Teknisk tegning. Eksploderet aksiometri. Grafik + identitet

Transcription

1 Teknisk tegning Eksploderet aksiometri Grafik + identitet

2 I dag _ Scenarie feedback _ Indhold på planche _ Navngivning, brand, diagrammer, scenarier, tekniske tegninger mm. _ Intro til illustrator _ Vejledning

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10 Teknisk tegning Eksploderet aksiometri Hvad skal barnet hede [navngivning af produkter]

11 navngivning A good name can _ A name can: _ achieve separation from your competitors _ demonstrate to the world that you are different _ reinforce a unique positioning platform _ create positive and lasting engagement with your audience _ They allow companies to bond with their customers to create loyalty. _ They have a symbolic association that fortifies the image of a company or a product to the consumers.

12 navngivning Eliminate names that are: Generic Ex. Computer Makers Hard to pronounce or spell Ex. Live Ventures Similar to existing brand names Ex. MiPhone Too long International Organization of Coffee Tasting Aficionados

13 navngivning Don't be a copycat Don t lean under someone else s umbrella, you ll still get wet. Don't be a copycat. It is very bad to copy or borrow from an established identity. Stay clear of legendary names.

14 navngivning Types of names Functional Names _ The lowest common denominator of names, usually either named after a person, purely descriptive of what the company or product does, or a pre- or suffixed reference to functionality.

15 navngivning Types of names Real Words _ Names that are simply repurposed words. Such names can t be generically descriptive, so they usually work through metaphor or metonymy (indirect association).

16 navngivning Types of names Real Misspelled words _ These are simply words that have been misspelled to make them more distinctive. This addresses the URL/ trademark issue.

17 navngivning Types of names Compounds _ Each of these names consists of two words put together, with the first word receiving the main emphasis in pronunciation. (It doesn t matter if there s a space between words). _ Two words which together forms a new word _ Compounds are a simple way to create new words

18 navngivning Types of names Blends _ Each of these names has two parts, at least one of which is a recognizable portion of a word rather than a whole word. _ Use blends with care Wikipedia (wiki + encyclopedia)

19 navngivning Types of names Phrases _ These are names that follow normal rules for putting words together to make _ The two (or more) words are pronounced as in a normal sentences, giving them a clear linguistic sound

20 navngivning Types of names _ Invented Names _ "Invented" as in a made-up name or a non-english name that is not widely known.

21 navngivning Types of names _ Abbreviations _ is a shortened form of a word or phrase. Usually, but not always, it consists of a letter or group of letters taken from the word or phrase. (QANTAS) Queensland and Northern Territory Aerial Services

22 navngivning _ Appearance _ How the name looks visually _ How does the letters look together unocu

23 navngivning 7 kriterier 7 criteria _ 1. Distinctiveness It must stand out. _ 2. Brevity It must be short. _ 3. Appropriateness It must fit with your business purpose. _ 4. Easy spelling and pronunciation It must be easy to say and spell. _ 5. Likability It must feel good when you say it.

24 navngivning 7 kriterier 7 criteria _ 6. Extendibility It must lend itself to great storytelling both written and visual. _ 7. Protectability It must not already trademarked or registered. _ Great names, not only have the above characteristics, they also answer yes to these questions:

25 navngivning Makes me think of Does it evoke an image? _ A great name places a positive picture in the minds of the customers. Apple vs. microsoft

26 Ex. konkurrende produkter Brand name Samsung Sony Philips Zenum Apple Creative Cowon Trekstor Intenso Product name T9B Zappin GoGear Organum Ipod shuffle Zen stone Iaudio Vibez Cruiser

27 Teknisk tegning Eksploderet aksiometri Brand

28 brand opfattelse _ A brand is the personality of a product, service or company and how it relates to key constituencies: Customers, Staff, Partners, Investors etc. _ brand experience: experiential aspect which consists of the sum of all points of contact with the brand _ brand image: psychological aspect, which is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.

29 brand opfattelse.

30 brand opfattelse.

31 brand positionering

32 brand positionering

33 brand positionering What to do: Analyze how your competitors are positioning themselves. Is your business differentiated from them in a way your customers care about?

34 Visual Brand Identity _ The recognition and perception of a brand is highly influenced by its visual presentation. A brand s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo. brand opfattelse

35 brand Hvilket mærke?

36 brand Hvilket mærke?

37 Teknisk tegning Eksploderet aksiometri Logo [grafisk brand]

38 logo 5 råd _ Simple _ Memorable _ Timeless _ Versatile _ Appropriate

39 logo simple _ A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. _ Simple logos are often easily recognized, and the most effective in conveying the requirements of the client. Keep it simple but not simpler - Einstein

40 _ Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. logo memorable

41 logo timeless An effective logo should be timeless that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years? Leave trends to the fashion industry

42 logo timeless

43 Logo evolution

44 _ An effective logo should be able to work across a variety of mediums and applications. logo versatile _ Ask yourself; is a logo still effective if: _ Printed in one colour? _ Printed on the size of a postage stamp? _ Printed as large as a billboard? _ Printed in reverse (ie. light logo on dark background) _ Printed both in horizontal and vertical formats

45 logo appropriate _ Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. _ How you position the logo should be appropriate for its intended purpose.

46 logo What not to do

47 logo inspiration _ _ _

48 Teknisk tegning Eksploderet aksiometri Diagrammer [visualisere data]

49 Visualisering Visuel beskrivelse af facts

50 Visualisering Diagramatisere pointe

51 Visualisering Visuel fremtoning af diagram

52 Visualisering Visuel fremtoning af diagram

53 Visualisering Placering & farvevalg

54 Visualisering Brugerdata som diagram

55 Visualisering Brugerdata som diagram

56 Visualisering Forløb og information

57 Visualisering Sæt billeder på hvem/hvad

58 Teknisk tegning Eksploderet aksiometri Scenarier [visuel kommunikation]

59 Scenarier _ Forklare historien _ Inspiration

60 Scenarier Blande tekstur og grafik

61 Scenarier Before and after

62 Scenarier use

63 Scenarier Photo scenario

64 Scenarier Mixing photo and graphics

65 Scenarier Different states and transitions

66 Scenarier Mixing elements

67 Scenarier Line drawings

68 Scenarier Simplify?

69 Scenarier Key elements and color

70 Scenarier Using renders

71 Teknisk tegning Eksploderet aksiometri Tekniske tegninger [form, konstruktion og størrelse]

72 Tekniske tegninger

73 Tekniske tegninger projektion view

74 Tekniske tegninger First angle projektion view (european) _ the top view is under the front view, the right view is at the left of the front view.

75 Tekniske tegninger stregtykkelser _ Stiblet : bagvedliggende _ Tykke: hovedlinjer, fremme I billedet _ Tynde: sekundære og synlige linjer som ligger længere tilbage

76 Tekniske tegninger målsætning

77 Tekniske tegninger Stregtegninger eller farvelagte

78 Tekniske tegninger Sprængt isometri