Zap und Shake auf dem Screen Multiscreen: Drivers and Enabling Technologies Fraunhofer FOKUS / Future Applications and Media Dr.

Transcription

1 Zap und Shake auf dem Screen Multiscreen: Drivers and Enabling Technologies Fraunhofer FOKUS / Future Applications and Media Dr. Stefan Arbanowski

2 Fraunhofer in Germany and Worldwide At present Fraunhofer Germany maintains 60 Fraunhofer institutes with a staff of scientists & engineers 2 billion annual budget Worldwide 2009: Fraunhofer Portugal, Austria 2009: Fraunhofer is founding member of the ecaesar Association in Romania Fraunhofer USA, Inc. maintains 7 centers next to the headquarters in Plymouth, MI Fraunhofer Chile In Asia, Fraunhofer offices are located in China, Indonesia, Korea and Japan

3 Future Applications and Media Intelligent services & applications: interactive, personalized, everywhere 3

4 Introduction Key factors for interactive multiscreen IPTV, HybridTV and WebTV is nothing new, started many years ago. What has changed? Why now? What is next? Broadband widely available in households sufficient bandwidth, affordable Internet services are commodity Devices more powerful, ubiquitous computing, hybrid Evolved Web Standards & Tools

5 Introduction Services What is the Angry Birds for TVs? Mobile apps cannot be ported onto TV: Remote control Viewing distance Lean-back mentality / passive consumption Shared viewing experience Source:hothardware Angry Birds exploits the features of smartphone devices!

6 Introduction Services Video is!

7 Introduction Some numbers Average of 242 minutes TV consumption in Germany. Source: ARD/ZDF OnlineStudie Germany ranks as the leader in online video viewing, with 45 million unique viewers watching an average of 187 videos for 19.6 hours per viewer in April (2011) Source:Comcast Internet-connected televisions are set to become a standard feature of European living rooms according to German trade association Source:Bitkom Press release: Connected TVs to outsell games consoles for first time in Source:Informa Telecoms & Media

8 *not mentioning content owners, broadcasters, service providers,... Introduction Key Players*

9 Standards Hybrid TV + Web Standards As content providers are diversifying their target audience common authoring basis to address those different devices (Internet,TV, tablets, mobiles) faster authoring time for simple applications or reuse of existing solutions (e.g. reuse of backend and only frontend adaptations) benefit from the WWW community and capitalize on existing content of the Web. Browser as common denominator

10 App platforms TV app platforms are different Samsung has 1000 apps available and ten million downloads LG, Sharp and Philips to define common platform (HTML/HbbTV-based) Google TV based on Android and partnering with Sony Expensive for content providers to deploy one service to all TV platforms BUT, common basis is (CE-) HTML +JavaScript

11 Standards Hybrid TV / HbbTV Illgner Fehns MWS 2010

12 Standards HbbTV Broadcast-related vs. Broadcast-independent Broadcast-independent application not associated with any broadcast service downloaded via broadband and accesses all of its associated data via broadband Broadcast-related application associated with one or more broadcast services or one or more broadcast events within a service may be launched automatically ("autostart") or explicitly upon user request. may be downloaded broadband or broadcast and may access its data via either

13 Standards HbbTV German - HbbTV/CE-HTML Offers ZDF Mediathek Das Erste Mediathek Das Erste EPG Einsfestival Mediathek ARTE TV ARTE Live Web Tagesschau BR Rundschau Pro 7 Startleiste Sat 1 Startleiste MyVideo.de Welt Online IRT Portal Inverto Portal Youtube for HBB by madsolutions Putpat Q-Tom Picasa ebay (via Jaast) Spox BR Klassik Radio Bremen Mediathek RadioTime RTL digitaltext Volkswagen TV Germany's next Topmodel Mercedes-Benz TV Maxdome Welt der Wunder SWR Mediathek MediaMakrt Mediathek ProSieben Videocenter VideoWeb Internetportal Mediencenter Telekom SAT.1 Videocenter Humax Portal

14 Standards HbbTV Further German HbbTV/CE-HTML Offers NUNA.tv TV-ID CineTrailer.tv smartportal FIFA Frauen WM 2011 tennislive.tv smartportal Nigel and Victoria spobox.tv Krone.at Virgile EPG France.tv Roland Garros 2011 Panoramabilder Alpen MySpass.de PotsdamTV Hamburg 1 Fernsehen München Live TV Telecinco.es portalzine TV Wikipedia Tuneln Radio Liverservice.de Viewster.tv Kino yellowmap.de aupeo! Musikportal DrDish HbbTV TV Movie MeteoConsult Wetter Funspot.tv Spiele Kicker Online RAN Liveticker Mikestar Online Karaoke Heute 100 sec NiederschlagsRadar.de golfdigital.tv shralp! Freshmilk TV TV-ID AutoBILD.de Das Telefonbuch Dailymotion Anixe itv News TV Movie Sport 1 Ticketmaster (by APS) Home Shopping Europe 24

15 Outlook Next Gen TV Technologies HTML5: for more powerful apps HTTP Adaptive Streaming: MPEG-DASH Content Protection/DRM in web browser: CENC/CFF New remote controls and input devices: companion

16 Outlook Next Gen TV Technologies Today browsers are more than just HTML interpreter and render. HTML, CSS, and JavaScript, A/V Codec Plugins (Flash, Silverlight,...) HTML5 hype - Advantages of native- compared to Web-applications decreases Geolocation API Video element Canvas (drawing images) Web Workers: spawn background workers running scripts in parallel Contacts API: provides access to a user's unified address book. Websockets Hardware acceleration (WebGL ) HbbTV

17 Adaptive Streaming Two primary components A media format delivered over HTTP as file segments A presentation description file ( manifest ) to provide information to a player about the media available Uses HTTP and existing content delivery infrastructure Video passes through firewalls, NATs etc. same as web pages Client selects from video files encoded at different bitrates Adapts to changing network conditions and throughput Maintains continuous playback at the highest quality the network can currently support Dynamic Adaptive Streaming over HTTP (DASH) 17

18 Common encryption / common file format A single file format for: Multiple media/device profiles Personal Devices Standard Def Devices High Def Devices Multiple DRMs Support for many DRM products, but with Common Encryption Multiple delivery systems Internet File Download Progressive (stream-like) Download Broadcast Based on industry standards

19 Zap n shake Service examples and demos

20 Demos HbbTV Car Configurator

21 Demos TV Predictor your personal TV experience HbbTV based personalized Recommender for TV Programs Approaches Content-based Filtering User Similarity Rating Prediction Clustering Training of User Interests Association Rules Combines Item-Recommendations and Advertisements

22 Demos HeliView on SmartTVs -Interactive TV with interactive video

23 Q&A THANK YOU FOR YOUR ATTENTION Media Web Symposium 2011 Tutorial 2: Application Development for 3 Screens

24 Fraunhofer Institute for Open Communication Systems Kaiserin-Augusta-Allee Berlin, Germany