Pain Points Addressed By KEMP Solutions

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1 KEMP Technologies Battle Card Vertical Markets Pain Points Addressed By KEMP Solutions Education Medical Federal Gov t Local Gov t SMB Mid-Market Enterprise (small/med/large) Why Deploy A Load Balancer? -Challenges in Meeting SLAs/OLAs Technology department heads well know the import of delivering on the contracts agreed upon with their clients. Due to unforeseen occurrence, this can be difficult. KEMP LoadMasters help mitigate this challenge by facilitating % uptime for an application infrastructure. -Complex Unfamiliar Technology Load Balancing technology can be complex and difficult to learn. KEMP takes these barriers away by delivering an easy-to implement, maintain and administer solution in addition to 1-year of Support included with the purchase of any product. -Needed Technology Outside Scope of Budget In the past, Load Balancing was often a technology outside of the reach of many organizations because of the high entry point. KEMP has addressed this issue by developing sophisticated and high-performing yet budget-efficient technology. hallenge The KEMP Advantage When the application needs of a company or agency grow beyond a single server, an intelligent approach is required to distribute traffic to and monitor the status of what becomes a pool of servers. This ensures that traffic is only sent to available and healthy application servers that can service client requests and alerts administrators when issues are encountered with individual servers. Anytime high availability is needed for web applications an application load balancer is also needed. KEMP s offering also goes beyond a single datacentre with a GEO load balancing solution allowing for services to be intelligently distributed across multiple sites. KEMP Technologies provides a robust and comprehensive set of Load Balancing features meeting the needs of its target focus customer demographic. KEMP s entire award-winning LoadMaster product line of hardware appliances, virtual appliances and bare metal OS solutions have a common Load Balancing feature set allowing for simple portability as needs and requirements change. KEMP is known as an affordable alternative to the competition in a simple-to-use yet highperforming package. Buzz Words High Availability Controlled Failover Application Resilience Geo Load Balancing SSL Acceleration Common Use Cases Microsoft Exchange / Microsoft Lync Microsoft SharePoint Microsoft Remote Desktop Services Active Directory Federation Services Custom Web Applications

2 Load Balancer Price Competitive Positioning and Pricing Chart KEMP F5 Citrix & Others $150,000 $120,000 Enterprise (50+ Servers) $90,000 $70,000 $50,000 $30,000 Medium Business (10-50 Servers) LM-UCS-B-6 LM-UCS-B-32 LM-UCS-B-16 $15,000 Small Business (2-10 Servers) LM-R320 LM-5300 LM-R320 LM-5300 $10,000 LM-3600 LM-3600 $7,000 LM-2600 $4,000 $2,000 $1,500 VLM-100 LM-2200 VLM-1000 Business Size Complexity of Project

3 Key Competitors Vendor Name: F5 Networks Target Audience: Small Enterprise / Medium Enterprise / Large Enterprise Abstract: As the global leader in Application Delivery Networking, F5 makes the connected world run better. In fact, you ve probably relied on F5 products dozens of times today and didn t even know it. F5 helps organizations meet the demands that come with the relentless growth of voice, data, and video traffic, mobile workers, and applications in the data center and the cloud. Why KEMP Wins: Less complexity, lower TCO, lower TCA. Vendor Name: A10 Networks Target Audience: Carriers / Small Enterprise / Medium Enterprise Abstract: A10 Networks is the leader in Application Networking, helping organizations of all sizes to accelerate, optimize and secure their applications. A10's primary market for Application Delivery Networking is driven by the massive growth of global IP traffic and expected to double to $2.9 billion in four years (source: Gartner). Why KEMP Wins: Less complexity, lower TCO, lower TCA. Vendor Name: Citrix Target Audience: Mid-Market / Small Enterprise / Medium Enterprise / Large Enterprise Abstract: Citrix NetScaler service and application delivery solutions are deployed in thousands of networks around the globe to optimize, secure and control the delivery of all enterprise and cloud services and maximize the end user experience for all users including mobile clients. NetScaler lets enterprise IT leaders take advantage of a wide range of advanced technologies that were previously available only to large public cloud providers. Why KEMP Wins: Less complexity, lower TCO, lower TCA. Vendor Name: Barracuda Networks Target Audience: SMB / Mid-Market / Small Enterprise Abstract: The affordable Barracuda Load Balancer ADC is ideal for optimizing application performance and availability. Using health and performance checks, the Barracuda Load Balancer ADC distributes traffic among servers for efficient use of server resources and provides server failover for highavailability. Advanced features for application optimization, geo-based load balancing, and integrated security put the Barracuda Load Balancer ADC far above other solutions for performance - and value. Why KEMP Wins: Better products, better support and better reputation as it pertains to application delivery. Other Competitors: Fortinet, Brocade, Coyote Point, JetNexus, Array Networks, Riverbed, Radware

4 LoadMaster for Cisco UCS B-Series Application Delivery Optimization Server Load Balancing UCS Fabric Integration The LoadMaster for Cisco Unified Computing System (LM-UCS ) is a member of KEMP Technologies awardwinning LoadMaster family of application delivery controllers. LoadMaster combines specialized software and hardware to deterministically provide application load balancing, high availability, security, visibility and traffic acceleration. KEMP Technologies also is the only Cisco Developer Network Partner in the ADC space that has been vetted by Cisco to be IVT (Interoperability Validation Testing) approved. Included with LM-UCS are the same advanced features that the entire LoadMaster product line is known for in addition to integration directly into the super highperforming UCS fabric which allows for performance that is currently unmatched in the industry. LM-UCS-B-6C LM-UCS-B-12C LM-UCS-B-32C Max Balancer Throughput * 13Gbps 30Gbps 60Gbps SSL Transactions Per Second (TPS)* ,000 20,000 Requests Per Second (http)* 320, ,000 1,000,000 L4 Concurrent Connections* 350,000,000 1,750,000,000 10,500,000,000 Max Supported CPU Cores

5 LoadMaster Edge Security Pack The newly released Edge Security Pack includes the most commonly used and needed features found in TMG and that are complementary to a load balancer allowing for a simpler infrastructure that has both load balancing and edge security needs. These include: -Pre-Authentication -Single Sign On (SSO) Across Services -Support for LDAP Authentication From LoadMaster to Active Directory -Support for NTLM, Forms-Based and Basic Authentication From Client to LoadMaster

6 LoadMaster R320 It s a LoadMaster first and Foremost. Same LM Features as every other h/w LM. Built by Dell Xeon Processor 8G RAM 2 x SFP+ 10G 6 x 1G RJ-45 idrac Enterprise Redundant Power VAR Benefit High performance platform Same values as other h/w LM Same margins as other h/w LM Greater revenue potential Enterprise-grade support Enterprise Management Capable Same Distribution Channel End-User Benefit Built by Dell Enterprise Support Options Remote/Pro-active management High performance platform On-site parts replacement Pro-support synch with Dell idrac Enterprise values Can be delivered in 123 Countries