Web-based Open Innovation -

Transcription

1 vation - What s Your Strategy for Creating Knowledge, Products, and Services with Online Communities? 2009 Prof. Dr. Andrea Back, HSG

2 Seite 2 Where To Find More: Your Printouts

3 Seite 3 Roadmap for Managers 1 Open Innovation Nothing New! 2 But Something is New!! 3 Is it Relevant for my Job and my Business? 4 Choosing the Right Strategy 5 How to Make the Right Strategy Work? 6 Let us do it! - Who Does What?

4 Seite 4 Open Innovation Nothing New What Comes to Your Mind?

5 Seite 5 Open Source Software and Product Development

6 Seite 6 Roadmap 1 Open Innovation Nothing New! 2 But Something is New!! 3 Is it Relevant for my Job and my Business? 4 Choosing the Right Strategy 5 How to Make the Right Strategy Work? 6 Who Does What?

7 Seite 7 Something is New!! A Surprising Success Story And a CEO Who Get s It

8 Seite 8 Something is New!! Quelle:

9 Seite 9 Die DNA des Web der nächsten Evolutionsstufe Web 2.0 Principles and Best Practices (O Reilly Radar, 2007) DANN-Foto Quelle: Category:DNA?uselang=de

10 Seite 10 Executives Are Paying Attention to Open Innovation

11 Seite 11 Roadmap 1 Open Innovation Nothing New! 2 But Something is New!! 3 Is it Relevant for my Job and my Business? 4 Choosing the Right Strategy 5 How to Make the Right Strategy Work? 6 Who Does What?

12 Seite 12 A Plethora of Examples What are the Strategies? D. Seitz: Enterprise 2.0 How to Foster Innovation by Web-based Collaboration Technology. HSG 2008 (unveröff. Arbeit im CN B20)

13 Seite 13 Roadmap 1 Open Innovation Nothing New! 2 But Something is New!! 3 Is it Relevant for my Job and my Business? 4 Choosing the Right Strategy 5 How to Make the Right Strategy Work? 6 Who Does What?

14 Seite 14 A Portfolio of Strategies B-2.0-HSG-Cube - Beta Let s First See Examples Physical Product Digital Product Value Chain Element, e.g. Idea Generation Design of Final Product Business Model Forum Wiki Market Mech.

15 Seite 15 IBM Innovation Jam (2008 IBM WorldJam) D. Seitz: Enterprise 2.0 How to Foster Innovation by Web-based Collaboration Technology. HSG 2008 (unveröff. Arbeit im CN B20)

16 Seite 16 My Starbucks Ideas

17 Seite 17 Atizo D. Seitz: Enterprise 2.0 How to Foster Innovation by Web-based Collaboration Technology. HSG 2008 (unveröff. Arbeit im CN B20)

18 Seite 18 DRS Virus Mx3

19 Seite 19 Prediction Markets

20 Seite 20 Threadless

21 Seite 21 Novell Cool Solutions

22 Seite 22 Roadmap 1 Open Innovation Nothing New! 2 But Something is New!! 3 Is it Relevant for my Job and my Business? 4 Choosing the Right Strategy 5 How to Make the Right Strategy Work? 6 Who Does What?

23 Seite 23 Step 1: Explicate Individual Strategy Map Step 2: Go / No Go?

24 Seite 24 Different types of Innovation: Sustaining and Disruptive Web 2.0 potentially disruptive: Products/Services and Innovative Business Models Quelle: Christensen, C. M. et al. (2008): Disrupting Class. Ausschnitt aus Fig. 2.1: Model of Disruptive Innovation, S. 46

25 Seite 25 Roadmap Our rigorous Reasearch on Pieces of The Overall Cube: (finalized: A Method of Lead User Integration through Webbased Collaboration (NDA) ongoing Crowd-/Mass-Collaboration Business Model in Financial Services (NDA)) - Establishing Enterprise Internal and B2B Communities) 1 Open Innovation Nothing New! 2 But Something is New!! 3 Is it Relevant for my Job and my Business? 4 Choosing the Right Strategy 5 How to Make the Right Strategy Work? 6 Who Does What?

26 Seite 26 Perspective A: Perspective B: Corporate Change Management Community & Project Management Ensure Enablers Avoid/Kill Critical Failure Factors Get Constructive Forces Right Balance Tolerance and Control of Destructive Forces Harvest Surprise and Side Effects

27 Seite 27 Enable The Wiki-Way offen für jeden (Ergänzen, Verändern) inkrementell organische Entwicklung (keine feste Vorstrukturierung) jeder hat ein Auge drauf ( many eyeballs make each bug shallow ) einfach zu benutzen (zu lernen) aus Vortragsfolien Gastvortrag HSG von Prof. Dr. Chr. Wagner, 2008, ausführlich in: Wagner, Chr. & Majchrzak, A. (2007): Enabling Customer-Centricity Using Wikis and the Wiki Way. Journal of Management Information Systems 23 (3), S

28 Prof. Dr. Andrea Back Seite 28 Constructive Forces (Incentives): Start-up, Quality, and Sustainability in Community Management / Crowdsourcing / Co-Creation

29 Seite 29 Roadmap 1 Open Innovation Nothing New! 2 But Something is New!! 3 Is it Relevant for my Job and my Business? 4 Choosing the Right Strategy 5 How to Make the Right Strategy Work? 6 Let s Do it! - Who Does What?

30 Seite 30 Roles, Responsibilities, and Competencies: Community Strategist and Community Manager Measuring Success: Scorecard & Targets

31 Seite 31 Stay Tuned: Visit me at RSS me

32 Seite 32 TAKE A LOOK AT THESE TWO:

33 Seite 33 Open Gardens Blog (Ajit Jaokar, 2009) about Wikipedia Reputation Engine