overview the what and the why lecture 01 inspiration to application lecture 02 making it and breaking it lecture 03 evaluating success lecture 04

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1 overview the what and the why lecture 01 inspiration to application lecture 02 making it and breaking it lecture 03 evaluating success lecture 04

2 what is grid? a non-printed system of horizontal and vertical lines that divides the page and helps the designer align elements consistently. the skeleton of the design. a two-dimensional structure made up of a series of intersecting vertical and horizontal axes used to structure content. the grid serves as an armature on which a designer can organize text and images in a rational, easy to absorb manner.

3 but what is it really? [grids are] designed in response to the internal pressures of content (text, image, data) and the outer edge of frame (page, screen, window), an effective grid is not a rigid formula but a flexible and resilient structure, a skeleton that moves in concert with the muscular mass of information. note the metaphors used: not a formula; flexible skeleton moving in concert with muscle ~ellen lupton

4 grid is the abs tract understr ucture of design the visual underpinnings that point to coherence in communication

5 the stigma of grid old-fashioned oppressive banal; boring

6 the stigma of grid old-fashioned oppressive banal; boring timelessly modern freeing for creativity intriguing and adaptable this is easy to say but only dedicated practice and experimentation can yield true conviction of the points above

7 the value of grid clarity consistency / unity systemization speed expressiveness

8 lectures on grid the value of grid clarity consistency / unity systemization speed expressiveness

9 the value of grid clarity consistency / unity systemization speed expressiveness

10 lectures on grid the value of grid clarity consistency / unity systemization speed expressiveness

11 the value of grid clarity consistency / unity systemization speed expressiveness

12 lectures on grid the value of grid clarity consistency / unity systemization speed expressiveness

13 case study event poster and postcard note how the aforementioned factors play into this piece.

14 case study horizontal/vertical grid lines derived from placement of macro type elements initially

15 case study diagonals in the grid note the different directions facilitate reading the card in different ways

16 case study main element N proportions notice how its dimensions can be found in other areas of the composition

17 case study

18 case study

19 case study

20 case study units and spacing unit proportions (i.e., within the N) find use in space

21 case study proportions in E find their way into other areas of the design

22 summary ~ lecture 01 grid is the skeleton that moves with the muscle of content grid should facilitate timelessness, creativity and adaptation dynamic grid thrives on varied relationships of proportion

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