for Virtualized Server Environments

Transcription

1 for Virtualized Server Environments Understanding Microsoft Licensing (Server Virtualization) 2 PRESENTATION. 1

2 Past : Role of ITAM in Virtualization Projects / Environments 3 4 PRESENTATION. 2

3 1 Software License Position Analysis 2 SAM Practice Assessment 3 SAM Training and Employee Awareness 4 Design and Implementation of SAM Policies, Processes, and Procedures 5 Implementation and Optimization of SAM Tools 6 Software Contract Management 7 Software License Management 8 Software Deployment Readiness Assessment 9 10 Configuring SMS/SCCM for Effective IT Asset Management ( New! ) Business Value Planning Services (BVPS) SAM Engagement and Solution Workshop ( New! ) 5 Subscribe to win a Microsoft Zune 30GB Player and Zune Car Pack! 6 PRESENTATION. 3

4 7 8 PRESENTATION. 4

5 Physical World Virtualized World 9 10 PRESENTATION. 5

6 The sprawl of a large physical server farm The density and higher utilization of resources in a virtualized server farm Can be converted to Image Source: Gartner 2008 (Report ID: G ) 11 Common types of virtualization using Microsoft products 12 PRESENTATION. 6

7 Drive Costs Down Increase IT Efficiency Enable Business Agility Why is virtualization such a big deal? A lot of people understand, and they think it's about saving money, it's about saving power, it's about green IT, it's about space, and that's certainly true. But in our perspective, it's much, much bigger than that, and people are just now beginning to understand that. We think that there's a major transformation taking place in IT. This major transformation that's been taking place for years is starting to accelerate, and we believe that virtualization is a major enabler and catalyst of that transition that's taking place Tom Bittman, Gartner VP and Chief of Research of Infrastructure and Operations, at Microsoft s Virtualization Launch Event The Server Virtualization market is rapidly growing % of x86 Workloads Virtualized WW Spending on Server Virtualization Software ($B) with new (and different) customers driving this growth Early majority buyers are mid market companies with smaller staff and smaller budgets Early majority buyer transactions on average will be smaller than early adopters This next wave in adoption is what IDC terms Virtualization 2.0, and it will be supported not just by the Global 2000 but also by the Global 200,000. IDC, Aug 2008 Cost stands out as the biggest inhibitor to companies virtualizing these remaining systems IDC, Aug 2008 In this segment Microsoft has an advantage Microsoft will gain share because Microsoft costs significantly less than VMware and is now at technical parity with VMware Microsoft is a familiar vendor High customer satisfaction with existing applications - Office, Exchange, etc Microsoft Server Virt. Market Share (%) A Virtualization Practice is better than a VMware Practice Be technology agnostic/act as a trusted advisor Enables access to follow-on projects (e.g. mgmt, desktop virt and VDI, etc) The best ROI on an offering that covers all scenarios VMware expansion is taking away business from partners Source: Gartner, IDC, 2009, 2010 PRESENTATION. 7

8 Market Size Server Virtualization on the Technology Adoption Lifecycle The Last Phase Early Adopters Large Enterprises Price insensitive Low volume, large size The Next Phase Early Majority through Mainstream Mid-Market (smaller size, higher volume) Cost/Price sensitive Affordable Early Adopter: 13.3% 1 Today Early Majority: 49.9% Late Adopter: 32.1% Laggard: 4.9% Time This next wave in adoption is what IDC terms Virtualization 2.0, and it will be supported not just by the Global 2000 but also by the Global 200,000. IDC, Aug 2008 To date, roughly 5% of the installed base of servers has been virtualized with over 25 million servers that could potentially be virtualized as they are upgraded and refreshed. IDC, Aug : October 2009 IDC Server Virtualization Survey It s the Platform you know Data center to desktop End-to-End Management Best TCO/ROI Part of Windows Server 2008 Use Existing Tools & Skills Full range of products & solutions Large partner eco-system Physical and Virtual & Cross-hypervisor Interoperability Management Approx 1/3 the price of VMware Lower ongoing costs Simplified Licensing 16 PRESENTATION. 8

9 17 Added Complexity, Increased Benefits 18 PRESENTATION. 9

10 19 Licensing Complexity According to a recent Forrester report, "software licensing and pricing will continue to be marred by complexity, especially as maintenance costs and a lack of flexibility continue to grow.. R. "Ray" Wang and Elisse Gaynor, "Trends 2008: Applications Licensing and Pricing", Forrester, January 23, ensing_and_pricing_is_still_too_complex_and _Costly pdf 20 PRESENTATION. 10

11 Three critical success factors for overcoming this complexity 1. Licensing expertise 2. Data gathering tools and methodologies 3. ITAM Practices 21 (New in FY09) (New in FY09) (New in FY10) (New in FY11) (New in FY09) 22 PRESENTATION. 11

12 Windows Server 2008 R1/R2 Enterprise* Windows Server 2008 R1/R2 Datacenter* Microsoft SQL Server 2008 R1 Enterprise Edition (Server CAL Mode) and 2008 R2 Datacenter Edition* 23 Microsoft SQL Server 2012 Enterprise Edition* 24 PRESENTATION. 12

13 Basic Terms and Principles PRESENTATION. 13

14 27 28 PRESENTATION. 14

15 29 30 PRESENTATION. 15

16 31 32 PRESENTATION. 16

17 More on Assigning Licenses 33 Two Windows Server Guest O/S Benefit For Example 34 PRESENTATION. 17

18 Windows Server Product Windows Server 2012 Standard Windows Server 2008 R2 Standard and Windows MultiPoint Server 2010 Academic Permitted instances in physical and virtual operating system environments on a single server 1* + 2 (each license covers two physical processors and two VOSEs) 1* + 1 Windows Server 2008 R2 Enterprise 1* + 4 Windows Server 2008 R2 and 2012 Datacenter 1 + Unlimited (v2012: each license covers two physical processors) Windows Small Business Server 2008 Standard 1* or 1 Windows Server 2003 for Small Business 1* or 1 * The number next to the * footnote covers the use of Windows Server in a physical operating system environment and may only be used to run hardware virtualization software, provide hardware virtualization services, or run software to manage and service operating system environments on the licensed server. Refer to MS Product Use Rights (PUR) for full details on the terms of these entitlements. 35 More on Moving Licenses versus Instances 36 PRESENTATION. 18

19 Running instances can be moved between licensed servers (up to that second server s peak licensing capacity of instances) PRESENTATION. 19

20 39 * Refer to MS Product Use Rights (PUR) or Application Server License Mobility Volume Licensing brief for full details. 40 PRESENTATION. 20

21 Per-Processor or Per-Core Server/CAL Licensing Model MS-SQL Server 2012 MS-SQL Server >= 2008 R2 Enterprise: No Restriction* Standard: 1x90 days Enterprise/Datacenter: No Restriction Standard: 1x90 days Enterprise: With SA, No Restriction Standard: With SA, No Restriction Enterprise/Datacenter: No Restriction Standard: 1x90 days 41 Entitled to run up to 8 VOSEs* Entitled to store an unlimited number of VOSEs 6 Virtual instances are running Entitled to store an unlimited number of VOSEs 3 Virtual instances are running 42 PRESENTATION. 21

22 Entitled to run up to 8 VOSEs* Entitled to store an unlimited number of VOSEs 6 Virtual instances are running Entitled to store an unlimited number of VOSEs 3 Virtual instances are running 43 Moving Application Server Licenses 44 PRESENTATION. 22

23 45 reassignment exceptions 46 PRESENTATION. 23

24 47 48 PRESENTATION. 24

25 Licensing Microsoft Application Server Products General Rules Standard Edition Per-Proc Enterprise Edition Per-Proc 49 Application Server Core Concept: Most Microsoft application server products have a one-to-one relationship between a license and a running instance. A select few (e.g. MS- SQL Server) allow you to run a group of instances but only in the same OSE. Exceptions: 50 PRESENTATION. 25

26 Standard Edition (excluding MS-SQL Server 2012 which can be licensed per-core) Terms and Conditions Per-Processor 51 Standard Edition (excluding MS-SQL Server 2012 which can be licensed per-core) Terms and Conditions Per-Processor 52 PRESENTATION. 26

27 Enterprise Edition Per-Processor (excluding MS-SQL Server 2008 R2, which require SQL Datacenter licenses for equivalent entitlements, and MS-SQL Server 2012, which is licensed per-core) Terms and Conditions 53 In a nutshell: How to License Microsoft Server Products in Virtual Environments 54 PRESENTATION. 27

28 For Microsoft Server Products in Virtualized Environments LICENSING MODEL NOTES EXAMPLES Per instance with standard license entitlements Per instance with special license entitlements Each Server License provides the right to run only one instance of the server software regardless of whether in a POSE, VOSE, or on a stand-alone machine. In the Server/CAL licensing model, each Virtual Machine (VM) gets licensed as if it were a separate physical server (absent any one-off license entitlement for failover, cold server disaster recovery under Software Assurance, etc.). This is the server virtualization licensing model for most Microsoft Application Server products (that are not licensed per-processor). Windows Server: Take advantage of VM O/S entitlements based on the edition of Windows Server O/S assigned to the host machine (POSE). MS-SQL Server 2008 R2 Datacenter Edition / SQL Server 2008 Enterprise Edition or earlier versions (Server/CAL Mode): Unlimited deployments in POSE and VOSE. SQL Server 2008 R2 Enterprise introduced new limits which allow 4 virtual machines per license. This means, if a customer needs to run 8 virtual machines in a Server/CAL licensing mode, they need 2 SQL Server 2008 R2 Enterprise licenses. No license for unlimited virtualization with SQL Server 2008 R2 EE Server + CAL exists other than as a temporary SA right. Microsoft Exchange ConfigMgr (SCCM) SQL Server Standard (Server/CAL mode) Windows Server SQL Server Enterprise (EE) and Datacenter Edition (in Server/CAL mode) 55 For Microsoft Server Products in Virtualized Environments LICENSING MODEL NOTES EXAMPLES Per-Processor ( Per-Proc ) NOTE: The below guidelines apply to all server products licensed in a per-processor mode except System Center 2012, which was launched in April 2012, MS-SQL Server versions including and predating 2008 R2, and Windows Server Datacenter Edition. The number of processor licenses depends not only on the edition in use but also how resources are allocated and configured (i.e. number of virtual processors in use for VOSEs and cores/threads on physical processors) Standard Edition Per-Processor: For VOSE ( Processors Used ): License by the number of virtual processors in relation to cores or threads per physical processor. For POSE ( Processors Available ): License by the number of physical processors NOTE: for Server products deployed in Standard Edition, the total processor count to be licensed can in fact exceed the total physical processors Enterprise Edition Per-Processor: License by the number of physical processors unless hardware partitioning is in effect. Commerce Server 2009 (All Editions) BizTalk Server 2006 R2/2009/2010 (not v2013) Forefront Threat Management Gateway 2010 (All Editions) 56 PRESENTATION. 28

29 For Microsoft Server Products in Virtualized Environments LICENSING MODEL Per-Processor ( Per-Proc ) Covering This Exception Windows Server 2012 NOTES Windows Server 2012 Standard Edition Per-Processor: Standard edition license entitles you to run up to two VMs on up to two processors Windows Server 2012 Standard edition will entitle you to run one instance in the physical OSE and two instances in the virtual OSE with each license If all of the allowed instances are running then the instance in the physical can only be used to manage the virtual instances. For Standard edition you can add more virtual instances by assigning additional licenses to the server (two incremental virtual instances are added per license, which is equivalent to one VOSE per physical processor, though licenses are sold in two-processor packs). Windows Server 2012 Datacenter Edition Per-Processor: Licensed by number of physical processors. Allows any edition of Windows Server to be installed on an unlimited number of Operating System Environments (OSEs), whether physical or virtual, on a particular machine. EXAMPLES Windows Server 2012 Examples: 57 For Microsoft Server Products in Virtualized Environments LICENSING MODEL NOTES NOTES Per-Processor ( Per-Proc ) Covering These Exceptions MS-SQL Server <= 2008 R2 (All Editions) Windows Server Datacenter Edition MS-SQL Server Standard Edition Per-Processor (or Workgroup/Small Business /Web Edition Per-Proc): For VOSE ( Processors Used ): License by the number of virtual processors in relation to cores or threads per physical processor. For POSE ( Processors Available ): License by the number of physical processors NOTE: for Server products deployed in Standard Edition, the total processor count to be licensed can in fact exceed the total physical processors MS-SQL Server Enterprise Edition Per-Processor: For MS-SQL Server 2008 and earlier versions, license the number of physical processors and run any number of instances in unlimited operating system environments for each Enterprise Per-Proc license. For MS-SQL Server 2008 R2, license the number of physical processors and run any number of instances in up to four operating systems environments for each Enterprise Per-Proc license assigned to the server. Windows and MS-SQL Server Datacenter Edition Per-Processor: Windows Server and MS-SQL Servers 2008 R2: License by the number of physical processors.; all physical processors must be licensed unless there is hardware partitioning. For Windows Server, Windows CALs are still required. NOTE: For MS-SQL Server, the number of processor licenses depends not only on the edition in use but also how resources are allocated and configured (i.e. number of virtual processors in use for VOSEs and cores/threads on physical processors) 58 PRESENTATION. 29

30 For Microsoft Server Products in Virtualized Environments LICENSING MODEL Per-Processor ( Per-Proc ) Covering This Exception System Center 2012 NOTES System Center 2012 R1/R2 Standard Edition Per-Processor: Licensed by number of physical processors regardless of whether product suite or components are installed in a physical or virtual operating system environment (OSE). Each license has an entitlement (i.e. coverage) for two physical processors. Each license allows you to install the suite or individual components on up to two Operating System Environments (OSEs) on that machine. The number of Server MLs required for each managed server is determined by either the number of physical processors in the server or number of OSEs being managed (whichever is greater). System Center 2012 R1/R2 Datacenter Edition Per-Processor: Licensed by number of physical processors. Each license has an entitlement (i.e. coverage) for two physical processors. Allows the suite or individual components to be installed on an unlimited number of Operating System Environments (OSEs), whether physical or virtual, on a particular machine. The number of Server MLs required for each managed server is determined by the number of physical processors in the server for Datacenter Edition EXAMPLES Modified Per-Proc licensing model introduced with System Center 2012 in April For Microsoft Server Products in Virtualized Environments LICENSING MODEL Per Core NOTES For MS-SQL Server 2012 Standard in Core licensing mode or Enterprise edition OR BizTalk Server 2013 (any edition), license EITHER individual VOSEs, which makes sense when the Virtual OSEs use just a fraction of the total processing power in the physical server; this can be done by buying a core license for each virtual core allocated to the virtual machine (minimum of 4 core licenses per VM, bought in packs of two) OR all processor cores on the server with Enterprise Edition core licenses with Software Assurance (SA) and deploy an unlimited number of VMs with MS-SQL Server. With the latter, SA is a requirement. To license a physical server, you must license all the cores in the server with a minimum of 4 core licenses required for each physical processor in the server. EXAMPLES MS-SQL Server 2012 Standard (Per-Core) and Enterprise BizTalk Server 2013 Enterprise, Standard and Branch Each External Connector assigned to a server allows any number of External Per Server Users to access any number of licensed instances of the server software on that server. You do not need a separate EC for each instance of the software, or for each OSE on that server. External Connectors 60 PRESENTATION. 30

31 Windows Server Standard Edition is most cost efficient for one to three VMs per server. Note that if you run three VMs, you'll need to buy three copies of Standard Edition. Windows Server Enterprise Edition is most cost efficient from four VMs on a server up to four VMs per processor. For example, if I have a dual processor box and want to run eight VMs, I could buy two copies of Enterprise edition. Windows Server Datacenter Edition is most cost efficient for more than four VMs per processor, because one can run an unlimited number of VMs per processor by licensing each physical processor. While Windows Datacenter is more expensive than Enterprise when running four VMs per processor, one can scale and support future growth. Ideally, one should consider future server expansion, the degree of server clustering, and/or the movement of VMs across the virtual server farm using products like Microsoft s Live Migration before deciding between Windows Datacenter and Enterprise. Remember that you have to license all processors in the server plus add Windows CALs (as needed) PRESENTATION. 31

32 PRESENTATION. 32

33 Licensing a Portion of the Physical Processors If you choose not to license all of the physical processors, you will need to know the number of virtual processors supporting each virtual OSE and the number of cores per physical processor/socket. Typically, each virtual processor is the equivalent of one core: # of cores (hyper-threading off) /or # threads (if hyperthreading on) per physical processor PRESENTATION. 33

34 67 68 PRESENTATION. 34

35 PRESENTATION. 35

36 Subscribe to win a Microsoft Zune 30GB Player and Zune Car Pack! PRESENTATION. 36

37 *SQL Per-Proc entitlement to cover the passive node in an active-passive scenario applies to VMs 73 What licenses are required* (at a minimum)? Plus any desktop application licenses being accessed 74 PRESENTATION. 37

38 75 76 PRESENTATION. 38

39 Applications installed to specific hardware and OS Any application on any computer, on demand Interface bound to process Operating system assigned to specific hardware Storage assigned to specific locations Network assigned to specific locations layer separate from process Assign OS to any desktop or server Storage and backup over the network Localizing dispersed resources Virtualization results in more efficient resource utilization and supports greater flexibility and simplified change management PRESENTATION. 39

40 Transform Windows applications into Virtualized Entities Simplified management Applications delivered on-demand Application conflicts eliminated Applications follow users Application updates are automatic Granular Application Control Not only control access to computing platform, but to virtualized applications as well Multiple Desktop Deployments Use SoftGrid with Local, Diskless, and Centralized Desktops deployments on both PCs and Thin Clients PRESENTATION. 40

41 81 82 PRESENTATION. 41

42 Tank is like a Server VMware was first to do a nice job Bag is virtualization moving bags between tanks 83 Common Scenarios, Desktop Virtualization 1. Terminal Services for PCs and Thin-Clients 3. Centralized Desktops for PCs (Windows Fundamentals for Legacy PCs Windows Enterprise) Server desktop or app. experience Session based PCs and thin-clients Rich user experience Local execution of centrally stored Windows Eliminate local hard drives Data Center Rich user experience with mobility Local and central execution of Windows Use centralized VMs with existing PCs VECD/VDA/CSL No offline user experience Central execution of Windows Use centralized VMs with thin-clients 2. Blade PCs Windows 7/8 Enterprise Centralized Desktops for Thin Clients (Windows 7/8 / Windows Embedded CE) 84 PRESENTATION. 42

43 Licensing option enables the use of business versions of Windows in both centralized and virtualization scenarios. VECD licenses can be obtained for both PCs and thin-clients. There are two version of VECD available: Virtual Desktop Infrastructure (VDI) Employee or Contractor Owned PC Virtual machines running on servers Run enterprise-provided virtual machine Windows Virtual Enterprise Centralized Desktop for Software Assurance An annual subscription for PCs covered by Software Assurance. Virtual Machine on Portable Media Remote Boot Run VM from USB or DVD on VECD covered PC or home PC Local boot & execution of Windows image stored on network Windows Virtual Enterprise Centralized Desktop An annual subscription which includes Software Assurance intended for thinclients and scenarios where the PC is not covered by Software Assurance. Blade PC Blade PC Accessed by Non-Primary User (per device) 85 Windows VECD for SA Windows VECD Virtual Desktop Infrastructure (VDI) VM on Contractor / Offshore PCs VM on Employee owned PCs VM on portable media Remote boot VM from network storage device Blade PCs Recommended Valid 86 PRESENTATION. 43

44 Windows VECD is a device based annual subscription program to help you license virtual copies of Windows (XP, Vista, Windows 7) What are the different flavors of Windows VECD? Windows VECD for SA Windows VECD What devices can be covered? Rich clients Rich clients, Thin clients Is Software Assurance a pre-requisite? Yes No What is the retail price? $23/year/device $110/year/device Does it have Software Assurance benefits? Yes Yes Total # of Windows VECD licenses required (Irrespective of virtualization infrastructure) # of rich clients with SA # of rich clients without SA # of thin clients 87 VECD for SA included in SA SA customers can deploy desktops anywhere, locally or in the datacenter SA customers will have all VECD for SA benefits, including roaming rights License your Windows VM for access from thin clients, third party, and non-windows-based devices A device-based subscription $100/year/device Primary user has extended roaming rights Software Assurance benefits for Windows 88 PRESENTATION. 44

45 Recommended Valid 89 Improved Business Continuity Increased Desktop Flexibility Additional Value Install Windows on any combination of hardware and storage Unlimited movement between servers and storage Reassignment rights to another device after 90 days, or in case of endpoint failure Access corporate desktop images from non-corporate Windows PCs Single VDA license allows concurrent access for up to 4 VMs Roam outside the corporate network access desktop from non-corporate devices Dynamic desktop licensing enabled through KMS/ MAK activation Unlimited backups of both running and stored VMs Includes SA benefits such as 24*7 call support, training vouchers, access to Enterprise versions of Windows, etc Option to purchase MDOP and WinFLP 90 PRESENTATION. 45

46 91 92 PRESENTATION. 46

47 93 There are two main components: License for connecting to the VDI Infrastructure License to access a virtual install of Windows Client OS 94 PRESENTATION. 47

48 Connecting to the VDI Infrastructure For any solution using any of the Remote Desktop or RemoteFX services: The RDS CAL is required Citrix XenDesktop or XenApp licenses VMWare View licenses 95 The RDS CAL Can be licensed per user or per device Includes rights to use App-V with RD Sessions Windows Server version specific, allows downgrade connections 96 PRESENTATION. 48

49 Licensing a virtual Windows Client OS Options To Secure Windows Client OS License: SA (Software Assurance) benefit VDA (Virtual Desktop Access) Windows Intune CSL (Companion Subscription License) * Regardless of whatever VDI platform is used, virtual Client OS licenses are always required! PRESENTATION. 49

50 Software Assurance VDI Benefits Access to Windows 8 Enterprise edition Access rights for up to 4 VMs concurrently (local or remote) Roaming Rights for access from non-corporate device Access to Windows Thin PC for free Option to purchase MDOP 24*7 support, training vouchers and other benefits 99 VDA (Virtual Desktop Access) Rights to access virtual copies of Windows via devices that don t qualify for SA: Thin Clients Consumer Devices (e.g. ipads) Third party devices (contractor PCs) PCs not covered by SA Licensed Per Device Annual Subscription 100 PRESENTATION. 50

51 Companion Subscription License Optional add-on for primary user of SA or VDA licensed devices CSL is designed for companion (non-primary) devices Single license covers up to 4 additional devices Eligible for any personally owned and/or non-x86 corp-owned devices anywhere (on/off-premise) Includes Windows To Go and VDA rights No local install rights Offered in EA, EA subscription, Select Plus, and EES/CASA programs No companywide commitment required and can be purchased in any quantity Included with any Windows RT device 101 Key Points Windows CSL $75/yr/4 devices The Windows CSL provides employees whose primary device is licensed with SA the rights to access a corporate desktop either through a VDI or WTG on up to four devices. Devices eligible for use under the Windows CSL include any type of personally owned device as well ascorporate owned non-x86 devices. 102 The Windows CSL will cost less than a single Windows VDA license PRESENTATION. 51

52 VDA Rights Free Key Point Employees whose primary device is licensed with SA for Windows, receive extended virtualization rights at no cost allowing them to access a Windows VDI running in the data center from corporate owned Windows RT devices PRESENTATION. 52

53 105 LICENSE REQUIREMENT No additional licensing required License If PCs are already covered with SA, no additional licensing is required If PCs cannot upgrade to SA, 100 Windows VDA licenses 106 PRESENTATION. 53

54 LICENSE REQUIREMENT No additional licensing required License If PCs are already covered with SA, no additional licensing is required If PCs cannot upgrade to SA, 100 Windows VDA licenses 107 LICENSE REQUIREMENT 100 Windows VDA Licenses License 100 thin clients, 100 Windows VDA licenses 100 PCs are already covered with SA, no additional licenses required 108 PRESENTATION. 54

55 LICENSE REQUIREMENT No additional Windows VDA Licenses License VDA licenses include home use rights for the primary ( named ) user of a company-owned PC covered under VDA. Employee is a primary user of VDA device at work, no additional VDA licenses Employee is not a primary user of VDA device at work, 100 Windows VDA licenses 109 LICENSE REQUIREMENT 100 Windows VDA Licenses License These non-corporate devices will have to be licensed. 100 employee owned PCs, 100 VDA licenses required 110 PRESENTATION. 55

56 LICENSE REQUIREMENT 300 Windows VDA for SA Licenses License VDA is a device based license. 300 devices accessing VDI, 300 VDA licenses 111 LICENSE REQUIREMENT 100 Windows VDA Licenses License Each contractor-owned PC will require a Windows VDA license, which comes with 90-day permanent reassignment rights. 100 contractor PCs accessing VDI, 100 Windows VDA licenses 112 PRESENTATION. 56

57 113 $21/year/device $53/year/device SIMPLE LICENSING EXCELLENT VALUE COMPREHENSIVE TECHNOLOGY Two simple SKUs for Microsoft VDI Simple device based annual subscription Both SKUs are significantly cheaper than the competition Enterprise grade features at a low price point in conjunction with Citrix Application virtualization, integrated management included in base SKU Choice of VDI and session-based desktops in premium SKU 114 PRESENTATION. 57

58 115 APPLICATION DELIVERY VDI Standard Suite VDI Premium Suite DESKTOP DELIVERY Connection Broker for VM Delivery Technology for Session Delivery MANAGEMENT Use Rights for System Center components restricted to VDI Scenario VIRTUALIZATION PLATFORM 116 PRESENTATION. 58

59 117 Introduction to the VDI suites Released Q Windows Virtual Enterprise Centralized Desktop (Windows VECD) OR $21/year/device Hyper-V, MDOP, SCVMM, and VDI specific rights to SCOM, SCCM and RDS $53/year/device All components of VDI Standard Suite, plus unrestricted RDS and App-V for RDS. Citrix XenDesktop adds value to the Microsoft VDI suites Simple Licensing Excellent Value Comprehensive Technology Two simple SKUs for Microsoft VDI Simple device based annual subscription model Both SKUs are significantly cheaper than the competition Enterprise grade features at a low price point in conjunction with Citrix Application virtualization, integrated management included in base SKU. Choice of VDI and session based desktops in premium SKU. 118 PRESENTATION. 59

60 Previous Model New Model (effective July 2009) Server Management Suite Enterprise (SMSE) Per Server Device, Unlimited OSEs USD $1,504* Server Management Suite Datacenter (SMSD) Per Proc, Unlimited OSEs USD $1,504 for 2-proc, $3,008 for 4-proc* Server Management Suite Enterprise (SMSE) Per Server Device, 4 OSE + Parent OSE USD $1,203* *Pricing is Open NL ERP L&SA 2-years. Actual prices may vary. Microsoft does not determine final pricing for licenses purchased through a reseller. Simplification: Alignment with Windows Server licensing model makes procurement and license management simpler SMSE & SMSD use rights align with Windows Server Enterprise Edition & Datacenter edition Cost Effective: Continue to offer best value Even lower price for SMSE; Cost effective offer for SMSD Flexibility: Tailor your licensing to the level of server virtualization and easily update licensing as your environment changes Simply step up licensing from SMSE to SMSD as virtualization increases New SKU for high-density virtualization Updated SMSE SKU for physical management & low density virtualization 119 Source: PRESENTATION. 60

61 121 PRESENTATION. 61