Innovatus Marketers Touchpoint LLP - A Marketing and Sales Consulting and Services Firm

Transcription

1 Innovatus Marketers Touchpoint LLP - A Marketing and Sales Consulting and Services Firm - Help our Customers Win in the New Era 8/7/2014 For Innovative Outcomes

2 Mega Trends are Reshaping the Industry Buyer Behaviour Shift Internet and social media influencing the buying process. Green and Sustainable Development Emerging business models Business s interactions and interdependencies with society are many and complex Consumer awareness of green and sustainable business practices Technology Convergence Multi channel Social connectivity and mobility Customer Information from different sources Influence of Big Data Peak Everything Do More with Less Resources Automation of processes Deliver WOW though service Embrance and drive change

3 The New Era presents many opportunities to Marketers From Start-ups and Small Business To Opportunity Known for Product or Service Regional player Opportunistic IT tools for operations Known for Products and Services National or Global player Insightful, proactive and agile IT for business enablement Build practice Steady growth through channel partners/ affiliate marketing Analyze data to take timely decisions Implement SFA/CRM, Marketing Automation Building products Customer centric: winning customers Customer centricity across all functions

4 The New Era presents many opportunities to Marketers Medium Business Enterprises From To Opportunity Volatile averse Embracing volatility New solutions to address un-met needs of buyers National/ Global player Market consolidation Marketing and Sales integration with M&A, JV Customer centric IT tools for operations Company rediscovery IT for business enablement Analyze data to take timely decisions Revisit Sales and Marketing processes and tools Building products Customer centric: winning customers Customer centricity across all functions

5 Marketer s Priorities and Our Role Base Business Defend Existing Business Sales process Cross sell/ up sell Customer engagement programs Build new capabilities Market trend research Voice of Customer / Employees Surveys New product development / launch Capture New Business Driving awareness and traffic Social outreach New market Educational content creation Lead generation Channel partner Conversion Win/loss ratio analysis Brand recognition Branding Employee / Partner advocacy programs Revitalized Business

6 Our Goal Creating Clients for Life and Value to Stakeholders Build a family of clients who expect high quality performance from their sales and marketing functions and help our clients interact better with their customers, employees, and partners. We intend to attract professionals with enthusiasm, experience, expertise, exclusivity and ability to make this happen.

7 Comprehensive Portfolio of Services Strategic Services Go To Market Strategy Marketing Audit Content Audit Digital Marketing Audit Sales Process Audit Sales and Marketing Alignment Customer Service Consulting New Product / Service Development New Product / Service Launch Sustainable CSR Initiatives Marketing Services Branding Buyer Persona Development Content Strategy and Development Website Design and Development Search Marketing Marketing Social Media Marketing Integrated Campaign Mgmt Customer Engagement Programs Sales Optimization Services Sales Planning Sales Operations Sales Enablement Sales Incentive Program Channel Partner Management and Development SFA Selection, Implementation Marketing Automation selection and implementation Ancillary Services Analyst and Investor Relations Affiliate Marketing Employee Communication and Advocacy Programs Online Reputation Management Public Relations Workshops B2B Buying Cycle Workshop Digital Marketing Workshop Marketing Capabilities Development Workshop

8 Our Engagement Models Marketing Process Outsourcing Marketing as a Shared Service Sales as a Shared Service Inbound Marketing Outsourcing One-Stop-Marketing Department on Hire Full Service marketing support Performance Linked - Retainer engagement model Marketing Right hand - On-Demand Service Dedicated or On-demand resources Flexi-Engagement Retainer/ Project Fee model On-Hire Service HOD Sales Office Sales & Channel Partner Business Development Services Retainer model Inbound/Content Marketing Service creating a pull strategy with multi-channel optimization Retainer/ Project Fee model

9 Your one stop shop for Marketing and Sales requirements From Strategy to Execution Marketing Excellence Marketing Maturity Assessment Integrated Campaign Development Marketing Automation Marketing Excellence Sales Excellence Sales Processes Assessment Sales and Marketing Alignment Sales Enablement CRM/ SFA Sales Excellence Service Excellence Customer Service Assessment Customer Engagement Programs Complaints Handling Service Excellence MARKET FOCUS BUSINESS PLANNING PROGRAMS READINESS SUPPORT

10 What can you expect if you engage with Innovatus Marketers Touchpoint Text Unwavering focus on helping our clients Stand Out In the Crowd Mutuality by providing Clients, Employees, Partners, Shareholders a fair return on your Investment. Wherever, Whenever. How ever Assured Flexibility to accommodate your unique needs. We orient our services in line with your needs ensuring your ongoing success. We always offer our best guidance to provide you with critical thinking to help you make informed and smart business decisions to win in today s marketplace. Ensure ROI - Disciplined management and execution. Leverage technology for competitive advantage. A Trusted Partner, we commit to confidentiality.

11 Don t just take our word for it I choose Marketers Touchpoint to develop the features and functionality for a loyalty management software for local businesses like restaurants, gas stations. I approached them with a high level brief and in a matter of weeks I had the specs for the product, which has been accepted well by our customers. I was very impressed by the level of quality service they provided and will use them for future projects. s Anil Jaisinghania, CTO, Terminal Concepts Marketers Touchpoint is quite knowledgeable about the downstream supply chain industry and their content creation services did an excellent job of making us look good in front of clients and prospects. We look forward to a long standing relationship. Dhananjayan, Marketing Manager, Botree Software International Pvt. Ltd.

12 Thank you for your attention! Your Partner for innovative outcomes Photo Vidya Priya Rao Founder and Director Mobile: Website: Samir Basak Principal Partner Mobile: Website: