Getting to Enterprise DAM in a Complex Organization

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1 Getting to Enterprise DAM in a Complex Organization Office of Digital Assets & Infrastructure DAMNY Louis E. King, Digital Information Architect Yale University louis.king@yale.edu

2 Agenda 1. ODAI - The Charge 2. Yale, Culture, & Infrastructure 3. Digital Ecosystem 4. Getting to Enterprise DAM

3 1. ODAI - The Charge

4 Not a Library

5 Not ITS

6 Yale Timeline of Digital Stewardship & Dissemination U. Council Committee on Digital Yale ODAI Digital Dissemination Task Force Office of Digital Dissemination Collections Collaborative LAM Provost s Digital Inventory Library Integrated Access Program ITS Digital Landscapes Group Provost s Advisory Committee On Digital Landscapes

7 Thus, the digital landscape is woven into the basic fabric of our activity, and it is not confined to one sector of the community. In essence, technology leverages the existing assets of the University. Those assets are, first and foremost human capital: student, faculty, and staff. This is followed by Yale s collections and its global reputation. Draft report of the Digital Landscapes Committee

8 A New Model

9 Reporting Provost VP & Secretary

10 The Whole is Greater than the Sum

11 Advisory Committee Faculty ODAI Yale Library Yale Press General Counsel Digital Teaching Learning Dissemination Peabody Museum Beineke Rare Book Library Center ITS For British Art Gallery Art

12 ODAI Mission Drawing upon the extensive faculty and staff resources of the campus, accelerate the development of Yale s digital content and infrastructure into a world-class resource that ensures Yale's digital assets will be discoverable and accessible for teaching and research both now and in the future and that provides a platform for disseminating the University's intellectual digital assets.

13 2. Yale, Culture, & Infrastructure What is the relationship between culture and infrastructure?

14 Culture Of A Group...a pattern of shared basic assumptions that was learned by a group as it solved its problems... (Schein, 2004). Schein, E. H. (2004). Organizational culture and leadership (3rd ed.). San Francisco: Jossey-Bass.

15 1701: Yale Collegiate School Founded

16 1718: Elihu Yale Donation Of Books & Goods

17 1722: Yale Seal

18 1750: Connecticut Hall

19 1832: Yale University Art Gallery 1866: Peabody Museum of Natural History 1977: British Art Center

20 1889: First Mascot - Handsome Dan Bull-dog! Bull-dog! Bow, wow, wow, Eli Yale! Bull-dog! Bull-dog! Bow, wow, wow, Our team can never fail. When the sons of Eli break through the line, That is the sign we hail,

21 1930: Sterling Memorial Library

22 Library Centrally Located On Campus

23 Core Knowledge Infrastructure

24 Yale Mission Like all great research universities, Yale has a tripartite mission: to create, preserve, and disseminate knowledge. Yale aims to carry out each part of its mission at the highest level of excellence, on par with the best institutions in the world. Yale seeks to attract a diverse group of exceptionally talented men and women from across the nation and around the world and to educate them for leadership in scholarship, the professions, and society.

25 Cultural Commonality? 3

26 Individual School Missions stimulate artistic sensitivity and creative powers prepare for the lay and ordained ministries scientific principles and engineering practice conserving the beauty, diversity, and integrity of the natural world central role that the rule of law plays in a free society

27 Knowledge Infrastructure vs. Disciplinary Subcultures Hard Science Social Science Business Natural History Law Humanities Divinity Arts Medicine

28 Cultural Diversity? 3

29 Cultural Paradigm A state of equilibrium between the cultural commonality in regard to infrastructure and the cultural diversity in regard to disciplinary practice.

30 3. Digital Ecosystem

31 Information Silos of the 20 th Century Application Management Processing Utility Facility Research Learning Libraries Museums Archives [x] [x] [x] [x] Scholarship Infrastructure

32 21 st Century Scholarly Ecosystem SCHOLARSHIP COMMON INFRASTRUCTURE Institutional Enablers: Policy & Shared Practices Technology Enablers: Standards & Protocols Research Management Processing Utility Facility Learning Libraries Museums Archives Yale Content PHYSICAL VIRTUAL Assets Collections Content Discourse Dissemination Analysis Compression Conversion Encryption Indexing Access Identification Description Persistence Rights Computers Equipment Instruments Networks Storage E F F I C A C Y I N N O V A T I O N Efficiency Productivity Stewardship Capacity

33 Digital Ecosystem At Yale Content S u s t a i n a b i l i t y Technology Infrastructure Community Policy & Shared Practice

34 4. Getting to Enterprise DAM

35 Digital Content Architecture Authoritative Reference Catalogue & Collection 1 Content Stewardship Dissemination Enablers Publishing Venues REFERENCE MESSAGING ORCID P Institutional Repository DAM Portal VIVO ULAN P P AMEEL Content DM IMPORT IMPORT Digital Asset Management Research Data Management 2 WS WS EXPORT Institutional Repository Discover YDC Identity Services P Digital Library IMPORT Preservation Data Mgmt. External CDN Classes*v2 Registrar Single Sign On P P ecatalogue emu Finding Aids Database CREATE CREATE HARVEST Persistent Linking Link Relationships CCD Metadata Harvesting WS WS Hosted Kaltura Media Streaming Data / Media Serving SERVE Drupal - Web Content Mgmt. Yale Web Sites External Web Sites NOTES 1. Structured Metadata approach to collections NetCast INDEX CCD Search & Discovery WS Media Access itunesu 2. Yet to be defined Orbis YouTube P Research Labs Messaging WS AMEEL LEGEND Shared Shelf Data Warehouse Content DM Global / National Systems TMS/BAC/YUAG Reporting Digital Library YDC Partner Systems P VRC Policy Engine ecatalogue ODAI Systems Yale Photos Semantic Services 2 WS emu ITS Systems Yale Schools Open Yale External Systems P YUP Catalogue Shared Shelf WS Web Service STORE Storage Management: Access Business Continuity Disaster Recovery Workflow VRC P Published Data Mgmt. Data Access Data Curation Internal Devices: Replication Location Virtualization External Services: Replication Location Virtualization Powered by ODAI Disk Tiers Tape Tiers Cloud Consortial

36 Digital Content Architecture Catalogue & Collection 1 Content Stewardship Dissemination Enablers Publishing Venues REFERENCE MESSAGING P Institutional Repository DAM Portal P AMEEL IMPORT Digital Asset Management WS EXPORT Institutional Repository P Content DM IMPORT Research Data Management 2 WS Discover YDC P Digital Library IMPORT Preservation Data Mgmt. External CDN Classes*v2 P ecatalogue CREATE Persistent Linking WS Hosted Kaltura Drupal - Web Content Mgmt. P emu CREATE Link Relationships Media Streaming SERVE Yale Web Sites Finding Aids Database HARVEST CCD Metadata Harvesting WS Data / Media Serving External Web Sites NetCast INDEX CCD Search & Discovery WS Media Access itunesu Orbis YouTube P Research Labs Messaging WS AMEEL

37 Change Management* 1. Develop a systematic process for change 2. Manage equilibrium and mutual adaptation of organization, technology, and business process 3. Determine whether there is enough energy for change 4. Analyze size of change effort 5. Analyze and manage stakeholder commitment 6. Major change requires a champion know what one does 7. Prototype organizational response 8. Build change reviews into the management process * Benjamin, R. I., & Levinson, E. (1993). A framework for managing IT-enabled change. (information technology). Sloan Management Review, v34(n4), p23(11). Monday, June 13, 2011

38 Yale Digital Commons - Phase 1 Community Museums Cultural Heritage Stewards Digital Imaging Professionals Technology Artesia DAM Isilon Mass Storage Rapid Ingest Collection System Interoperability Single Sign-On Content Images Documents Text Policy and Shared Practice Digital Imaging Guidelines Information Packaging Standard Metadata Standards Open Access Policy

39 DAM Phased Approach Yale digital commons PHASE 1 PHASE 2 PHASE 3 (Proposed) Communities of Practice A B Museums Cultural Heritage Stewards Digital Imaging Professionals Libraries Digital Media Professionals Digital Media Producers Communications Professionals Academic Support Professionals Teachers and Learners Researchers Professional Schools Teachers and Learners Researchers Consumers Non-Yale Collaborators Content Images - Surrogates Documents and Text Audio Video Complex Objects Policy and Shared Practice Digital Imaging Guidelines Information Packaging Standard Metadata Standards Open Access Policy A/V Production Guidelines Channel Publishing Guidelines Metadata Standards Permissions Guidelines IP Policy Classroom Materials Metadata Standards Access Policy Non-Yale Technology Artesia DAM Isilon Mass Storage Rapid Ingest Collection System Interoperability Single Sign-On Scalable Architecture A/V Capability Transcoding Services Streaming Services Automated/Mass Exporters High Performance Environment Permissions from Registrar Interoperability w/ Class Mgmt. Interoperability w/ Web 2.0+ Monday, June 13, 2011

40 DAM Phased Approach Yale digital commons PHASE 1 PHASE 2 PHASE 3 (Proposed) Communities of Practice A B Museums Cultural Heritage Stewards Digital Imaging Professionals Libraries Digital Media Professionals Digital Media Producers Communications Professionals Academic Support Professionals Teachers and Learners Researchers Professional Schools Teachers and Learners Researchers Consumers Non-Yale Collaborators Content Images - Surrogates Documents and Text Audio Video Complex Objects Policy and Shared Practice Digital Imaging Guidelines Information Packaging Standard Metadata Standards Open Access Policy A/V Production Guidelines Channel Publishing Guidelines Metadata Standards Permissions Guidelines IP Policy Classroom Materials Metadata Standards Access Policy Non-Yale Technology Artesia DAM Isilon Mass Storage Rapid Ingest Collection System Interoperability Single Sign-On Scalable Architecture A/V Capability Transcoding Services Streaming Services Automated/Mass Exporters High Performance Environment Permissions from Registrar Interoperability w/ Class Mgmt. Interoperability w/ Web 2.0+ Monday, June 13, 2011

41 Yale Digital Commons (YDC) Components Content YUL & BRBL DAM 650,000 Images Since August 90,000 / Month Collection Management Systems YUL/Beinecke- ORBIS, DL, etc. Peabody-eMU YCBA-TMS YUAG-TMS Persistent Linking 30TB / Month Storage Increasing Ingest 3x Yale digital commons C1 C2 Isilon Mass Storage

42 Yale Digital Commons (YDC) Components Content DAM Export itunes U You Tube Collection Management Systems YUL/Beinecke- ORBIS, DL, etc. Peabody-eMU YCBA-TMS YUAG-TMS Persistent Linking Messaging A/V Digital Preservation Metadata Data Warehouse/ Reporting Drupal Kaltura Web CDN Yale M M digital commons M Metadata M M C1 C2 Cross Collection Discovery Isilon Mass Storage M M M Aggregate M M Search OAI

43 Digital Asset Management

44 Digital Asset Management DETAIL VIEW

45 Discover Yale Digital Commons

46 Discover Yale Digital Commons DETAIL VIEW

47 Yale Center for British Art

48 Yale Center for British Art DETAIL VIEW

49 DAM Phase 1 Architecture ESX Virtual Host Public Network Switch Developer Workstations Client Workstations 2 Machines In PROD One or More Campus Switches SQL Server DAM Server Firewall Batch Upload Workstations Data Network Swich FILENAME A_-_ARTESIA_ARCHITECTURE- PROPOSED.VSD Physical-Orig Revised: 1/5/2011 ISILON (George Street) ISILON (West Campus) 180 TB Storage

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hase 2 Architecture

51 DAM Phase 2 Implementation Partners upload to bag drop Bag Drop Server User / Export Servers Ingestion Engine #1 Ingestion Engine #2 NFS Isilon LLDS/ Spider/ NFS CIFS Web Server #1 Web Server #2 F5 Ingestion Engine #3 Ingestion Engine #4 Vocab MSSQL Database MSSQL Video Delivery Servers Video Server #1 F5 Carbon Coder Carbon Server EPS/BPM Server SQL Mirror Video Server #2

52 DAM Phase 2 Detail 2011 Phase 2 Performance Targets Process 250k high-resolution images per month and export to multiple channels Process 250 audio or video assets/month and deliver to multiple channels Provide web application for up to 1,000 concurrent users Support A/V approval workflows Phase 2 Systems 15 Machines in a blended physical and VM PROD environment Vertical scaling: database, indexing, and enterprise process services Horizontal scaling: ingest, export, image conversion, transcoding, web application, web services, and streaming Load balancing for web application, web services, and exports

53 Points Cultural understanding is essential to enterprise DAM implementation The digital ecosystem is a good metaphor for understanding a process that involves the facets of community, content, policy & practice, and technology Shared infrastructure is defined by the intersection of these facets The ecosystem model can be successfully applied to change management planning and implementation for enterprise DAM

54 Getting to Enterprise DAM in a Complex Organization Office of Digital Assets & Infrastructure DAMNY Louis E. King, Digital Information Architect Yale University louis.king@yale.edu

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