SMARTPHONE INNOVATION

Transcription

1 SMARTPHONE INNOVATION - the best is yet to come Jeffrey Ju Senior Vice President and General Manager Wireless Communication, MediaTek

2 This is where it began Released in 1984, the Motorola DynaTAC 8000X was the first commercially available mobile phone.

3 The evolution of the smartphone 1994 Incorporated PDA features IBM Simon Early 2000s ing on the go Blackberry 2012 Big screen superphones Got rid of GPS & point and shoot cameras Galaxy S Web browsing capabilities Nokia Multi-touch smartphones The iphone 2015 onwards

4 Smartphone innovations have disrupted industries Absorbed the functionalities of these devices Personal Navigation Point and Shoot Cameras Portable Gaming

5 New lifestyles have developed with smartphone innovations Developed new habits

6 So, what is the next big milestone?

7 Power-Efficient Technologies Visual Processing Taking IOT Further

8 Consumers put design and usability first when considering their next smartphone purchase - CNET 2015 / The Verge / MediaTek Internal

9 There is an undeniable trend towards bigger screens Data courtesy of PhoneArena.com

10 Slim designs with larger display put unusual challenge of power consumption to mobile processor WQHD WQHD FHD 5.1 FHD Battery size Screen Power consumption (mah) (mw)

11 1 st Generation Mobile CPU Light Tasks Medium Tasks Heavy Tasks Uniform Cores Constant struggle btw Power/Perf. For light task: waste power For heavy tasks: too slow

12 ARM s big.little architecture is a good step Light Tasks Medium Tasks Heavy Tasks big LITTLE Always-on, connected Gaming Multimedia

13 MediaTek s innovative Tri-cluster architecture delivers best power efficiencies Light Tasks Medium Tasks Heavy Tasks When Mid core is introduced, tasks are allocated to proper cores, to achieve best power efficiency Max Min Mid Always-on, connected Sustainable usage Gaming Multimedia

14 Learned from the automotive industry High gear Light loadin g Medium loading Low gear Heavy loading More gears, Better fuel efficiency High gear Light loading Medium loading Medium gear Heavy loading Low gear

15 Innovative tri-cluster architecture - Deca-Core 2.5GHz Extreme performance 2.0GHz Balance of performance and power 1.4GHz Best power efficiency A72 L2 Cache A72 A53 A53 A53 A53 L2 Cache A53 A53 A53 A53 L2 Cache MediaTek Coherent System Interconnect (MCSI) AXI Memory Bus

16 Reduced power consumption with Tri-cluster architecture Dual-cluster power consumption Tri-cluster power consumption Improvement FB launch 0.385W 0.318W 17% FB Read 0.139W 0.084W 40% FB Message 0.157W 0.101W 36% FB scroll 0.217W 0.152W 30% Beauty Plus 0.487W 0.378W 23% Temple run launch 0.378W 0.316W 17% Temple run play 0.303W 0.199W 34% voice call 0.204W 0.121W 41% Web Page loading 0.655W 0.627W 05% Day of Use Profile Web Page Browsing 0.326W 0.273W 17% Youtube HD 0.256W 0.156W 39% Video Record 0.289W 0.197W 32% Video Playback 0.113W 0.067W 41% Homescreen idle 0.050W 0.026W 48% Gmail 0.104W 0.061W 42%

17 Get ready for leaps in camera innovation

18 Smartphone camera trends Multiple cameras built-in to enable DSLR-like experiences Visual processing

19 Helio X20 camera enables DSLR-like experience World s 1 st real-time shallow depth of field effects during preview Current Smartphones Only by post processing

20 Camera experience of the future Visual processing What it can do Instant depth of field / Distance detection Instant object classification / Identification How this will impact users Accurately identify unknown objects anywhere Disruptive to education & lifestyle

21 Visual processing application Non-contact heart rate detection by video camera Vision processing by CPU / GPU / ISP heterogeneous computing

22 Object Recognition Vehicle People Pet Recognition Engine Recognize multiple objects Boost performance by SW/HW co-optimization

23 Object Recognition Augmented Reality Recognize wallpapers and display relevant content in real time Augment recognized information onto your display

24 Introducing CrossMount : Stimulate the IoT App innovation

25 Today, apps can utilize on-device resources only Apps Apps on one device can only utilize HW resources within the same device. Application Framework Mem. Driver Sensor Driver Disp. Driver Others OS Kernel

26 CrossMount enables cross-device resource utilization, when in the same network Smartphone Apps Wearables Air Conditioner Apps Smartphone Application Framework Application Framework Mem. Driver Sensor Driver Disp. Driver Others Mem. Driver Sensor Driver Disp. Driver Others OS kernel OS kernel

27 CrossMount App Example Free your device from it s inherent HW limitations Mount your smartphone onto multiple cameras around you, so you capture that precious moment from multiple different angles With CrossMount Connect any number of phones that are CrossMount compatible. The App can shoot multi-angle video/photo, via CrossMount, utilize camera hardware from the other phones.

28 Example: More Intelligent AIR CON With CrossMount Only AIR CON in the network AIR CON s temperature sensor define the cooling/fan operation. While smartphone is in the same room, AIR CON becomes smarter Utilizes phone s camera/mic/ to determine the best cooling/fan scenario

29 App Example: Send a personal message to the performer on stage together with other fans! Borrow and synchronize lighting from other fans and send your idol a personal message at the concert!!! With CrossMount

30 Breaking boundaries for whole new IoT experience CrossMount Street light Air Conditioner Fridge Speakers Wearables Smartphone

31 Summary The challenge for designing powerefficient devices continue We are only at the beginning of vision processing Take IOT further by freeing devices from its inherent HW limitations

32 THANK YOU

33 Object Recognition Smart Album Pets Party Food People MediaTek Recognition Engine Classify your photos into meaningful categories