of Exelis, it is the responsibility of all Exelis employees to safeguard the brand and use it correctly. The Exelis brand is our marketing identity to the world and should only be used in accordance with the Exelis brand guidelines. Our brand communications team must be consulted and provide approval in all situations that may involve the creation of new logos, sub-brands or when our logo is featured alongside that of any other organization. The use of the Exelis logo by other companies such as distributors also requires approval. Note: Our brand communications team may be reached via at Mergers and acquisitions Mergers and acquisitions should be folded into the existing Exelis organizational structure and adopt the Exelis brand as soon as possible. If operating as a subsidiary, the newly acquired company should follow the subsidiary guidelines above. Merger and acquisition project managers should consult with their Division communications staff for details on this process. If it is deemed necessary to maintain the newly acquired company s legacy brand for a time, the Division must develop a brand transition plan, to be approved by the brand communications team. New logos, brands or sub-brands The creation of new logos, brands or sub-brands is prohibited. This applies to the production of any electronic or print marketing materials, as well as any promotional items, stationery or business cards. Subsidiaries Subsidiaries should be referenced as a subsidiary of Exelis Inc. (e.g. Space Computer Corporation, a subsidiary of Exelis Inc.) and should follow Exelis brand guidelines so as not to differ from the company as a whole. As a wholly owned subsidiary of Exelis Inc., the subsidiary legal entity name will be used in conjunction with the Exelis logo on business cards, stationery, marketing materials, signatures, etc. in accordance with our guidelines. 22

23 Core Elements Partnerships and Co-branding Team and partnership logos Team logos and brands are prohibited except when formal joint ventures or legal teaming agreements are approved. It is important to address our branding rights while teaming agreements are being drafted. Business Development, Legal and Communications are all partners in this effort. Adding language to teaming agreements to specify how and when team members employ each other s respective brands will help mitigate future disputes about things like brochures, websites and ads. The brand communications team should be consulted before branding for any joint venture is developed to ensure compliance with our brand guidelines in all team materials. What works well Partner logo Partner logo Partner logo Partner logo Displayed at right are a few examples illustrating the effective placement and sizing of our logo when it is featured next to the logo of an organization with which we are partnering. The two logos should appear visually balanced and separated by a thin Exelis Dark Gray rule with appropriate and equal clear space on each side. Partner logo It is always desired to feature the Exelis Orange color variation of our logo. When this is not possible, use either the white or black variation. Although sponsorship partners may have their own color palettes, never assign an arbitrary color to our logo in an attempt to match the partner s color palette within a particular application. What to avoid Partner logo Partner logo Partner logo The weight of the thin gray rule that separates the logos should be 0.25 pt in most applications. For oversized applications, increase the weight of the focal lines proportionately. Do not assign arbitrary colors to our logo to match a partner s color palette. Do not feature logos in a manner that lacks visual balance. Do not lock up the logos or violate our clear space requirements. 23

24 Core Elements Partnerships and Co-branding Exelis logo use by other companies The only people authorized to have Exelis business cards are direct employees of Exelis and our subsidiaries. Consultants or subcontractors working for a company other than Exelis are prohibited from having Exelis business cards. Exceptions may be made in some instances with Corporate HQ Communications and Legal approval. Lockup specifications Line weight can be increased when featuring the logos at large sizes. The line should always look thin and clear. Minimum line weight = 0.25 pt. 1 E It is important that our brand is presented in an approved and consistent manner in authorized distribution situations. Our approach for ensuring consistency uses logo lockups that display the authorized distributor qualification and the distributor s name locked up to the Exelis logo. Clan Pro Medium Clan Pro Medium 0.5 E 0.35 E 0.35 E 0.55 E Authorized distributors of our products must have approval from the brand communications team prior to using the Exelis logo in any marketing materials. The request should reference a specific contract, approved by Legal, that stipulates how the distributor may use the logo and the time period for which permission is granted. Sample lockup Detailed specifications for creating authorized distributor logo lockups are displayed at right. Please note, the weight of the thin gray rule that separates the logos should be 0.25 pt in most applications. For oversized applications, increase the weight of the focal lines proportionally. Authorized Distributor Morovision Night Vision 24

25 Core Elements Copyright and Disclaimer Requirements The Exelis name and logo are registered trademarks and must be protected as such. When required, use the following legal disclaimer for the Exelis logo: Exelis is a registered trademark of Exelis Inc. For the Exelis logo with tagline, use the following legal disclaimer: Exelis is a registered trademark and The Power of Ingenuity is a trademark, both of Exelis Inc. On ads, brochures, data sheets and similar materials, the following copyright information should be added to the legal disclaimer: Copyright [Year], Exelis Inc. Photo credit In addition to the legal disclaimer and copyright information listed on the back of our brochures and other collateral materials, there is a section in the legal copy block for photo credit information, if applicable. Exelis will use photos taken by different branches of the U.S. Military. In these instances, please give proper credit such as: Photo courtesy of the U.S. Air Force. Photos that are owned by Exelis do not need additional copyright information as they are covered by the Exelis Inc. copyright. 25

26 Core Elements Color Palette Overview Color plays an important role in our visual identity. Color helps ensure that we stand apart from our competitors and serves as a tool for organizing information. Core colors Exelis Orange Pantone 166 C White Core colors Exelis Orange, the color used in our logo, is the most important color in our visual system an alert and vibrant color that is unique in the industry and among our competitors. To provide a clean canvas for our Exelis Orange to stand proud, build a healthy amount of white space into our communications. CMYK 0/79/100/0 RGB 227/82/5 Hex #e35205 CMYK 0/0/0/0 RGB 255/255/255 Hex #ffffff Secondary colors Our secondary colors are grounded in shades of gray to help balance our color palette and provide a neutral counterpart for Exelis Orange. Use Exelis Light Gray for backgrounds, Exelis Dark Gray for highlighting elements and Black for typography. Exelis Dark and Light Gray follow Exelis Orange in prominence and can be widely used. Secondary colors Exelis Light Gray Pantone Cool Gray 8 C CMYK 0/0/0/50 RGB 136/139/141 Hex #888b8d Exelis Dark Gray Pantone Cool Gray 11 C CMYK 0/0/0/85 RGB 83/86/90 Hex #53565a Black CMYK 0/0/0/100 RGB 0/0/0 Hex # Accent colors These colors are meant to enhance Exelis Orange, not compete with it. As such, these colors should be used sparingly and only to help highlight key information. The accent colors may be used to enhance charts, graphs or infographics as well as employee communications and other internal company initiatives. They are not to be used on customer-facing materials, as main or background colors, focal lines, or to highlight text. Please remember that Exelis Orange is our primary color, and any additional colors need to remain secondary. Accent colors Exelis Teal Pantone 320 C CMYK 100/0/31/7 RGB 0/160/175 Hex #0098aa Exelis Green Pantone 383 C CMYK 20/0/100/19 RGB 178/187/30 Hex #a2ad00 Exelis Yellow Pantone 130 C CMYK 2/38/100/0 RGB 245/168/28 Hex #f5a81c Included on this page are color specifications for general print and onscreen use. When using uncoated or alternative paper stocks, work closely with your production teams and vendors to achieve the closest color match to the Pantone C values listed on this page. The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Publication for accurate color. PANTONE is the property of Pantone, Inc. 26

27 Core Elements Color Palette Applying Color Palette to Microsoft Office Documents Copying from some older Exelis Microsoft Office documents into a newer template may cause unexpected color shifts. One way to minimize the changes is to transfer the color theme that has been incorporated into our PowerPoint template to your computer and then apply it to any converted documents. Since customized document themes are shared across all Office programs (including PowerPoint, Word and Excel ), the new colors would become available to Word and Excel documents as well. This one-time setup procedure would need to be carried out on all computers that are converting old documents to the new templates. Procedure Download and open the Exelis PowerPoint template from the online Brand Center ( and do the following: You can choose to apply just the color palette (leaving fonts and other elements unchanged) by only selecting the correct palette in the Colors drop down menu. Color shifts may still occur with this procedure and require some manual adjustments to documents, but it will provide a starting basis consistent with the Exelis brand. The new colors should now be available in Word (the application may need to be restarted before the colors are visible). Open a Word document to be converted. 27

28 WIRELESS INTEGRATION SpearNet s mobile ad hoc network provides voice, integrated GPS with SA reporting, and data transfer ( kbps) across dismounted networks spanning 6 km. SpearNet maintains voice and data communications within difficult environments such as tunnels, ship cargo holds, fast moving vehicles and buildings. SIP/VOIP NETWORKS SpearNet includes SIP/VoIP for interconnection with telephone networks. SIP provides the ability, when connected with a backhaul such as SATCOM and a SIP server, for the deployed Soldier to speak directly and securely with his in-country commanders. Also available are high speed data transfer (>1 Mbps for video surveillance or mission plans) and selectable GPS position reporting. IP INFRASTRUCTURE Simple to use, lightweight and robust, this radio works using an IP infrastructure communication system. SpearNet can be configured as an IPv4 router connecting its RF, Ethernet, and USB interfaces to allow seamless interconnection of IP compliant computers, sensors, cameras, and other tactical networks. Each radio is AES 256 bit encrypted, providing each individual soldier with secure communications from any potential enemy. Presentation title Calibri Regular 9 pt Month Date, Year Page # MOBILE AD-HOC NETWORKING (MANET) SpearNet is a MANET radio, which maximizes net coverage at all times, especially in urban environments and conditions where normal one-hop/point-to-point radios are unable to maintain coherent network coverage. Being a low latency multi-hop radio means that the range is only required to the next Soldier. Having multiple active SpearNet radios creates a network and consequently the range is extended. The Soldier does not need to manually update the radio; it is self-healing and rapidly updates the network as connectivity changes. This is transparent to the individual Soldier who can concentrate on his primary task without the worry of a no-comms scenario. VIDEO STREAMING SpearNet has a proven high speed data capability which can provide real-time video streaming and can even allow for satellite or aerial imagery to be sent to individuals. Connecting a PDA or laptop will allow the Soldier to view updated images supporting what he is actually seeing with his own eyes. This can assist with rapid tactical decision making when timing is critical. SPEARNET VEHICULAR MOUNT (SNVM) Mounted forces can also benefit from SpearNet with a 20W power amplifier vehicle adapter. This significantly increases the point-point and the overall networking range of the radio system. Testing has shown a minimum of 8 km point-to point range with SNVM. Sustained links of up to 16 km have been demonstrated. A networking range of km can be expected with properly placed relays. The SNVM contains two Ethernet, one USB, a vehicular intercom, vehicular loudspeaker, and remote control unit interfaces. Tethered Aerostat Radar System (TARS) by Exelis TARS Employee Eduardo Rasado. Lorem ipsum sit dolor at Exelis nomto new netnedfom vel illum eurinem sit dolor. Core Elements Color Palette Effective Use of Color To ensure that our communications stand apart from our competitors, we follow a color strategy that focuses on giving prominence to our core color, Exelis Orange, and supporting it with neutral shades of gray, white space, photography and limited use of our accent colors. Displayed at right are examples of our color strategy in action. Notice how, regardless of the balance of color assigned to the applications, Exelis Orange still appears as the most distinctive color across our communications. This is the advantage of keeping our palette limited and focused. Sample applications SpearNet Team Member Radio The smallest combat proven wideband data radio providing advanced wireless, ad hoc networking SpearNet Team Member Radio Today s dismounted Soldier needs compact and secure networked communications that are not limited by traditional radio frequency line of sight. SpearNet Team Member Radio is a 21st century communications system bringing voice, Situational Awareness (SA) and inter-networking access that surpasses traditional point-to-point communication system limitations on range and data rate. ISSUE 6, 2012 Mission Systems Newsletter Consectetur adipiscing elit, morbi facilisis blandit leo ac semper. Class aptent taciti sociosqu litora massa pellentesque dictum etiam eget est eget lectus rutrum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit. Subheadline lorem ipsum sit dolor Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzil delenit. Q: Maugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consem ad minim veniam, quis nostrud exerci tation ullamcorper. A: Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at. Iusto odio dignissim qui blandit praesent luptatum zzil delenit. Data sheet or brochure cover Data sheet page Electronic newsletter Presentation Headline Calibri Regular 36 pt Month Date, Year Calibri Regular 18 pt PowerPoint cover slide The content slides feature Exelis Orange to ensure that the presentation adheres to our color strategy. Headlines Calibri Regular 28 pt Sentense Case Body text Calibri Regular 20 pt lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor et monte aliqua. Subheadline Calibri Bold can be highlighted with color > Bullets Calibri regular point 18 pt > Bullets lorem ipsum sit dolor > Bullets lorem ipsum sit dolor > Bullets lorem ipsum sit dolor > Bullets lorem ipsum sit dolor Call-out Calibri regular 20 pt lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor et monte aliqua. Infographic incorporating accent colors 28

29 WIRELESS INTEGRATION MOBILE AD-HOC NETWORKING (MANET) SpearNet s mobile ad hoc network provides voice, SpearNet is a MANET radio, which maximizes net coverage integrated GPS with SA reporting, and data transfer (100 at all times, especially in urban environments and 1500 kbps) across dismounted networks spanning 6 km. conditions where normal one-hop/point-to-point radios SpearNet maintains voice and data communications within are unable to maintain coherent network coverage. Being difficult environments such as tunnels, ship cargo holds, a low latency multi-hop radio means that the range is fast moving vehicles and buildings. only required to the next Soldier. Having multiple active SpearNet radios creates a network and consequently the range is extended. The Soldier does not need to manually SIP/VOIP NETWORKS update the radio; it is self-healing and rapidly updates the SpearNet includes SIP/VoIP for interconnection with network as connectivity changes. This is transparent to telephone networks. SIP provides the ability, when the individual Soldier who can concentrate on his primary connected with a backhaul such as SATCOM and a task without the worry of a no-comms scenario. SIP server, for the deployed Soldier to speak directly and securely with his in-country commanders. Also VIDEO STREAMING available are high speed data transfer (>1 Mbps for video surveillance or mission plans) and selectable SpearNet has a proven high speed data capability which GPS position reporting. can provide real-time video streaming and can even allow for satellite or aerial imagery to be sent to individuals. Connecting a PDA or laptop will allow the Soldier to view IP INFRASTRUCTURE updated images supporting what he is actually seeing with Simple to use, lightweight and robust, this radio works his own eyes. This can assist with rapid tactical decision using an IP infrastructure communication system. making when timing is critical. SpearNet can be configured as an IPv4 router connecting its RF, Ethernet, and USB interfaces to allow seamless SPEARNET VEHICULAR MOUNT (SNVM) interconnection of IP compliant computers, sensors, cameras, and other tactical networks. Each radio is AES Mounted forces can also benefit from SpearNet with 256 bit encrypted, providing each individual soldier with a 20W power amplifier vehicle adapter. This significantly secure communications from any potential enemy. increases the point-point and the overall networking range of the radio system. Testing has shown a minimum of 8 km point-to point range with SNVM. Sustained links of up to 16 km have been demonstrated. A networking range of km can be expected with properly placed relays. The SNVM contains two Ethernet, one USB, a vehicular intercom, vehicular loudspeaker, and remote control unit interfaces. Core Elements Color Palette Incorrect Use of Color There are several things to avoid when working with color. Displayed on this page are some, but not all, examples of incorrect use of color. Always keep our color strategy in mind and follow the color specifications outlined in this document to help promote the consistent presentation of our visual identity. Headline Clan Pro Book 26/34 pt Title Case Subheadline Clan Pro book 12/16 pt sentence case Headline Clan Pro Book 26/34 pt Title Case Subheadline Clan Pro book 12/16 pt sentence case Do not use colors outside our prescribed color palette. Do not feature black as a background color option. Do not use accent colors in place of core or secondary colors. Headline Clan Pro Book 26/34 pt Title Case Subheadline Clan Pro book 12/16 pt sentence case Headline Clan Pro Bold 26/34 pt Title Case Subheadline Clan Pro bold 12/16 pt sentence case Headline Clan Pro Book 26/34 pt Title Case Subheadline Clan Pro book 12/16 pt sentence case Do not combine background colors. Do not combine colors that do not provide sufficient contrast for legibility. Do not apply gradients or tints of color to backgrounds. SpearNet Team Member Radio Today s dismounted Soldier needs compact and secure networked communications that are not limited by traditional radio frequency line of sight. SpearNet Team Member Radio is a 21st century communications system bringing voice, Situational Awareness (SA) and inter-networking access that surpasses traditional point-to-point communication system limitations on range and data rate. Do not overuse Exelis Orange Do not apply accent colors Do not overuse accent colors. in text. to large blocks of text. 29

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