brands in motion your turn-key solution for:

Transcription

1 your turn-key solution for: brand development «website development «social media management «printed materials «strategic direction «flash presentations « marketing «advertising «marketing «Thriving businesses know the value of a great promotional campaign. The right promotional mix gains the attention of potential customers, sparks company awareness and interest, and maximizes sales. At Inertia, we believe that a distinct company image and effective promotional materials are more than just good business ideas they are essential elements of business success. Inertia is a seasoned group of professionals that have extensive experience in graphic design, copy writing, marketing, photography, social media, and interactive development. We work closely with our clients to develop and execute innovative promotional materials that significantly increase business productivity and sales. Our hard hitting, far reaching materials cover all business-to-business and direct-to-consumer initiatives. Print. Online. And now even the world of social media. Inertia has successfully helped customers generate new business, reestablish interest in mature businesses, and enhance the customer base of already flourishing businesses. Enclosed are a few samples of our work for your review. Visit to view other materials we have created for our family of clients, or contact us at to learn what Inertia can do for you. Best regards, John Navickas Principal, Creative Director

2 { QUESTIONS & ANSWERS } What is branding and what s so important about it when it comes to my business? Branding is the face of your business. It s how you present your company to customers and it s often the first impression a customer gets of your business. It includes your logo, the design of your marketing pieces and the voice of your copy. It conveys a mood, evokes a feeling and defines positioning. Branding makes your brand memorable and helps set you apart from the competition. What is Marketing? Why is it better than a direct mail campaign? marketing is just what it sounds like: marketing through . marketing is a cost-effective marketing solution that helps you to connect with your customers on a more personal level and it can be tracked easily. And, unlike direct mail, you don t pay for postage and there are no printing costs. I have a business and my materials are looking a little dated. Can Inertia help me breathe some new life into my materials without loosing the equity I ve established in it over the years? Yes. We can give your brand a facelift - we ll refresh your logo and other marketing collateral so it s your brand with a modern touch. We have many clients that have been more than happy with updating their branding without loosing any brand equity. Will you be able to help me decide where my budget is best spent? What marketing materials would best suit the needs of my company? Yes. We can help you determine a strategic marketing mix for your company, your goals and your budget. We ll help you find just the right combination of print, online and social media and make it work for your business. How do you prefer payment? Is it OK to pay with a credit card? Normally, we prefer a check when payment is due on a project. But due to cash-flow issues with many businesses, Inertia now accepts credit cards through Google s Google Checkout online service. This is a safe and secure way to handle payments for all parties. Do you handle printing of the pieces you design? Yes. We have relationships with several printers and can get you a great result with a very competitive price. We offer complete turn-key solutions for all of our services. I want to set up a website for my company. What do I need to do? Where do I start? At Inertia, we offer a complete turn-key solution. We ll help you come up with names for your site ( and even take care of registration, hosting, and even setting up your initial accounts. From there we design the website to your needs and get your input every step of the way, just like any other project we work on. In working with us, you can rest easy that you don t need to be a computer expert to get great results online. That s why we do this for a living. Once I start a project with Inertia, what s the process? How does this work? After reviewing the project details and goals, Inertia will provide you with several design options to choose from. From there we can tweak the layouts to your liking. After a final design has been chosen, the project will be printed, placed on line, etc. We will not rest until you re satisfied with the final project and you feel competent that it will accomplish your goals. I keep hearing about this Social Media thing - what is it? Does my company need it? Social media is not a fad. Even if you don t have a Facebook or Linkedin account, you probably know a few people that do. Facebook, Twitter, Linkedin, social bookmarking, blogging- there s a lot of Web 2.0 out there and we re here to help you navigate it. Inertia will help you determine which social media will fit best for your business goals and how you can make it work. We can set up accounts for your business and manage them for you, or we can just set up your accounts and help you get a strategy together so you can manage them yourself. Have a question that you did not see listed here? Please feel free to drop us a line and ask us a question anytime idea@inertiamoves.com

3 Stand out from your peeps. Branding The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. It makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. A strong brand is invaluable as the battle for customers intensifies day by day. It s important to spend time investing, researching, defining, and building your brand. After all, your brand is the face of your business. It s a foundational piece in your marketing communication and one you do not want to be without idea@inertiamoves.com

4 { BRANDING } Tree & Landscape Service Inc. Hatboro idea@inertiamoves.com

5 Set the web on fire Online Development It s not enough that you just have a website anymore. In today s competitive environment, you must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was a $20 template or something done by the new intern, your chance at making a good first impression isn t too good. Inertia knows professional web site design inside and out. We don t just design websites that look pretty. We create online environments that are as user-friendly and easy to navigate as they are impactful to the user. This also holds true when we need to take on more heavy-duty client needs, like online contests and database-driven dynamic content. What if you re looking for a Flash-based animation or video for your website? Don t worry - with our detail-oriented approach and talent at audio engineering, musical composition, and 3D modeling... rest assured we can handle that, too idea@inertiamoves.com

6 { ONLINE DEVELOPMENT } idea@inertiamoves.com

7 When you re not there to talk about your business, what will speak for you? Printed Materials It may not seem obvious that good design adds credibility, but that fact is sometimes overlooked because it is so subliminal. Think of the products you buy or the stores that you shop at. Have you ever decided on a purchase because of the way it looked vs another? That s how good design works. The experience of Inertia has enabled us to produce a portfolio rich in diversity and clientele. Our design portfolio includes a wide range of capabilities need a magazine ad, brochure, product packaging, trade show booth, point of purchase display, sell sheets, direct mail, or poster design? No problem! Inertia has your business covered. Companies know how important a continuous marketing program is, and attention-getting printed media should be a major part of it idea@inertiamoves.com

8 { PRINTED MATERIALS } Compact Disc Packaging Brochure Poster Design Promotional Folder Pharmaceutical Industry Sales Material Annual Report Product Packaging Promotional Folder Sell Sheet idea@inertiamoves.com

9 Marketing marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with marketing while investing only a small amount of time and an even smaller amount of money. Inertia can make this technology work for your business. Unlike other marketing vehicles, such as traditional direct mail, results from campaigns are easily measured. Results are reported in terms of opens, which report how many people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your , and in a many cases, you can learn who actually clicked on those links. Can traditional direct mail do that? No printing costs No postage costs No delivery delays idea@inertiamoves.com

10 { MARKETING } idea@inertiamoves.com

11 Service Offerings So you re probably wondering what we do over here at Inertia. Well... a lot. And it s not just about looks. Our marketing capabilities go far beyond designing logos, brochures and websites that simply look good. We create designs that demand attention and work together to meet your business and marketing goals, build your brand, and most importantly, get results. Take a look at our listing of services on the other side of this page. If there s anything that you may need and don t see listed give us a call and we can tell you right away if it s something we can handle. We look forward to meeting with you and helping your business grow idea@inertiamoves.com

12 { SERVICE OFFERINGS } Identity & Branding - Whether you re a new business just creating an identity or an established businesses looking for a complete overhaul, we ll design complete identity and branding packages for your business, including logos, business cards and stationary. Website Development - In today s market, your business needs a well-designed, engaging website. Inertia creates user-friendly websites that are easy to navigate and increase customer awareness for your brand. Audio Editing - Need a voice-over for that new radio spot? How about a custom music background for your next presentation? From bells & whistles to cutting edge audio production, Inertia hears you. Brand Facelifts - Is your logo looking a bit tired? Your business cards feeling a little dated? No need to throw it all away. Inertia can take your existing brand and refresh it, giving it new appeal without losing your established identity. Brochures - The quintessential marketing tool! Promote your business with an informative, eye-catching brochure in any size and shape to wow prospective customers and land new business. Direct Mail - Want to send personalized postcards or a follow-up campaign to your customers? Inertia will design, write and mail your cards. We can even help you with list acquisition if you don t have your own list. Marketing - Supplement your marketing efforts with costeffective marketing. We won t just create campaigns with content optimized for , but we ll also make sure your campaigns meet the latest CAN-SPAM laws. Social Media Management - It s not just a fad. Expand your online presence with custom-designed Facebook, Twitter and other social media vehicles. Let us set up and help manage your accounts. Or we can just create a strategy for you so you can run with it on your own. Web Banners - Make the most of online ad space with a well-designed gif or Flash-based banner that coordinates with your brand and the rest of your marketing efforts. Custom Internet Applications - Inertia can create online contests, Internet portals to show clients their monthly billing statements, or other custom Internet applications based on your goals and needs. Flash Presentations - Looking for something a little, well... flashier? Then let us put together a Flash presentation to showcase your business s unique capabilities. PowerPoint Presentations - Get custom-designed, professional looking PowerPoint presentations for your next sales meeting or client presentation. We excel in making PowerPoint presentations that don t look like your typical off-the-shelf PowerPoint presentations. Advertising - Whether you need a print ad, radio spot or billboard, Inertia will see your ad campaign through from concept to completion. Presentation Folders - These essential marketing pieces help get the word out about your business to new and existing clients. Make sure you re making the best impression possible with folders designed by Inertia. Product Packaging - Ever bought something just because the package looked cool? Yeah, so have we. Let us design unique, eye-catching packaging for your unique products. Image Editing - Need to make pigs fly? Cows jumping over the moon? No problem. Our expert photo-retouchers can make the impossible possible on screen and on paper. Newsletters - Stay connected to your customers with professionally designed and written newsletters. Send them quarterly, monthly or bi-monthly. We can even handle the mailing if needed. Search Engine Optimization - You love your web site, but somehow Google doesn t seem to as well? Get noticed and drive customers to your website with well-crafted, optimized copy & code. Annual Reports - Get a professionally designed and edited annual report that impress your investors and shareholders. Pharmaceutical Marketing - That right, we also have extensive experience in marketing pharmaceuticals and medical devices. We know all of the rules, regulations, and won t give you any of that pharma-dharma to be expected from other Pharma agencies. Trade Show Collateral - Create a coherent presentation at your next trade show with banners, walls, pop-ups, kiosk displays and other trade show collateral designed by Inertia idea@inertiamoves.com

13 So, is your business headed in the right direction? Strategic Direction Sure, a lot of other agencies and independent designers will make you a web site or a brochure - but is it really needed to achieve your marketing goals? Is it designed and written with a strategic direction for maximum effectiveness? When you work with Inertia, we meet with you and evaluate your situation. What are your goals? What are your obstacles? What has been working? What has failed? Inertia will review everything from your business plan, to your current branding and materials, to the methods that you implement from the first contact to closing of a sale, and create a cohesive course of action that will get your business back on track. The result will be a marketing plan consisting of a strategic fusion of design, market analysis, and efficiency. That s right, efficiency. If you don t need a direct mail program to achieve your marketing goals, we won t suggest it to you. It s that simple idea@inertiamoves.com

14 { MARKETING SERVICES } We examine your goals, your business environment, what you ve done before, and why you have the customers you have. It is the process of turning that information into knowledge so that you can make informed choices going forward. Inertia will review everything from your business plan, to your current branding and materials, to the methods that you implement from the first contact to closing of a sale, and create a cohesive course of action that will get your business back on track. The result will be a marketing plan consisting of a strategic fusion of design, market analysis, and efficiency. That s right, efficiency. If you don t need a direct mail program to achieve your marketing goals, we won t suggest it to you. It s that simple. Industry Research - General industry analysis provides a broad look at industry size, trends, technology, regulations and marketing strategies. Through a combination of both primary and secondary research, IMEC will look to industry experts to contribute to the information necessary to meet the defined objectives. Competitive Research - A thorough review of competitors, both direct and indirect, is necessary to fully understand a company s position in the market place. Based upon the intent of the research, IMEC looks to seek an understanding of competitors products, services, distribution and sales strategies, pricing, promotions, competitive position, technologies, etc. Target Customer Research - There are a number of tools that can be used to understand the satisfaction, needs and desires of customers including surveys, focus groups and interviews. To balance feedback, research can include a variety of customers such as end-users, sales representatives, distributors, dealers, and buyers, among others. The appropriate research tools are selected based upon the lifestyles and habits of the respondents, the depth of the information sought, and the quality of the business relationship. Marketing Strategy and Planning - Strategic planning is concerned about the overall direction of the business. It is concerned with marketing, of course. The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides meet the overall business objectives. Integrated Marketing Plans - This is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. Product Launch Plans - Too often a product or service is offered because it sounds like a good idea, without the necessary background or research to ensure it meets a true market need or supports business goals. The Product Launch Plan establishes the definition of a new product or service, the release schedule, evolution, position, and distribution. It also drives development efforts, allows marketing to prepare the sales force for the eventual release, and determines the documents and events that will promote the product or service when launched to the market. Company/Business Analysis (SWOT) - SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors idea@inertiamoves.com

15 Multimedia Pictures fade in and out. Words dace across the screen. The voice-over blends beautifully with the musical background. Multimedia content never fails to please an audience - or a potential client. At Inertia, we excel at creating multimedia content that demands attention. Combining our resources in writing, direction, audio talent, and graphic design, we can approach a multimedia project in the way a movie is made. The final effort is a clean, flowing piece that everyone can be proud of. From internet demonstrations to a looping tradeshow presentation, we can make your next project shine. We can also use our talents to create background audio tracks for radio commercials, or even the entire commercial. Want an audio signature like Intel has? In no time we can get your business on its way to developing an audio brand as well. Check out our online portfolio to see the samples in motion at idea@inertiamoves.com

16 { MULTIMEDIA } Flash Presentation Award Show Video Introduction PowerPoint Presentation Interactive CD-ROM Flash-based audio presentation Interactive CD-ROM Looping Tradeshow Presentation idea@inertiamoves.com

17 The average print ad gets only two seconds of viewing time. You want ideas that hit the ground running and get attention. Fast. Advertising It takes something special to make your ad cut through the clutter to stop people scanning and pay attention. High impact ads with creative copy and memorable visuals are often the key. One of the most important ways in which your business can be made successful is advertising. There are many different forms of advertising, but there are few companies, if any, that can survive without some form of it. Business advertising is the single most important element many businesses forget. When the economy is in a crunch, marketing is often the first part to go for a company. Don t make this mistake. Business advertising, even on a shoestring budget, is the key to keeping a business in front of consumers. Advertising is an art form that blends creative skills, salesmanship, marketing intelligence and business savvy. Advertising is a long-term investment that demands strategic thinking, strong planning and a bit of patience. When done right, advertising works idea@inertiamoves.com

18 { ADVERTISING } idea@inertiamoves.com

19 Social Media Management With the push of a button, a restaurant can tell 1,200 people its special of the day. With just one link, a hospital can promote anything from a blood drive to a vaccine clinic. And with enough online posts, a nonprofit can turn a small gathering into a bustling artists market. Welcome to the world of Social Media. By using social networking sites such as Facebook, LinkedIn, YouTube, Flickr, and Twitter businesses get by with a little help from their friends. Inertia can help you in this new frontier. We will set up all of your accounts and custom brand these to match your company. From there we can hand you the keys to manage, or we could even post, tweet, and upload content for you. Don t think that you need to be a social media expert to have it work wonders for your company idea@inertiamoves.com

20 { SOCIAL MEDIA MANAGEMENT } Social Media Strategy - There s more to utilizing social media than just posting content and messages when you find time. To do it right you need to focus your message and know what to talk about, when to talk about it, and who to talk to. Inertia can help you find your voice in the world of Social Media. Social Media Content - Most people that are running a business don t have the time to keep up with the flow of information in the Social Media world, yet alone continue to add to the conversation on a consistent basis. At Inertia, we can handle this for you: making sure that you have an effective voice in Social Media while saying all the right things. Branding Your Social Media Presence - When people visit your Social Media network, does it look like a part of your brand? Social Media Advertising - Using social media as an advertising vehicle can yeild high results. These networks allow you to target your message to people using specific keywords in their profile or what they have even talked about lately. Set your target and speak to millions, thousands, or just a few. Facebook: Custom Business Page Content - Don t settle for what Facebook gives you. Inertia is able to add special pages to your Facebook Business Page. Have a page about your current offers, directions to your business, or even embed video files for product demonstrations. There s no limit to what you can turn your Facebook Business Page into. Linkedin: Make Your Business Profile Shine - Linkedin now offers your business profile a way to showcase offerings and services. Show people in your network what your business can do, offer links to examples, and include testimonials. Leveraging New Technology as it Happens - The landscape of Social Media is always changing. New services and enhancements become available, others are made obsolete, and new ways to connect social networks eveolve almost daily. At Inertia, we pay strict attention to this changing world and make sure that our clients make the most of it Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that can get you links, attention and massive amounts of traffic. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that may make your site profitable over time. Those who ignore the efficacy of social media usually fall into three categories; the ones who don t know much or anything about social media, the ones who are interested but don t know how to use it and those who don t believe in the value that a social media strategy can bring to any site or business. Here are some reasons why you should consider using social media: 1. It s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones. 2. It s manageable. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing. 3. It s low-cost/high returns. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free. 4. It complements other efforts. Social media and effective marketing goes hand-in-hand. It doesn t interfere with any other methods of getting traffic to your website and will fit perfectly with an advertising campaign and use of other promotional media idea@inertiamoves.com