Building Successful Entrepreneurship Programs: Themes, Curriculum, Crosscampus, Community, and More

Transcription

1 Building Successful Entrepreneurship Programs: Themes, Curriculum, Crosscampus, Community, and More Dr. Michael H. Morris Professor and N. Malone Mitchell Chair in Entrepreneurship School of Entrepreneurship Spears School of Business Experiential Classroom September 21, 2012 Building a home for dreamers and doers The reasonable man (woman) adapts himself (herself) to the world. The unreasonable one persists in trying to adapt the world to himself (herself). Therefore, all progress depends on unreasonable men (and women). -George Bernard Shaw 1

2 Toward a Common Definition Pursuit of opportunity without regard to resources controlled Process of creating value through unique resource combinations that exploit opportunity Discovery, evaluation and exploitation of opportunities; these opportunities are exploited through new means, ends, or means-ends relationships And social entrepreneurship New and novel mixes of opportunities, challenges, ideas, and resources in pursuit of potentially explosive (nonfinancial) rewards Rewards: kids vaccinated, clean water for the poor, souls saved, etc. Rewards are generally public in nature (not appropriated principally by the entrepreneur) 2

3 The E Revolution the rate of start-ups is at an all-time high; innovation has exploded; the glamour of the Fortune 500 has worn off---now it is the INC 500, the FAST % of high school students want one day to have their own venture An Entrepreneurial Revolution 1 million new ventures a year in U.S. alone 85% of the new jobs New product/service introduction rate New patent issuance rate Rate of wealth creation Women and minorities now lead the pack And it s a global revolution 3

4 The Revolution It is an age of omnipresent entrepreneurship: more choices, more innovation, more technological advances, more change, more opportunity, more possibilities Entrepreneurs are the heroes---they make the world livable for everyone else: -they are the ones who question, who challenge -they are the ones who take responsibility for change -they are what the human spirit is all about -they are the hope for a better life, for the end of poverty, for the destruction of discrimination--- -they are the quiet revolutionaries for entrepreneurship is the most empowering, the most democratic, the most freedom-creating phenomenon is the history of the human race 4

5 The Dynamic Entrepreneurship provides the dynamic that drives economies, communities, and organizations Not about absolute numbers of small businesses---but about entries and exits Absent entrepreneurship, the result is not a static state-- -there is decline over time The at-risk student is the one that is not prepared for the entrepreneurial age 5

6 A Philosophy of Life a way of thinking a way of acting lots of different professional contexts but also a way of approaching personal issues, family life, community involvement, etc. E as a Lifetime Philosophy Attitude - Can affect change - There is a better way - Opportunities are everywhere - Embrace innovation, change & growth - Failure is learning Behavior - Pursuing opportunity - Innovating - Perseverance - Guerrilla actions - Risk management Professionally -Entrepreneuring in different ways over one s career life cycle In One s Life - In the family - In church activities - In community involvement -In personal relationships - In managing personal finances - In dealing with personal change 6

7 Start a Business Take Over a Family Business Pursue Social Entrepreneurship by Innovating in Non-profit Context Act as Entrepreneur in larger, Established Company The Entrepreneurial Career Purchase an Existing Business Act entrepreneurially in a profession or in the arts Work in a Fast-Growth Venture A Program Concept that Fits the Environment Strong liberal education focus at Miami (Ohio) Technology entrepreneurship at Stanford Sustainable entrepreneurship at Colorado Culinary entrepreneurship at Johnson & Wales Asian-Pacific entrepreneurship at Hawaii Strong financial entrepreneurship focus at Wharton International entrepreneurship at Georgia State Hospitality entrepreneurship at Cornell Agricultural entrepreneurship at Iowa State Women s entrepreneurship at Simmons Find your unique niche and own it 7

8 Our Two Core Principles Every student an entrepreneur Total student immersion A THEME 8

9 Start-up Ventures Early growth firms Contexts Entrepreneurship within Professions & Disciplines Non-Profit & Social Family Businesses Entrepreneurship Rapid Growth Ventures Public sector Entrepreneurship Corporate Cultural Entrepreneurship Entrepreneurship Academic Entrepreneurship Opportunity Identification Planning Risk Management Guerrilla Techniques Facilitators Building the E Team Innovation/New Product/ Service/Process development Creativity/Ideation Resource Leveraging Networking Legal & Ethical Insights Technology Venture Financing Implementation Skills Degree Programs Undergraduate Minor in Entrepreneurship for Business Majors Undergraduate Minor in Entrepreneurship for Nonbusiness Majors Undergraduate Major in Entrepreneurship MBA Concentration in Entrepreneurship M.S. in Entrepreneurship Graduate Certificate in Entrepreneurship Ph.D. in Entrepreneurship 9

10 Program Purpose Business basics/ mechanics of starting a business versus Fostering entrepreneurial thinking and acting Deconstructing E: Core Competencies Recognizing Opportunity Assessing Opportunity Mastering Your Creativity Leveraging Resources Guerrilla Skills Mitigating and Managing Risk Planning When Nothing Exists Innovation---Developing Ideas that Work Formulating and Conveying a Compelling Vision Building and Exploiting Networks Ability to Maintain Focus Yet Adapt Tenacity and resilience Implementation of Something Novel or New 10

11 Different than Managerial Competencies Planning Organizing Directing Staffing Coordinating Operating Reviewing Budgeting Communicating UNDERGRADUATE CURRICULUM Core Requirements: EEE 3023: Introduction to Entrepreneurship (CORNERSTONE) EEE 3663: Imagination EEE 3263: Entrepreneurial Marketing EEE 4653: Entrepreneurial Finance Electives: EEE 4010: Entrepreneurship and the Arts LSB 3010: Business Law and Entrepreneurship EEE 4313: Emerging Enterprise Consulting ECON 3010: Economics of Entrepreneurship and Innovation EEE 3025: Women and Minority Entrepreneurship EEE 4113: Dilemmas and Debates in Entrepreneurship EEE 3513: Growing Small and Family Ventures EEE 4123: Social Entrepreneurship EEE 4200: Green Entrepreneurship EEE 4263: Corporate Entrepreneurship MKTG 4973: New Product Development MKTG 4500: Creative Marketing Strategies for Small Business EEE 4610: Entrepreneurship Practicum (1-6 credit hours) EEE 4483: Entrepreneurship and New Technologies EEE 4010: Special Topics in Entrepreneurship EEE 4603: Entrepreneurship Empowerment in South Africa Capstone: EEE 4513: Strategic & Entrepreneurial Management 11

12 Master s Program GRADUATE CURRICULUM EEE 5113 Entrepreneurship and Venture Management (cornerstone) EEE 5133 Dilemmas & Debates in Entrepreneurship EEE 5123 Social Entrepreneurship EEE 5200 Design and Entrepreneurship EEE 5223 Entrepreneurial Marketing EEE 5213 Entrepreneurship in Science and Technology EEE 5263 Corporate Entrepreneurship EEE 5313 Emerging Enterprise Consulting EEE 5513 Growing Small and Family Ventures EEE 5610 Advanced Entrepreneurship Practicum EEE 5653 Venture Capital EEE 5663 Imagination EEE 5200 Special Topics in Entrepreneurship EEE 5000 Riata Entrepreneurial Internship EEE 5300 Entrepreneurship Empowerment in South Africa Ph.D. in Entrepreneurship- Four doctoral Seminars The Value of Experiential Learning derived from, based on or relating to experience students learning the theory, principles and concepts of entrepreneurship by applying themselves to projects and activities rooted in real-world practice students learning by doing or from the doings of others 12

13 A Portfolio of Experiences Idea diaries Tech commercialization teams Simulations Entrepreneurial audits Business models Business plans Cowboy Hatchery (student incubator) Mini-cases and full cases Role plays (VC s, family firms, etc.) Consulting projects Marketing inventions Creativity field experiences (e.g., the Lowe s experience) Entrepreneurs in the classroom Interviews of E s Internships Mentorships and job shadowing Social entrepreneurship projects in the community Reach Out and Touch Someone Disabled Veterans Bootcamp Entrepreneurship Empowerment in South Africa (EESA) OSU Native American Entrepreneurship Academy OSU Entrepreneur s Bootcamp (6 weeks) Riata Business Plan Competition Creativity, Innovation and Entrepreneurship Learning Community OSU Entrepreneurial Mentors Program OSU Technology Commercialization Initiative Dilemmas and Debates (bi-weekly public forum) Student teams in national business plan competitions Women Igniting the Spirit of Entrepreneurship (WISE) The Experiential Classroom (for faculty) Riata Entrepreneurial Internships Riata Distinguished Lecture Series 13

14 Our structure EEE Program at OSU The School of Entrepreneurship The Riata Center for Entrepreneurship The Cowboy Entrepreneurs Network Centering a program on the entrepreneurial community Database with over 1000 OSU alumni entrepreneurs Survey Monkey short questionnaire Eleven ways in which to get involved in OSU entrepreneurship 200+ involved per year 14

15 From business school-centric to the university-wide concept Beyond the business school---transforming students, campus, community Developing curriculum, research and outreach across the campus Engaging faculty, staff and students Infecting the entire campus Health care entrepreneurship Community-based entrepreneurship Hospitality entrepreneurship Arts entrepreneurship Historical entrepreneurship Green or sustainable entrepreneurship Public sector entrepreneurship Social entrepreneurship Engineering entrepreneurship Agricultural entrepreneurship Pharmacy entrepreneurship Women, ethnic and minority entrepreneurship Sports entrepreneurship Quality of life entrepreneurship Global entrepreneurship 15

16 Creating a School Core Faculty Interdisciplinary Academy Technology Entrepreneurship Initiative Creativity & Innovation Institute Twelve Cross-Campus Initiatives 1) geology 2) psychology 3) architecture 4) engineering 5) health sciences 6) agriculture 7) military science 8) education 9) media and strategic communication 10) the arts 11) veterinary sciences 12) auditing 16

17 Interdisciplinary Research Opportunities Opportunity recognition Entrepreneurial cognition Technology transfer Economic development Public sector entrepreneurship Community development and entrepreneurship Gender and ethnic studies Family enterprise Social capital and networks Venture finance Social change and entrepreneurship Values and entrepreneurship Pedagogy Be the change you wish to see in the world -M. Gandhi 17