UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 1

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1 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 1 Marketing (BSBA) Degree Requirements Marketing Concentrations Three concentrations are available within the Marketing major: Marketing Management, International Business, and Professional Sales. Marketing Management Concentration The Marketing Management Concentration prepares students for entry-level positions in sales and sales management, supply chain management, retailing, advertising, and market research. To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a 2.0 is required in each of the Basic Business Techniques courses and the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the Marketing, which include the following: Marketing Management Concentration Course Title MKT 336 International Marketing 3 MKT 374 Buyer Behavior 3 MKT 375 Supply Chain Management 3 MKT 380 Integrated Marketing Communication 3 MKT 382 Brand Management 3 MKT 384 Market Research 3 MKT 385 Service Marketing 3 MKT 479 Marketing Policy 3 Choose one elective from the following: 3 MKT 350 Internet Marketing MKT 376 Business to Business Marketing MKT 379 Retailing MKT 381 Sales Management and Personal Selling hours in Marketing Management 27 Marketing-International Business Concentration The Marketing-International Business Concentration prepares students for entry level positions with import-export firms, international departments of domestic firms, and firms based throughout the world. To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a 2.0 is required in each of the Basic Business Techniques courses and the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the Marketing, which include the following:

2 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 2 International Business Concentration Course Title MKT 336 International Marketing 3 MKT 374 Buyer Behavior 3 MKT 384 Market Research 3 MKT 479 Marketing Policy 3 ECO 330 Current Global Economic Issues 3 MGT 334 International Management 3 MKT 310 Introduction to International Business 3 MKT 477 Export-Import Management 3 Choose one elective from the following: 3 ECO 363 International Economics MKT 350 Internet Marketing MKT 375 Supply Chain Management MKT 376 Industrial Marketing hours in International Business 27 It is recommended that International Business students take two of the following courses as their non-business electives: IS 100 GEO 114 GEO 312 Proficiency In A Second Language International Business students are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language. Marketing- Professional Sales Concentration Professional selling is one of the most rewarding career fields in business. Few careers allow for the flexibility, financial rewards, personal satisfaction and overall sense of achievement enjoyed by sales professionals. A high percentage of marketing and business graduates identify the sales field as a career of choice upon graduation. In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. The sales function is the engine that propels every aspect of the organization. After completing the sales concentration, students are competitively positioned for jobs in a cross-section of firms across the globe. Specifically, you can 'market' yourself to organizations as having some degree of proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, presenting the core sales message, value creation and delivery, prospecting, sales call planning, presenting the core sales message and value proposition, communications skills, negotiating win/win solutions, customer relationship management, management of high-impact sales teams, and understanding of sales force performance. These skill sets are among the most widely sought of any among successful professional markets. To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0 (38 hours of general education requirements and 84 hours of business courses). In addition, a 2.0 is required in each of the Basic Business Techniques courses and the 300-level business core courses, and a 2.0 GPA is required for all courses counted in the Marketing, which include the following:

3 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 3 Professional Sales Concentration Course Title MKT 336 International Marketing 3 MKT 374 Buyer Behavior 3 MKT 384 Market Research 3 MKT 376 Business to Business Marketing 3 MKT 381 Sales Management and Personal Selling 3 MKT 479 Marketing Policy 3 Choose three electives from the following: 9 MKT 355 Consumer Relationship Management MKT 379 Retailing MKT 380 Integrated Marketing Communications MKT 382 Brand Management MKT 385 Service Marketing hours in Professional Sales 27 Graduation Plan Marketing Management Fall 2015 Course Title First Semester 15 MA 120* Calculus and Its Applications EH 101* English Composition I BUS 150 Introduction to Business Fine Arts (ARS 101, DRA 110, MUL 101 or ARH 103) History (HY 101, 102, 135 or 136) Second Semester 16 EH 102* English Composition II (see PAWS/Bus Admin Curriculum Sheet) CIS 250* Advanced Computer Applications Humanities/Fine Arts CA 110 Recommended or Curriculum Sheet ECO 215* Principles of Microeconomics Third Semester 16 ACC 211* Accounting Principles I BUS 245* Applied Business Statistics I ECO 216* Principles of Macroeconomics

4 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 4 Behavioral Science (CA 211, PSY 120, SY 109 or AN 100) BUS 305 Information Systems & Technology Fourth Semester 15 ACC 212* Accounting Principles II BUS 255* Applied Business Statistics II BUS 265* Legal Environment of Business MGT 320 Principles of Marketing MKT 300 Management Theory & Practice Fifth Semester 16 FIN 315 Business Finance MGT 305 Organizational Communication (W) (see PAWS/Bus. Admin. curriculum sheet) MKT 374 Consumer Behavior Literature First course of Literature Sequence Sixth Semester 15 MGT 325 Operations Management MKT 336 International Marketing MKT 380 Integrated Marketing Communication MKT 382 Brand Management MKT 385 Services Marketing Seventh Semester 15 MKT 375 Supply Chain Management Literature Second course of Literature Sequence MKT 384 Market Research Eighth Semester 15 Mkt. Mgt. Elective (Choose one: MKT 310,350,376,379, or 381) MKT 479 Marketing Policy (W)

5 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 5 MGT 485 Business Policy in a Global Economy (W) MGT 486 Undergraduate Comp Exam 0 Total Business Curriculum 122 The prerequisite to CIS 250 is CIS 150 (min C) or passing the CIS 010 Computer Proficiency Test. Register for 010 Exam in PAWS. See School of Computing web page for details. *Students must complete these courses with a minimum 2.0 USA and 200-core area gpa to declare their major. A "D" in MA 120 is acceptable. A minimum 2.0 gpa is also required in the 300-Core area, Courses area and overall USA in order to graduate. All 300-Core Classes should be completed before MGT 485/ 486. International Business Fall 2015 Course Title First Semester 15 MA 120* Calculus and Its Applications EH 101* English Composition I BUS 150 Introduction to Business Fine Arts (ARS 101, DRA 110, MUL 101 or ARH 103) History (HY 101, 102, 135 or 136) Second Semester 16 EH 102* English Composition II (see PAWS/Bus Admin Curriculum Sheet) CIS 250* Advanced Computer Applications Humanities/Fine Arts CA 110 Recommended or Curriculum Sheet ECO 215* Principles of Microeconomics Third Semester 16 ACC 211* Accounting Principles I BUS 245* Applied Business Statistics I ECO 216* Principles of Macroeconomics Behavioral Science (CA 211, PSY 120, SY 109 or AN 100) BUS 305 Information Systems & Technology Fourth Semester 15 ACC 212* Accounting Principles II BUS 255* Applied Business Statistics II BUS 265* Legal Environment of Business MKT 320 Principles of Marketing MGT 300 Management Theory and Practice

6 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 6 Fifth Semester 16 MGT 305 Organizational Communication (W) MKT 310 (see PAWS/Bus. Admin. curriculum sheet) Introduction to International Business MKT 374 Consumer Behavior MKT 336 International Marketing Sixth Semester 15 FIN 315 Business Finance MGT 334 International Management MGT 325 Operations Management MKT 384 Market Research Literature First course of Literature Sequence Seventh Semester 15 Intl. Bus. Elective (Choose one: ECO 363, MKT 350,375, or 376) ECO 330 Current Global Economic Issues MKT 477 Export-Import Management Eighth Semester 15 Literature Second course of Literature Sequence MKT 479 Marketing Policy (W) MGT 485 Business Policy in a Global Economy (W) MGT 486 Undergraduate Comp Exam 0 Total Business Curriculum 122 The prerequisite to CIS 250 is CIS 150 (min C) or passing the CIS 010 Computer Proficiency Test. Register for 010 Exam in PAWS. See School of Computing web page for details. *Students must complete these courses with a minimum 2.0 USA and 200-core area gpa to declare their major. A "D" in MA 120 is acceptable. A minimum 2.0 gpa is also required in the 300-Core area, Courses area and overall USA in order to graduate. All 300-Core Classes should be completed before MGT 485/ 486.

7 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 7 International Business students must demonstrate Introductory Level proficiency in a Second Language with a Foreign Language Sequence or by passing the Foreign Language Proficiency Exam. See Bulletin or Foreign Languages for details. Marketing Professional Sales Fall 2015 Course Title First Semester 15 MA 120* Calculus and Its Applications EH 101* English Composition I BUS 150 Introduction to Business Fine Arts (ARS 101, DRA 110, MUL 101 or ARH 103) History (HY 101, 102, 135 or 136) Second Semester 16 EH 102* English Composition II (see PAWS/Bus Admin Curriculum Sheet) CIS 250* Advanced Computer Applications Humanities/Fine Arts CA 110 Recommended or Curriculum Sheet ECO 215* Principles of Microeconomics Third Semester 16 ACC 211* Accounting Principles I BUS 245* Applied Business Statistics I ECO 216* Principles of Macroeconomics Behavioral Science (CA 211, PSY 120, SY 109 or AN 100) BUS 305 Information Systems & Technology Fourth Semester 15 ACC 212* Accounting Principles II BUS 255* Applied Business Statistics II BUS 265* Legal Environment of Business MGT 320 Principles of Marketing MKT 300 Management Theory & Practice Fifth Semester 16 FIN 315 Business Finance MGT 305 Organizational Communication (W) (see PAWS/Bus. Admin. curriculum sheet) MKT 374 Consumer Behavior Literature First course of Literature Sequence

8 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 8 Sixth Semester 15 MGT 325 Operations Management MKT 336 International Marketing Prof Sales Elective Choose From: MKT 355, 379, 380, 382, 385 Prof Sales Elective Choose From: MKT 355, 379, 380, 382, 385 Seventh Semester 15 MKT 381 Sales Management & Personal Selling MKT 376 Business to Business Marketing Literature Second course of Literature Sequence MKT 384 Market Research Eighth Semester 15 Prof Sales Elective Choose From: MKT 355, 379, 380, 382, 385 MKT 479 Marketing Policy (W) MGT 485 Business Policy in a Global Economy (W) MGT 486 Undergraduate Comp Exam 0 Total Business Curriculum 122 The prerequisite to CIS 250 is CIS 150 (min C) or passing the CIS 010 Computer Proficiency Test. Register for 010 Exam in PAWS. See School of Computing web page for details. *Students must complete these courses with a minimum 2.0 USA and 200-core area gpa to declare their major. A "D" in MA 120 is acceptable. A minimum 2.0 gpa is also required in the 300-Core area, Courses area and overall USA in order to graduate. All 300-Core Classes should be completed before MGT 485/ 486. Department Information Department of Management and Marketing (251) Chair Distinguished Professor of Marketing Donald Mosley Williams

9 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 9 Distinguished Professor of Real Estate Professor Emeritus Professors Associate Professors Assistant Professor Senior Instructors Epley Edward Harrison, Paul Pietri Finney, Icenogle, Maes, Mosley, Retzlaff-Roberts, Sneath, Turnipseed, Woodford Chow, Gillis, Sharland, Weldy Eastburn King, Lambe Department of Management website "Management is doing things right; leadership is doing the right things." - Peter Drucker Discover Management A majority of the Mitchell Business faculty has extensive practical experience within their fields of specialty. They've dealt first hand with the challenges businesses and corporations face, and have a passion for sharing their knowledge. They're committed to nurturing the professional development of students so they leave here with the skills, initiative, integrity and sense of teamwork required in the workplace. The Department of Management has the following degree options: Entrepreneurship, General Management, and Human Resource Management. The department also manages the Online General Business. Entrepreneurship Concentration Entrepreneurship is the key to economic growth for the United States and the Mobile region. The Entrepreneurship concentration is designed to create an "innovation" focused mindset that produces entrepreneurs and entrepreneurial leaders in ALL sectors of the society including: starting businesses, working in financing careers, innovative educators, franchise owners, economic development officials and social entrepreneurs. The concentration allows students to choose a combination of courses that best match their interests and entrepreneurial opportunities. General Management Concentration The General Management concentration offers courses designed to give students a solid foundation in the field of Management and will enable them to become effective managers, problem-solvers, and decision-makers in the world of business, industry, and government. Emphasis is placed upon problem recognition and anticipation, problem solving, and managerial decisionmaking. The thrust of the curriculum is to give students insight into the means for improving the productivity and efficiency of modern organizations. Human Resource Management Concentration Managers have become aware of the significant impact on the bottom line of effective utilization of the human resources in an organization. As a result, the Human Resource Manager has become a key person on the top management team. The Human Resource Management concentration provides students with the skills and knowledge to become a proficient practitioner in this leading organizational field. The Department of Management also oversees the General Business Degree. Online General Business The online general business major is designed for students that have completed, or are in the process of completing, the freshman and sophomore level degree requirements and who desire to complete a business degree through the online delivery of the junior and senior level requirements. The program assumes the student has completed 62 credit hours of general education and sophomore level business requirements. Students enrolled in the general business online degree program must complete 60 credit hours of junior and senior requirements and all of these courses are available online each year.

10 UNIVERSITY OF SOUTH ALABAMA MARKETING (BSBA) 10 The online courses curriculum allows the student to complete the program in two years or five semesters. Although the curriculum is set up for a five semester sequence, students are not required to complete the courses in the listed sequence. Additionally, students are not required to enroll in a certain number of courses each semester to participate in the online degree program. For additional information about the online program or for academic advising, please contact the: Office of Student Services Mitchell College of Business MCOB 110 Phone: mcobadviser@southalabama Department of Marketing web site "Business has only two functions - marketing and innovation." - Milan Kundera Discover Marketing In addition to providing a solid foundation in key areas of business, all programs in the department provide the student with a strong background in the practices and theories that are the foundation of contemporary marketing in the global competitive marketplace. In addition to the regular classes, students also have the opportunity to enroll in Internship, Directed Study, and Special Topic courses. Three concentrations are available within the Marketing major: Marketing Management, International Business, and Professional Sales.