Turning Customers into Fans -TIBCO High Level Overview -

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1 Turning Customers into Fans -TIBCO High Level Overview - Peter Greiff, Senior Tech Lead Copyright TIBCO Software Inc.

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4 CUSTOMER EXPERIENCE MANAGEMENT

5 SHIFT IN MARKETING

6 PERSONAL. CONNECTED. SOCIAL.

7 INFRASTRUCTURE TRANSFORMATION

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9 THE TWO-SECOND ADVANTAGE AN EVENT ENABLED ENTERPRISE

10 EMPLOYEES Multiple Sales and Delivery Channels t Service Providers, Competition and Suppliers Competitor Partner Service Provider Your IT Infrastructure YOUR IT INFRUSTRUCTURE

11 EMPLOYEES Employees t Multiple CUSTOMER Sales and TOUCH Delivery POINTS Channels Service Providers, Competition and Suppliers Competitor EVENT CORRELATION OR OPPORTUNITY OR THREAT ANALYZE MODEL RESPONSE Partner Service Provider CONTEXT RESPOND IN REAL-TIME YOUR Your IT Infrastructure

12 THE TWO-SECOND ADVANTAGE AN EVENT ENABLED ENTERPRISE BY USING THE TIBCO PLATFORM

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19 21 st CENTURY PLATFORM RV, EMS, FTL ActiveMatrix BPM MDM BusinessEvents ActiveSpaces LogLogic In-Memory Spotfire Visual Analytics Data Discovery Statistics Silver Fabric Private Cloud Public Cloud SAAS Apps tibbr Social Media Collaboration

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23 Messaging Platform is the Core Support for different requirements: - High speed - low latency - Larger, chunkier SOA - Massively distributed - Different qualities of service real transactions Easy to deploy World-class technology Mature Heavily leveraged across the TIBCO stack

24 TIBCO Messaging Portfolio

25 On-Prem Cloud SPECTRUM OF INTEGRATION Project Austin Cloud Bus AMX BusinessWorks AMX BusinessWorks Express Enterprise Project

26 Popularity THE LONG TAIL OF INTEGRATION Projects

27 INTRODUCING PROJECT AUSTIN INTEGRATION BY THE USER, FOR THE USER

28 What is TIBCO Cloud Bus? An integration Platform as a Service (ipaas) to integrate Cloud and Social apps to your Enterprise

29 TIBCO ACTIVEMATRIX BUSINESSWORKS EXPRESS Entry Level Integration Developer empowerment Agile and developer-friendly experience Download from TAP Integration for Web and mobile apps 29

30 TIBCO ActiveMatrix BusinessWorks Express Next Generation integration for Web & Mobile Productivity for Speed to Market Simple, sophisticated Process Modeling Spin up RESTful Web & Mobile-ready APIs Powerful Dev tools & BW SDK

31 Integration and Orchestration as Enabler TIBCO AMX: BusinessWorks Orchestration/Mediation/ESB Full graphical environment for all tasks Seamleslly integrated into the core SOA platform Mature technology with deployments both big and small Easy to deploy High performant and scalable across all SOA tasks Large install base. Extendable Can be packaged and deployed along side services developed in java/c/etc

32 BEYOND INTEGRATION

33 High Level SOA/BPM Suite Messaging Modeling Business Studio C ++ Proces s Simulation Data Form Org Page Flow PaaS Process Debug Emulation Mediation Java.net BusinessWorks Ruby C++ WebApp Spring Composite Service Transport Service Debug Source Control ActiveMatrix Platform Workspace SLA Management Virtualization Implementation Types Java Orch BusinessWorks Adapters Deployment.net Ruby User Tools Operational Governance Administration Mediation C++ C ++ WebApp Spring Analytics Security Logging BPM iseries zseries Process Manager Work Manager Event Collector Solution Governance Nimbus - Process Discovery - Process governance - Operations manuals Lifecycle Governance - Repository - Federated registry - Service discovery & mgmt - Deployment flow mgmt - Change mgmt Data Grid SCA OSGi

34 Core SOA Platform Capabilities In Brief TIBCO ActiveMatrix Suite Full integrated Stack BusinessWorks (ESB) BPM ServiceGrid (Service Development) Adapters/Connectors Broad.NET, Java and C++ support Fully managed Optimized for large deployments Hot deploy User application upgrade Multi-site FT/HA support Consistent policy based security built right in Enterprise Management ready with high performance metriccollection

35 BPM Capabilities in Brief TIBCO ActiveMatrix BPM Business Analyst Process Developer Strong focus on BPM as well as Workforce Channels to push work at the right time to the right person in the right format Rich process development environment including forms, process, organization, data etc ActiveMatrix Decisions adds rule capabilities based on BusinessEvents technology Multi-site failover Partitioning and horizontal scale options Calendar support Support for larger scale processes Hot-upgrade of product and user applications

36 MDM Platform Capabilities in Brief TIBCO MDM Suite Multi-Domain Support Collaborative analytics with TIBCO Visual Analytics (Spotfire) Broader design time tools supporting multidomain models Enhanced support for custom UIs (example iphone shown) Massive Scale (1B+ reference data elements) Data management and data quality tools built in Support for many data management standards for products and customer interop

37 MDM is often key to customer success: SOA/Integration Reduce integration errors from inconsistent data + TIBCO MDM Analytics Event Processing Enrich visualization through data context Improve rule matching and correlation through consistent data Improve process and form data validation BPM

38 TIBCO Event Processing Platform TIBCO BusinessEvents 5.0 Massive scale across parallel streams of events: Perfect for everything from click stream analsysis, fraud detection to transportation network optimization Large install base Embedded TIBCO Datagrid Refined developer experience Interoperable with other TIBCO designtime experiences. Temporal pattern matching capabilities Performance and big data optimizations Integration of stream processing and rules

39 Visual Analytics: TIBCO Spotfire Visual Analytics for Everyone Focus on Information at a Glance. Optimized sense and response to data Easy to use controls. Dynamic scaling for different form factors looks good everywhere TIBBR Integration Connect to multiple data sources Keep data where it lives Extend it to statistical analysis Integrated with BPM, Event analysis, cloud and other TIBCO technologies.

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42 Questions If Time Permits