The Technology of Immersion - Overview
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- Mitchell Porter
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1 The Technology of Immersion - Overview
2 What We Do
3 Visual Collaboration Options Video Conferencing (Using a Pan-Tilt-Zoom Camera) Room investments range from $3-12k for end-point VC and typically $20-$50k for a complete room. Pros: Standards-based, wide-adoption, Over 2M units deployed and close to 250K physical new end-points sold each year, plus countless software endpoints are coming on-line each year with standards-based interoperability, can be integrated with next-generation, best-of-breed collaborative tools and installed audio, reliable, etc. Cons: Relatively low system utilization rate especially when compared to immersive telepresence systems Cons: Poor human factors creating barriers for effective use (i.e. eye contact, poor remote viewing, tunnel effect) Quality Level on Scale from 1-10 = 3 4 if you use industry best practices in deployment Video Conferencing $3-20K HUGE Cost and Experience CHASM between VC and Telepresence Currently No Other Attractive Options that can BOTH Improve the Experience and Lower the Cost Immersive Telepresence Room investments range from $250k to a more typical range of $ k+ including frequent room remediation. Purpose built, dedicated rooms with minimal capability to use the room for traditional meetings Pros: High-quality, immersive experience, brain able to focus on The Message vs. The Medium Cons: Poor experience when participants interact locally with everyone seated in a single row, cut heads off when you stand to present, or move outside of strictly defined seating. Cons: Visible cameras are psychologically uninviting, unnatural local participant interactions (I.E. 90 degree head turns), and decors that age quickly and are tied to the systems Quality Level on Scale from 1-10: 7-10 Depending on specific system & deployment best practices Array s Equal-I technology can take a 3 or 4 level VTC system up to a quality level of 9 for $13,995 Cisco IX 5000 Series - $299,000 Polycom OTX - $299,000 Polycom Immersive Studio - $425,000
4 Turn Any VTC Room Into an Immersive Environment Array s revolutionary dual camera and Image Processor replace the Pan-Tilt-Zoom VTC camera and is concealed at perfect vertical eye-line between dual displays. The system powers dual displays using a single codec and bitstream with no impact on networks. Brings the farthest participants Up Close and Personal, increasing the picture quality (facial pixel count improved by 6.5X) Powers dual displays using a single videoconferencing codec to create a wide-format scene that brings in more peripheral vision to improve the immersion in the experience Concealed camera at vertical eye-line making the experience more comfortable and natural Stand Up Capture, and less bandwidth at 1/20 th the cost of Cisco & Polycom telepresence systems Same Perspective Without Array Room format allows for local meeting reuse while increasing videoconferencing utilization rate Unsurpassed ROI in Visual Communication both in experience and investment
5 The Big Idea Customer Benefits The Big Idea: Array s Equal-i technology is the biggest improvement to the quality-of-experience and end-user acceptance of group videoconferencing since high definition video and lifesize immersive telepresence environments each revolutionized the industry in similar ways. Array s Equal-i technology allows organizations to: Dramatically improve the quality-of-experience of their existing Pan-Tilt-Zoom camera videoconferencing systems without any changes to codecs, control systems, video network infrastructure, or network bandwidth. Cost-effectively upgrade dozens or hundreds of rooms at relatively low-cost compared with existing multiscreen, multi-codec offerings, highly immersive environments, or other competitive technologies that improve quality-of-experience. Deploy single & dual-screen immersive telepresence systems at a fraction of the cost and square-footage required from competitive systems with better eye-line, local meeting format, concealed camera, and stand up capture using a single codec and bit stream to power wide-format immersive dual displays.
6 How Does It Work? The revolutionary Equal-i Image Processor (IP) sits between either a hardware video-conferencing codec or a PC/Mac running videoconferencing software and the Array DX Dual Camera Module which replaces the Pan-Tilt-Zoom camera and is mounted at perfect vertical eye-line between dual displays separated by only 4mms. The miniature low-profile camera sits on and is concealed by the display bezels. The IP applies custom image improvement algorithms to the scene before sending the image to the videoconferencing codec for transmission across the Internet. In the case of the DX Dual Camera Module (Shown) and the upcoming SX Split Camera Module for single displays, each of the 2 cameras is capturing one side of the table creating two video streams, the IP takes both video streams and combines them into a single stream which it hands to the codec. On the other side of the connection the Array IP is also sitting between the codec and the displays so the IP breaks out the scene and spreads it across dual displays. The IP can also improve an incoming call from a VC system using a Pan/Tilt/Zoom camera without Equali and spread the scene over dual-displays as well. Array DX Dual Camera Module replaces the Pan-Tilt-Zoom camera and is mounted at perfect vertical eye-line between dual displays separated by only 4mms. The Image Processor applies custom image improvement algorithms to the scene before sending the image to the videoconferencing codec for transmission across the Internet.
7 Revolutionary Capabilities Image Improvement and The Stack Image Improvement The Stack Farthest participants brought Up Close and Personal with pixel count on farthest face increased by 6.5 times over PTZ Concealed camera at perfect vertical eye-line Improved Local Participation and Format Stand Up Capture Improved Meeting Format to Across the Table Conventional oval/oblong tables for local meetings vs. Cisco & Polycom s single row of participants 8 Person Table Cropped & Stacked to produce 8 essentially life-size head and torsos across a 65 inch display Because of the uniformity of the Array approach we can crop the top 25% and the bottom 25% of the scene after image improvement to display more discernable people on screen. Ability to send improved scene to non-equal-i VC end-points OR a one-screen letterbox version of the whole scene Improved capabilities for video walls (next slide) Improved capabilities for multi-point (coming soon)
8 Revolutionary Capabilities Video Wall Improved Video Wall Capabilities (mock ups of what can be expected) Above: remote scene stitched together to create life-size seamless view Above: Ability to display cropped filmstrip view to leave overwhelming majority of video wall available for data
9 System Control One Extra Step: Tell system what scene to send at setup: Equal-i Immersive OR The Stack /Data OR Letterbox/Data But Extra Features: Switch back-and-forth between immersive telepresence and data in a call. Control Systems OR Array integrates with existing control systems to automate the process for preset locations Crestron available now AMX coming soon Customer-Supplied Tablet Android app available now in Google Play store Windows available now ios Coming Soon Best Practice: Add a panel or dedicated tablet to your room on a charging pad for call control and then lock it down and set it to brick if it walks away. Array s UI is easy!
10 FAQ: Where Does the Data Go? (If I use both displays for immersive telepresence?) Depends on your preference.. Several Options: Above, below, or to the side of the dual displays We recommend keeping both dual displays engaged in immersive telepresence for the entire meeting so we recommend adding additional displays for data. People+Content Use the Array tablet interface to switch between immersive telepresence on both screens to people on one screen (Letterbox or The Stack ) and Content/Data on the 2 nd Display Data-in-the-Table Use our reference designs for free OR Coming Soon: Optimized for Array tables from leading technology furniture suppliers. People+Content: The Stack People+Content: Letterbox People+Content: Using the Array UI delivered to a customer-supplied tablet or control panel, the IP serves as a video switcher capable of optimizing data on the displays. Above: Quad multi-touch display configuration for data and 3rd site life-size multi-point above the primary telepresence displays. Data-in-the-Table One Option
11 FAQ: What if the Other Side Doesn t Have Equal-i? A: They Still Get a Better Experience! Two options to send to non-equal-i sites: The Stack two rows of 4-7 lifesize head & torsos where the participants have been brought Up Close & Personal with visible facial features Letterbox Entire scene reduced in size for a single display. The Stack - Two rows of 4-7 participants depending on table size of Equal-I site Letterbox The whole scene reduced to fit on a single screen.
12 Products: The Equal-i 2S Image Processor (IP) Part Number: AE2S-P01 MSRP US$9,995 base system System Characteristics Image Processor leveraging Array s custom image improvement algorithms on hardware 10x more powerful than a VC codec No added perceptible delay (Less than 10ms) Works with any videoconferencing codec (both Hardware & Software) Works with VC soft codecs and Lync using a USB-to-HDMI adapter. US$11,995 with WX Camera US$13,995 with DX Camera US$13,995 with SX Camera
13 Products: DX Dual Camera Module Dual Screen Immersive Shipping Now Concealed camera at perfect vertical eye-line Works with any HD Codec (Software or Hardware) Enables dual screen HD capture and transmission using a single codec Attaches to Display bezels with only 4mm of separation of Flat Panel Displays Part Number: AEDX-P10 MSRP Pricing: System Characteristics US$13,995 with Array Image Processor Camera(s) if sold alone US$3,995 DX Dual Headed Camera & Display Mount Optimum Table & Display Size & Shapes: The DX Camera will work with any elongated or round table up to 14 participants with the optimum shapes being the race track examples shown above. 65 inch displays (curved or flat, regular or multi-touch) are recommended for an 8 person table and inches for 12+ person tables.
14 Products: WX Single Camera Module Huddle Rooms / Team Tables / Execs WX Single Headed Camera & Display Mount System Characteristics Available October 2015 Designed for Huddle Rooms, Team Tables, and Executive Offices Concealed, eye-level 80 degree FOV camera Works with any HD Codec system Enables dual HD capture and transmission using a single codec Enables 3 way immersive meetings without bridging by adding a 2 nd codec Attaches to Display Bezels with only 4mm of separation of flat panels Part Number: AEWX-P30 MSRP Pricing US$11,995 with Image Processor US$1,995 Camera if sold alone
15 Products: SX Split Camera Module Single Screen Displays Available October 2015 Designed for single screen displays from inches Dual low-profile camera heads that attach to both sides of a single display at perfect vertical eye-line Works with any HD Codec system System Characteristics Part Number: AESX-P20 MSRP Pricing US$13,995 with Image Processor US$3,995 Camera s if sold alone SX Split Cameras attach to both sides of the eye-line
16 Warranty & Support Array Telepresence offers a full 12 month warranty that begins 90 days after shipment. A two tier support program is offered: Premium provides superb support but without mission-critical requirements. Premium Plus for those requiring mission-critical support and replacement. Support and Warranty services are provided from our Ohio headquarters using the latest diagnostic and tracking tools available. Global distribution network with a growing network of stocking distributors including US, Europe, Australia, and Asia Pre-placement of spares program available
17 Example Deployment- Fortune 500 Financial Firm Client s Existing Video Estate 475 Traditional VTC Conferencing Rooms & Huddle Rooms 50 Multi-camera, multi-codec immersive telepresence environments 25 Tele-classrooms & Executive Briefing Centers Client estimates that up to 70% of videoconferencing rooms contain elongated tables or team tables that would benefit from Equal-i technology Technology refresh with Array & next generation collaboration capabilities Ability to customize collaborative tools based on how you work now and want to work in the future. Cost-effectively upgradable, template Customer objective is to refresh End-of-life Polycom 418M telepresence rooms with immersive telepresence and interactive data collaboration, multi-touch, wireless data sharing, workflow tools, and custom control Dual-screen traditional videoconferencing rooms to immersive telepresence with collaborative PC, wireless data share, and custom control Traditional VTC tele-classrooms to multi-touch interactive video walls with multi-person content sharing from wireless devices, immersive telepresence with a seamless super-panoramic view into the remote scene, collaborative PC, and workflow tools The Customer Value Proposition and Pay-Off: Improved human factors translates into improved end-user acceptance / satisfaction which increases usage which improves productivity and ROI of total video investment Executive Presence: Client s executives and thought leaders are able to present themselves in the best possible light during customer and media interactions
18 Immersive Telepresence Environments/Integrations Equal-i enables immersive telepresence environments in half the space and at a much lower cost than competitive immersive environments with a better format for local meetings than the split table approach of competitive systems. Array has numerous reference designs for creating environments for a variety of purposes and is positioned to work with clients who have specific collaborative requests to creating compelling environments that value-add the Array approach. Unlike the $300,000+ prepackaged locked-down telepresence environments from Cisco & Polycom, Array can be integrated with a variety of next generation collaboration tools in a much wider variety of spaces: multi-touch video walls, ceiling mounted visualizers, interactive whiteboards and next-generation data visualization environments like Anacore Synthesis, Prysm Rooms and Oblong Mezzanine Top: Video Wall Btm: SX Team Table RPX 428 Refresh 3 curved screens Big Data using upcoming SX split camera Basic: 8 Person Conference Room with 65inch displays Basic: 12 Person Conference room or Boardroom 80 Displays RPX 418M Refresh with multi-touch data & stand up presenter
19 Upgrade Your Existing System & Rooms Basic: Add $13,995 DX camera/ip and use existing displays & codec. Mid-Grade: Add Array DX dual camera/ip, refresh displays, new VTC codec(s), add panel, collab PC, wireless data share, etc.: $20-$100K Premium: This Array Reference Design is a 14 seat immersive telepresence environment that fits in the footprint of an end-of-life Polycom 418M and supports multi-touch, interactive whiteboard, collab PC, etc. $100-$500K+ Refresh Existing PTZ Videoconferencing $14K - $500K+ per room Cost-effectively refresh existing vtc systems and rooms to immersive telepresence Integrate the Array camera with next generation collaborative technologies customized for your specific business/collaboration needs: HD data visualization, collaborative PCs, wireless data share, interactive whiteboards, MS Lync/Skype for Business, multi-touch displays, Anacore/Prysm Synthesis workflow, Video Walls, SMART Boards, MS Surface Hub Pro, We-Inspire, and more!
20 New Installations - Immersive Telepresence Bundles Mid-grade: Array DX Camera Module, videoconferencing codec, Dual 65inch curved displays, custom table, collaborative PC, pro-audio, wireless data share, control panel, and integration $50K+ Premium: Rendering showing the seamless superpanoramic view into the remote scene that can be expected in an Array video wall integration. Immersive telepresence bundles that you design based on the your specific needs: Ability to design cost-effective immersive telepresence environments for the cost of traditional videoconferencing rooms Customizable with best-of-breed collaborative tools & peripherals Basic: Array DX Dual Camera & Image Processor + Videoconferencing Codec + Dual Displays + Integration =$25k-35K+
21 How to Plan and Design an Array Environment Work with one of our talented integration partners Determine Available Room(s) Location(s), Size(s) & Shape Consider Room Usage: local, remote, meetings, presentations, lectures. Identify table configuration(s) and determine optimal location. Existing table or is a new table necessary or desirable? Depending on table and chair height, determine optimal height for displays, new displays or use existing ones? Objective: Perfect Eyeline Consider and plan collaborative content options. Large format data visualization, additional front display(s) for content, built in table data displays, wireless data sharing for laptops, tablets, and smartphones. etc.
22 Team Herold Williams CEO, Founder Herold works with visual collaboration architects and product developers to help integrate Equal-i into world-class visual collaboration environments and next-generation collaboration solutions. Prior President & Co-founder of TeleSuite/Destiny Conferencing that developed the world s first commercially successful telepresence environments; sold to Polycom and renamed the Polycom RPX. Holds 5 patents on telepresence technologies, collaborated with DreamWorks on what became HP Halo, and designed the MedPresence surgical environment at Barrow Neurological. [email protected] Howard S. Lichtman Chief Creative/Commercial Officer Howard works with end-users, visual collaboration architects, and telepresence/videoconferencing program managers to design cost-effective visual collaboration templates that can be rapidly and cost-effectively deployed. Howard is a visual learner and likes environments that include: immersive telepresence, large format displays for visualizations and multiple data sources, multi-touch interaction and interactive whiteboards, workflow tools, and inter-company interoperability and collaboration. President & founder of telepresence and visual collaboration consultancy Human Productivity Lab, Owner/Publisher of Telepresence Options. [email protected] x101 Dale Barker VP of Global Channels & Business Development Dale works with Array Distributors and Resellers to make doing business with us a pleasure. Dale can help design a co-marketing program that will get your team trained on and selling Array to everyone s mutual advantage. [email protected] Office: Cell/Mobile:
23 Team Continued Bryan Hellard Director of Engineering Bryan works with integrators and end-users to help plan Equal-i into their environments and create plans and drawings for systems integrators and Pro-AV partners. In addition to Array, Bryan has helped design and develop some of the industry s most successful telepresence environments. [email protected] Steve Lambert Director of Support Services Steve makes problems disappear and handles support and warranty issues. You can reach x 3 or [email protected] Jenna Van Hook Jenna works with our partners to design co-marketing programs that make everyone look good. She coordinates trade show programs, open houses, and helps design and promote Array demonstration facilities around the world. [email protected] Office: (703) John Dahlinghaus Director of Operations John manages international logistics with Array s customers, distributors and suppliers. Looking for an order? Foreign Power Supply? Demo system? Eval equipment? [email protected] or (800) ext 4 or M
24 Company Overview Array Telepresence is providing a far superior telepresence experience at a fraction of the cost of competitive solutions Technology has been developed over the past 4 years 2 patents pending on the technology Pre-productization demo July 2014 and exposed to over 100 industry experts and executives, Final Product debuted at Enterprise Connect 2015 Led by market innovators and veterans Herold Williams, CEO, was previously Co-founder and president of TeleSuite, developed initial Immersive Systems Howard Lichtman, Chief Commercial Officer leading Sales and Marketing. Supported by a strong group of industry veterans, investors, and Board. Doug Howard, CEO of SAVANTURE and previous CEO of VBrick Systems Andy Howard, CEO of Howard & Associates and previous leader of VBrick Product Management HQ in West Chester, OH We Transform Regular Videoconferencing From This View: To a True Immersive Experience: For 1/20 th the cost of other immersive telepresence solutions using an organization s existing videoconferencing system and furniture.
25 A BETTER IMMERSIVE EXPERIENCE Up Close and Personal Image capture pixels on farthest face increased by 6.5 times that of HD PTZ camera capture. Facial resolution compares favorably to that of three screen system quality. Improved Eye-line Perfect vertical eye line eliminates topof-head capture. Average horizontal gaze angle is less than 50% of three screen systems. Improved Format Meeting format improved to a more natural and effective across-the-table experience for local participants. Stand Up Capture The Equal-I System enables stand up capture to maintain immersion when participants are standing, presenting and enter/leave the scene. Reusable Room Unlike historical telepresence rooms, the local furniture configuration allow for local non-video meetings
26 The Technology of Immersion Available from the world s leading Pro-AV & System Integrators
Providers / Solutions Include: DVE Immersion Room, HP Visual Collaboration Studio, Polycom RPX 200 & 400 Series, Teliris VirtuaLive
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