DRIVING CLIENT VALUE THROUGH HYBRID CLOUD

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1 DRIVING CLIENT VALUE THROUGH HYBRID CLOUD ROBERT LEBLANC SENIOR VICE PRESIDENT, IBM CLOUD 2015 International Business Machines Corporation 1

2 IBM Cloud 2014 Cloud Revenue $7B, +60% Yr/Yr Growth ahead of market Annual as-a-service run rate ~$3.5B /Yr IBM is ranked as the #1 hybrid and private cloud provider for the enterprise February 2015 IBM is ranked #1 for current hybrid cloud implementations June Market Opportunity ~$400B, 23% CAGR Cloud Offerings Public, Private and Hybrid 2014 as-a-service Segment Revenue Mix Software ~30% Services ~70% PUBLIC Value Driver: Standardization, Scale HYBRID Value Driver: Innovation PRIVATE Value Driver: Customization IT INFRASTRUCTURE 2015 International Business Machines Corporation 2

implementations June 2014 2018 Market Opportunity ~$400B, 23% CAGR Cloud Offerings Public, Private and Hybrid 2014 as-a-service Segment Revenue Mix

3 IBM has an enterprise-driven cloud portfolio Business Process as a Service Enabling business transformation IBM Commerce IBM Smarter Workforce Software as a Service Marketplace of high value consumable business applications IBM Analytics IBM Watson Platform as a Service Composable and integrated application development platform Infrastructure as a Service Enterprise class, optimized infrastructure Cloud Managed Services Infrastructure Services Public. Private. Hybrid International Business Machines Corporation 3

Platform as a Service Composable and integrated application development platform Infrastructure as a Service Enterprise class,

4 In 2014, IBM made significant advancements in core cloud offerings $1.2B Global cloud center expansion commitment of 40 centers worldwide Cloudant Acquisition Database-as-a-Service capability Strategic Signings Multi-year enterprise cloud signings: Lufthansa, WPP, Thomson Reuters, ABN Amro JANUARY 2014 $1B Multi-year commitment for Bluemix app development platform Cloud Security Using proven analytics to give companies a clear line of sight into the security status of their entire business DECEMBER IBM CLOUD REVENUE: $7B, 60% YTY INCREASE 2015 International Business Machines Corporation 4

enterprise cloud signings: Lufthansa, WPP, Thomson Reuters, ABN Amro JANUARY 2014 $1B Multi-year commitment for Bluemix app development platform Cloud

5 IBM is helping a broad range of clients transition to hybrid cloud Accelerate app development of digital services and guest offers Rapidly launch a new service for connected devices across 30 countries in Europe Increase customers ability to run core business apps securely in the cloud Improve racers decision-making and safety; enhance the fan experience IBM: #1 hybrid and private cloud provider for the enterprise Synergy Research, February International Business Machines Corporation 5

core business apps securely in the cloud Improve racers decision-making and safety; enhance the fan experience IBM: #1

6 Each hybrid cloud mix is based on workload characteristics ON-PREMISES IT PRIVATE PUBLIC Through 2020, the most common use of cloud services will be a hybrid model combining on-premises and external cloud services.* Hybrid Cloud Definition The connection of one or more clouds to on-premises systems and/or the connection of one or more clouds to other clouds Hybrid Cloud Key Attributes Integration Security Visibility & Control Data Services & Localization Seamless Delivery DevOps *Source: Gartner, Cloud Computing Innovation Key Initiative Overview, July International Business Machines Corporation 6

* Hybrid Cloud Definition The connection of one or more clouds to on-premises systems and/or the connection of one or more clouds to other clouds Hybrid

7 In 2015, IBM continues to deliver strategic hybrid cloud capabilities 1Q 2015 Announcements Dedicated IBM Cloud unit Integration Enterprise Containers Control, Visibility and Security IBM DataWorks Collaborative Operations Orchestration Security Developer Productivity Bluemix Local Secure Passport Gateway API Harmony IBM is providing a robust cloud infrastructure and powerful dev platform to enable customers to do great things. Kaltura and IBM Cloud to power Turner Latin America s new Cloud-TV service Turner s new multi-screen TV Everywhere Service debuted on February 22 nd with the streaming of the Academy Awards Alan Lepofsky, Constellation Research, Feb 24, International Business Machines Corporation 7

powerful dev platform to enable customers to do great things.

8 IBM cloud delivers core infrastructure and applications as well as key hybrid cloud capabilities for early adopters high Federated Business Processes Cognitive Data as a Service Data for sale Hybrid data in analytics BUSINESS VALUE OF CLOUD Applications Mobile Web sites Infrastructure Compute/Storage Dev/Test Peak overflow Composable Business Services API discovery Portability/Containers Data sprawl Shifting business processes Federated business processes low Open Standards-based platform CLOUD MATURITY high 2015 International Business Machines Corporation 8

Infrastructure Compute/Storage Dev/Test Peak overflow Composable Business Services API discovery Portability/Containers Data sprawl Shifting

9 Summary Clients value IBM s unique strengths in business process transformation and hybrid cloud technology IBM s approach to hybrid cloud enables clients to put data to work for better decision making and competitive advantage IBM is ideally-positioned to satisfy end-to-end enterprise requirements for the growing hybrid cloud: infrastructure, application development, data, security, visibility and control 2015 International Business Machines Corporation 9

IBM is ideally-positioned to satisfy end-to-end enterprise requirements for the growing hybrid cloud:

10 2015 International Business Machines Corporation 10

11 These charts and the associated remarks and comments are integrally related, and they are intended to be presented and understood together. In an effort to provide additional and useful information regarding the company s financial results and other financial information as determined by generally accepted accounting principles (GAAP), certain materials presented during this event include non- GAAP information. The rationale for management s use of this non-gaap information, the reconciliation of that information to GAAP, and other related information is included in supplemental materials entitled Non-GAAP Supplemental Materials that are linked to the company s investor relations web site at The Non- GAAP Supplemental Materials are also included as Attachment II to the company s Forms 8-K dated January 20, 2015 and February 26, International Business Machines Corporation 11

certain materials presented during this event include non- GAAP information.

12 2015 International Business Machines Corporation 12

Growth in the Cognitive Era Global Business Services Bridget van Kralingen

Growth in the Cognitive Era Global Business Services Bridget van Kralingen IBM Investor Briefing 2016 Senior Vice President, Global Business Services Global Business Services $17.2B $2.6B Revenue Mix 30%